US Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cvs.com	13.38
lifemd.com	12.79
ro.co	8.64
getzealthy.com	6.49
forhers.com	3.41
amazon.com	3.04
walgreens.com	2.64
goodlifemeds.com	2.63
hims.com	2.58
directhealthshop.com	1.94
others	42.46

In the PPC landscape, CVS leads with 13.38% click share, followed by LifeMD at 12.79%. ‘Others’ dominate with 42.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lifemd.com	ro.co	getzealthy.com	goodlifemeds.com	forhers.com	cvs.com	hims.com	weightwatchers.com	tryeden.com	henrymeds.com
2025/01/01	11.61%	13.68%	7.75%	2.7%	3.39%	2.29%	3.38%	3.24%	4.11%	3.54%
2025/01/02	12.9%	11.06%	10.47%	3.14%	4.15%	1.63%	5.07%	3.46%	3.31%	3.74%
2025/01/03	16.09%	9.63%	9.08%	3.23%	3.5%	2.1%	5.7%	3.4%	4.42%	2.94%
2025/01/04	18.9%	8.17%	6.92%	3%	3.98%	2.43%	4.46%	3.11%	4.19%	3.58%
2025/01/05	14.85%	8.53%	5.95%	2.93%	3.29%	1.72%	3.99%	4.65%	3.88%	6.09%
2025/01/06	12.28%	11.13%	6.41%	2.86%	5.34%	2.09%	4.61%	3.21%	3.48%	3.05%
2025/01/07	17.76%	10.31%	6.82%	3.38%	6.3%	1.65%	5.01%	2.19%	3.51%	2.98%
2025/01/08	14.05%	11.92%	9.87%	2.42%	4.7%	1.99%	3.34%	1.76%	4.44%	3.66%
2025/01/09	15.42%	10.53%	10.69%	3.59%	3.6%	2.7%	2.28%	0.26%	2.1%	3.62%
2025/01/10	18.07%	14.14%	10.3%	3.82%	3.48%	2.48%	2.28%	0.89%	1.48%	1.62%
2025/01/11	14.75%	16.12%	5.68%	2.7%	5.16%	2.35%	2.92%	0.1%	1.12%	2.64%
2025/01/12	14.3%	15.13%	7.3%	5.37%	4.86%	2.83%	1.83%	0.21%	1.53%	2.52%
2025/01/13	17.56%	18.71%	8.12%	4.21%	5.09%	2.25%	2.74%	3.13%	1.01%	2.93%
2025/01/14	17.25%	14.03%	10.47%	4.23%	4.63%	4.11%	4.72%	1.14%	1.12%	2.76%
2025/01/15	13.96%	11.84%	9.81%	2.4%	4.67%	1.98%	3.32%	1.75%	4.41%	3.64%
2025/01/16	15.34%	10.48%	10.64%	3.57%	3.58%	2.71%	2.27%	0.26%	2.09%	3.6%
2025/01/21	29.11%	13.08%	8.17%	7.13%	5.16%	6.21%	4.86%	0.63%	1.81%	0.04%
2025/01/22	27.81%	14.86%	8.96%	7.89%	7.13%	4.95%	3.89%	1.09%	0.41%	0.02%
2025/01/23	20.19%	14.39%	7.81%	4.76%	5.89%	2.94%	4.03%	3.21%	1.58%	1.5%
2025/01/24	18.06%	15.22%	7.15%	4.97%	5.27%	2.38%	4.49%	3.69%	2.14%	1.57%
2025/01/25	21.84%	13.82%	8.18%	5.87%	6.25%	5.1%	4.58%	4.21%	2.35%	0.18%
2025/01/26	26.18%	15.38%	7.92%	6.77%	5.69%	3.27%	4.44%	2.99%	1.19%	0.6%
2025/01/27	23.3%	11.74%	7.79%	5.59%	6.68%	4.28%	4.37%	3.29%	1.91%	0.22%
2025/01/28	18.57%	13.48%	8.02%	5.46%	4.89%	3.71%	5.24%	2.86%	1.56%	1.66%
2025/01/29	24.02%	12.93%	5.87%	5.92%	2.46%	5.51%	3.72%	1.93%	1.75%	0.59%
2025/01/30	26.01%	12.67%	5.66%	5.23%	3.79%	4.18%	3.18%	2.23%	0.57%	0.27%
2025/01/31	23.86%	10.04%	9.01%	5.45%	4.61%	3.63%	3.28%	2.19%	0.89%	0.16%

