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US Media & Entertainment Publishing - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 30.34
nytimes.com 9.3
psychologytoday.com 6.47
countryliving.com 4.92
delish.com 3.15
menshealth.com 2.8
wsj.com 2.59
nationalgeographic.com 2.33
prevention.com 2.05
thestoryexchange.org 1.96
others 34.09

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In the competitive landscape of Google’s PPC, Amazon dominates with a 30.34% click share. The New York Times follows at 9.3%, while ‘others’ collectively hold the largest slice at 34.09%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nytimes.com amazon.com wsj.com psychologytoday.com audible.com thestoryexchange.org mixbook.com nationalgeographic.com menshealth.com audiobooks.com
2025/03/01 3.74% 23.65% 6.03% 3.84% 1.02% 0.64% 3.18% 4.1% 0.9% 3.61%
2025/03/02 2.11% 14.73% 11.15% 3.95% 2.32% 0.46% 2.67% 3.83% 1.24% 2.62%
2025/03/03 1.53% 10.45% 0.53% 4.22% 1.57% 0.28% 2.27% 6.11% 1.59% 4.26%
2025/03/04 5.44% 8.7% 4.66% 3.8% 2.4% 0.9% 1.86% 4.8% 1.48% 3.03%
2025/03/05 3.45% 19.83% 0.39% 3.27% 2.52% 1.15% 1.91% 4.01% 1.76% 4.23%
2025/03/06 5.51% 26.33% 1.9% 2.05% 2.09% 1.75% 2.31% 1.95% 1.13% 2.98%
2025/03/07 7.78% 29.23% 0.09% 2.78% 0.84% 2.38% 2.52% 1.22% 1.3% 2.24%
2025/03/08 2.69% 26.74% 5.51% 1.62% 1.46% 3.26% 2.3% 1.08% 1.55% 2.75%
2025/03/09 3.9% 10.35% 10.27% 5.4% 2.27% 0.93% 1.27% 2.65% 1.64% 4.15%
2025/03/10 5.91% 9.17% 5.61% 3.02% 2.92% 2.1% 3.36% 1.04% 1.83% 2.38%
2025/03/11 7% 10.02% 4.02% 1.65% 1.29% 3.3% 2.27% 1.93% 2.48% 1.9%
2025/03/12 8.84% 22.73% 6.64% 3.58% 1.17% 2.5% 1.61% 1.83% 1.32% 2.39%
2025/03/13 7.52% 27.08% 0.14% 3.23% 2.73% 1.22% 1.67% 2.03% 1.37% 3.15%
2025/03/14 10.81% 22.63% 4.71% 2.73% 1.67% 1.12% 1.73% 1.5% 1.72% 1.25%
2025/03/15 10.26% 18.45% 5.21% 3.81% 2.59% 0.56% 1.94% 1.32% 2.07% 2.68%
2025/03/16 12.63% 8.01% 10.57% 3.22% 1.83% 0.66% 2.07% 2.8% 2.51% 1.4%
2025/03/17 9.75% 6.96% 8.57% 3.77% 2.98% 0.75% 4.16% 1.76% 2.11% 2.14%
2025/03/18 5.46% 11.38% 2.82% 3.73% 2.04% 2.19% 3.1% 1.6% 2.06% 2.59%
2025/03/19 6.97% 22.79% 0.02% 3.61% 2.27% 1.36% 2.52% 1.4% 2.04% 1.89%
2025/03/20 5.05% 19.93% 1.48% 3.65% 3.26% 1.78% 2.64% 1.51% 2.3% 3%
2025/03/21 5.02% 17.7% 3.12% 3.87% 5.28% 1.96% 2.37% 2.14% 1.95% 3.31%
2025/03/22 5.9% 18.41% 4.71% 2.12% 4.96% 1.65% 2.46% 1.93% 1.69% 2.78%
2025/03/23 11.65% 6.29% 0.68% 3.87% 4.49% 1.1% 2.84% 2.06% 2.41% 2.06%
2025/03/24 11.29% 5.03% 1.81% 1.7% 4.99% 2.45% 2.94% 1.81% 1.79% 1.78%
2025/03/25 9.7% 4.56% 2.5% 1.9% 5.16% 2.7% 3.1% 2.1% 1.37% 2.98%
2025/03/26 9.68% 15.5% 4.95% 1.27% 5.86% 2.37% 2.41% 1.42% 1.96% 3.13%
2025/03/27 9.46% 13.78% 6.26% 2.88% 5.24% 1.42% 1.63% 1.45% 1.5% 2.33%
2025/03/28 6.48% 15.07% 12.88% 2.63% 3.36% 3.45% 1.52% 1.95% 1.88% 1.26%
2025/03/29 8.61% 12.06% 14.34% 2.68% 4.29% 1.73% 1.7% 1.88% 1.78% 0.68%
2025/03/30 11.84% 7.93% 11.67% 2.89% 5.12% 1.34% 2.24% 1.7% 1.69% 2.47%
2025/03/31 11.27% 7.85% 6.37% 4.66% 4.36% 2.38% 2.33% 2.25% 1.9% 1.2%

