Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
wayfair.com | 9.75 |
homedepot.com | 9.07 |
amazon.com | 8.86 |
williams-sonoma.com | 6.52 |
potterybarn.com | 4.23 |
ashleyfurniture.com | 3.62 |
walmart.com | 3.24 |
worldmarket.com | 2.57 |
temu.com | 2.14 |
lowes.com | 1.99 |
others | 48.01 |
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Wayfair leads with a 9.75% click share, closely followed by Home Depot at 9.07%. Amazon captures 8.86%, while Williams-Sonoma holds 6.52%. Pottery Barn, Ashley Furniture, and Walmart trail behind. Notably, ‘others’ dominate with a significant 48.01% share, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Amazon’s spend share started strong, dipped mid-month, then rebounded, ending at 8.56%. Wayfair maintained a steady presence, closing at 6.35%. Home Depot saw fluctuations, finishing at 5.54%. Mattress Firm’s share varied, ending at 3.9%. Williams-Sonoma’s share decreased, closing at 3.4%. Walmart’s share rose towards month-end, finishing at 3.38%. Ashley Furniture’s share fluctuated, ending at 3.25%. Uline’s share increased, closing at 2.98%. Pottery Barn’s share varied, ending at 2.2%. Temu’s share decreased, finishing at 1.76%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/01/01 | 26308 |
2025/01/02 | 24811 |
2025/01/03 | 25968 |
2025/01/04 | 24086 |
2025/01/05 | 24528 |
2025/01/06 | 28598 |
2025/01/07 | 24432 |
2025/01/08 | 26012 |
2025/01/09 | 26733 |
2025/01/10 | 27855 |
2025/01/11 | 26697 |
2025/01/12 | 27030 |
2025/01/13 | 26290 |
2025/01/14 | 27329 |
2025/01/15 | 26012 |
2025/01/16 | 26738 |
2025/01/21 | 25324 |
2025/01/22 | 26218 |
2025/01/23 | 26674 |
2025/01/24 | 25689 |
2025/01/25 | 25615 |
2025/01/26 | 24171 |
2025/01/27 | 26992 |
2025/01/28 | 25914 |
2025/01/29 | 28596 |
2025/01/30 | 31069 |
2025/01/31 | 27837 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 31,069 on the 30th. The month ended with 27,837 advertisers, indicating a dynamic market.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
walmart.com | 1.58% |
harborfreight.com | 0.9% |
uline.com | 0.63% |
lowes.com | 0.53% |
amazon.com | 0.46% |
homedepot.com | -0.39% |
target.com | -0.44% |
williams-sonoma.com | -0.53% |
wayfair.com | -0.62% |
balsamhill.com | -1.46% |
Copyright © Adthena. All rights reserved.
Walmart.com surged with a 1.58% click share increase, while balsamhill.com dropped by 1.46%. Other notable gains include harborfreight.com at 0.9% and uline.com at 0.63%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Amazon’s impression share started strong at 13.83% but dipped mid-month, recovering to 12.4% by January’s end. Wayfair saw a decline from 10.18% to 7.83%. Home Depot fluctuated, ending at 6.85%. Walmart’s share rose from 3.63% to 5.86%. Ashley Furniture’s share increased, peaking at 4.5% before settling at 3.71%. Williams-Sonoma’s share decreased, closing at 3.17%. Temu’s share peaked early at 4.62%, ending at 2.87%. Pottery Barn’s share remained stable, finishing at 2.11%. Lowe’s share varied, ending at 2.1%. Target’s share decreased, closing at 1.64%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,
Create a Healthy Home with Timeless Long-Lasting Home Furnishings.
Staples is Helping Businesses of All Sizes be More Productive, Connected and Inspired. Office Supplies, Furniture, Technology & More, Discover the Entire Line of Staples Brands.
Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! TSC Stores Are Stocked For Your Life Out Here Needs. Buy Online And Pick Up In Store!
Official Williams Sonoma Store — Shop Premium Cooking & Entertaining Essentials. Exclusively at Williams Sonoma®. Skip the line.
Copyright © Adthena. All rights reserved.
In the bustling world of home and garden retail, top advertisers like Home Depot, Pottery Barn, Staples, Tractor Supply, and Williams Sonoma captivate audiences with diverse offerings. From Home Depot’s comprehensive home improvement solutions to Pottery Barn’s timeless furnishings, each ad tells a unique story. Staples focuses on productivity, Tractor Supply caters to rural needs, and Williams Sonoma offers premium cooking essentials. These brands leverage their unique selling propositions to engage and entice consumers effectively.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.