US Retail Electronics & Appliances - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
verizon.com	1.68
lowes.com	1.82
bose.com	2.16
homedepot.com	3.55
apple.com	5.8
temu.com	5.85
target.com	6.33
walmart.com	7.02
bestbuy.com	15.72
amazon.com	18.75
others	31.32

In the PPC landscape, Amazon leads with an 18.75% click share, followed by Best Buy at 15.72%. Walmart and Target trail with 7.02% and 6.33%, respectively. Meanwhile, ‘others’ collectively hold a significant 31.32% share.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com	bestbuy.com	walmart.com	t-mobile.com	target.com	apple.com	att.com	verizon.com	homedepot.com	bose.com
2024/12/01	10.22%	11.21%	5.66%	3.08%	4.85%	3.53%	2.07%	4.61%	4.57%	2.33%
2024/12/02	13.18%	9.59%	5.1%	2.15%	4.25%	4.44%	1.73%	3.94%	4.05%	2.88%
2024/12/03	9.78%	8.9%	6.36%	3.37%	6.09%	3.83%	2.39%	3.85%	5.14%	2.61%
2024/12/04	10.79%	12.69%	6.72%	3.45%	5%	2.93%	2.3%	3.52%	4.4%	2.19%
2024/12/05	9.93%	10.79%	5.47%	2.91%	4.95%	2.36%	2.18%	3.46%	4.75%	2.75%
2024/12/06	8.95%	10.07%	6.67%	3.47%	6.26%	3.78%	2.69%	4.76%	3.32%	2.55%
2024/12/07	9.08%	13.26%	5.79%	3.08%	7.06%	3.48%	2.64%	4.88%	2.34%	2.49%
2024/12/08	9.93%	11.43%	5.9%	3.8%	6.62%	3.85%	2.44%	5.12%	2.71%	2.6%
2024/12/09	10.5%	10.24%	5.84%	3.16%	6.76%	3.99%	2.62%	4.61%	2.92%	2.52%
2024/12/10	9.57%	12.44%	5.67%	3.05%	6.27%	3.7%	1.45%	4.5%	2.74%	2.2%
2024/12/11	10.31%	13.7%	5.97%	1.91%	6.21%	3.58%	1.57%	3.34%	2.23%	2.27%
2024/12/12	10.62%	14.13%	5.58%	2.2%	7.1%	3.26%	2.07%	3.51%	2.54%	2.44%
2024/12/13	10.58%	13.3%	5.78%	1.79%	6.53%	3.17%	1.99%	3.1%	2.56%	2.77%
2024/12/14	10.28%	12.44%	5.88%	1.79%	7.13%	4.08%	2.27%	3.61%	2.41%	3.03%
2024/12/15	10.34%	12.19%	5.59%	2%	7.88%	4.11%	2.56%	3.98%	2.4%	3.16%
2024/12/16	9.63%	11.1%	6.05%	2.33%	7.91%	5.62%	2.52%	4.25%	2.59%	3.3%
2024/12/17	9.02%	11.44%	6.13%	1.65%	6.86%	8.16%	2.42%	3.55%	2.36%	2.97%
2024/12/18	9.54%	12.13%	7.17%	1.99%	6.98%	8.13%	2.4%	3.52%	2.43%	3.58%
2024/12/19	9.7%	12.06%	7.29%	1.88%	8.46%	5.8%	2.48%	3.26%	2.73%	3.11%
2024/12/20	8.62%	12.43%	7.12%	1.99%	7.74%	8.96%	2.6%	3.74%	2.36%	3.05%
2024/12/21	8.51%	12.87%	8.19%	2.07%	8.58%	9.39%	2.73%	4.05%	2.37%	3.56%
2024/12/22	9.32%	12.93%	8.28%	2.23%	8.44%	9.45%	2.91%	3.67%	2.36%	3.58%
2024/12/23	8.84%	14.02%	7.26%	2.2%	8.57%	6.5%	3.19%	4.49%	2.86%	2.77%
2024/12/24	9.02%	13.95%	6.46%	2.89%	9.14%	5.88%	3.83%	5.65%	2.33%	3.13%
2024/12/25	9.73%	13.97%	6.27%	2.96%	7.57%	3.64%	3.23%	5.08%	2.61%	3.04%
2024/12/26	12.55%	10.48%	6.62%	3.36%	5.94%	5.6%	3.27%	5.86%	2.65%	2.69%
2024/12/27	16.07%	8.88%	6.61%	4.41%	6.47%	5.89%	2.56%	3.83%	3.33%	2.42%
2024/12/28	16.68%	9.79%	5.68%	4.35%	6.41%	4.56%	2.45%	4.32%	3.08%	2.38%
2024/12/29	15.76%	13.41%	4.89%	6.02%	5.3%	4.3%	2.91%	3.93%	2.93%	2.35%
2024/12/30	14.44%	10.55%	5.93%	5.39%	5.34%	4.89%	3.31%	3.63%	2.74%	1.45%
2024/12/31	12.53%	11.7%	6.7%	6.13%	5.65%	4.63%	4.39%	4.05%	2.07%	1.77%