LifeMD’s spend share surged mid-month, peaking at 29.11% on January 21. Ro.co fluctuated, ending at 10.04%. GetZealthy saw a steady decline, closing at 9.01%. GoodLifeMeds and ForHers showed moderate growth, while CVS and Hims remained stable. WeightWatchers and TryEden experienced volatility, with HenryMeds dropping significantly.

Market Exposure

Competitor Count for US Pharma & biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	895
2025/01/02	853
2025/01/03	899
2025/01/04	841
2025/01/05	860
2025/01/06	984
2025/01/07	906
2025/01/08	882
2025/01/09	900
2025/01/10	927
2025/01/11	950
2025/01/12	982
2025/01/13	854
2025/01/14	875
2025/01/15	882
2025/01/16	900
2025/01/21	835
2025/01/22	781
2025/01/23	787
2025/01/24	708
2025/01/25	713
2025/01/26	722
2025/01/27	762
2025/01/28	731
2025/01/29	797
2025/01/30	847
2025/01/31	809

January saw a dynamic shift in distinct advertisers, starting strong at 895, peaking at 984 mid-month, then declining to 809 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cvs.com	6.41%
lifemd.com	4.11%
walgreens.com	2.57%
noom.com	2.5%
goodlifemeds.com	1.36%
ivimhealth.com	-1.19%
tryeden.com	-1.2%
getzealthy.com	-1.45%
brightmeds.com	-1.46%
henrymeds.com	-2%

CVS.com leads with a 6.41% click share increase, while henrymeds.com drops by 2.0%. Walgreens.com and lifemd.com also see positive growth.

Campaign Efficiency

US Pharma & biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	lifemd.com	cvs.com	ro.co	getzealthy.com	walgreens.com	forhers.com	goodlifemeds.com	amazon.com	hims.com	henrymeds.com
2025/01/01	9.27%	7.74%	10.21%	7.16%	2.33%	3.01%	1.84%	3.88%	2.29%	3.03%
2025/01/02	11.47%	6.06%	8.73%	9.92%	0.66%	3.72%	2.32%	2.86%	3.61%	3.64%
2025/01/03	14.09%	7.62%	7.42%	8.41%	0.7%	3.35%	2.34%	2.36%	3.97%	2.8%
2025/01/04	15.51%	8.61%	6.71%	6.52%	1.48%	3.77%	2.14%	1.8%	3.25%	3.29%
2025/01/05	13.01%	6.02%	7.11%	6%	1.15%	3.22%	2.06%	2.34%	2.95%	5.44%
2025/01/06	10.93%	7.01%	8.43%	6.24%	1.34%	4.68%	2.25%	2.33%	3.52%	2.95%
2025/01/07	15.07%	6.26%	8.6%	6.72%	1.64%	5.31%	2.39%	2.73%	3.72%	2.77%
2025/01/08	11.31%	6.52%	10.44%	9.21%	0.63%	4.13%	1.82%	2.38%	2.39%	3.56%
2025/01/09	12.17%	8.8%	8.32%	10.06%	2.1%	3.26%	2.28%	2.52%	1.64%	3.2%
2025/01/10	14.59%	8.27%	11.09%	9.6%	2.52%	3.32%	2.58%	2.43%	1.85%	1.57%
2025/01/11	12.19%	8.54%	12.42%	5.69%	1.65%	4.23%	1.91%	2.5%	2%	2.27%
2025/01/12	11.55%	9.17%	11.79%	6.8%	1.79%	4.13%	3.39%	2.96%	1.4%	2.39%
2025/01/13	14.93%	7.3%	14.34%	7.82%	1.47%	4.57%	3.24%	2.79%	1.95%	2.32%
2025/01/14	13.91%	12.98%	10.88%	9.55%	1.92%	4.03%	3.05%	2.32%	3.31%	2.26%
2025/01/15	11.31%	6.52%	10.44%	9.21%	0.63%	4.13%	1.82%	2.38%	2.39%	3.56%
2025/01/16	12.12%	8.85%	8.29%	10.01%	2.18%	3.24%	2.27%	2.59%	1.64%	3.18%
2025/01/21	21.8%	17.43%	8.94%	6.64%	2.68%	3.79%	4.57%	1.97%	3.24%	0.03%
2025/01/22	21.22%	15.05%	10.48%	7.03%	2.74%	5.14%	5.06%	1.59%	2.62%	0.01%
2025/01/23	16.65%	9.75%	11.45%	7.45%	1.66%	4.87%	3.35%	1.33%	2.92%	1.65%
2025/01/24	14.91%	6.58%	12.38%	6.53%	1.43%	4.67%	4.01%	1.47%	3.37%	1.62%
2025/01/25	15.48%	16.34%	10.23%	5.89%	2.85%	4.7%	4.01%	2.24%	3.26%	0.2%
2025/01/26	19.23%	9.34%	10.68%	5.98%	4.65%	4.44%	4.65%	1.86%	2.96%	0.64%
2025/01/27	15.86%	13.37%	8.24%	5.9%	4.71%	4.9%	3.78%	2.48%	2.84%	0.22%
2025/01/28	14.55%	10.63%	9.64%	6.79%	7.06%	4%	3.41%	2%	3.49%	1.88%
2025/01/29	17.99%	15.45%	9.47%	5.14%	3.09%	2.12%	3.79%	2.39%	2.48%	0.7%
2025/01/30	19.67%	12.6%	9.36%	4.84%	3.08%	3.21%	3.47%	2.41%	2.13%	0.28%
2025/01/31	17.85%	9.89%	7.65%	7.07%	5.34%	3.56%	3.54%	3.05%	2.33%	0.17%

