US Media & Entertainment Sports - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	21.73
seatgeek.com	18.03
ticketmaster.com	17.01
vividseats.com	12.83
stanley1913.com	6.7
gametime.co	3.99
tickets-center.com	3.79
boxofficeticketsales.com	1.57
viagogo.com	1.23
nba.com	0.95
others	12.17

In the competitive landscape of Google PPC, StubHub leads with a 21.73% click share, followed by SeatGeek at 18.03%. Ticketmaster captures 17.01%, while Vivid Seats holds 12.83%. “Others” collectively account for 12.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	seatgeek.com	ticketmaster.com	vividseats.com	tickets-center.com	stanley1913.com	gametime.co	boxofficeticketsales.com	viagogo.com	gotickets.com
2025/01/01	23.34%	17.55%	20.07%	14.24%	2.83%	4.46%	2.5%	1.86%	0.7%	0.85%
2025/01/02	23.45%	17.79%	20.67%	16.68%	3.18%	1.9%	4.65%	1.74%	1.34%	0.86%
2025/01/03	22.9%	18.76%	22.31%	15.85%	2.38%	1.91%	4.17%	2.17%	1.28%	1.22%
2025/01/04	21.77%	18.62%	19.77%	15.57%	3.25%	1.99%	4.52%	1.55%	1.75%	0.8%
2025/01/05	23.05%	17.27%	18.74%	16.11%	3.13%	2.29%	3.56%	1.49%	2.15%	0.46%
2025/01/06	21.1%	18.31%	21.3%	15.32%	3.16%	1.25%	5.27%	1.74%	0.96%	0.9%
2025/01/07	23.8%	20.32%	18.66%	15.61%	1.83%	3.64%	3.82%	1.16%	0.65%	0.57%
2025/01/08	23.37%	16.89%	19.49%	16.61%	3.72%	2.46%	4.44%	2.03%	1.59%	1.25%
2025/01/09	24.07%	17.09%	19.37%	15.69%	4.28%	4.16%	4.59%	1.54%	0.46%	0.84%
2025/01/10	24.4%	16.01%	19.01%	15.03%	4.65%	2.25%	3.94%	1.85%	1.05%	1.15%
2025/01/11	26.1%	16.18%	17.73%	13.53%	4.54%	1.76%	4%	1.94%	1.45%	0.92%
2025/01/12	24.99%	17.78%	17.94%	13.13%	5.21%	2.61%	4.05%	1.8%	1.97%	0.89%
2025/01/13	27.69%	18.11%	18.79%	11.65%	3.96%	3.26%	3.39%	1.16%	0.98%	0.87%
2025/01/14	25.08%	20.97%	17.57%	12.79%	4.12%	2.07%	5.3%	1.36%	1.76%	0.8%
2025/01/15	23.37%	16.7%	19.68%	16.49%	3.7%	2.48%	4.49%	2.06%	1.6%	1.27%
2025/01/16	24.01%	16.98%	19.57%	15.7%	4.02%	4.18%	4.67%	1.63%	0.48%	0.85%
2025/01/21	24.28%	21.35%	16.67%	13.6%	3.62%	1.06%	6.8%	1.58%	2.3%	0.31%
2025/01/22	23.15%	22.95%	15.85%	15.86%	4.3%	0.99%	5.41%	1.49%	2.2%	0.31%
2025/01/23	23.4%	19.39%	18.37%	13.94%	3.9%	2.08%	3.77%	2.17%	2.5%	0.39%
2025/01/24	23.39%	22.41%	17.26%	14.66%	3.84%	1.76%	4.11%	1.98%	2.01%	0.48%
2025/01/25	23.03%	21.94%	14.63%	14.88%	5.21%	1.9%	4.19%	1.96%	2.28%	0.47%
2025/01/26	24.24%	20.84%	15.06%	13.84%	3.88%	3.42%	3.09%	1.2%	1.26%	0.44%
2025/01/27	25.06%	22.38%	15.87%	11.87%	4.21%	3.3%	2.79%	2.02%	1.41%	0.27%
2025/01/28	25.15%	24.14%	14%	14.8%	4.85%	2.72%	2.76%	1.94%	1.18%	0.56%
2025/01/29	24.33%	24.16%	13.89%	14.54%	5.06%	1.99%	2.87%	0.97%	1.98%	0.63%
2025/01/30	24.56%	22.57%	15.19%	14%	5.8%	1.27%	2.74%	1.64%	1.67%	0.77%
2025/01/31	22.11%	20.59%	14.67%	13.42%	5.45%	5.36%	2.73%	1.79%	1.72%	0.97%

