US Retail Home & Garden - PPC Market Share Analysis January 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
wayfair.com 9.75
homedepot.com 9.07
amazon.com 8.86
williams-sonoma.com 6.52
potterybarn.com 4.23
ashleyfurniture.com 3.62
walmart.com 3.24
worldmarket.com 2.57
temu.com 2.14
lowes.com 1.99
others 48.01

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Wayfair leads with a 9.75% click share, closely followed by Home Depot at 9.07%. Amazon captures 8.86%, while Williams-Sonoma holds 6.52%. Pottery Barn, Ashley Furniture, and Walmart trail behind. Notably, ‘others’ dominate with a significant 48.01% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date amazon.com wayfair.com homedepot.com mattressfirm.com williams-sonoma.com walmart.com ashleyfurniture.com uline.com potterybarn.com temu.com
2025/01/01 9.34% 7.3% 4.9% 3.95% 4.18% 2.22% 1.69% 1.47% 2.53% 1.7%
2025/01/02 9.47% 8.07% 5.09% 3.55% 3.9% 1.81% 2.57% 1.19% 2.48% 1.88%
2025/01/03 8.39% 8.3% 5.16% 3.37% 2.96% 2.17% 2.6% 1.53% 1.99% 2.44%
2025/01/04 7.35% 7.24% 5.26% 3.28% 3.36% 2.16% 2.62% 1.55% 2.2% 2.87%
2025/01/05 7.3% 7.09% 5.4% 4.29% 3.59% 2.08% 2.99% 1.35% 2.38% 2.76%
2025/01/06 6.82% 7.98% 5.28% 5.02% 2.74% 1.9% 2.46% 1.44% 2.14% 2.34%
2025/01/07 6.83% 7.71% 5.8% 6.46% 3.94% 1.87% 2.35% 1.38% 2.66% 2.49%
2025/01/08 6.42% 7.61% 6.08% 5.44% 3.44% 2.18% 2.45% 1.52% 2.45% 2.24%
2025/01/09 5.88% 7.97% 5.81% 4.93% 3.5% 1.91% 2.12% 1.55% 2.52% 2.01%
2025/01/10 6.42% 7.8% 6.26% 4% 3.49% 2.25% 3.11% 1.65% 2.51% 2.54%
2025/01/11 6.97% 7.41% 6.66% 4.72% 3.47% 2.42% 3.28% 1.32% 2.38% 2.75%
2025/01/12 6.89% 6.7% 6.06% 4.54% 3.39% 2.35% 3.4% 1.24% 2.15% 2.26%
2025/01/13 7.4% 7.2% 5.11% 3.98% 3.35% 2.07% 3.89% 1.5% 2.26% 1.94%
2025/01/14 6.88% 7.36% 5.66% 3.63% 3.3% 2.02% 3.04% 1.77% 2.02% 1.95%
2025/01/15 6.37% 7.52% 6% 5.5% 3.61% 2.18% 2.41% 1.49% 2.41% 2.22%
2025/01/16 5.83% 7.86% 5.73% 5% 3.65% 1.9% 2.09% 1.52% 2.48% 2%
2025/01/21 5.1% 7.63% 5.18% 3.16% 3.27% 3.7% 2.32% 2.38% 2.64% 2.08%
2025/01/22 4.75% 7.8% 4.66% 3.56% 3.11% 3.46% 1.94% 2.79% 2.31% 2.15%
2025/01/23 6.34% 7.3% 4.03% 3.37% 2.53% 2.21% 2.75% 2.94% 1.97% 2.48%
2025/01/24 5.54% 7.28% 4.3% 3.45% 2.98% 2.28% 1.78% 2.95% 2.13% 1.99%
2025/01/25 6.02% 7.28% 4.87% 4.56% 2.27% 2.13% 2.39% 3.08% 1.71% 2.25%
2025/01/26 6.84% 6.53% 5.41% 4.4% 2.39% 2.57% 3.21% 2.22% 2.09% 2.42%
2025/01/27 7.6% 7.3% 5.74% 3.38% 2.74% 3.37% 3.3% 2.13% 2.49% 2.06%
2025/01/28 7.78% 6.55% 6.33% 3.45% 2.88% 3.61% 2.78% 1.95% 2.32% 1.83%
2025/01/29 7.94% 6.93% 5.45% 3.18% 2.55% 3.78% 3.09% 2.45% 2.44% 1.83%
2025/01/30 7.7% 6.51% 5.8% 3.2% 2.69% 3.71% 3.58% 2.93% 1.93% 1.6%
2025/01/31 8.56% 6.35% 5.54% 3.9% 3.4% 3.38% 3.25% 2.98% 2.2% 1.76%

Copyright © Adthena. All rights reserved.

