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US Services Consulting - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
beenverified.com	6.81
ancestry.com	5.25
spokeo.com	4.18
truthfinder.com	2.31
peoplefinders.com	1.89
information.com	1.78
amazon.com	1.7
whitepages.com	1.54
thumbtack.com	1.5
eharmony.com	1.44
others	71.6

In the PPC landscape, ‘others’ dominate with 71.6% click share, while beenverified.com leads specific advertisers at 6.81%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	beenverified.com	betterhelp.com	top10.com	truthfinder.com	spokeo.com	legalzoom.com	terminix.com	angi.com	salvationarmyusa.org	checkr.com
2025/01/01	3.22%	1.41%	1.88%	2.25%	1.66%	1.81%	0.52%	1.03%	2.26%	2.19%
2025/01/02	2.8%	1.57%	1.85%	1.83%	1.39%	1.98%	0.76%	1.45%	1.52%	1.9%
2025/01/03	3.05%	2.31%	2.13%	1.85%	1.53%	1.83%	1.58%	1.48%	1.92%	2.22%
2025/01/04	2.8%	2.3%	2.19%	1.94%	1.14%	2.11%	1.53%	1.31%	1.71%	1.75%
2025/01/05	2.25%	2.47%	1.99%	1.71%	1.25%	1.73%	1.37%	1.77%	1.68%	1.09%
2025/01/06	2.55%	1.97%	1.97%	1.87%	1.65%	1.85%	1.2%	1.1%	1.37%	1.5%
2025/01/07	2.27%	2.14%	2.04%	1.43%	1.09%	1.62%	1.02%	1.13%	0.96%	1.75%
2025/01/08	2.31%	2.22%	1.9%	1.65%	1.51%	1.65%	1.51%	1.74%	1.03%	1.74%
2025/01/09	2.72%	2.17%	1.96%	1.57%	1.52%	1.36%	1.47%	1.16%	1.25%	2.03%
2025/01/10	2.57%	2.09%	1.92%	1.78%	1.66%	1.54%	1.75%	1.45%	0.72%	1.51%
2025/01/11	2.85%	2.27%	2.21%	2.04%	1.78%	1.5%	1.46%	1.42%	0.92%	1.34%
2025/01/12	2.39%	2.15%	2.37%	1.76%	1.54%	1.49%	1.88%	1.37%	0.96%	1.17%
2025/01/13	2.7%	2.42%	1.94%	1.96%	1.46%	1.39%	1.35%	1.86%	0.65%	1.57%
2025/01/14	3.34%	1.77%	1.79%	2.27%	1.73%	1.33%	1.61%	1.21%	1.9%	1.75%
2025/01/15	2.23%	2.1%	1.8%	1.59%	1.45%	1.57%	1.44%	1.68%	0.99%	1.64%
2025/01/16	2.64%	2.07%	1.88%	1.52%	1.48%	1.29%	1.4%	1.12%	1.22%	1.94%
2025/01/21	2.78%	2.09%	2.52%	1.72%	1.62%	1.55%	1.22%	2.25%	1.58%	2.14%
2025/01/22	2.9%	1.99%	2.21%	1.99%	1.58%	1.81%	0.97%	1.78%	1.9%	1.71%
2025/01/23	3.06%	1.85%	2.21%	1.93%	2.06%	1.67%	0.99%	1.15%	1.85%	1.69%
2025/01/24	2.97%	1.67%	2.47%	1.98%	1.67%	1.41%	2.43%	1.57%	2.06%	1.82%
2025/01/25	3.19%	1.41%	2.75%	2.08%	1.79%	1.52%	2.68%	1.86%	2.58%	1.68%
2025/01/26	3.11%	1.43%	2.22%	2.14%	1.74%	1.68%	1.57%	1.3%	3.47%	1.8%
2025/01/27	3.22%	1.37%	1.94%	2.27%	1.8%	1.54%	1.63%	1.89%	1.94%	1.23%
2025/01/28	2.76%	2.1%	2.45%	1.73%	1.18%	1.46%	2.31%	1.76%	1.96%	1.5%
2025/01/29	2.91%	1.81%	2.41%	2.01%	1.39%	1.5%	1.93%	1.71%	2.11%	1.19%
2025/01/30	3.27%	1.89%	2.36%	2.16%	1.73%	1.29%	2.35%	1.66%	2.36%	0.97%
2025/01/31	3.05%	2.49%	2.36%	1.99%	1.87%	1.61%	1.59%	1.41%	0.84%	0.79%

Beenverified.com saw fluctuating spend, peaking at 3.34% mid-month. Betterhelp.com experienced a decline, ending at 2.49%. Top10.com maintained stability, closing at 2.36%. Truthfinder.com showed a steady rise, finishing at 1.99%.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	7495
2025/01/02	7032
2025/01/03	7979
2025/01/04	6903
2025/01/05	7013
2025/01/06	8250
2025/01/07	7127
2025/01/08	7804
2025/01/09	8167
2025/01/10	8781
2025/01/11	8202
2025/01/12	8174
2025/01/13	7963
2025/01/14	8792
2025/01/15	7804
2025/01/16	8167
2025/01/21	8883
2025/01/22	9232
2025/01/23	8550
2025/01/24	8523
2025/01/25	8458
2025/01/26	7346
2025/01/27	8422
2025/01/28	8363
2025/01/29	8567
2025/01/30	9287
2025/01/31	8802

