US Retail Electronics & Appliances - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
amazon.com	20.39
bestbuy.com	15.08
walmart.com	7.8
temu.com	6.19
target.com	4.53
apple.com	4.53
homedepot.com	3.88
lowes.com	2.01
bose.com	1.29
att.com	1.25
others	33.05

Amazon leads with 20.39% click share, followed by Best Buy at 15.08%. Others collectively hold 33.05%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amazon.com	bestbuy.com	walmart.com	target.com	homedepot.com	hp.com	apple.com	verizon.com	lowes.com	att.com
2025/01/01	13.88%	13.01%	5.05%	4.8%	2.48%	1.35%	4.99%	4.07%	2.65%	3.16%
2025/01/02	14.76%	10.49%	5.32%	5.43%	2.73%	1.69%	5.93%	3.98%	2.83%	2.46%
2025/01/03	12.66%	11.1%	5.62%	5.49%	2.88%	1.63%	4.91%	4.44%	2.76%	2.38%
2025/01/04	12.53%	11.89%	5.55%	5.15%	3.17%	1.59%	4.69%	4.44%	2.42%	3.02%
2025/01/05	11.81%	10.78%	5.21%	5.17%	3.36%	1.86%	5%	5.26%	2.41%	3.19%
2025/01/06	12.51%	9.02%	5.53%	4.47%	3.54%	2.53%	4.19%	4.08%	2.47%	3.1%
2025/01/07	12.85%	9.99%	5.15%	5.52%	3.31%	1.7%	4.28%	5.1%	1.71%	3.15%
2025/01/08	11.89%	9.99%	5.99%	5.2%	3.83%	2.02%	3.67%	5.35%	2.02%	3.37%
2025/01/09	11.54%	11.73%	5.06%	4.68%	3.48%	2.58%	3.55%	5.12%	1.92%	3%
2025/01/10	11.47%	11.41%	5.64%	4.87%	4.04%	1.89%	3.31%	5.09%	2.6%	3.3%
2025/01/11	11.94%	12.07%	5.85%	5.31%	4.22%	2.03%	3.7%	4.29%	2.4%	2.79%
2025/01/12	11.8%	11.56%	5.86%	4.45%	3.8%	2.12%	3.84%	4.91%	2.1%	3.91%
2025/01/13	13.19%	9.31%	5.81%	5.27%	3.24%	2.46%	5.44%	4.2%	1.9%	2.82%
2025/01/14	11.91%	9.14%	5.22%	4.85%	3.54%	2.43%	5.97%	4.18%	1.93%	2.72%
2025/01/15	11.84%	9.96%	5.98%	5.19%	3.81%	2%	3.65%	5.33%	2.01%	3.37%
2025/01/16	11.49%	11.69%	5.05%	4.67%	3.46%	2.56%	3.53%	5.1%	1.9%	2.99%
2025/01/21	10.55%	9.53%	8.71%	3.53%	4.17%	2.43%	4.13%	2.27%	1.86%	1.34%
2025/01/22	10.56%	9.45%	8.02%	3.03%	3.79%	2.5%	4.03%	1.9%	1.93%	1.04%
2025/01/23	11.99%	10.13%	5.6%	3.47%	3.06%	2.88%	3.31%	2.19%	2.35%	1.24%
2025/01/24	12.07%	8.92%	6.45%	3.19%	3.14%	2.31%	3.93%	1.56%	2.32%	1.13%
2025/01/25	12.29%	9.7%	6.3%	3.51%	3.61%	2.77%	3.94%	2.53%	2.41%	1.39%
2025/01/26	12.11%	10.23%	7.22%	3.62%	3.47%	2.87%	3.24%	3.04%	1.99%	1.59%
2025/01/27	13.48%	10.08%	8.61%	3.84%	3.92%	2%	2.79%	2.56%	2.04%	1.44%
2025/01/28	12.81%	12.72%	7.73%	3.27%	3.85%	2.03%	2.38%	2.68%	2.36%	1.77%
2025/01/29	13.26%	10.3%	8.22%	3.91%	3.53%	2.58%	2.85%	2.34%	2.44%	2.21%
2025/01/30	12.58%	9.44%	8.01%	3.94%	3.86%	3.34%	2.94%	2.53%	2.73%	2.04%
2025/01/31	14.91%	8.36%	7.62%	4.62%	4.15%	3.3%	2.92%	2.7%	2.55%	2.48%

Amazon’s PPC spend share fluctuated, peaking at 14.91% on January 31. Best Buy’s share declined, ending at 8.36%. Walmart saw a rise, closing at 7.62%.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	12180
2025/01/02	11525
2025/01/03	12142
2025/01/04	11300
2025/01/05	11465
2025/01/06	12852
2025/01/07	11410
2025/01/08	12177
2025/01/09	12295
2025/01/10	12645
2025/01/11	12145
2025/01/12	12452
2025/01/13	12082
2025/01/14	12328
2025/01/15	12177
2025/01/16	12295
2025/01/21	11698
2025/01/22	11795
2025/01/23	12236
2025/01/24	11529
2025/01/25	11398
2025/01/26	11253
2025/01/27	11707
2025/01/28	11669
2025/01/29	12853
2025/01/30	14297
2025/01/31	12949

January saw fluctuating advertiser numbers, peaking at 14,297 on the 30th. The month concluded with a strong presence of 12,949 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	2.92%
samsung.com	0.69%
temu.com	0.56%
amazon.com	0.56%
dell.com	0.43%
verizon.com	-0.47%
att.com	-0.65%
target.com	-1.05%
apple.com	-1.32%
bestbuy.com	-1.47%