In January 2025, LifeMD’s impression share peaked mid-month, reaching 21.80% on the 21st. CVS saw a significant rise, peaking at 17.43% on the same day. Ro.co maintained a steady presence, while GetZealthy experienced a decline. Walgreens and Amazon showed fluctuating trends, with Walgreens ending at 5.34% and Amazon at 3.05%. Forhers and GoodLifeMeds had moderate shares, while Hims and HenryMeds had lower, inconsistent shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Best Sites to Get Tirzepatide - Best & Worst Picks Of 2025 https://www.forbes.com/tirzepatide/weight-loss
Mark January 2025 As The Month You Begin Your Transformation—Lose Weight With Ease! Discover Your Ideal Weight Loss Plan: Compare Forbes...
2
Compounded Tirzepatide Shipped - Tirzepatide As Low As $199/mo https://www.ivimhealth.com/
Lose weight with doctor-prescribed compounded tirzepatide - starting at only $199/mo. New! Up to...
3
Tirzepatide - Lilly Medicines - View Product Information http://tirzepatide.lilly.com/
Indications & Safety Summary With Warnings. Learn About Our Prescription-Only, FDA-Approved Medicines Containing Tirzepatide.
4
Official Semaglutide Website - Indication & Dosing Options https://www.novomedlink.com/semaglutide
Discover Semaglutide Products. View Safety & Prescribing Info Including Medication Guide. View Semaglutide Products From...
5
Start Semaglutide For Only $45 - $45 to Start Ozempic https://www.ro.co/glp-1/ozempic
See safety info, incl box warning. Supply limited. $45 first, then $145/mo. Meds excl. 1:1 health coaching...

In the competitive landscape of Google PPC, Forbes.com leads with a transformative weight loss narrative, enticing users to start their journey in January 2025. Ivimhealth.com offers affordability with compounded tirzepatide at $199/month. Lilly.com emphasizes safety and FDA approval, while Novomedlink.com and Ro.co focus on semaglutide, highlighting dosing options and cost-effective starts.

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US Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Pharma & biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & biotech Pharmacology brands

Competitor Count for US Pharma & biotech Pharmacology

Market Loss & Market Gains for US Pharma & biotech Pharmacology

US Pharma & biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & biotech Pharmacology

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena