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US Media & Entertainment Digital Media - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
youtube.com 77.12
instagram.com 8.27
ticketmaster.com 6
youtu.be 1.05
amazon.com 0.96
spotify.com 0.61
bandlab.com 0.5
vimeo.com 0.46
pandora.com 0.29
apple.com 0.22
others 4.52

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In the digital media landscape, YouTube dominates with a 77.12% click share, overshadowing Instagram’s 8.27%. Meanwhile, ‘others’ collectively hold 4.52%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ticketmaster.com youtube.com forbes.com amazon.com datemyage.com dating.com match.com eharmony.com pandora.com youtu.be
2025/03/01 5.79% 66.76% 1.11% 1.12% 0.52% 0.83% 0.67% 0.54% 0.03% 0.14%
2025/03/02 15.15% 0.14% 4.62% 3.94% 2.85% 2.85% 2.59% 2.7% 3.86% 0.41%
2025/03/03 10.8% 19.49% 4.17% 2.23% 2.15% 2.2% 1.73% 2.59% 0% 0%
2025/03/04 9.86% 33.42% 2.73% 2.26% 1.47% 1.11% 1.29% 2.12% 6.8% 0%
2025/03/05 9.68% 29.19% 2.88% 2.28% 2.11% 1.38% 1.71% 1.68% 7.43% 0%
2025/03/06 6.16% 23.41% 3.83% 2.03% 2.82% 2.33% 2.42% 3.12% 3.03% 9.35%
2025/03/07 7.83% 10.72% 6.53% 5.64% 4.5% 3.97% 3.03% 3.23% 0.3% 0%
2025/03/08 11.25% 11.47% 4.66% 3.3% 2.98% 3.52% 2.76% 3% 3.57% 0%
2025/03/09 7.61% 50% 2.09% 2.35% 1.05% 1.09% 1.49% 1.48% 0.01% 0%
2025/03/10 11.91% 0.11% 5.9% 3.25% 3.65% 2.58% 3.71% 4.25% 0.04% 0%
2025/03/11 12.8% 30.68% 2.5% 2.61% 1.52% 1.16% 2.32% 2.03% 4.27% 0%
2025/03/12 10.87% 29.49% 3.63% 3.13% 2.1% 1.89% 1.92% 2.5% 3.87% 0%
2025/03/13 12.91% 12.16% 3.74% 2.77% 2.48% 1.17% 2.34% 2.59% 4.43% 0%
2025/03/14 11.29% 7.53% 3.06% 7.56% 2.97% 2.24% 2.74% 2.39% 8.59% 0.28%
2025/03/15 13.66% 25.84% 3.15% 2.34% 2.94% 2.32% 2.07% 2.36% 4.37% 0%
2025/03/16 12.58% 33.29% 2.79% 2.9% 1.54% 1.79% 1.16% 2.04% 3.73% 0.24%
2025/03/17 8.85% 40.79% 1.79% 1.97% 1.22% 1.56% 1.03% 1.47% 0.04% 11.12%
2025/03/18 12.17% 9.16% 2.29% 2.49% 1.84% 1.83% 1.43% 2.64% 3.34% 22.34%
2025/03/19 15.02% 6.38% 3.54% 3.5% 2.77% 2.7% 2.21% 3.24% 6.08% 0.79%
2025/03/20 14.6% 4.92% 3.12% 3.87% 3.17% 2.43% 2.79% 3.64% 0.03% 15.96%
2025/03/21 12.29% 11.34% 4.13% 2.74% 3.31% 2.93% 2.82% 3.19% 3.86% 13.04%
2025/03/22 13.62% 9.41% 3.97% 2.36% 3.3% 2.25% 3.11% 3.11% 3.61% 11.04%
2025/03/23 21.3% 4.78% 5.09% 3.76% 3.49% 2.59% 3.27% 3.75% 5.39% 0.33%
2025/03/24 17.32% 9.33% 3.2% 4.52% 2.18% 1.22% 2.83% 2.06% 0.01% 0%
2025/03/25 13.83% 0.07% 4.41% 3.36% 2.73% 2.68% 3.44% 3.2% 0% 15.78%
2025/03/26 13.69% 13.69% 3.07% 4.18% 2.42% 1.78% 2.7% 1.7% 0.13% 19.97%
2025/03/27 15.06% 18.92% 3.61% 2.82% 2.07% 2.28% 2.16% 1.55% 0.06% 0%
2025/03/28 18.13% 9.53% 3.57% 4.5% 2.98% 2.85% 2.19% 0.73% 0.13% 0%
2025/03/29 16.62% 11.65% 3.81% 3.93% 2.86% 2.76% 3.83% 1.9% 4.44% 0%
2025/03/30 18.81% 8.74% 5.28% 3.69% 2.31% 2.78% 3.7% 1.91% 0.2% 0%
2025/03/31 20.31% 17.58% 3.97% 3.3% 2.56% 2.36% 2.28% 1.16% 0.07% 0%