Walmart.com surged with a 2.92% click share increase, while bestbuy.com dropped by 1.47%. Samsung.com, amazon.com, and temu.com also gained, contrasting declines from apple.com and target.com.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amazon.com	walmart.com	bestbuy.com	target.com	homedepot.com	temu.com	att.com	lowes.com	verizon.com	apple.com
2025/01/01	17.79%	7.65%	13.62%	7.79%	2.89%	2.58%	2.66%	2.3%	1.91%	2.2%
2025/01/02	18.46%	7.53%	11.53%	8.52%	3.07%	2.88%	2.2%	2.49%	1.91%	2.69%
2025/01/03	15.73%	8.23%	12.25%	8.8%	3.26%	2.79%	2.16%	2.41%	2.07%	2.65%
2025/01/04	14.97%	8.17%	12.89%	8.12%	3.46%	4.01%	2.67%	2.06%	2.32%	2.33%
2025/01/05	14.9%	7.94%	11.69%	8.22%	3.86%	3.36%	2.97%	2.08%	2.69%	2.55%
2025/01/06	15.2%	8.21%	9.67%	7.14%	4.12%	2.92%	2.82%	2.08%	2.04%	2.23%
2025/01/07	15.76%	7.68%	10.16%	8.38%	3.95%	4.4%	3.08%	1.52%	2.54%	1.99%
2025/01/08	14.41%	8.94%	10.41%	8.14%	4.55%	3.05%	3.23%	1.75%	2.6%	1.82%
2025/01/09	14.15%	7.59%	12.74%	7.56%	4.16%	2.82%	2.86%	1.7%	2.39%	1.69%
2025/01/10	14%	8.23%	12.27%	7.5%	4.67%	3.03%	3.14%	2.23%	2.29%	1.54%
2025/01/11	14.75%	8.67%	12.57%	8.04%	4.84%	3.52%	2.75%	2.07%	1.9%	1.74%
2025/01/12	14.33%	8.44%	12.49%	6.8%	4.41%	3.08%	3.62%	1.85%	2.27%	1.89%
2025/01/13	16.08%	8.45%	10.1%	8.15%	3.7%	3.12%	2.81%	1.66%	1.92%	2.71%
2025/01/14	15.59%	7.86%	9.83%	7.86%	4.05%	3.67%	2.6%	1.71%	1.88%	3.04%
2025/01/15	14.4%	8.96%	10.39%	8.15%	4.54%	3.07%	3.23%	1.75%	2.59%	1.81%
2025/01/16	14.15%	7.6%	12.74%	7.57%	4.15%	2.83%	2.85%	1.69%	2.37%	1.69%
2025/01/21	13.41%	13.76%	9.58%	5.96%	4.41%	4.45%	1.44%	1.79%	1.56%	1.83%
2025/01/22	13.37%	13.36%	9.52%	5.17%	3.96%	4.7%	1.14%	1.74%	1.27%	1.82%
2025/01/23	15.3%	9.28%	9.62%	6.24%	3.3%	2.7%	1.37%	2.19%	1.38%	1.68%
2025/01/24	15.15%	10.79%	8.78%	5.65%	3.51%	3.69%	1.25%	2.23%	1.12%	1.97%
2025/01/25	15.62%	10.1%	9.74%	6.25%	4.01%	3.08%	1.57%	2.31%	1.5%	1.95%
2025/01/26	15.57%	11.16%	10.16%	6.33%	3.93%	4.18%	1.7%	1.77%	1.61%	1.56%
2025/01/27	16.48%	12.69%	10.06%	6.44%	4.31%	3.67%	1.5%	1.66%	1.43%	1.24%
2025/01/28	16.16%	11.95%	13.6%	5.31%	4.3%	3.53%	1.73%	1.97%	1.58%	1.02%
2025/01/29	16.69%	12.59%	11.07%	6.36%	3.79%	3.04%	2.27%	2.06%	1.45%	1.21%
2025/01/30	15.8%	12.17%	10.51%	6.54%	4.16%	2.97%	2.08%	2.28%	1.56%	1.27%
2025/01/31	18.03%	11.4%	9.17%	7.41%	4.24%	3.28%	2.43%	2.14%	1.59%	1.22%

Amazon’s impression share fluctuated, peaking at 18.46% early January, then dipped mid-month, but rebounded to 18.03% by month’s end. Walmart saw a steady rise, closing at 11.4%. Best Buy’s share decreased, ending at 9.17%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Amazon.com® Official Site https://www.amazon.com › shop › amazon
Shop on Amazon — The best shopping & entertainment with Prime. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.
2
Apple Store | Official Site https://www.apple.com
Buy iPhone 16 and iPhone 16 Pro now and save big with carrier deals at Apple. Terms apply. Get...
3
Best Buy® Official Site https://www.bestbuy.com
Official Online Store — Shop with an Expert, Right From Home. Call, Chat, Video Chat or In-home Consultation.
4
Temu.com Official Site | Up to 90% Off | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.
5
Walgreens Photo https://photo.walgreens.com
Order Today, Pickup Today — Create Custom Photo Products For The Holiday Season & Pick Up Today. Shop Walgreens Photo. Order Online and Pick Up The Same Day at Your Nearest Walgreens. Browse...

In the competitive world of Google PPC, Amazon, Apple, Best Buy, Temu, and Walgreens Photo shine with distinct narratives. Amazon entices with convenience and variety, while Apple highlights savings on its latest iPhones. Best Buy offers personalized shopping experiences, Temu promises global quality at steep discounts, and Walgreens Photo emphasizes quick, custom holiday solutions. Each ad tells a unique story, capturing consumer attention through tailored messaging.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.