US Pharma & biotech Pharmacology - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
target.com	2.35
tryeden.com	2.51
henrymeds.com	2.85
vitastir.com	2.89
forhers.com	3.21
getzealthy.com	3.88
amazon.com	3.93
cvs.com	7.17
ro.co	9.51
lifemd.com	18.55
others	43.15

LifeMD leads with an 18.55% click share, followed by Ro.co at 9.51%. CVS captures 7.17%, while ‘others’ dominate with 43.15%.

Market Exposure

Share of Spend for the top 10 US Pharma & biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	lifemd.com	ro.co	getzealthy.com	henrymeds.com	vitastir.com	hims.com	tryeden.com	forhers.com	lemonaidhealth.com	alanmeds.com
2024/12/01	26.19%	10%	3.59%	3.13%	4.66%	2.39%	3.25%	3.99%	1.22%	1.86%
2024/12/02	25.03%	11.8%	1.58%	3.9%	5.57%	2.98%	3.56%	5.49%	1.58%	1.82%
2024/12/03	17.21%	13.85%	4.19%	4.94%	2.12%	3.66%	2.82%	5.08%	0.92%	2.48%
2024/12/04	20.21%	13.18%	2.32%	3.74%	4.96%	3.23%	3.25%	4.46%	1.81%	1.69%
2024/12/05	22.96%	15.33%	2.29%	4.99%	3.13%	3.54%	2.04%	4.8%	0.91%	1.17%
2024/12/06	22.31%	12.68%	3.41%	4.85%	3.45%	1.72%	2.18%	3.68%	1.1%	2.23%
2024/12/07	27.13%	11.05%	3.14%	3.36%	5.2%	1.87%	3.15%	4.69%	1.24%	2.48%
2024/12/08	26.56%	11.28%	3.5%	2.97%	3.38%	1.55%	2.9%	3.79%	1.98%	2.51%
2024/12/09	30.25%	8.51%	7.17%	3.45%	4.87%	1.64%	3.24%	3.08%	1.79%	2.51%
2024/12/10	31.07%	9.46%	4.61%	2.82%	4.52%	2.28%	3.48%	4.28%	1.86%	3.21%
2024/12/11	29.63%	4.71%	4.3%	2.85%	4.7%	2.87%	5.25%	4.31%	1.78%	1.98%
2024/12/12	30.41%	6.49%	2.42%	2.72%	5.96%	1.87%	4.6%	3.9%	2.79%	2.76%
2024/12/13	29.15%	11.79%	2.89%	2.77%	3.18%	2.34%	2.38%	2.57%	2.43%	1.83%
2024/12/14	28.62%	10.68%	3.94%	3.81%	4.57%	1.92%	3.43%	3.01%	2.9%	2.71%
2024/12/15	33.04%	13.75%	2.89%	3.07%	4.93%	1.91%	2.81%	4.08%	2.85%	2.51%
2024/12/16	31.88%	12.62%	4.61%	3.05%	4.37%	1.65%	3.54%	3.23%	2.94%	2.91%
2024/12/17	26.08%	16.88%	4.55%	3.61%	4.45%	1.7%	3.69%	3.85%	2.74%	1.75%
2024/12/18	22%	16.11%	5.9%	2.91%	2.77%	2.25%	2.55%	3.33%	2.88%	2.11%
2024/12/19	15.55%	15.88%	5.43%	4.64%	3.92%	2.34%	2.71%	2.8%	2.1%	1.82%
2024/12/20	22.92%	10.27%	6.62%	3.46%	3.95%	1.76%	2.35%	3.64%	2.46%	2.44%
2024/12/21	24.33%	12.36%	5.11%	3.1%	5.4%	1.76%	2.83%	3.52%	3.28%	2.85%
2024/12/22	23.85%	12.32%	6.54%	2.79%	6.16%	1.75%	3.25%	3.09%	2.43%	2.76%
2024/12/23	19.3%	14.08%	5.33%	4.36%	4.21%	2.19%	2.63%	3.55%	1.62%	1.9%
2024/12/24	23.13%	10.79%	6.6%	2.47%	5.09%	2.46%	3.66%	3.34%	1.61%	2.23%
2024/12/25	29.09%	11.61%	5.83%	1.88%	3.64%	2.12%	2.97%	3.11%	2.48%	2.05%
2024/12/26	20.63%	13.95%	3.27%	4.23%	5.97%	2.74%	2.35%	4.16%	1.59%	2.7%
2024/12/27	25.02%	14.27%	4.06%	2.69%	3.5%	3.7%	2.39%	4.79%	1.79%	1.97%
2024/12/28	23.23%	9.84%	8.15%	4.08%	2.82%	2.84%	3.4%	4.4%	1.49%	1.65%
2024/12/29	19.57%	14.55%	4.59%	1.99%	5.06%	3.76%	3.16%	4.41%	1.83%	1.51%
2024/12/30	20.94%	13.52%	7.84%	3.42%	3.44%	3.21%	3.01%	4.33%	2%	1.87%
2024/12/31	15.25%	13.69%	5.6%	4.72%	4.69%	4.07%	4.02%	3.6%	1.83%	1.5%

