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US Pharma & biotech Oncology - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lynparza.com 1.64
abecma.com 1.7
kisqali-hcp.com 1.81
lilly.com 1.86
her2empowered.com 2.58
her2know.com 2.68
mayoclinic.org 2.77
cancer.org 3.63
kisqali.com 4.18
keytruda.com 7.5
others 69.65

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In the oncology PPC landscape, ‘keytruda.com’ leads with 7.50% click share, while ‘others’ dominate at 69.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date keytruda.com lilly.com trodelvy.com opdivo.com kisqali.com abecma.com kisqali-hcp.com her2empowered.com nubeqa-us.com her2know.com
2024/12/01 5.91% 4.61% 2.65% 1.85% 7.5% 1.44% 4.47% 3.67% 2.83% 3.62%
2024/12/02 6.6% 4.76% 3.36% 2.41% 8.08% 3.47% 3.81% 3.18% 2.5% 3.45%
2024/12/03 7.36% 6.6% 3.91% 2.69% 8.06% 1.23% 2.43% 3.58% 3.21% 3.83%
2024/12/04 5.22% 3.38% 4.11% 1.64% 9.67% 1.77% 1.99% 5.19% 2.75% 4.26%
2024/12/05 4.94% 4.59% 2.78% 2.08% 6.87% 1.31% 3.16% 3.69% 1.78% 3.77%
2024/12/06 6.53% 3.87% 2.71% 2.33% 6.94% 1.14% 2.81% 3.25% 2.12% 3.28%
2024/12/07 6.06% 1.35% 2.7% 2.54% 9.89% 1.46% 4.91% 3.55% 3.05% 2.87%
2024/12/08 6.47% 5.76% 2.87% 2.02% 9.03% 2.63% 2.87% 3.51% 2.8% 3.06%
2024/12/09 7.61% 4.17% 2.69% 1.97% 10.13% 1.53% 5.06% 3.52% 3.18% 2.4%
2024/12/10 6.72% 7.43% 3.16% 2.21% 8.28% 1.45% 4.01% 2.66% 3.21% 2.31%
2024/12/11 5.7% 1.85% 3.54% 1.94% 9.73% 1.05% 3.89% 3.86% 3.47% 3.81%
2024/12/12 5.66% 2.73% 2.9% 1.77% 9.92% 1.59% 3.77% 3.31% 2.98% 3.4%
2024/12/13 8.18% 3.68% 3.5% 2.16% 10.55% 1.45% 2.73% 3.73% 2.23% 3.78%
2024/12/14 6.6% 3.2% 3.8% 3.08% 10.23% 1.68% 3.92% 3.89% 2.92% 3.19%
2024/12/15 10.5% 3.37% 2.73% 2.16% 11.68% 1.8% 3.87% 2.82% 3.23% 2.09%
2024/12/16 6.22% 3.4% 3.23% 2.38% 12.13% 1.18% 5.47% 2.57% 3.52% 2.82%
2024/12/17 5.64% 3.74% 3.18% 2.66% 7.91% 1.98% 3.85% 2.76% 2.37% 3.69%
2024/12/18 7.87% 2.96% 3.52% 3.1% 8.65% 1.55% 3.37% 2.95% 1.79% 3.26%
2024/12/19 7.15% 4.87% 3.01% 2.53% 6.94% 1.24% 3.51% 3.43% 2.39% 3.48%
2024/12/20 5.59% 4.35% 3.58% 1.88% 7.64% 2.08% 2.22% 3.25% 2.27% 4.11%
2024/12/21 5.61% 2.71% 3.79% 2.44% 9.23% 1.98% 1.18% 3.57% 3.2% 3.67%
2024/12/22 7.05% 4.62% 3.44% 2.43% 9.72% 1.96% 2.58% 3.71% 3.94% 3.76%
2024/12/23 8.05% 3.95% 2.69% 3.21% 7.75% 1.48% 4.44% 2.43% 1.87% 2.51%
2024/12/24 6.82% 2.71% 3.54% 2.8% 9.58% 1.6% 4.68% 2.65% 2.19% 3.43%
2024/12/25 6.47% 4.92% 3.34% 2.3% 9.27% 2.37% 5.23% 2.57% 3.2% 2.06%
2024/12/26 8.28% 3.3% 3.69% 2.42% 9.53% 5.09% 3.99% 2.24% 2.76% 2.02%
2024/12/27 7.98% 4.91% 3.41% 1.99% 7.44% 1.92% 2.46% 2.67% 3.65% 3.32%
2024/12/28 6.29% 1.62% 3.83% 1.87% 9.52% 4.2% 1.71% 0.08% 1.93% 3.2%
2024/12/29 11.49% 6.41% 5.95% 2.41% 0.57% 3.26% 0.21% 0.12% 0.15% 0.09%
2024/12/30 11.87% 5.82% 4.8% 2.49% 0.33% 2.38% 0.13% 0.06% 0.09% 0.05%
2024/12/31 12.61% 7.84% 4.94% 3.64% 0.3% 0.11% 0.1% 0.07% 0.07% 0.06%

