US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
snapfish.com	19.7
shutterfly.com	13.82
easycanvasprints.com	8.8
mixbook.com	4.24
canvasdiscount.com	3.97
canvasonthecheap.com	3.57
canvasondemand.com	3.46
canvaschamp.com	3.16
mpix.com	2.84
amazon.com	2.53
others	33.91

Snapfish leads with 19.7% click share, followed by Shutterfly at 13.82%. EasyCanvasPrints holds 8.8%, while ‘others’ dominate with 33.91%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	easycanvasprints.com	shutterfly.com	snapfish.com	canvaschamp.com	mpix.com	mixbook.com	canvasdiscount.com	canvasonthecheap.com	canvasondemand.com	mixtiles.com
2025/01/01	9.97%	13.19%	9.07%	1.9%	3.84%	6.72%	8.67%	2.55%	5.54%	1.84%
2025/01/02	11.28%	13.62%	5.99%	1.68%	4.69%	8.51%	9.44%	3.85%	3.94%	2.99%
2025/01/03	12.41%	12.88%	3.29%	4.58%	3.93%	6.25%	9.85%	5.06%	5.43%	1.86%
2025/01/04	12.18%	17.22%	7.09%	0.17%	4.45%	5.15%	7.13%	5.16%	5.56%	2.54%
2025/01/05	11.24%	14.02%	7.03%	2.78%	3.83%	4.95%	7.8%	4.62%	7.11%	2.94%
2025/01/06	11.47%	13.31%	5.49%	8.92%	3.76%	4.67%	7.28%	5%	6.06%	4.26%
2025/01/07	10.89%	13.87%	5.89%	5.31%	4.26%	5.14%	6.85%	3.81%	5.53%	3.7%
2025/01/08	13.76%	11.78%	7.31%	5.14%	3.85%	4.56%	6.73%	4.69%	6.91%	3.56%
2025/01/09	12.46%	13.4%	7.15%	4.93%	5.16%	4.43%	5.41%	4.5%	6.35%	2.8%
2025/01/10	14.22%	12.04%	5.7%	4.22%	4.47%	4.56%	6.92%	4.82%	6.42%	3.17%
2025/01/11	12.5%	15.37%	7.53%	0.28%	4.38%	4.38%	6.18%	4.61%	7.82%	3.66%
2025/01/12	16.17%	13.88%	4.85%	0%	4.56%	4.04%	6.26%	5.87%	9.5%	5.02%
2025/01/13	14.89%	14.02%	7.61%	5.86%	3.99%	4.87%	5.96%	5.39%	7.65%	2.89%
2025/01/14	14.33%	16.49%	7.93%	6.76%	4.33%	5.17%	3.89%	5.41%	5.85%	2.27%
2025/01/15	13.73%	11.54%	7.14%	5.09%	3.8%	4.43%	6.71%	4.62%	6.86%	3.48%
2025/01/16	12.53%	13.28%	7.05%	4.97%	5.16%	4.35%	5.45%	4.5%	6.35%	2.78%
2025/01/21	14.68%	12.37%	6.43%	9.95%	4.72%	3.61%	4.44%	3.97%	5.73%	2.69%
2025/01/22	13.3%	11.89%	8.57%	8.55%	4.54%	3.32%	5.94%	3.52%	4.93%	2.18%
2025/01/23	14.19%	12.29%	7.35%	9.72%	3.53%	5.18%	6.57%	5.24%	4.07%	2.25%
2025/01/24	13.97%	11.68%	6.94%	9.38%	3.83%	3.91%	5.97%	4.35%	5.43%	0.92%
2025/01/25	15.84%	12.01%	9.63%	6.49%	4.17%	3.24%	5.26%	4.59%	3.35%	1.52%
2025/01/26	16.35%	12.69%	10.05%	7.33%	3.76%	4.4%	6.27%	5.43%	3.61%	1.51%
2025/01/27	16.22%	12.37%	8.37%	9.07%	3.57%	4.99%	6.52%	5.34%	3.18%	1.3%
2025/01/28	16.01%	12.88%	8.42%	10.89%	2.96%	4.02%	6.29%	4.52%	3.45%	1.49%
2025/01/29	14%	13.96%	9.77%	10.4%	3.93%	3.9%	4.95%	3.86%	3.34%	1.67%
2025/01/30	15.1%	14.15%	9.51%	11.01%	3.62%	3.23%	5.49%	4.58%	3.52%	2.15%
2025/01/31	12.68%	11.54%	10.81%	9.01%	5.16%	5.04%	5%	4.11%	3.61%	2.13%

In January 2025, Easy Canvas Prints saw a steady rise, peaking mid-month. Shutterfly fluctuated, with a notable dip at month’s end. Snapfish climbed steadily, while CanvasChamp surged late. CanvasDiscount and CanvasOnDemand showed mixed trends, ending lower.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	762
2025/01/02	766
2025/01/03	791
2025/01/04	777
2025/01/05	726
2025/01/06	891
2025/01/07	716
2025/01/08	804
2025/01/09	766
2025/01/10	860
2025/01/11	829
2025/01/12	850
2025/01/13	739
2025/01/14	720
2025/01/15	804
2025/01/16	766
2025/01/21	677
2025/01/22	681
2025/01/23	682
2025/01/24	684
2025/01/25	669
2025/01/26	633
2025/01/27	687
2025/01/28	654
2025/01/29	686
2025/01/30	721
2025/01/31	726

January saw a dynamic shift in distinct advertisers, peaking at 891 on the 6th, then gradually declining to 726 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
snapfish.com	5.28%
canvaschamp.com	2.94%
easycanvasprints.com	0.64%
limeandlou.com	0.46%
canva.com	0.45%
canvasdiscount.com	-0.49%
amazon.com	-1.01%
mixtiles.com	-1.47%
shutterfly.com	-1.86%
canvasondemand.com	-1.89%