In December 2024, lifemd.com led PPC spend share, peaking at 33.04% on the 15th. Ro.co followed, with a high of 16.88% on the 17th. Getzealthy.com, henrymeds.com, and vitastir.com showed varied trends, while hims.com, tryeden.com, forhers.com, lemonaidhealth.com, and alanmeds.com maintained lower shares.

Market Exposure

Competitor Count for US Pharma & biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	910
2024/12/02	909
2024/12/03	883
2024/12/04	906
2024/12/05	923
2024/12/06	906
2024/12/07	867
2024/12/08	919
2024/12/09	901
2024/12/10	836
2024/12/11	888
2024/12/12	893
2024/12/13	868
2024/12/14	875
2024/12/15	916
2024/12/16	893
2024/12/17	920
2024/12/18	929
2024/12/19	971
2024/12/20	966
2024/12/21	910
2024/12/22	886
2024/12/23	954
2024/12/24	916
2024/12/25	953
2024/12/26	870
2024/12/27	907
2024/12/28	884
2024/12/29	885
2024/12/30	934
2024/12/31	888

In December, advertiser counts fluctuated, peaking at 971 on December 19 and dipping to 836 on December 10.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
weightwatchers.com	1.86%
getzealthy.com	1.58%
cvs.com	1.5%
ro.co	1.18%
ivyrx.com	0.43%
walmart.com	-0.32%
zappyhealth.com	-0.38%
amazon.com	-0.38%
brightmeds.com	-0.46%
lifemd.com	-4.79%

Weightwatchers.com leads with a 1.86% click share gain, while lifemd.com faces a -4.79% loss.