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In December 2024, keytruda.com saw a dramatic rise, peaking at 12.61% on the 31st. Meanwhile, kisqali.com started strong but plummeted to 0.3% by month-end. The month concluded with keytruda.com leading the spend share.

Market Exposure

Competitor Count for US Pharma & biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2024/12/01 537
2024/12/02 547
2024/12/03 544
2024/12/04 569
2024/12/05 593
2024/12/06 586
2024/12/07 525
2024/12/08 554
2024/12/09 560
2024/12/10 540
2024/12/11 563
2024/12/12 570
2024/12/13 540
2024/12/14 528
2024/12/15 527
2024/12/16 509
2024/12/17 519
2024/12/18 523
2024/12/19 557
2024/12/20 547
2024/12/21 536
2024/12/22 517
2024/12/23 550
2024/12/24 547
2024/12/25 562
2024/12/26 535
2024/12/27 545
2024/12/28 526
2024/12/29 498
2024/12/30 542
2024/12/31 513

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December saw fluctuating advertiser numbers, peaking at 593 on December 5th. A decline followed, ending the month at 513.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mdanderson.org 1.61%
breastcancer.org 1.39%
myeloma.org 0.97%
keytruda.com 0.88%
imbcr.org 0.76%
perjeta.com -0.74%
kisqali.com -0.9%
clevelandclinic.org -0.93%
her2empowered.com -1.19%
thermofisher.com -1.3%

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MD Anderson leads with a 1.61% click share rise, while Breastcancer.org follows at 1.39%. Thermofisher.com faces a 1.3% drop, with Her2empowered.com close behind at -1.19%.

Campaign Efficiency

US Pharma & biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mayoclinic.org keytruda.com lilly.com elahere.com cancer.org abecma.com kisqali.com kisqali-hcp.com her2know.com her2empowered.com
2024/12/01 2.86% 2.36% 2.19% 1.31% 2.74% 0.99% 2.33% 3.41% 4.57% 4.6%
2024/12/02 2.2% 2.71% 2.25% 1.21% 2.14% 3.92% 2.79% 3.5% 4.7% 4.11%
2024/12/03 1.84% 3.01% 2.87% 1.2% 2.28% 0.65% 2.3% 2.1% 5.31% 4.75%
2024/12/04 1.56% 2.13% 1.2% 1.81% 2.73% 1.4% 2.75% 1.94% 5.83% 6.49%
2024/12/05 2.98% 1.89% 1.96% 0.81% 2.13% 0.96% 2.24% 2.71% 4.31% 4.05%
2024/12/06 1.5% 2.53% 2.02% 1.19% 2.94% 0.73% 1.86% 2.33% 4.07% 3.74%
2024/12/07 3.14% 2.19% 1.25% 2.57% 1.14% 1.31% 2.99% 3.27% 4.02% 4.37%
2024/12/08 1% 2.43% 3.31% 2.62% 1.37% 3.1% 2.52% 2.49% 4.08% 4.36%
2024/12/09 1.64% 3.19% 2.91% 3.28% 1.28% 0.87% 3.17% 4.17% 3.53% 4.9%
2024/12/10 0.86% 2.99% 3.56% 2.97% 2.23% 1.1% 2.71% 3.79% 3.43% 3.78%
2024/12/11 1.46% 2.2% 1.46% 1.29% 1.25% 0.66% 3.38% 3.25% 5.11% 4.93%
2024/12/12 1.66% 2.42% 1.5% 1.22% 2.88% 1.29% 4.58% 3.5% 4.7% 4.26%
2024/12/13 1.17% 3.27% 1.54% 3.58% 1.97% 0.9% 4.48% 2.58% 4.9% 4.88%
2024/12/14 1.47% 3.12% 2.05% 2.6% 1.4% 1.26% 4.57% 3.63% 4.75% 5.28%
2024/12/15 1.2% 4.35% 1.98% 2.13% 1.82% 1.35% 4.83% 3.5% 2.71% 3.82%
2024/12/16 3.09% 2.24% 1.63% 1.54% 1.65% 0.67% 4.46% 3.87% 4.15% 3.38%
2024/12/17 1.27% 2.23% 2.38% 1.04% 2.95% 2.05% 3.71% 3.14% 4.54% 3.43%
2024/12/18 3.95% 3.02% 1.85% 0.57% 1.57% 1.18% 4% 2.48% 4.7% 3.91%
2024/12/19 1.41% 2.68% 2.18% 0.83% 2.68% 1.14% 2.66% 2.11% 4.38% 4.17%
2024/12/20 1.01% 1.99% 1.7% 0.57% 2.82% 1.89% 2.75% 1.6% 5.26% 3.96%
2024/12/21 0.99% 1.85% 1.25% 2.07% 2.34% 1.53% 3.87% 1.13% 5.1% 4.57%
2024/12/22 0.62% 2.29% 1.63% 2.88% 2.19% 1.46% 4.05% 1.53% 5.05% 4.68%
2024/12/23 1.87% 3.41% 2.88% 1.16% 1.98% 1.19% 4.04% 3.89% 3.19% 2.7%
2024/12/24 1.59% 3.29% 2.16% 1.97% 1.26% 1.44% 4.45% 3.87% 4.73% 3.37%
2024/12/25 1.12% 2.56% 2.94% 2.83% 0.97% 2.47% 4.86% 4.67% 2.79% 3.33%
2024/12/26 3.94% 2.88% 2.1% 2.33% 1.32% 6.23% 4.12% 3.4% 2.88% 2.99%
2024/12/27 1.58% 3.88% 2.19% 2.48% 2.55% 1.46% 2.61% 2.32% 4.6% 3.35%
2024/12/28 1.4% 2.19% 1.11% 2.42% 4.64% 4.17% 2.74% 0.74% 3.5% 0.06%
2024/12/29 1.07% 3.84% 2.15% 3.19% 5.08% 2.38% 0.14% 0.13% 0.08% 0.08%
2024/12/30 2.2% 4.19% 3.75% 1.48% 3.1% 2.18% 0.09% 0.08% 0.04% 0.04%
2024/12/31 5.54% 5.54% 3.34% 2.81% 1.53% 0.09% 0.07% 0.07% 0.05% 0.05%