Amazon’s spend share started strong, dipped mid-month, then rebounded, ending at 8.56%. Wayfair maintained a steady presence, closing at 6.35%. Home Depot saw fluctuations, finishing at 5.54%. Mattress Firm’s share varied, ending at 3.9%. Williams-Sonoma’s share decreased, closing at 3.4%. Walmart’s share rose towards month-end, finishing at 3.38%. Ashley Furniture’s share fluctuated, ending at 3.25%. Uline’s share increased, closing at 2.98%. Pottery Barn’s share varied, ending at 2.2%. Temu’s share decreased, finishing at 1.76%.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/01/01 26308
2025/01/02 24811
2025/01/03 25968
2025/01/04 24086
2025/01/05 24528
2025/01/06 28598
2025/01/07 24432
2025/01/08 26012
2025/01/09 26733
2025/01/10 27855
2025/01/11 26697
2025/01/12 27030
2025/01/13 26290
2025/01/14 27329
2025/01/15 26012
2025/01/16 26738
2025/01/21 25324
2025/01/22 26218
2025/01/23 26674
2025/01/24 25689
2025/01/25 25615
2025/01/26 24171
2025/01/27 26992
2025/01/28 25914
2025/01/29 28596
2025/01/30 31069
2025/01/31 27837

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 31,069 on the 30th. The month ended with 27,837 advertisers, indicating a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 1.58%
harborfreight.com 0.9%
uline.com 0.63%
lowes.com 0.53%
amazon.com 0.46%
homedepot.com -0.39%
target.com -0.44%
williams-sonoma.com -0.53%
wayfair.com -0.62%
balsamhill.com -1.46%

Copyright © Adthena. All rights reserved.