In December 2024, Amazon’s PPC spend share fluctuated, peaking at 16.68% on the 28th. Best Buy saw a mid-month surge, reaching 14.13% on the 12th. Walmart’s share rose steadily, peaking at 8.28% on the 22nd. T-Mobile’s share increased towards month-end, hitting 6.13% on the 31st. Target’s share peaked at 9.14% on the 24th. Apple experienced a mid-month peak at 9.45% on the 22nd. AT&T’s share rose to 4.39% on the 31st. Verizon’s share fluctuated, peaking at 5.86% on the 26th. Home Depot’s share remained stable, while Bose’s share declined, ending at 1.77% on the 31st.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	11805
2024/12/02	12135
2024/12/03	12059
2024/12/04	12938
2024/12/05	13626
2024/12/06	13144
2024/12/07	12215
2024/12/08	12392
2024/12/09	12705
2024/12/10	12713
2024/12/11	12596
2024/12/12	13140
2024/12/13	12602
2024/12/14	11669
2024/12/15	11805
2024/12/16	12019
2024/12/17	12145
2024/12/18	12360
2024/12/19	13279
2024/12/20	13104
2024/12/21	12060
2024/12/22	12005
2024/12/23	12743
2024/12/24	11842
2024/12/25	12626
2024/12/26	12090
2024/12/27	12348
2024/12/28	11407
2024/12/29	11777
2024/12/30	12536
2024/12/31	11591

December saw fluctuating advertiser numbers, peaking at 13,626 on December 5th. The month concluded with a dip to 11,591 on December 31st.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
apple.com	2.99%
amazon.com	2.31%
walmart.com	1.23%
target.com	0.77%
att.com	0.46%
lenovo.com	-0.37%
homedepot.com	-0.45%
qvc.com	-0.45%
dyson.com	-0.58%
temu.com	-3.74%