Snapfish.com surged with a 5.28% click share increase, while canvasondemand.com faced a decline of 1.89%.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	snapfish.com	easycanvasprints.com	shutterfly.com	canvaschamp.com	canvasonthecheap.com	mpix.com	canvasdiscount.com	amazon.com	canvasondemand.com	mixtiles.com
2025/01/01	7.29%	6.07%	7.98%	1.06%	2.68%	2.34%	5.55%	5.67%	2.7%	2.01%
2025/01/02	5.65%	7.51%	9.07%	0.79%	4.23%	3.4%	7.34%	4.29%	2.44%	3.69%
2025/01/03	3.55%	8.35%	8.53%	2.37%	5.23%	2.89%	7.39%	5.86%	3.39%	2.26%
2025/01/04	7.13%	8.85%	11.05%	0.16%	5.36%	3.17%	5.94%	3.94%	3.72%	2.89%
2025/01/05	7.1%	7.74%	9.37%	1.16%	4.78%	2.63%	5.61%	4.73%	4.28%	3.01%
2025/01/06	5.68%	8.09%	8.98%	5.08%	5.45%	2.82%	5%	2.76%	4.02%	4.63%
2025/01/07	6.19%	7.07%	9.3%	3.25%	3.97%	3.11%	4.9%	3.79%	3.04%	4.2%
2025/01/08	8.23%	9.22%	7.6%	2.72%	4.92%	2.87%	4.69%	4.07%	4.24%	3.94%
2025/01/09	6.89%	9.37%	9.47%	3%	4.67%	4.28%	4.29%	3.91%	3.98%	3.51%
2025/01/10	5.13%	10.14%	7.63%	2.94%	5%	3.7%	5.24%	4.41%	3.97%	3.71%
2025/01/11	7.58%	8.91%	9.05%	0.2%	4.78%	3.45%	4.53%	3.93%	5.14%	4.15%
2025/01/12	4.64%	11.61%	9.27%	0%	6.03%	3.65%	4.66%	2.21%	6.71%	5.91%
2025/01/13	7.83%	11.35%	8.84%	4.19%	5.82%	2.99%	4.68%	2.21%	5.37%	3.33%
2025/01/14	7.59%	11.26%	11.79%	4.81%	6.05%	3.11%	3.82%	2.51%	4.48%	2.38%
2025/01/15	8.14%	9.29%	7.55%	2.72%	4.9%	2.86%	4.7%	4.06%	4.26%	3.89%
2025/01/16	6.82%	9.45%	9.42%	3.03%	4.68%	4.27%	4.33%	3.76%	3.99%	3.49%
2025/01/21	7.2%	10.82%	8.86%	7.33%	4.92%	3.58%	3.72%	2.51%	3.76%	2.46%
2025/01/22	10.8%	9.66%	8.83%	6.17%	4.17%	3.32%	4.17%	2.35%	2.98%	2.35%
2025/01/23	8.14%	10.59%	9.16%	6.79%	6.04%	2.73%	4.78%	1.92%	2.59%	2.14%
2025/01/24	7.27%	10.09%	8.7%	6.51%	5.5%	2.77%	4.58%	1.88%	3.76%	0.91%
2025/01/25	10.57%	10.73%	7.91%	4.2%	5.6%	2.91%	3.94%	1.66%	2.59%	1.49%
2025/01/26	9.95%	11.36%	9.48%	5.01%	6.21%	2.65%	4.36%	1.28%	2.38%	1.46%
2025/01/27	8%	11.75%	8.55%	6.96%	6.2%	2.61%	5.19%	1.73%	2.41%	1.57%
2025/01/28	10%	11.75%	9.03%	7.8%	5.63%	2.2%	4.39%	2.68%	2.15%	1.38%
2025/01/29	12.81%	9.58%	9.74%	6.64%	4.43%	2.75%	3.58%	3.25%	1.92%	1.82%
2025/01/30	11.18%	10.75%	10.2%	7.45%	5.3%	2.6%	4.14%	3.27%	2.58%	2.42%
2025/01/31	13.97%	8.72%	7.57%	6.9%	4.58%	4.39%	4.04%	3.73%	2.18%	2.15%

In January 2025, Snapfish’s impression share fluctuated, peaking at 13.97% on the 31st. EasyCanvasPrints maintained a steady presence, while Shutterfly saw a notable rise mid-month. CanvasChamp and CanvasOnTheCheap showed moderate gains, whereas Amazon’s share declined. The month concluded with Snapfish leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Canvas Prints at 90% Off - New Year's Sale: only $4.30 https://www.canvasdiscount.com › canvas_prints
Already stretched on the frame & ready to hang. #1 Best Rated Canvas Shop in the US!
2
Easy Canvas Prints™ - Order Today - Up to 93% Off https://www.easycanvasprints.com
Turn Your Photos Into a Masterpiece With Easy Canvas Prints™- Only $4.30.
3
The Best Quality Photo Prints - Shipped In 24 Hours | Mpix.com https://www.mpix.com
The #1 Photographer Recommended Print Service. Order Quality Photo Prints Online at Mpix™!
4
Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com
Explore our AI editing tools to enhance, retouch, and perfect your photos with ease.
5
Great Deals On Photo Prints | Order Online Today https://www.shutterfly.com
Fast & Secure Shipping or Get in as Little as 1 Hour with our Pick-up in Store Options.

In the competitive world of Google PPC, canvasdiscount.com and easycanvasprints.com captivate with massive discounts, offering canvas prints at just $4.30. Mpix.com stands out with its promise of quality and swift delivery, while Picsart and Shutterfly focus on creative editing and convenient photo print services.

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