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In March 2025, Ticketmaster’s PPC spend fluctuated, peaking at 21.30% on March 23. YouTube’s spend was volatile, with a high of 66.76% on March 1. Forbes and Amazon maintained steady trends, while Pandora showed sporadic spikes. The month concluded with Ticketmaster leading at 20.31%.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 694
2025/03/02 710
2025/03/03 745
2025/03/04 686
2025/03/05 688
2025/03/06 800
2025/03/07 825
2025/03/08 807
2025/03/09 695
2025/03/10 753
2025/03/11 725
2025/03/12 741
2025/03/13 741
2025/03/14 760
2025/03/15 645
2025/03/16 668
2025/03/17 682
2025/03/18 694
2025/03/19 689
2025/03/20 681
2025/03/21 674
2025/03/22 718
2025/03/23 660
2025/03/24 669
2025/03/25 672
2025/03/26 706
2025/03/27 710
2025/03/28 685
2025/03/29 688
2025/03/30 689
2025/03/31 730

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March saw a dynamic shift in distinct advertisers, peaking at 825 on the 7th. The month concluded with a stable 730, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
instagram.com 5.95%
ticketmaster.com 5.92%
youtu.be 2.25%
amazon.com 0.7%
vimeo.com 0.33%
facebook.com -0.05%
spotify.com -0.06%
recipt.co.uk -0.06%
tiktok.com -0.14%
youtube.com -17.47%

Copyright © Adthena. All rights reserved.

