US Media & Entertainment Gaming - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
poki.com	31.61
amazon.com	14.53
playstation.com	12.72
crazygames.com	8.78
playhop.com	5.37
bestbuy.com	5.01
gamestop.com	2.61
xbox.com	1.94
steampowered.com	1.9
nintendo.com	1.54
others	13.99

In the gaming PPC landscape, Poki.com dominates with 31.61% click share. Amazon.com follows at 14.53%, while ‘others’ collectively hold 13.99%. PlayStation.com captures 12.72%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	poki.com	crazygames.com	amazon.com	playstation.com	playhop.com	bestbuy.com	solitaire.net	gamestop.com	xbox.com	stmath.com
2025/03/01	13.92%	7.01%	19.19%	10.46%	7.04%	5.3%	0.14%	2.8%	2.39%	6.45%
2025/03/02	19.77%	4.84%	14.9%	15.39%	7.93%	2.84%	3.03%	2.31%	2.15%	0%
2025/03/03	11.29%	7.27%	26.47%	11.74%	8.24%	1.5%	0.45%	1.93%	1.42%	4.29%
2025/03/04	16.14%	9.92%	15.7%	12.53%	7.96%	3.66%	0%	1.6%	0.94%	3.46%
2025/03/05	14.74%	11.2%	15.91%	4.3%	7.07%	1.42%	1.49%	1.99%	1.18%	0%
2025/03/06	12.88%	2.91%	24.19%	10.35%	5.48%	3.69%	3.2%	2.44%	1.62%	0%
2025/03/07	13.62%	2.05%	32.44%	9.32%	5.95%	2.79%	2.86%	2.32%	1.47%	4.17%
2025/03/08	18.88%	5.96%	20.59%	7.23%	4.27%	6.47%	0.87%	2.73%	1.62%	0%
2025/03/09	16.07%	8.86%	16.57%	9.82%	5.06%	5.96%	0.97%	2.38%	1.12%	10.84%
2025/03/10	19.51%	6.76%	13.75%	11.42%	6.7%	6.12%	0.44%	2.84%	1.51%	0%
2025/03/11	15.09%	10.56%	12.43%	9.77%	8.94%	9.26%	0.64%	2.52%	0.86%	4.18%
2025/03/12	18.4%	13.36%	12.9%	9.92%	5.61%	9.88%	1.12%	3.51%	1.71%	0%
2025/03/13	15.92%	7.35%	13.84%	13.28%	6.03%	9.86%	4.07%	3.23%	2.11%	0%
2025/03/14	18.99%	9.58%	12.25%	8.93%	4.87%	8.48%	2.49%	2.71%	1.54%	0%
2025/03/15	22.09%	9.78%	21.2%	5.78%	5.54%	10.76%	0%	2.93%	1.09%	0%
2025/03/16	17.81%	9.59%	22.19%	6.34%	3.81%	7.39%	1.13%	2.58%	1.58%	1.93%
2025/03/17	18.76%	11.66%	17.53%	8.93%	5.24%	8.31%	2.64%	1.92%	2.05%	0%
2025/03/18	20.76%	10.37%	12.24%	9.94%	6.18%	8.52%	0%	2.49%	2.25%	0%
2025/03/19	19.2%	12.42%	20.42%	7.32%	6.6%	7.24%	0%	3.27%	0.82%	0%
2025/03/20	13.92%	10.12%	14.59%	6.09%	5.92%	11.58%	1.16%	2.2%	1.32%	0%
2025/03/21	16.87%	12.43%	12.92%	10.37%	5.03%	12.53%	0.4%	3.39%	0.76%	0%
2025/03/22	16.01%	7.82%	12.33%	6.58%	5.66%	14.67%	1.19%	3.6%	1.3%	0%
2025/03/23	17.21%	6.52%	13.81%	7.94%	7.36%	13.89%	1.16%	2.86%	1.17%	0%
2025/03/24	19.31%	11.45%	13.65%	8.68%	6.4%	9.08%	5.96%	2.37%	1.37%	0%
2025/03/25	23.51%	14.66%	7.9%	8.39%	12.79%	4.1%	4.79%	1.91%	2.04%	0%
2025/03/26	16.84%	14.72%	12.06%	11.16%	8.18%	5.35%	3.23%	2.11%	1.66%	0%
2025/03/27	12.91%	10.56%	8.66%	7%	2.92%	7.99%	4.31%	2.53%	2.6%	10.63%
2025/03/28	24.55%	12.94%	13.48%	7.17%	5.23%	4.49%	3.17%	2.71%	1.9%	0%
2025/03/29	23.98%	9.12%	10.31%	8.56%	5.23%	7.19%	1.67%	3.85%	2.7%	0%
2025/03/30	21.02%	12.4%	11.52%	5.78%	7.12%	7.94%	1.41%	2.85%	1.8%	0%
2025/03/31	21.5%	11.89%	10.31%	9.99%	8.12%	5.7%	4.06%	2.05%	1.23%	0%

