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US Services Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 13.74
spokeo.com 5.24
truthfinder.com 3.3
thumbtack.com 2.76
information.com 2.73
peoplefinders.com 2.67
eharmony.com 2.34
state.gov 2.2
whitepages.com 2.07
ssa.gov 2
others 60.95

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In the PPC landscape, ‘beenverified.com’ leads with 13.74% click share, followed by ‘spokeo.com’ at 5.24%. ‘Others’ dominate with 60.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com betterhelp.com thumbtack.com top10.com forbes.com spokeo.com legalzoom.com yelp.com myperfectresume.com truthfinder.com
2025/03/01 3.98% 3.53% 1.34% 1.89% 2.05% 2.16% 4.07% 4.59% 3.03% 2.66%
2025/03/02 4.33% 4.17% 1.49% 2.12% 2.57% 2.55% 3.65% 3.42% 4.11% 3.68%
2025/03/03 3.69% 4.53% 4.88% 2.12% 2.67% 1.92% 2.82% 1.65% 2.6% 2.27%
2025/03/04 4.55% 4.13% 2.32% 2.5% 1.96% 1.9% 3.34% 1.62% 2.39% 2.16%
2025/03/05 4.7% 3.73% 2.56% 2.42% 1.96% 2.57% 2.64% 2.02% 2.23% 2.38%
2025/03/06 4.81% 3.55% 2.64% 2.76% 2.4% 2.75% 2.8% 1.95% 1.96% 2.95%
2025/03/07 5.07% 3.5% 1.63% 2.85% 2.28% 2.64% 3.16% 1.53% 2.19% 2.53%
2025/03/08 5.47% 3.44% 1.53% 2.24% 2.24% 2.24% 2.94% 0.89% 1.58% 2.41%
2025/03/09 3.44% 3.98% 1.85% 2.7% 2.44% 1.87% 3.06% 3.93% 2.5% 2.34%
2025/03/10 4.84% 3.95% 2.91% 2.94% 2.23% 1.93% 3.05% 2.07% 2.11% 2.59%
2025/03/11 3.91% 4.75% 2.18% 2.61% 2.64% 1.43% 2.87% 2.25% 3.11% 2.25%
2025/03/12 4.38% 4.32% 2.72% 2.28% 2.56% 2.2% 3.25% 1.43% 2.16% 2.58%
2025/03/13 4.95% 4.45% 2.81% 1.91% 2.18% 2.36% 3.06% 1.77% 2.42% 2.64%
2025/03/14 5.35% 3.41% 2.21% 2.19% 2.02% 2.04% 3.32% 1.9% 2.8% 2.79%
2025/03/15 5.33% 5.72% 1.88% 2.68% 2.75% 2.29% 2.76% 2.74% 2.32% 2.34%
2025/03/16 5.26% 3.98% 1.26% 2.71% 3.2% 2.51% 3.65% 3.13% 2.68% 2.94%
2025/03/17 4.25% 5.59% 2.12% 3.23% 3.41% 1.77% 3.61% 2.04% 2.41% 2.26%
2025/03/18 4.76% 3.61% 3.06% 2.46% 2.4% 2.3% 3.35% 1.45% 2.54% 2.4%
2025/03/19 4.3% 3.92% 2.28% 2.26% 3.07% 2% 2.98% 2.19% 3.68% 2.02%
2025/03/20 5.18% 4.51% 2.13% 3.75% 3.21% 2.01% 2.6% 2.44% 2.29% 2.26%
2025/03/21 6% 4.06% 1.96% 3.55% 3.49% 2.42% 3.01% 2.97% 1.84% 2.54%
2025/03/22 5.76% 3.34% 1.98% 2.63% 2.95% 2.57% 3% 2.64% 1.89% 2.65%
2025/03/23 5.45% 4.04% 1.6% 3.5% 2.87% 2.12% 3.22% 2.91% 2.16% 2.84%
2025/03/24 5.56% 3.36% 3.3% 3.11% 2.54% 2.46% 2.31% 4.45% 2.74% 2.8%
2025/03/25 5.4% 2.93% 3.16% 2.56% 2.28% 2.37% 2.55% 2.07% 3.74% 2.42%
2025/03/26 6.06% 4.19% 2.05% 3.79% 3.08% 2.75% 2.32% 2.38% 2.07% 2.57%
2025/03/27 5.86% 3.85% 2.05% 2.94% 3.1% 2.69% 2.43% 1.29% 3.18% 2.61%
2025/03/28 5.95% 3.73% 2.08% 1.93% 2.87% 2.04% 2.93% 2.32% 2.36% 2.49%
2025/03/29 6.49% 3.14% 1.86% 2.23% 3% 3.18% 2.77% 2.4% 2.93% 2.94%
2025/03/30 5.91% 3.43% 1.74% 2.64% 3.54% 2.65% 2.73% 2% 2.73% 2.83%
2025/03/31 6.18% 4.08% 4.08% 3.69% 3.41% 2.94% 2.66% 2.43% 2.42% 2.31%

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In March 2025, beenverified.com led with a steady rise, peaking at 6.49 on March 29. Betterhelp.com fluctuated, ending at 4.08. Thumbtack.com saw a spike on March 3, closing at 4.08. Top10.com and forbes.com showed moderate growth, finishing at 3.69 and 3.41, respectively. Spokeo.com and legalzoom.com maintained stability, while yelp.com experienced volatility, ending at 2.43. Myperfectresume.com and truthfinder.com had minor fluctuations, closing at 2.42 and 2.31.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 3229
2025/03/02 3229
2025/03/03 3599
2025/03/04 3559
2025/03/05 3491
2025/03/06 4167
2025/03/07 4121
2025/03/08 3910
2025/03/09 3196
2025/03/10 3773
2025/03/11 3488
2025/03/12 3725
2025/03/13 3611
2025/03/14 3631
2025/03/15 3130
2025/03/16 3158
2025/03/17 3252
2025/03/18 3419
2025/03/19 3373
2025/03/20 3263
2025/03/21 3271
2025/03/22 3348
2025/03/23 2941
2025/03/24 3356
2025/03/25 3314
2025/03/26 3522
2025/03/27 3456
2025/03/28 3367
2025/03/29 3169
2025/03/30 3070
2025/03/31 3339

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March saw fluctuating advertiser numbers, peaking at 4,167 on March 6. The month concluded with 3,339 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
beenverified.com 2.21%
mypassporthub.com 0.43%
state.gov 0.35%
spokeo.com 0.32%
publicdatacheck.com 0.31%
godaddy.com -0.3%
orkin.com -0.36%
telephonenumberlookups.com -0.42%
peoplefinders.com -0.44%
whitepages.com -0.55%

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Beenverified.com surged with a 2.21 increase, while whitepages.com dropped by 0.55. Mypassporthub.com and state.gov also saw positive gains.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com spokeo.com thumbtack.com truthfinder.com top10.com information.com myperfectresume.com resume-now.com legalzoom.com amazon.com
2025/03/01 6.84% 4.65% 1.79% 4.02% 1.14% 1.65% 1.8% 2.07% 3% 3.6%
2025/03/02 6.63% 5.41% 1.71% 5.12% 1.43% 3.15% 2.42% 2.21% 2.62% 1.93%
2025/03/03 5.04% 3.26% 4.12% 2.8% 1.31% 2.45% 2.02% 1.86% 2.19% 4.01%
2025/03/04 6.73% 3.52% 2.54% 2.82% 1.63% 2.19% 1.93% 2.1% 2.81% 1.63%
2025/03/05 6.25% 4.98% 2.54% 3.2% 1.54% 2.3% 1.97% 1.81% 2.01% 2.29%
2025/03/06 6.35% 4.69% 2.39% 3.89% 1.83% 2.36% 1.62% 1.57% 2.32% 2.08%
2025/03/07 6.45% 4.45% 1.66% 3.27% 2.24% 2.13% 1.72% 1.68% 2.64% 2.09%
2025/03/08 7.11% 4.07% 1.61% 3.1% 1.55% 2.18% 1.26% 1.38% 2.45% 2.2%
2025/03/09 4.33% 3.58% 2.1% 2.74% 1.7% 2% 2.23% 2.25% 2.37% 2.13%
2025/03/10 6.47% 3.57% 3.24% 3.45% 1.91% 2.12% 1.66% 1.5% 2.33% 1.74%
2025/03/11 5.77% 2.97% 2.34% 3.37% 1.79% 1.99% 2.56% 2.37% 2.3% 1.54%
2025/03/12 6.14% 3.91% 2.9% 3.48% 1.54% 2.36% 1.76% 1.56% 2.58% 1.79%
2025/03/13 7.03% 4.34% 2.64% 3.76% 1.29% 2.32% 1.82% 1.61% 2.17% 2.25%
2025/03/14 7.23% 3.99% 1.92% 3.48% 1.4% 2.35% 2.46% 2.21% 2.42% 2.12%
2025/03/15 7.94% 4.05% 2.04% 3.32% 1.51% 2.7% 2.32% 2.26% 1.93% 3.4%
2025/03/16 7.03% 4.81% 1.52% 4.25% 2.19% 3.27% 2.18% 2.07% 2.84% 2.37%
2025/03/17 6.07% 3.13% 2.37% 2.71% 2.08% 1.82% 2.55% 1.9% 2.77% 2.07%
2025/03/18 6.59% 4.49% 2.84% 3.56% 1.84% 2.95% 2.19% 1.91% 2.8% 1.63%
2025/03/19 5.79% 3.61% 2.57% 2.57% 1.31% 2.15% 3.22% 2.64% 2.33% 2.59%
2025/03/20 7.21% 3.62% 2.4% 2.8% 2.26% 2.27% 1.86% 1.6% 2.22% 2.23%
2025/03/21 7.94% 4.3% 2.25% 3.43% 2.14% 2.69% 1.67% 1.27% 2.25% 1.94%
2025/03/22 6.48% 4% 1.89% 3.13% 1.44% 2.13% 1.39% 1.29% 1.98% 1.35%
2025/03/23 6.89% 3.96% 1.72% 3.66% 2.41% 2.45% 1.9% 1.76% 2.55% 1.9%
2025/03/24 7.85% 4.71% 3% 4.23% 1.99% 2.21% 2.27% 2.1% 1.82% 2.12%
2025/03/25 7.2% 4.12% 2.95% 3.35% 1.9% 2.18% 3.01% 2.69% 2.13% 1.65%
2025/03/26 7.95% 4.93% 2.3% 3.28% 2.54% 2.76% 1.97% 2.13% 1.84% 1.98%
2025/03/27 7.91% 4.62% 2.05% 3.45% 2.19% 2.89% 2.73% 2.62% 2.01% 1.69%
2025/03/28 7.78% 3.51% 2.26% 3.58% 1.44% 2.62% 2.01% 2.16% 2.1% 1.77%
2025/03/29 8.39% 5.61% 1.98% 4.05% 1.53% 2.71% 2.46% 2.12% 2.02% 1.71%
2025/03/30 7.83% 4.67% 1.87% 4.44% 1.93% 2.62% 2.1% 2.05% 1.84% 3.24%
2025/03/31 8.94% 5.27% 3.93% 3.7% 2.49% 2.06% 2.03% 1.95% 1.9% 1.79%

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In March 2025, beenverified.com led with a steady rise, peaking at 8.94% on the 31st. Spokeo.com fluctuated, ending at 5.27%. Thumbtack.com saw a late surge, closing at 3.93%. Truthfinder.com maintained stability, finishing at 3.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Ancestry Search https://www.ancestorrecords.org

    Discover Your Family History — Access Billions Of Historical records For Free. Find Out More About Your Ancestors Today. Search for...

  2. 2
    Ancestry.com® - Official Site http://www.ancestry.com

    World's Largest Genealogy Site — Your Ancestors Become More Than a Name. Historical Insights, Photos, Records, and More. Search for Your Ancestors, Build a Family Tree & More for Free on Ancestry.com®.

  3. 3
    U.S. Department of State | Passport Applications https://travel.state.gov › passport › applications

    Planning an International Trip? Make Sure Your Passport Is Up To Date. Apply or Renew Now. Don't Let a Lack of a Passport Derail Your Travel Plans. Apply Now & Travel Worry-Free.

  4. 4
    Don't Waste Your Money - Just Type in a Name & State https://tracking.truthfinder.com › backgroundcheck › report

    Run A Background Check, Find Public Records, Criminal Records, Marriage Records, & more. Let's...

  5. 5
    Claim My Business Listing https://business.yelp.com › business › listing

    It's Free to be on Yelp — Unlock the power of Yelp for Business. Claim your business page to connect with customers.

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In the realm of Google PPC, five top-performing text ads reveal diverse themes and unique selling propositions. Ancestorrecords.org and Ancestry.com captivate with promises of uncovering family histories, offering free access to vast genealogical data. The U.S. Department of State emphasizes the importance of up-to-date passports for seamless travel. Truthfinder.com entices with comprehensive background checks, while Yelp empowers businesses to connect with customers by claiming their listings. Each ad strategically targets specific needs, from personal discovery to business growth.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.