In January 2025, StubHub led with fluctuating spend, peaking mid-month. SeatGeek surged late, while Ticketmaster declined steadily. Vivid Seats and Tickets-Center showed mixed trends. Stanley1913 and Gametime had notable spikes. BoxOfficeTicketSales, Viagogo, and GoTickets remained low.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	331
2025/01/02	340
2025/01/03	308
2025/01/04	299
2025/01/05	304
2025/01/06	336
2025/01/07	346
2025/01/08	311
2025/01/09	338
2025/01/10	360
2025/01/11	351
2025/01/12	426
2025/01/13	366
2025/01/14	352
2025/01/15	311
2025/01/16	338
2025/01/21	321
2025/01/22	330
2025/01/23	253
2025/01/24	251
2025/01/25	265
2025/01/26	260
2025/01/27	277
2025/01/28	272
2025/01/29	259
2025/01/30	303
2025/01/31	299

January began with 331 advertisers, peaking at 426 mid-month. A decline followed, ending with 299. The month showcased dynamic shifts, highlighting competitive fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
seatgeek.com	4.14%
tickets-center.com	0.68%
tickpick.com	0.53%
viagogo.com	0.52%
ticketsonsale.com	0.4%
fubo.tv	-0.5%
tv.youtube.com	-0.55%
gametime.co	-0.57%
vividseats.com	-0.99%
ticketmaster.com	-2.58%