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December’s PPC landscape saw dynamic shifts. Her2empowered.com led early, peaking on the 4th. Mayo Clinic surged on the 31st, matching Keytruda’s consistent rise. Abecma.com spiked post-Christmas, while Kisqali.com and Her2know.com faded. The month concluded with Mayo Clinic and Keytruda sharing the top spot.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Ovarian Cancer Treatment Prescription treatment website

    Learn About Treatment — Visit The Patient Website For Info On Advocacy Groups & Treatment Resources. Discover Additional Patient Support For The Treatment Option.

  2. 2
    HER2+ eBC Treatment Info | Early Breast Cancer Treatments https://www.her2empowered.com

    Patients - Familiarize Yourself With The HER2+ Early Breast Cancer Treatment Experience.

  3. 3
    KEYTRUDA® (pembrolizumab) - Official Patient Site https://www.keytruda.com/

    Learn More About KEYTRUDA at the Official Patient Site. Virtual Assistant. Types: Medication Guide, Safety Information, Side Effects, Prescribing Information, Financial Help, Virtual Assistant.

  4. 4
    HR+, HER2- Early Breast Cancer - Official HCP Website Prescription treatment website

    Oncologists, Learn How An HR+, HER2- Early Breast Cancer Treatment May Help Your Patients.

  5. 5
    What is Triple Negative BC? https://www.tnbcfoundation.org

    Triple Negative Breast Cancer — Access TNBC resources for patients & caregivers to assist before, during & after treatment. Our...

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In the competitive landscape of Google PPC for oncology, top-performing ads reveal a focus on patient education and support. Abecma.com highlights FDA-approved CAR T treatments for multiple myeloma, emphasizing patient resources. Belowthebelt.org and elahere.com address ovarian cancer, offering insights into early symptoms and treatment advocacy. Breast cancer ads, like her2empowered.com and keytruda.com, provide detailed treatment information and patient support, while kisqali-hcp.com targets oncologists with HR+, HER2- treatment options. Nerlynx.com and perjeta.com focus on HER2-positive breast cancer, promoting targeted treatments and patient resources. Thermofisher.com and tnbcfoundation.org educate on multiple myeloma and triple-negative breast cancer, respectively, underscoring the importance of awareness and comprehensive care.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.