January saw fluctuating advertiser numbers, peaking at 9,287 on the 30th. The month concluded with a strong presence of 8,802 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
peoplefinders.com	1.19%
tracking.intelius.com	0.81%
spokeo.com	0.71%
beenverified.com	0.67%
salvationarmyusa.org	0.63%
ssa.gov	-0.38%
thumbtack.com	-0.38%
apple.com	-0.58%
intelius.com	-1.03%
ancestry.com	-1.37%

Peoplefinders.com surged with a 1.19% click share increase, while ancestry.com faced a decline of 1.37%.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	beenverified.com	spokeo.com	truthfinder.com	top10.com	amazon.com	information.com	legalzoom.com	peoplefinders.com	ancestry.com	thumbtack.com
2025/01/01	4.55%	2.83%	2.31%	1.62%	2.02%	1.38%	1.55%	0.48%	1.71%	1.47%
2025/01/02	3.38%	2.03%	1.78%	1.43%	1.58%	1.34%	1.44%	0.44%	1.46%	1.25%
2025/01/03	4.43%	2.74%	2.21%	1.67%	1.56%	1.34%	1.65%	0.62%	1.47%	1.19%
2025/01/04	4.7%	2.54%	2.62%	1.63%	1.51%	1.45%	1.81%	0.44%	1.66%	1.39%
2025/01/05	3.19%	2.3%	2.37%	1.64%	1.73%	1.45%	1.53%	0.47%	1.75%	1.57%
2025/01/06	3.62%	2.88%	2.26%	1.55%	1.79%	1.56%	1.45%	0.51%	1.4%	1.94%
2025/01/07	3.37%	1.91%	1.68%	1.79%	1.78%	1.11%	1.2%	0.43%	1.96%	1.73%
2025/01/08	3.56%	2.88%	2.16%	1.61%	1.54%	1.3%	1.38%	0.73%	1.49%	1.91%
2025/01/09	3.88%	2.62%	1.87%	1.56%	2.02%	1.44%	1.07%	0.67%	1.61%	1.76%
2025/01/10	3.38%	2.87%	2.21%	1.68%	1.73%	1.48%	1.25%	0.98%	1.39%	1.5%
2025/01/11	4.17%	2.96%	2.4%	1.72%	2.16%	1.48%	1.22%	1%	1.43%	1.18%
2025/01/12	3.45%	2.66%	2.21%	2%	1.71%	1.35%	1.13%	0.99%	1.35%	1.15%
2025/01/13	3.86%	2.53%	2.09%	1.7%	1.98%	1.44%	0.98%	0.91%	1.71%	2.19%
2025/01/14	4.83%	3.17%	2.74%	1.48%	1.34%	1.52%	1.1%	1.32%	1.35%	1.92%
2025/01/15	3.6%	2.91%	2.18%	1.61%	1.57%	1.32%	1.39%	0.74%	1.5%	1.93%
2025/01/16	3.92%	2.65%	1.89%	1.56%	2.06%	1.45%	1.08%	0.68%	1.63%	1.78%
2025/01/21	4.18%	3.06%	1.88%	2.17%	0.95%	1.4%	1.42%	1.86%	1.16%	2.11%
2025/01/22	4.6%	2.96%	2.36%	1.82%	0.96%	1.5%	1.8%	1.53%	1.1%	1.67%
2025/01/23	4.49%	3.67%	2.53%	1.78%	1.05%	1.46%	1.43%	1.72%	1.3%	1.05%
2025/01/24	4.32%	3.26%	2.38%	2.2%	0.71%	1.44%	1.34%	1.58%	1.15%	1.06%
2025/01/25	4.6%	3.37%	2.45%	2.41%	0.62%	1.54%	1.47%	2.33%	0.92%	1.4%
2025/01/26	4.72%	3.29%	2.69%	1.88%	1.26%	1.72%	1.46%	1.65%	1.33%	0.86%
2025/01/27	4.04%	3.14%	2.64%	1.61%	1.52%	1.87%	1.28%	1.02%	1.04%	1.63%
2025/01/28	4.03%	2.38%	2.13%	2.09%	2.79%	1.62%	1.3%	1%	1.15%	1.51%
2025/01/29	4.25%	2.78%	2.31%	2.2%	1.77%	1.68%	1.42%	1.13%	1.1%	1.08%
2025/01/30	4.38%	3.24%	2.34%	1.89%	2.37%	1.72%	1.04%	0.9%	1.05%	0.86%
2025/01/31	4.44%	3.47%	2.6%	2.03%	1.83%	1.76%	1.37%	1.32%	1.25%	1.01%

Beenverified.com led January with fluctuating impressions, peaking at 4.83%. Spokeo.com and Truthfinder.com followed, showing steady growth. Amazon.com saw a late surge, while Thumbtack.com experienced a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Virtual Couples Therapy https://www.betterhelp.com
No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Weekly...
2
Full-Service Background Checks https://www.checkr.com
100% FCRA Compliant — Checkr makes it easy to automate fast background checks and scale your hiring processes.
3
Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone
Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
4
Don't Waste Your Money - Just Type in a Name & State https://tracking.truthfinder.com › backgroundcheck › report
Run A Background Check, Find Public Records, Criminal Records, Marriage Records, & more. Let's...
5
Best Company Name Generator https://www.wix.com
#1 Company Name Generator — Boost Your Company With a Unique Name. Build Awareness & Ensure Your Company Succeeds. Elevate Your Brand With a Unique Company Name. Try Wix Company Name...

In the realm of Google PPC, BetterHelp champions virtual therapy, emphasizing convenience and relationship prioritization. Checkr simplifies hiring with automated, compliant background checks. PeopleFinders offers free reverse phone lookups, while TruthFinder provides comprehensive background checks. Wix empowers businesses with unique name generation, enhancing brand identity.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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