In the past month, apple.com and amazon.com surged with click share increases of 2.99 and 2.31, respectively. Meanwhile, temu.com experienced a significant decline of -3.74.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	bestbuy.com	walmart.com	target.com	t-mobile.com	att.com	homedepot.com	verizon.com	apple.com	temu.com
2024/12/01	12.73%	12.09%	8.8%	7.98%	2.25%	2.09%	5.01%	3.79%	1.67%	2.36%
2024/12/02	16.52%	10.64%	8.11%	7.15%	1.68%	1.78%	4.31%	3.23%	2.17%	1.95%
2024/12/03	12.09%	9.04%	9.41%	9.53%	2.36%	2.29%	5.43%	3.25%	1.84%	2.62%
2024/12/04	13.19%	12.83%	9.91%	8.01%	2.51%	2.32%	4.61%	3.08%	1.37%	2.38%
2024/12/05	12.48%	11.37%	8.18%	7.91%	2.03%	2.15%	5.1%	2.81%	1.14%	3.17%
2024/12/06	11.1%	9.98%	10.04%	9.75%	2.33%	2.67%	3.97%	3.79%	1.62%	2.52%
2024/12/07	11.11%	12.89%	8.58%	10.57%	2.01%	2.7%	2.71%	3.81%	1.66%	3.42%
2024/12/08	12.42%	11.49%	8.74%	10.3%	2.32%	2.54%	3.24%	4.06%	1.81%	2.84%
2024/12/09	13.21%	10.66%	8.44%	10.36%	2.08%	2.7%	3.37%	3.68%	1.89%	2.58%
2024/12/10	11.85%	12.85%	8.58%	10.02%	2.16%	1.14%	3.22%	3.84%	1.69%	2.73%
2024/12/11	12.75%	13.67%	9.13%	10.16%	1.28%	1.2%	2.54%	2.95%	1.56%	3.33%
2024/12/12	13.08%	14.28%	8.15%	10.94%	1.55%	1.6%	2.96%	2.89%	1.54%	2.72%
2024/12/13	12.99%	13.21%	8.58%	10.24%	1.23%	1.57%	3.06%	2.58%	1.44%	2.73%
2024/12/14	12.7%	12.68%	8.95%	11.24%	1.25%	2%	2.96%	2.59%	1.82%	2.8%
2024/12/15	12.63%	12.2%	8.43%	12.16%	1.41%	2.38%	2.93%	2.95%	1.82%	2.8%
2024/12/16	12.03%	11.58%	9.05%	12.25%	1.65%	2.2%	3.19%	3.2%	2.61%	1.49%
2024/12/17	11.33%	12.3%	9.63%	11.11%	1.18%	2.21%	3.05%	2.72%	3.8%	1.76%
2024/12/18	11.67%	12.94%	10.68%	10.83%	1.38%	2.35%	2.69%	2.76%	4.11%	1.4%
2024/12/19	11.97%	12.2%	10.85%	12.61%	1.28%	2.39%	3.01%	2.46%	2.87%	1.15%
2024/12/20	10.81%	13.18%	10.56%	12.06%	1.41%	2.61%	2.63%	2.88%	4.85%	1.62%
2024/12/21	10.61%	13.14%	11.93%	13.32%	1.38%	2.72%	2.6%	2.84%	4.91%	1.81%
2024/12/22	11.7%	13.41%	12.32%	13.08%	1.44%	2.85%	2.66%	2.7%	4.86%	1.32%
2024/12/23	11.26%	14.47%	10.59%	13.45%	1.49%	3.11%	3.09%	3.03%	3.19%	1.46%
2024/12/24	11.31%	14.91%	9.75%	14.04%	2.06%	3.71%	2.93%	4.06%	2.6%	1.13%
2024/12/25	12.51%	14.08%	9.34%	11.63%	2.04%	3.05%	3.25%	3.26%	1.84%	2.65%
2024/12/26	16.48%	10.67%	9.64%	9.08%	2.37%	3.04%	3.22%	3.74%	2.76%	2.64%
2024/12/27	20.36%	9.1%	9.67%	9.46%	3.13%	2.39%	3.62%	2.71%	3.06%	2.41%
2024/12/28	21.36%	10.1%	8.51%	9.98%	3.2%	2.22%	3.36%	2.82%	2.17%	2.49%
2024/12/29	20.67%	13.26%	7.67%	8.59%	4.21%	2.72%	3.11%	2.61%	2.14%	1.23%
2024/12/30	18.94%	10.81%	8.96%	8.49%	3.87%	3.08%	2.85%	2.73%	2.34%	1.7%
2024/12/31	16.43%	12.36%	10.27%	9.06%	3.82%	3.58%	2.51%	2.18%	2.04%	1.97%

December saw Amazon’s PPC impression share fluctuate, peaking at 21.36% on the 28th. Best Buy’s share rose mid-month, reaching 14.91% on the 24th. Walmart and Target experienced steady growth, while T-Mobile and AT&T showed modest increases. Home Depot and Verizon had minor fluctuations, and Apple and Temu remained relatively stable. The month concluded with Amazon leading, followed by Best Buy and Walmart.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon.com® Official Site https://www.amazon.com › shop › amazon
Shop on Amazon — The best shopping & entertainment with Prime. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.
2
Apple | Official Site https://www.apple.com
Buy iPhone 16 and iPhone 16 Pro now and save big with carrier deals at Apple. Terms apply. Get $180–$650 off a new iPhone 16 when you trade in...
3
Best Buy® Official Site https://www.bestbuy.com
Official Online Store — Shop with an Expert, Right From Home. Call, Chat, Video Chat or In-home Consultation.
4
iPhone 12 & Apple Watch SE - Get Both for $99.99 https://www.metrobyt-mobile.com
Shop iPhone 12 & Apple Watch SE. Get both for $99.99 when you switch to Metro® Flex Plus.
5
Temu.com Official Site | Up to 90% Off | All Categories https://www.temu.com
Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

In the competitive landscape of Google’s PPC, top advertisers like ADT, Amazon, and Apple captivate audiences with compelling offers. ADT emphasizes affordability with monitoring starting at $29.99, while Amazon highlights convenience and variety. Apple entices with trade-in savings on the latest iPhones. Each ad uniquely leverages its brand strengths to engage potential customers.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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