Log in Book a Demo

US Retail Electronics & Appliances - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
amazon.com 16.96
temu.com 14.6
walmart.com 10.42
bestbuy.com 9.65
target.com 5.84
homedepot.com 4.47
lowes.com 3.16
apple.com 2.57
samsung.com 2.55
lenovo.com 1.58
others 28.2

Copyright © Adthena. All rights reserved.

Amazon leads with 16.96% click share, followed by Temu at 14.6%. Others collectively hold 28.2%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date amazon.com walmart.com bestbuy.com homedepot.com temu.com samsung.com apple.com target.com lowes.com lenovo.com
2025/03/01 17.14% 8.25% 12.59% 3.4% 5.97% 2.14% 2.57% 5.87% 3.14% 2.34%
2025/03/02 19.38% 7.04% 9.06% 3.18% 5.51% 2.3% 3.03% 7.02% 3.12% 2.04%
2025/03/03 18.9% 7.48% 7.2% 3.44% 5.61% 1.93% 2.72% 8.82% 2.89% 1.82%
2025/03/04 14.48% 9.09% 9.29% 2.95% 5.55% 2.04% 2.74% 8.02% 2.87% 2.17%
2025/03/05 16.23% 7.59% 7.39% 3.85% 6.06% 1.97% 2.33% 6.67% 3.13% 2.54%
2025/03/06 17.67% 7.95% 8.07% 4.18% 4.35% 1.88% 2.45% 6.4% 3.76% 2.95%
2025/03/07 16.89% 8.33% 8.05% 3.47% 6.08% 1.91% 2.15% 7.1% 4.68% 2.94%
2025/03/08 13.9% 10.35% 10.65% 4.14% 5% 2.18% 2.35% 5.37% 4.63% 3.76%
2025/03/09 13.85% 9.58% 10.38% 4.2% 6.02% 2.74% 2.46% 6.38% 3.53% 3.14%
2025/03/10 15.53% 7.57% 7.67% 4.25% 6.11% 2.73% 2.98% 5.94% 3.69% 3.28%
2025/03/11 14.6% 7.14% 8.65% 3.83% 6% 3.42% 2.51% 6.08% 4.09% 2.98%
2025/03/12 14.73% 7.85% 8.03% 3.91% 5.53% 3.65% 2.52% 5.82% 3.16% 2.76%
2025/03/13 15.44% 9.21% 8.67% 3.76% 5.24% 3.64% 2.6% 6.02% 2.39% 2.12%
2025/03/14 15.36% 10.05% 8.69% 3.59% 4.65% 3.32% 3.41% 6.27% 2.75% 1.82%
2025/03/15 17.79% 8.48% 7.96% 3.36% 5.98% 3.29% 3.07% 6.5% 2.75% 1.92%
2025/03/16 18.23% 7.87% 8.26% 3.64% 5.21% 3.06% 3.15% 7.63% 2.68% 1.87%
2025/03/17 17.99% 7.81% 9.32% 3.79% 4.43% 3% 2.77% 6.37% 2.64% 2.63%
2025/03/18 17.06% 7.35% 11.05% 3.55% 4.51% 3.17% 3.19% 6.08% 2.45% 2.9%
2025/03/19 17.6% 7.3% 10.24% 3.74% 4.54% 3.36% 2.83% 5.76% 2.8% 3.39%
2025/03/20 15.23% 7.44% 9.66% 3.62% 5.39% 4.34% 3.41% 6.21% 2.53% 2.96%
2025/03/21 12.48% 7.27% 10.9% 4.42% 4.81% 4.5% 3.47% 5.9% 3.23% 2.49%
2025/03/22 13.55% 7.42% 10.73% 4.81% 5.3% 4.91% 3.58% 5.49% 3.2% 2.4%
2025/03/23 14.65% 8.31% 11.01% 5.21% 3.9% 5.04% 3.32% 5.89% 2.74% 2.34%
2025/03/24 16.15% 8.57% 6.03% 5.21% 3.9% 4.98% 3.59% 6.54% 3.23% 3.16%
2025/03/25 14.58% 8.27% 7.77% 4.17% 4.07% 6.29% 4.11% 6.26% 2.96% 3.44%
2025/03/26 14.35% 8.79% 8.71% 4.24% 4.47% 5.3% 3.89% 6.03% 3.12% 2.68%
2025/03/27 11.79% 10.34% 10.4% 3.94% 4.79% 5.09% 3.68% 6.77% 3.12% 2.82%
2025/03/28 12.26% 10.25% 8.61% 3.89% 4.85% 4.93% 3.78% 7% 3.35% 2.37%
2025/03/29 10.3% 9.01% 9.54% 3.96% 4.95% 5.14% 4.26% 6.91% 3.49% 2.3%
2025/03/30 11.67% 10.24% 9.66% 4.86% 5.86% 4.97% 3.86% 4.15% 3.53% 2.28%
2025/03/31 11.7% 9.78% 8.33% 5.54% 5.52% 4.62% 4.32% 3.98% 3.72% 2.64%