Walmart.com surged with a 1.58% click share increase, while balsamhill.com dropped by 1.46%. Other notable gains include harborfreight.com at 0.9% and uline.com at 0.63%.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.com wayfair.com homedepot.com walmart.com ashleyfurniture.com williams-sonoma.com temu.com potterybarn.com lowes.com target.com
2025/01/01 13.83% 9.04% 6.44% 3.63% 1.76% 3.45% 2.83% 2.04% 1.97% 1.97%
2025/01/02 13.37% 10.18% 6.5% 2.87% 2.82% 3.29% 3.02% 2.02% 2.03% 2.43%
2025/01/03 11.71% 10.47% 6.55% 3.56% 2.93% 2.63% 3.86% 1.62% 1.89% 2.58%
2025/01/04 10.25% 9% 6.68% 3.54% 3% 3.02% 4.62% 1.71% 1.66% 2.06%
2025/01/05 10.39% 8.97% 6.93% 3.4% 3.54% 2.99% 4.4% 1.99% 1.79% 2.19%
2025/01/06 9.84% 10.05% 6.8% 3.18% 2.81% 2.47% 3.71% 2.01% 1.6% 1.83%
2025/01/07 10.24% 9.84% 7.9% 3.21% 2.55% 3.36% 4.29% 2.22% 1.45% 2.26%
2025/01/08 9.38% 9.68% 8.2% 3.74% 2.82% 3.02% 3.76% 2.12% 1.58% 2.21%
2025/01/09 8.82% 10.39% 7.77% 3.3% 2.49% 3.09% 3.45% 2.28% 1.55% 2.16%
2025/01/10 9.24% 10.04% 8.16% 3.69% 3.33% 2.8% 4.17% 2.13% 1.68% 2.21%
2025/01/11 10.13% 9.66% 8.53% 3.95% 3.67% 2.92% 4.53% 1.99% 1.67% 2.27%
2025/01/12 10.01% 8.69% 7.72% 3.83% 3.8% 2.89% 3.7% 1.85% 1.63% 1.91%
2025/01/13 10.54% 9.18% 6.49% 3.38% 4.5% 2.92% 3.22% 1.93% 1.7% 2.26%
2025/01/14 10.11% 9.23% 7.21% 3.41% 3.42% 2.88% 3.3% 1.78% 1.66% 2.39%
2025/01/15 9.38% 9.64% 8.16% 3.75% 2.8% 3.16% 3.76% 2.12% 1.57% 2.23%
2025/01/16 8.83% 10.34% 7.72% 3.3% 2.48% 3.23% 3.45% 2.27% 1.54% 2.18%
2025/01/21 7.46% 10.08% 6.48% 6.93% 2.63% 3.16% 3.67% 2.37% 2.15% 1.45%
2025/01/22 7.03% 10.4% 5.94% 6.81% 2.13% 2.99% 3.86% 2.03% 1.74% 1.16%
2025/01/23 9.57% 9.37% 4.76% 4.21% 3.02% 2.41% 4.05% 1.64% 2.06% 1.64%
2025/01/24 8.4% 9.49% 5.47% 4.56% 2.18% 2.85% 3.45% 1.78% 2.16% 1.44%
2025/01/25 9.08% 9.51% 6.19% 4.11% 2.92% 1.95% 3.82% 1.57% 2.26% 1.62%
2025/01/26 10.13% 8.29% 6.58% 4.57% 4.22% 2.15% 3.86% 1.84% 1.91% 1.49%
2025/01/27 10.9% 9.05% 7.29% 5.87% 4% 2.41% 3.36% 2.17% 1.47% 1.46%
2025/01/28 11.29% 8.13% 8.21% 6.41% 3.38% 2.6% 3.08% 2.02% 1.87% 1.46%
2025/01/29 11.6% 8.33% 6.87% 6.55% 3.55% 2.41% 2.98% 2.29% 1.82% 1.54%
2025/01/30 11.22% 7.82% 7.13% 6.43% 4% 2.48% 2.53% 1.79% 2.13% 1.63%
2025/01/31 12.4% 7.83% 6.85% 5.86% 3.71% 3.17% 2.87% 2.11% 2.1% 1.64%

Copyright © Adthena. All rights reserved.

Amazon’s impression share started strong at 13.83% but dipped mid-month, recovering to 12.4% by January’s end. Wayfair saw a decline from 10.18% to 7.83%. Home Depot fluctuated, ending at 6.85%. Walmart’s share rose from 3.63% to 5.86%. Ashley Furniture’s share increased, peaking at 4.5% before settling at 3.71%. Williams-Sonoma’s share decreased, closing at 3.17%. Temu’s share peaked early at 4.62%, ending at 2.87%. Pottery Barn’s share remained stable, finishing at 2.11%. Lowe’s share varied, ending at 2.1%. Target’s share decreased, closing at 1.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    The Home Depot - The Home Depot® Official Site https://www.homedepot.com › products

    Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  2. 2
    Pottery Barn® - Official Site https://www.potterybarn.com

    Create a Healthy Home with Timeless Long-Lasting Home Furnishings.

  3. 3
    Staples® Official Online Store | Next-Day Delivery, $35 Min. https://www.staples.com

    Staples is Helping Businesses of All Sizes be More Productive, Connected and Inspired. Office Supplies, Furniture, Technology & More, Discover the Entire Line of Staples Brands.

  4. 4
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! TSC Stores Are Stocked For Your Life Out Here Needs. Buy Online And Pick Up In Store!

  5. 5
    Williams Sonoma https://www.williams-sonoma.com

    Official Williams Sonoma Store — Shop Premium Cooking & Entertaining Essentials. Exclusively at Williams Sonoma®. Skip the line.

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, top advertisers like Home Depot, Pottery Barn, Staples, Tractor Supply, and Williams Sonoma captivate audiences with diverse offerings. From Home Depot’s comprehensive home improvement solutions to Pottery Barn’s timeless furnishings, each ad tells a unique story. Staples focuses on productivity, Tractor Supply caters to rural needs, and Williams Sonoma offers premium cooking essentials. These brands leverage their unique selling propositions to engage and entice consumers effectively.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.