In March 2025, poki.com led with fluctuating spend, peaking at 24.55. Amazon.com showed a strong start, but dipped mid-month. Crazygames.com and playstation.com maintained moderate consistency. Bestbuy.com and playhop.com had varied trends, while solitaire.net and gamestop.com remained low. Xbox.com and stmath.com had minimal impact.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	220
2025/03/02	215
2025/03/03	241
2025/03/04	232
2025/03/05	216
2025/03/06	238
2025/03/07	246
2025/03/08	241
2025/03/09	217
2025/03/10	227
2025/03/11	220
2025/03/12	229
2025/03/13	208
2025/03/14	243
2025/03/15	188
2025/03/16	203
2025/03/17	189
2025/03/18	207
2025/03/19	200
2025/03/20	202
2025/03/21	206
2025/03/22	196
2025/03/23	191
2025/03/24	210
2025/03/25	189
2025/03/26	216
2025/03/27	203
2025/03/28	191
2025/03/29	200
2025/03/30	207
2025/03/31	215

March saw fluctuating advertiser numbers, peaking at 246 on March 7. A mid-month dip to 188 on March 15 was followed by a steady rise, ending at 215 on March 31.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
poki.com	3.05%
crazygames.com	2.31%
steampowered.com	1.91%
bestbuy.com	1.08%
ea.com	0.36%
nintendo.com	-0.39%
djskp.online	-0.47%
roblox.com	-0.99%
playstation.com	-1.3%
amazon.com	-5.49%