Copyright © Adthena. All rights reserved.

In March 2025, Amazon’s PPC spend share fluctuated, peaking early at 19.38% and ending at 11.7%. Walmart’s share rose steadily, closing at 9.78%. Best Buy saw a mid-month surge, finishing at 8.33%. Home Depot and Temu experienced gradual increases, while Samsung and Apple showed consistent growth. Target’s share declined towards month-end, and Lenovo maintained a stable presence.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 4950
2025/03/02 4886
2025/03/03 5227
2025/03/04 5186
2025/03/05 5225
2025/03/06 5709
2025/03/07 5764
2025/03/08 5499
2025/03/09 5069
2025/03/10 5415
2025/03/11 5206
2025/03/12 5169
2025/03/13 5224
2025/03/14 5253
2025/03/15 4710
2025/03/16 4794
2025/03/17 4947
2025/03/18 4951
2025/03/19 4928
2025/03/20 4942
2025/03/21 4870
2025/03/22 4903
2025/03/23 4771
2025/03/24 4986
2025/03/25 4825
2025/03/26 5083
2025/03/27 5141
2025/03/28 5024
2025/03/29 4859
2025/03/30 4882
2025/03/31 5180

Copyright © Adthena. All rights reserved.

March began with 4,950 advertisers, peaking at 5,764 on the 7th. A mid-month dip to 4,710 on the 15th was followed by a steady rise, ending at 5,180.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
samsung.com 1.36%
apple.com 0.89%
homedepot.com 0.67%
bestbuy.com 0.65%
bose.com 0.46%
batteriesplus.com -0.17%
keurig.com -0.17%
lowes.com -0.27%
target.com -0.37%
amazon.com -2.72%

Copyright © Adthena. All rights reserved.