Instagram and Ticketmaster surged with click share increases of 5.95% and 5.92%, respectively. Meanwhile, YouTube experienced a significant decline of 17.47%.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date youtube.com instagram.com ticketmaster.com amazon.com seatgeek.com forbes.com tickets-center.com spotify.com pandora.com youtu.be
2025/03/01 81.6% 4.31% 2.3% 0.75% 1.06% 0.33% 0.29% 1.3% 0.03% 0.11%
2025/03/02 1.05% 29.41% 9.23% 4.24% 3.32% 2.02% 5.28% 0.13% 5.91% 0.52%
2025/03/03 67.42% 3.41% 3.61% 1.12% 1.08% 0.91% 1.35% 2.03% 0% 0%
2025/03/04 73.08% 3% 3.19% 1.01% 1.09% 0.55% 1.6% 0.02% 3.66% 0%
2025/03/05 77.35% 9.35% 1.65% 0.57% 0.79% 0.3% 0.47% 1.07% 2.18% 0%
2025/03/06 69.9% 1.81% 1.46% 0.69% 1.18% 0.56% 0.49% 0.04% 1.22% 11.97%
2025/03/07 67.58% 3.38% 2.73% 2.78% 1.67% 1.38% 0.91% 0.09% 0.26% 0%
2025/03/08 62.47% 9.27% 3.75% 1.43% 1.42% 0.99% 0.84% 0.13% 1.89% 0%
2025/03/09 89.38% 2.77% 1.12% 0.54% 0.47% 0.2% 0.19% 0.85% 0% 0%
2025/03/10 1.24% 29% 7.81% 3.08% 5.68% 2.79% 2.61% 0.16% 0.04% 0%
2025/03/11 80.87% 2.5% 2.69% 0.84% 1.07% 0.39% 0.67% 0.06% 1.6% 0%
2025/03/12 74.47% 2.98% 3.21% 1.22% 1.93% 0.71% 0.01% 1.86% 1.91% 0%
2025/03/13 67.78% 6.79% 3.66% 1.02% 1.68% 0.72% 1.37% 0.06% 2.06% 0%
2025/03/14 37.41% 9.07% 4.28% 6.84% 0.46% 0.8% 0.61% 2.79% 5.8% 0.2%
2025/03/15 72.43% 8.2% 3.3% 0.89% 1.01% 0.51% 0.74% 0.04% 1.73% 0%
2025/03/16 79.13% 7.77% 2.35% 0.85% 0.4% 0.36% 0.26% 0.04% 1.18% 0.09%
2025/03/17 78.9% 4.16% 1.31% 0.46% 0.71% 0.17% 0.37% 0.02% 0.01% 9.19%
2025/03/18 48.44% 0% 3.27% 0.85% 1.46% 0.42% 0.66% 0.77% 1.47% 32.32%
2025/03/19 50.15% 7.28% 6.86% 2.41% 2.43% 0.99% 1.96% 0.11% 4.38% 0.64%
2025/03/20 33.43% 4.98% 5.36% 2.26% 1.1% 0.85% 1.34% 0.09% 0.02% 33.19%
2025/03/21 54.65% 8.11% 3.28% 1.03% 0.17% 0.75% 1.09% 0.03% 1.65% 18.02%
2025/03/22 53.87% 5.4% 4% 0.96% 0.92% 0.78% 1.45% 0.04% 1.9% 17.88%
2025/03/23 47.91% 0% 11.39% 2.83% 2.58% 1.74% 1.9% 0.14% 4.76% 0.31%
2025/03/24 54.51% 16.11% 5.42% 1.79% 0.74% 0.63% 2.72% 2.53% 0% 0%
2025/03/25 0.52% 23.82% 6.41% 2.18% 1.32% 1.38% 1.61% 0.06% 0% 39.44%
2025/03/26 57.72% 5.22% 2.81% 1.22% 1.11% 0.46% 0.94% 0.55% 0.08% 23.06%
2025/03/27 68.14% 6.82% 4.59% 1.32% 1.07% 0.73% 1.38% 0.05% 0.04% 0%
2025/03/28 61.4% 9.27% 6.25% 2% 1.44% 0.82% 0.63% 0.09% 0.07% 0%
2025/03/29 61.36% 15.35% 4.55% 1.52% 0.53% 0.68% 0.83% 0.04% 1.97% 0%
2025/03/30 51.15% 23.17% 5.72% 1.6% 1.36% 1.02% 0% 0.03% 0.14% 0%
2025/03/31 72.27% 10.91% 4.49% 1.05% 0.56% 0.55% 0.45% 0.05% 0.03% 0%

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In March 2025, YouTube’s impression share fluctuated significantly, peaking at 89.38% on March 9. Instagram and Ticketmaster showed steady growth, while Amazon and Spotify remained relatively stable. The month concluded with YouTube leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Sign Up for Instagram https://www.instagram.com

    Share Everyday Moments — Share the beauty of everyday moments with friends on Instagram. Ready to discover a...

  2. 2
    Pandora Premium Free 90 Days https://www.pandora.com

    All Music, No Ads — Unlimited skips. Personalized stations and podcasts.

  3. 3
    Better Value at StubHub™ | 100% Guaranteed by FanProtect™ https://www.stubhub.com

    At StubHub tickets are never sold out. Get tickets at StubHub now. All tickets 100...

  4. 4
    Ticketmaster https://www.ticketmaster.com

    Event Tickets — Shop Millions Of Live Events And Discover Can't-Miss Concerts, Games, Theater And More.

  5. 5
    Youtube https://www.youtube.com

    Watch now — Watch on youtube movies songs music and much more. Also watch games and sports.

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Instagram invites users to share everyday beauty, while Pandora offers ad-free music with unlimited skips. StubHub guarantees ticket availability, and Ticketmaster showcases a vast array of live events. YouTube provides a diverse entertainment hub, from movies to sports.

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