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March saw dynamic shifts in PPC spend. Amazon led with peaks on the 7th and 13th, while NYTimes surged mid-month. WSJ and Audible had notable fluctuations, ending with Audible’s steady rise. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 541
2025/03/02 499
2025/03/03 578
2025/03/04 582
2025/03/05 591
2025/03/06 693
2025/03/07 682
2025/03/08 664
2025/03/09 563
2025/03/10 649
2025/03/11 632
2025/03/12 610
2025/03/13 592
2025/03/14 613
2025/03/15 552
2025/03/16 553
2025/03/17 550
2025/03/18 588
2025/03/19 563
2025/03/20 547
2025/03/21 540
2025/03/22 564
2025/03/23 527
2025/03/24 557
2025/03/25 549
2025/03/26 557
2025/03/27 569
2025/03/28 546
2025/03/29 551
2025/03/30 530
2025/03/31 584

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March began with 541 advertisers, peaking at 693 on the 6th. A decline followed, stabilizing around 550. The month concluded with 584 advertisers, reflecting a dynamic yet steady landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
countryliving.com 2.71%
nytimes.com 1.92%
highlights.com 1.57%
audible.com 1.13%
prevention.com 1%
faith-not-fear.org -0.13%
audiobooks.com -0.17%
nymag.com -0.17%
nationalgeographic.com -0.3%
amazon.com -14.03%