Samsung.com surged with a 1.36% click share increase, while amazon.com dropped by 2.72%. Apple.com, homedepot.com, and bestbuy.com also saw positive gains.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date walmart.com amazon.com bestbuy.com temu.com homedepot.com target.com lowes.com samsung.com ebay.com lenovo.com
2025/03/01 11.89% 19.27% 12.84% 8.32% 3.66% 8.4% 2.81% 0.79% 1.2% 0.99%
2025/03/02 10.07% 22.3% 9.45% 7.66% 3.43% 9.99% 2.83% 0.82% 1.16% 0.94%
2025/03/03 9.84% 22.96% 7.54% 6.98% 3.89% 11.86% 2.78% 0.69% 1.29% 0.77%
2025/03/04 12.44% 17.34% 10.14% 7.34% 3.39% 11.24% 2.76% 0.75% 1.17% 0.99%
2025/03/05 10.73% 19.61% 8.1% 7.97% 4.32% 9.48% 2.97% 0.7% 1.23% 1.31%
2025/03/06 11.25% 21.31% 8.43% 5.89% 4.58% 9.11% 3.65% 0.74% 1.19% 1.48%
2025/03/07 11.16% 19.9% 8.65% 7.61% 3.78% 9.77% 4.56% 0.83% 1.07% 1.34%
2025/03/08 14.06% 16.24% 11.13% 6.49% 4.63% 7.96% 4.48% 1% 1.17% 1.74%
2025/03/09 13.36% 16.2% 11.1% 7.47% 4.71% 8.9% 3.31% 1.12% 1.18% 1.59%
2025/03/10 10.91% 18.23% 8.07% 8.22% 4.81% 8.59% 3.51% 1.15% 1.08% 1.81%
2025/03/11 10.63% 17.27% 8.95% 8.02% 4.44% 8.65% 3.81% 1.37% 1.15% 1.64%
2025/03/12 11.52% 17.56% 8.44% 7.5% 4.53% 8.57% 3.03% 1.58% 1.23% 1.46%
2025/03/13 13.29% 18.02% 8.95% 6.88% 4.38% 8.64% 2.31% 1.63% 1.29% 0.97%
2025/03/14 14.38% 18.42% 9% 6.21% 4.13% 9.09% 2.59% 1.46% 0.88% 0.68%
2025/03/15 11.75% 21.38% 8.26% 7.68% 3.84% 9.34% 2.58% 1.41% 1.02% 0.72%
2025/03/16 10.83% 22.12% 8.71% 6.53% 4.13% 10.75% 2.6% 1.35% 1.09% 0.71%
2025/03/17 10.93% 21.94% 9.72% 5.78% 4.44% 9.03% 2.58% 1.3% 1.01% 1.08%
2025/03/18 10.71% 21.12% 11.05% 6.21% 4.11% 8.94% 2.34% 1.38% 1.03% 1.23%
2025/03/19 10.45% 21.5% 10.34% 6.16% 4.37% 8.48% 2.63% 1.51% 1.11% 1.43%
2025/03/20 10.73% 18.59% 10.12% 7.49% 4.26% 9.29% 2.45% 1.99% 1.21% 1.11%
2025/03/21 10.7% 15.32% 11.48% 6.69% 5.2% 8.88% 3.05% 1.97% 1.24% 0.92%
2025/03/22 10.91% 15.84% 11.26% 7.07% 5.58% 8.35% 3.08% 2.28% 1.15% 0.98%
2025/03/23 11.87% 17.37% 11.52% 5.16% 6.16% 8.59% 2.67% 2.19% 1.11% 0.98%
2025/03/24 12.37% 19.26% 6.61% 5.18% 6.22% 9.71% 3.11% 2.36% 0.69% 1.39%
2025/03/25 12.28% 17.8% 8.35% 5.71% 4.95% 9.63% 2.87% 2.93% 0.92% 1.38%
2025/03/26 12.89% 17.09% 9.27% 6.09% 4.99% 9.04% 3.07% 2.65% 1.03% 1.08%
2025/03/27 14.9% 13.43% 10.83% 6.45% 4.57% 9.98% 3.03% 2.61% 1.19% 1.1%
2025/03/28 14.82% 13.82% 9.2% 6.44% 4.52% 10.04% 3.29% 2.57% 1.05% 1%
2025/03/29 13.22% 12.13% 10.29% 6.53% 4.6% 10.13% 3.47% 2.66% 1.71% 0.9%
2025/03/30 14.43% 13.35% 10.19% 7.63% 5.45% 6.21% 3.5% 2.66% 1.65% 0.9%
2025/03/31 13.81% 13.65% 9.02% 7.21% 6.23% 6.1% 3.64% 2.48% 2% 1.1%

Copyright © Adthena. All rights reserved.

In March 2025, Amazon led with fluctuating impressions, peaking early. Walmart and Best Buy showed steady growth, while Temu and Home Depot had modest gains. Samsung and eBay saw gradual increases, with Lenovo maintaining stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    ADT® Monitoring - Starting At $24.99 https://www.adt.com

    Self-Set Up Only. Monitoring contract required (1 mo. min.). Equip. extra.* Call ADT To Get Started...

  2. 2
    Amazon Kindle https://www.amazon.com › kindle › shop

    Amazon.com - Official Site — Select from a massive selection of books, newspapers, comics, and Audible audiobooks. Store thousands of books, magazines, or comics and take your library with you.

  3. 3
    Apple TV+ | Watch now https://www.apple.com

    Now streaming — New Apple Originals streaming every month. Watch now on Apple TV+. Subscription required. Find on the Apple App Store and Google Play. Now available on Android devices.

  4. 4
    Temu.com Official Site | Up to 90% Off | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

  5. 5
    Walgreens Photo - walgreens.com https://photo.walgreens.com

    Order Today, Pickup Today — Create Custom Photo Products For The Holiday Season & Pick Up Today. Shop Walgreens Photo.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, ADT, Amazon, Apple, Temu, and Walgreens shine with distinct strategies. ADT emphasizes affordability and security, Amazon highlights its vast Kindle library, Apple promotes exclusive streaming content, Temu offers massive discounts, and Walgreens focuses on convenience with same-day photo services.

Frequently Asked Questions

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study
Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.