Campaign Efficiency

US Pharma & biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	lifemd.com	ro.co	cvs.com	amazon.com	getzealthy.com	henrymeds.com	tryeden.com	forhers.com	vitastir.com	target.com
2024/12/01	20.38%	8.68%	3.39%	4.4%	3.31%	2.81%	2.51%	3.53%	3.26%	2.45%
2024/12/02	18.57%	9.62%	5.41%	6.27%	1.42%	3.31%	2.69%	5.2%	3.96%	2.13%
2024/12/03	13.15%	11.1%	4.72%	3.59%	3.7%	4.41%	2.08%	4.98%	1.53%	3.96%
2024/12/04	16.23%	9.8%	5.85%	4.46%	1.98%	3.14%	2.66%	4.15%	3.25%	2.43%
2024/12/05	18.88%	12.18%	4.89%	4.3%	2.53%	4.5%	1.72%	4.67%	2.29%	2.04%
2024/12/06	17.98%	10.58%	3.52%	3.32%	2.98%	4.04%	1.75%	3.47%	2.55%	3.28%
2024/12/07	22.36%	8.4%	4.4%	4.53%	2.59%	2.85%	2.55%	4.14%	3.68%	3.87%
2024/12/08	21.13%	8.7%	6.91%	4%	2.82%	2.44%	2.3%	3.62%	2.39%	3.01%
2024/12/09	23.74%	6.85%	5.14%	3.13%	7.07%	3.22%	2.56%	2.85%	3.46%	2.32%
2024/12/10	27.04%	7.92%	2.29%	2.57%	4.64%	2.87%	3.14%	4.24%	3.6%	1.66%
2024/12/11	23.06%	4.18%	4.2%	3.58%	3.74%	2.53%	4.41%	4.06%	3.39%	2.24%
2024/12/12	23.53%	5.07%	6.16%	4.58%	2.19%	2.47%	3.43%	3.49%	3.94%	3.06%
2024/12/13	25.47%	8.98%	3.93%	3.17%	2.63%	2.74%	1.91%	2.41%	2.34%	2.09%
2024/12/14	23.41%	9.01%	6.93%	3.41%	3.57%	3.53%	2.95%	2.62%	3.33%	1.15%
2024/12/15	26.9%	11.81%	2.97%	3.04%	3.07%	2.85%	2.33%	3.82%	3.53%	2.9%
2024/12/16	27.63%	10.85%	4.48%	3.36%	4.05%	2.72%	3.02%	3.07%	3.22%	1.77%
2024/12/17	21.79%	14.36%	5.71%	2.16%	4.34%	3.48%	3.1%	3.88%	3.29%	1.14%
2024/12/18	17.17%	13.17%	5.1%	4.19%	5.58%	2.73%	2.04%	3.16%	1.87%	2.22%
2024/12/19	12.98%	12.12%	5.64%	3.78%	5.02%	3.68%	2.22%	2.69%	2.88%	1.95%
2024/12/20	18.92%	8.93%	6.75%	2.67%	5.71%	2.8%	1.9%	3.33%	3.03%	1.87%
2024/12/21	20.68%	9.63%	5.42%	2.91%	4.85%	2.66%	2.3%	3.13%	3.69%	2.12%
2024/12/22	19.87%	10.37%	5.31%	3%	5.6%	2.7%	2.78%	2.86%	4.48%	2.56%
2024/12/23	15.64%	11.84%	5.01%	2.58%	4.65%	3.98%	2.29%	3.49%	3.11%	3.91%
2024/12/24	18.7%	9.22%	5.45%	1.94%	5.58%	2.14%	2.99%	3.05%	3.75%	3.32%
2024/12/25	22.32%	10.76%	8.8%	2.89%	5.34%	1.75%	2.25%	2.96%	2.51%	2.01%
2024/12/26	17.68%	10.63%	2.72%	2.97%	3.26%	3.92%	2.06%	3.85%	4.29%	2.51%
2024/12/27	20.54%	10.81%	6.25%	3.81%	3.57%	2.32%	1.95%	4.32%	2.58%	2.61%
2024/12/28	18.64%	7.24%	6.11%	3.64%	7.12%	3.78%	2.72%	4%	2.39%	1.33%
2024/12/29	16.02%	11.16%	6.98%	3.8%	4.12%	1.87%	2.66%	3.86%	3.68%	1.69%
2024/12/30	16.01%	10.89%	4.46%	3.81%	6.78%	3.06%	2.48%	4.02%	2.54%	2.09%
2024/12/31	11.55%	9.93%	7.53%	5.1%	4.96%	4.28%	3.19%	3.16%	3.15%	1.51%

In December, lifemd.com led with a peak impression share of 27.63% on the 16th, while ro.co and cvs.com followed, showing fluctuating trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Best Sites to Get Tirzepatide - Best & Worst Picks Of 2024 https://www.forbes.com/tirzepatide/weight-loss
Mark December 2024 As The Month You Begin Your Transformation—Lose Weight With Ease! Discover...
2
Most Insurance Accepted - Semaglutide for Weight Loss https://www.joinmidi.com
Book your first virtual visit and see a Midi clinician from home (no waiting rooms). Midi Health. Experts...
3
Tirzepatide - Lilly Medicines - View Product Information http://tirzepatide.lilly.com/
Indications & Safety Summary With Warnings. Learn About Our Prescription-Only, FDA-Approved Medicines Containing Tirzepatide.
4
Official Semaglutide Website - Indication & Dosing Options https://www.novomedlink.com/semaglutide
Discover Semaglutide Products. View Safety & Prescribing Info Including Medication Guide. View Semaglutide Products From...
5
Semaglutide Injections - Start for as Low as $84/month https://www.weightwatchers.com/weight-care
See if you're eligible for clinical weight-loss medication. Restrictions apply. Join...

In the past month, the top PPC ads on Google’s SERP for pharmaceuticals focused on weight loss solutions using Tirzepatide and Semaglutide. Themes included affordability, with prices starting at $79/month, and convenience, offering online prescriptions without doctor visits. Brands like Brightmeds, Joinlevity, and Joinmidi highlighted limited-time offers and insurance acceptance, while official sites like Lilly and Novomedlink emphasized product information and safety.

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US Pharma & biotech Pharmacology - PPC Market Share Analysis December 2024

Share of Clicks for top 10 US Pharma & biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & biotech Pharmacology brands

Competitor Count for US Pharma & biotech Pharmacology

Market Loss & Market Gains for US Pharma & biotech Pharmacology

US Pharma & biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & biotech Pharmacology

Frequently Asked Questions

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

the7stars Case Study: Achieving Google Ads PPC Campaign Optimization with Adthena