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Amazon.com saw a significant drop of 14.03% in click share, while Countryliving.com surged by 2.71%. Other notable gains include Nytimes.com at 1.92% and Highlights.com at 1.57%.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com delish.com nytimes.com countryliving.com prevention.com housebeautiful.com menshealth.com thestoryexchange.org cslcs.org psychologytoday.com
2025/03/01 50.47% 2.68% 0.89% 1.14% 1.01% 1.79% 2.12% 1% 0.83% 2.04%
2025/03/02 25.15% 5.48% 0.57% 3.4% 3.55% 4% 3.16% 0.97% 1.47% 2.44%
2025/03/03 22.36% 6.38% 0.29% 3.7% 3.47% 3.67% 4.34% 0.53% 0.47% 2.46%
2025/03/04 15.53% 5.22% 2.52% 2.88% 3.32% 1.65% 3.96% 1.84% 1.26% 2.6%
2025/03/05 45.7% 3.97% 1.29% 2.66% 2.83% 2.57% 2.84% 1.95% 1.62% 1.45%
2025/03/06 52.79% 2.67% 2.21% 1.87% 1.82% 1.33% 1.65% 1.82% 0.73% 0.88%
2025/03/07 55.82% 2.53% 2.87% 1.9% 0.51% 0.57% 1.81% 2.39% 0.9% 1.24%
2025/03/08 51.24% 2.39% 1.1% 2.31% 2.02% 1.19% 2.54% 3.7% 1.24% 0.74%
2025/03/09 22.18% 5.57% 1.8% 5.32% 2.84% 3.54% 4.04% 1.44% 0.4% 3.14%
2025/03/10 20.01% 5.4% 3.97% 2.74% 4.33% 2.38% 4.37% 4.42% 0.38% 1.93%
2025/03/11 19.63% 5.5% 3.44% 3.39% 4.03% 2.32% 4.43% 4.39% 2.16% 0.95%
2025/03/12 48.35% 2.73% 3.7% 1.55% 1.49% 1.42% 2.41% 3.16% 1.58% 1.72%
2025/03/13 51.12% 3.35% 2.8% 1.98% 2.14% 1.19% 2.45% 1.9% 1.7% 1.34%
2025/03/14 39.29% 3.27% 5.17% 1.82% 1.76% 2.53% 3.31% 1.45% 2.23% 1.45%
2025/03/15 37.69% 5.2% 4.89% 2.04% 2.25% 1.42% 3.32% 1.26% 1.72% 2%
2025/03/16 16.87% 5.2% 7.43% 4.1% 4.47% 3.47% 6.23% 0.94% 0.77% 2.01%
2025/03/17 20.32% 7.16% 6.04% 4.48% 5.78% 2.6% 5.65% 1.21% 0.67% 2.4%
2025/03/18 19.79% 6.14% 2.85% 4.55% 4.14% 3.52% 4.68% 3.03% 1.29% 2.2%
2025/03/19 42.16% 4.57% 3.52% 2.52% 2.5% 2.43% 3.53% 1.85% 1.31% 1.77%
2025/03/20 35.55% 5.13% 1.71% 3.88% 4.34% 2.68% 3.88% 2.64% 1.47% 1.68%
2025/03/21 32% 4.12% 3.11% 3.77% 3.84% 2.03% 4.2% 2.73% 1.94% 2.14%
2025/03/22 32.33% 4.01% 2.63% 4.6% 4.86% 1.65% 3.67% 2.25% 3.4% 1.21%
2025/03/23 11.87% 6.88% 5.27% 3.96% 4.94% 3.98% 5.87% 2.47% 0.55% 2.48%
2025/03/24 10.39% 5.38% 5.5% 4.23% 6.04% 2.68% 4.29% 3.66% 1.57% 1.06%
2025/03/25 9.31% 6.09% 5.57% 4.55% 5.56% 2.81% 3.16% 5.08% 2.41% 1.38%
2025/03/26 32.4% 5.05% 4.83% 4.36% 4.04% 2.21% 3.79% 2.8% 0.78% 0.79%
2025/03/27 30.05% 3.96% 4.12% 4.23% 4.27% 2.51% 3.38% 2.21% 1.18% 1.57%
2025/03/28 29.24% 4.19% 3.38% 5.57% 4.42% 3.15% 3.54% 4.29% 1.03% 1.36%
2025/03/29 25.93% 4.46% 4.43% 5.07% 3.42% 1.96% 3.78% 2.71% 1.8% 1.44%
2025/03/30 18.79% 4.2% 6.78% 3.92% 3.74% 2.8% 3.69% 2.24% 1.8% 1.8%
2025/03/31 15.59% 7.53% 5.64% 5.58% 5.25% 4.67% 4.06% 3.85% 3.07% 2.52%

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Amazon’s impression share fluctuated significantly in March, peaking at 55.82% on the 7th, then dropping to 15.59% by month’s end. Delish.com saw a steady rise, ending at 7.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Copyright © Adthena. All rights reserved.

In the world of Google PPC, Delish entices with culinary inspiration, while Jobzmeet and Women for Women uplift with motivational quotes. Kelley Blue Book offers car value insights, and The New York Times invites readers with a subscription discount. Each ad uniquely captivates its audience.

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