Poki.com surged with a 3.05% click share increase, while amazon.com dropped by 5.49%. Crazygames.com and steampowered.com also saw gains, contrasting with declines for playstation.com and roblox.com.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	poki.com	amazon.com	playhop.com	crazygames.com	playstation.com	bestbuy.com	gamestop.com	temu.com	dkoldies.com	retrovgames.com
2025/03/01	14.46%	28.55%	4.59%	3.84%	6.46%	7.08%	4.82%	1.06%	1.09%	2.61%
2025/03/02	22.53%	22.73%	7.4%	2.66%	9.17%	3.52%	3.99%	0.79%	0.66%	2.16%
2025/03/03	11.6%	38.65%	6.97%	3.88%	6.92%	1.51%	3.1%	1.07%	0.46%	1.87%
2025/03/04	14.97%	24.81%	7.14%	4.49%	7.22%	4.15%	2.53%	1.25%	0.82%	2.45%
2025/03/05	15.17%	24.58%	5.9%	6.2%	3.07%	1.67%	3.1%	3.07%	0.5%	2.35%
2025/03/06	11.11%	32.85%	5.42%	1.76%	6.21%	2.99%	3.79%	1.62%	1.19%	3.26%
2025/03/07	12.87%	38.85%	6.29%	1.24%	5.57%	2.94%	3.79%	1.46%	0.86%	2.72%
2025/03/08	19.48%	30.92%	4.59%	3.18%	4.86%	5.39%	4.37%	2.74%	0.99%	2.38%
2025/03/09	19.4%	26.56%	5.52%	4.7%	6.05%	5.78%	3.93%	2.83%	1.47%	2.26%
2025/03/10	22.19%	20.52%	6.6%	4.34%	7.28%	6.42%	4.91%	2.98%	1.2%	2.36%
2025/03/11	16.1%	21.12%	7.74%	5.19%	7.02%	10.16%	4.36%	2.35%	0.7%	0.89%
2025/03/12	18.73%	19.9%	5.55%	7.48%	6.54%	12.4%	5.79%	1.05%	1.24%	1.99%
2025/03/13	20.58%	20.33%	6.58%	3.68%	8.06%	12.54%	4.86%	1.57%	0.54%	1.07%
2025/03/14	17.91%	16.18%	4.44%	5.21%	5.03%	11.59%	4.24%	1%	0.57%	0.76%
2025/03/15	22.39%	28.03%	5.27%	5.49%	3.52%	13.4%	4.38%	0.69%	1.01%	1.25%
2025/03/16	19.95%	31.55%	3.61%	4.89%	3.79%	8.35%	3.97%	1.16%	1.49%	1.62%
2025/03/17	21.09%	26.1%	4.6%	5.64%	5.21%	8.71%	3.47%	1.08%	1.51%	1.89%
2025/03/18	22.85%	18.53%	5.95%	5.01%	6.58%	9.39%	3.71%	1.58%	1.69%	2.58%
2025/03/19	19.47%	28.91%	5.68%	5.9%	4.11%	7.37%	4.74%	1.79%	1.24%	1.89%
2025/03/20	18.78%	22.35%	5.83%	4.99%	4.5%	14.3%	3.85%	1.63%	0.9%	1.72%
2025/03/21	19.77%	18.62%	5.9%	4.82%	7.73%	15.67%	5.7%	1.22%	1.29%	1.76%
2025/03/22	19.74%	17.11%	4.83%	3.86%	5.1%	16.14%	6%	2.41%	1.73%	2.13%
2025/03/23	18.65%	20.22%	5.77%	3.18%	4.76%	15.61%	4.75%	1.54%	1.62%	2.03%
2025/03/24	20.13%	21.42%	6.04%	6.41%	5.25%	12.84%	4.36%	1.31%	1.24%	1.9%
2025/03/25	27.3%	14.17%	10.03%	8.75%	6.06%	4.33%	3.91%	1.37%	1.2%	1.51%
2025/03/26	20.4%	19.87%	7.92%	8.57%	7.8%	5.14%	3.99%	1.24%	1.33%	2.72%
2025/03/27	18.61%	13.4%	3.84%	7.66%	5.47%	7.82%	4.49%	2.49%	2.26%	1.89%
2025/03/28	26.46%	18.5%	5.94%	6.69%	5.07%	4.6%	4.3%	1.33%	2.92%	6.23%
2025/03/29	24.49%	16.27%	5.61%	6.59%	6.07%	6.54%	6.03%	2.13%	1.38%	1.86%
2025/03/30	23.85%	17.3%	6.28%	6.95%	4.43%	6.9%	5.02%	2.76%	1.85%	1.87%
2025/03/31	24.7%	16.09%	7.86%	6.61%	6.21%	5.63%	3.41%	2.81%	1.93%	1.71%

March saw dynamic shifts in PPC impressions. Poki.com surged mid-month, peaking at 27.3% on the 25th. Amazon.com fluctuated, starting strong but dipping to 16.09% by month’s end. Playhop.com and Crazygames.com showed steady growth, while Bestbuy.com peaked mid-month. Overall, March ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play Without...
2
Gametime Tickets https://www.gametime.co
Last Minute Tickets — Lowest Price Guarantee, Event Cancellation Protection, And 24-hour Returns With Gametime.
3
Play Free Games on Playhop - Play For Free On Playhop.com https://www.playhop.com
We have the best online games for free to play on mobile or desktop
4
PlayStation®Plus https://www.playstation.com
Get Deals On PlayStation®Store — Play Online Multiplayer, Free Games Every Month, and 3 membership plans to choose from. Access...
5
Roblox : Video Games : Target https://www.target.com
Orders $35+ Ship Free. Shop Electronics at Target®.

In the competitive world of online gaming and entertainment, CrazyGames and Playhop captivate with free gaming experiences, while PlayStation®Plus entices with exclusive deals and memberships. Gametime stands out with its last-minute ticket guarantees, and Target offers convenience with free shipping on electronics.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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US Media & Entertainment Gaming - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Competitor Count for US Media & Entertainment Gaming

Market Loss & Market Gains for US Media & Entertainment Gaming

US Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance