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US Media & Entertainment Gaming - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
poki.com	15.3
amazon.com	13.53
target.com	10.63
walmart.com	9.72
playstation.com	7.64
bestbuy.com	5.33
crazygames.com	4.44
playhop.com	2.69
nintendo.com	2.57
gamestop.com	2.36
others	25.79

In the gaming PPC landscape, Poki leads with 15.3% click share, followed by Amazon at 13.53%. Others collectively hold a significant 25.79%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com	walmart.com	target.com	poki.com	crazygames.com	bestbuy.com	playstation.com	playhop.com	gamestop.com	aarp.org
2025/01/01	19.19%	7.15%	10.73%	7.7%	2.96%	6.07%	2.87%	3.28%	1.67%	6.6%
2025/01/02	15.41%	5.71%	9.58%	8.45%	4.54%	3.5%	2.32%	4.7%	1.61%	8.6%
2025/01/03	11.78%	6.74%	8.34%	9.47%	5.7%	5.06%	2.88%	4.22%	1.72%	9.92%
2025/01/04	11.31%	7.02%	7.43%	8.72%	5.42%	7.64%	2.07%	4.34%	1.76%	11.84%
2025/01/05	16.14%	7.37%	8.8%	9.85%	3.35%	7.88%	4.36%	2.69%	2.08%	1.77%
2025/01/06	10.17%	8%	7.7%	7.23%	4.52%	3.73%	3.31%	3.78%	1.68%	5.56%
2025/01/07	9.06%	4.88%	9.36%	8.78%	7.67%	3.16%	5.81%	5.35%	1.71%	9.63%
2025/01/08	13.17%	7.36%	11.68%	9.28%	6.2%	5.08%	6%	4.51%	2.23%	1.12%
2025/01/09	11.79%	7.88%	11.06%	6.19%	1.93%	5.53%	5.1%	1.34%	2.89%	1.45%
2025/01/10	12.99%	6.16%	7.26%	6.42%	3.43%	4.69%	5.03%	2.43%	2.03%	5.06%
2025/01/11	13.55%	7.22%	9.71%	5.16%	2.34%	5.9%	4.59%	2.76%	2.29%	1.7%
2025/01/12	14.09%	10.53%	12.17%	5.34%	2.75%	5.79%	4.87%	2.11%	2%	0.53%
2025/01/13	17.6%	8.77%	9.88%	6.29%	2.79%	6.65%	5.2%	2.98%	1.33%	1.02%
2025/01/14	17.33%	7.58%	9.6%	11.05%	3.45%	5.02%	5.34%	3.72%	1.56%	0.1%
2025/01/15	13.18%	7.31%	11.61%	9.21%	5.65%	5.05%	6.08%	4.46%	2.24%	1.17%
2025/01/16	11.77%	7.84%	11.03%	6.16%	1.94%	5.5%	5.16%	1.29%	2.88%	1.45%
2025/01/21	12.72%	9.26%	5.8%	11.26%	5.49%	5.09%	11.22%	2.7%	1.34%	0.16%
2025/01/22	7.61%	10.75%	4.96%	13.27%	8.08%	3.76%	6.1%	4.99%	1.06%	0.86%
2025/01/23	8.87%	15%	7.64%	10.02%	4.69%	4.59%	5.57%	6.29%	0.97%	0.19%
2025/01/24	8.94%	10.11%	5.77%	13.39%	6.35%	3.46%	4.34%	5.24%	1.25%	0.11%
2025/01/25	8.22%	10.34%	8.78%	10.36%	3.97%	3.4%	4.4%	3.56%	1.42%	0.45%
2025/01/26	10.01%	13.69%	10.26%	8.97%	2.68%	4.54%	5.46%	3.18%	1.14%	0.13%
2025/01/27	17.21%	13.7%	9.68%	10.28%	3.4%	5.13%	4.48%	1.75%	1.31%	0.7%
2025/01/28	10.55%	13.1%	8.55%	8.75%	4.09%	8.4%	5.93%	2.94%	1.46%	0.08%
2025/01/29	11.37%	12.02%	7.37%	10.25%	7.58%	5.91%	3.48%	2.63%	1.52%	0.12%
2025/01/30	12.4%	13.3%	9.78%	4.26%	2.15%	6.85%	2.71%	2.68%	1.52%	0.15%
2025/01/31	12.31%	11.51%	11.5%	9.46%	7.42%	7.34%	4%	2.28%	2.12%	0.02%

Amazon’s PPC spend fluctuated in January, peaking at 19.19% and ending at 12.31%. Walmart’s share rose steadily, closing at 11.51%. Target saw a dip mid-month but recovered to 11.50%. Poki’s spend was volatile, finishing at 9.46%.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	520
2025/01/02	469
2025/01/03	493
2025/01/04	470
2025/01/05	463
2025/01/06	517
2025/01/07	434
2025/01/08	476
2025/01/09	494
2025/01/10	524
2025/01/11	520
2025/01/12	557
2025/01/13	482
2025/01/14	496
2025/01/15	476
2025/01/16	494
2025/01/21	416
2025/01/22	411
2025/01/23	450
2025/01/24	398
2025/01/25	438
2025/01/26	435
2025/01/27	402
2025/01/28	401
2025/01/29	475
2025/01/30	452
2025/01/31	450

January saw fluctuating advertiser numbers, peaking at 557 on the 12th. A decline followed, ending the month at 450.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	4.94%
poki.com	2.43%
dowinx.com	1.2%
playstation.com	0.94%
crazygames.com	0.91%
gamestop.com	-0.92%
minecraft.net	-0.94%
coolmathgames.com	-1.69%
target.com	-1.8%
amazon.com	-3.24%

Walmart.com surged with a 4.94% click share increase, while amazon.com dropped by 3.24%. Poki.com and dowinx.com also gained, contrasting with declines from target.com and coolmathgames.com.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	target.com	walmart.com	amazon.com	bestbuy.com	poki.com	gamestop.com	ebay.com	crazygames.com	playstation.com	playhop.com
2025/01/01	17.39%	10.71%	22.16%	6.83%	6.08%	2.6%	2.39%	1.37%	1.72%	2.79%
2025/01/02	17.21%	8.2%	21.88%	4.34%	6.88%	2.62%	1.82%	1.92%	1.47%	3.96%
2025/01/03	15.47%	10.61%	17.86%	6.81%	7.32%	3.13%	2.41%	2.36%	1.8%	2.76%
2025/01/04	13.61%	10.49%	17.3%	11.87%	7.25%	2.75%	2.12%	1.88%	1.52%	3.47%
2025/01/05	13.53%	10.47%	17.05%	9.26%	6.65%	3.26%	2.01%	1.25%	2.9%	2.26%
2025/01/06	13.41%	12.35%	12.8%	4.65%	6.58%	3.1%	2.59%	2.15%	2.26%	3.17%
2025/01/07	17.8%	8.34%	14.58%	3.36%	7.48%	3.16%	2.03%	3.25%	3.53%	4.41%
2025/01/08	19.34%	10.01%	17.73%	4.86%	5.29%	3.58%	1.68%	2.21%	3.24%	2.5%
2025/01/09	17.32%	11.41%	14.74%	5.5%	4.61%	4.37%	1.71%	0.75%	2.54%	1.18%
2025/01/10	12.18%	9.68%	17.64%	5.81%	4.96%	3.53%	1.58%	1.84%	3.26%	2.31%
2025/01/11	14.67%	10.25%	16.52%	5.48%	4.56%	3.49%	1.54%	1.41%	2.99%	2.55%
2025/01/12	20.37%	13.41%	16.22%	5.32%	4.45%	3.08%	1.8%	1.58%	2.82%	1.92%
2025/01/13	16.43%	10.89%	20.17%	6.43%	5.78%	2.09%	1.38%	1.4%	3.46%	2.48%
2025/01/14	15.03%	10.8%	22.19%	4.71%	6.57%	2.26%	2.13%	1.58%	3.1%	2.56%
2025/01/15	19.3%	10%	17.81%	4.86%	5.26%	3.59%	1.7%	2.07%	3.3%	2.48%
2025/01/16	17.3%	11.4%	14.79%	5.5%	4.61%	4.38%	1.73%	0.77%	2.58%	1.17%
2025/01/21	10.01%	14.07%	19.02%	6.07%	7.94%	2.43%	3.11%	2%	6.02%	1.98%
2025/01/22	8.38%	18.78%	11.36%	4.51%	9.54%	2.05%	2.26%	3.89%	4.29%	3.68%
2025/01/23	14.59%	21.29%	9.48%	4.86%	7.25%	1.59%	1.69%	2.05%	3.6%	4.11%
2025/01/24	10.78%	16.76%	12.16%	3.31%	10.1%	2.42%	2.03%	3.27%	3.6%	3.35%
2025/01/25	15.52%	15.57%	10.13%	2.78%	8.95%	2.32%	2.4%	2.74%	3.26%	3.66%
2025/01/26	16.99%	20.51%	11.06%	4.61%	7.19%	1.87%	2.75%	1.38%	3.8%	2.52%
2025/01/27	18.07%	17.82%	16.38%	5.02%	7.05%	2.13%	2.71%	2.04%	2.48%	1.75%
2025/01/28	13.18%	20.31%	11.76%	9.36%	5.93%	2.21%	3.12%	1.85%	3.42%	2.02%
2025/01/29	11.71%	17.62%	13.42%	7.32%	6.96%	2.56%	3.25%	2.83%	2.12%	2.07%
2025/01/30	13.38%	18.5%	14.69%	8.21%	3.59%	2.44%	2.62%	1.16%	1.69%	1.8%
2025/01/31	16.95%	15.71%	15.22%	8.91%	6.46%	3.26%	2.89%	2.24%	2.15%	1.15%

Amazon led January with a strong start, peaking mid-month. Walmart surged in the latter half, closing impressively. Target fluctuated, ending with a moderate share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games
2
Play For Free On Playhop.com - Play Free Games on Playhop https://www.playhop.com
We have the best online games for free to play on mobile or desktop
3
PlayStation®Plus https://www.playstation.com
Join PlayStation®Plus Today — Play Online Multiplayer, Free Games Every Month, and 3 membership plans to choose from. Access...
4
Play Free Online Games - Free Online Games https://www.poki.com › online › games
A Unique Selection Of Online Games From The Best Game Developers Around The World.
5
Buy Now & Play Instantly - Download Now on Steam® https://store.steampowered.com › playnow › squad
Built in Unreal Engine 4, Play 50v50 in Intense Modern Day Combined-Arms Combat Scenarios. 100 Players. 20 Maps. 10+ Factions. Communicate. Coordinate. Conquer. Play SQUAD Now!

In the competitive world of online gaming, CrazyGames and Playhop captivate with free, accessible games, while PlayStation®Plus entices with exclusive memberships. Poki offers a curated global selection, and Steam’s SQUAD promises intense, large-scale combat experiences. Each ad highlights unique gaming experiences, drawing players into diverse virtual worlds.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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