Seatgeek.com surged with a 4.14% click share increase, while ticketmaster.com faced a decline of 2.58%.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	seatgeek.com	vividseats.com	ticketmaster.com	stanley1913.com	tickets-center.com	gametime.co	dickssportinggoods.com	boxofficeticketsales.com	viagogo.com
2025/01/01	22.52%	15.17%	13.95%	15.44%	7.44%	3.18%	2.33%	0.83%	1.68%	0.65%
2025/01/02	23.04%	14.79%	16.94%	16.01%	3.18%	3.49%	4.89%	1.55%	1.94%	1.21%
2025/01/03	23.08%	17.04%	16.93%	17.25%	3.43%	2.88%	4.66%	1.01%	2.2%	1.31%
2025/01/04	21.24%	16.64%	16.29%	15.16%	3.27%	3.63%	5%	1.26%	1.83%	1.72%
2025/01/05	20.74%	15.12%	16%	14.92%	3.85%	3.85%	4.5%	2.33%	1.79%	2.13%
2025/01/06	20.15%	16.72%	16.5%	16.59%	2.19%	3.99%	6.34%	0.91%	2.06%	0.96%
2025/01/07	19.26%	16.53%	15%	15.74%	5.81%	2.38%	4.28%	3.41%	1.36%	0.67%
2025/01/08	21.57%	14.08%	17.14%	15.53%	4.04%	5.15%	5.03%	1.38%	2.9%	1.48%
2025/01/09	22.17%	15.44%	15.37%	14.5%	6.17%	4.81%	4.79%	1.59%	1.89%	0.46%
2025/01/10	18.41%	11.67%	11.95%	11.53%	2.45%	4.25%	3.72%	0.9%	1.69%	0.79%
2025/01/11	22.73%	13.85%	13.72%	14.2%	2.41%	5.27%	4.66%	0.68%	2.06%	1.34%
2025/01/12	22.41%	15.79%	13.08%	13.84%	4.24%	6.46%	4.16%	1.11%	2.29%	1.89%
2025/01/13	25.57%	15.72%	11.49%	13.18%	5.2%	4.47%	3.14%	1.28%	1.12%	1.01%
2025/01/14	23.58%	19.28%	12.53%	14.43%	3.52%	5.23%	5.63%	0.68%	1.66%	1.84%
2025/01/15	21.57%	13.87%	16.97%	15.78%	4.1%	5.15%	5.11%	1.4%	2.94%	1.49%
2025/01/16	22.1%	15.39%	15.38%	14.74%	6.23%	4.55%	4.86%	1.6%	1.91%	0.46%
2025/01/21	22.21%	18.84%	12.43%	13.37%	2.13%	4.41%	7.08%	1.3%	2.34%	2.58%
2025/01/22	21.49%	19.91%	13.89%	12.86%	2.11%	5.31%	5.39%	0.29%	2.11%	2.17%
2025/01/23	21.51%	16.93%	12.28%	15.02%	4.02%	5.39%	3.8%	0.61%	2.84%	2.33%
2025/01/24	21.71%	19.88%	13.02%	14.6%	3.14%	5.18%	4.53%	0.29%	2.71%	2.04%
2025/01/25	20.58%	19.55%	13.01%	11.45%	3.89%	6.55%	4.07%	0.82%	2.5%	2.47%
2025/01/26	20.71%	17.28%	11.79%	11.43%	7.37%	4.74%	2.67%	0.58%	1.54%	1.35%
2025/01/27	23.81%	20.07%	10.36%	12.24%	6.02%	5.02%	2.77%	0.61%	2.61%	1.28%
2025/01/28	22.93%	21.17%	13.07%	11.31%	5.96%	5.66%	2.68%	0.92%	2.66%	1.6%
2025/01/29	20.64%	19.08%	11.78%	10.6%	4.06%	5.94%	2.61%	1.58%	1.14%	1.97%
2025/01/30	21.94%	18.93%	11.8%	12.19%	2.67%	7.16%	2.55%	1.12%	2.09%	1.87%
2025/01/31	18.04%	16.39%	10.38%	10.18%	9.84%	5.67%	2.33%	1.95%	1.67%	1.5%

In January 2025, StubHub led with fluctuating impressions, peaking mid-month at 25.57%. SeatGeek and VividSeats showed varied trends, while Ticketmaster’s share declined. Stanley1913 ended strong at 9.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Chiefs vs Eagles Super Bowl - Chiefs vs Eagles Tickets https://www.onlocationexp.com
Be There Live for Kansas City Chiefs vs Philadelphia Eagles at Super Bowl LIX. Official 2025 Super Bowl Tickets | Super Bowl LIX in New Orleans. Official NFL® Tickets. Official NFL® Partner.
2
Kansas City Chiefs Tickets 2025 | Authenticated NFL Tickets https://www.seatgeek.com
The NFL 2025 Season is Here! Get Tickets to see the Kansas City Chiefs. Lowest Prices.
3
Georgia Bulldogs Football 2025 https://www.stubhub.com
Buy Sanford Stadium Tickets — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025. Compare Prices on the Worlds Largest Ticket Marketplace. Deals Won't Last Long.
4
Los Angeles Lakers Tickets | 2025 NBA Season https://www.ticketmaster.com
Buy Tickets At Ticketmaster To See The Los Angeles Lakers In The 2025 NBA Season!
5
2025 Georgia BulldogsTickets | View Seats and Buy Tickets https://www.vividseats.com
Georgia Bulldogs Tickets on Sale. Buy Tickets With Vivid Seats Today. 2025 Georgia...

In the competitive world of sports ticket sales, top advertisers like On Location, SeatGeek, StubHub, Ticketmaster, and Vivid Seats captivate audiences with enticing offers. Themes of exclusivity and urgency dominate, with official partnerships and low prices as unique selling points, drawing fans to secure their seats for unforgettable experiences.

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