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US Services IT and Technology - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 25.88
whitepages.com 19.24
peoplefinders.com 14.4
telephonenumberlookups.com 13.19
tracking.intelius.com 7.55
thumbtack.com 1.61
information.com 1.16
vivint.com 1.1
esvm.pro 0.69
ptaki.pro 0.69
others 14.49

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified leads with 25.88% click share, followed by WhitePages at 19.24%. Others collectively hold 14.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com peoplefinders.com telephonenumberlookups.com tracking.intelius.com ars.com thumbtack.com vivint.com whitepages.com adtsecurity.com puls.com
2025/03/01 14.66% 10.48% 10.43% 4.56% 5.45% 3.67% 4.16% 5.45% 1.89% 1.19%
2025/03/02 13.26% 9.11% 7.15% 5.2% 1.63% 9.55% 3.89% 6.28% 2.24% 2.14%
2025/03/03 15.07% 7.46% 7.39% 6.04% 1.23% 8.33% 4.12% 4.54% 1.82% 1.32%
2025/03/04 15.77% 7.64% 9.45% 4.38% 1.48% 5.87% 4.16% 4.45% 1.78% 1.27%
2025/03/05 14.04% 7.54% 8.89% 4.71% 2.5% 5.27% 3.74% 4.77% 2.02% 0.87%
2025/03/06 15.19% 8.98% 11.32% 6% 2.71% 6.44% 3.04% 7.93% 1.35% 1.15%
2025/03/07 17.89% 8.53% 10.82% 3.61% 1.76% 3.92% 4.71% 8.85% 1.79% 1.63%
2025/03/08 16.55% 11.12% 9.54% 5.19% 2.15% 3.38% 3.39% 7.46% 1.66% 1.17%
2025/03/09 13.96% 10.16% 7.36% 4.79% 8.39% 5.54% 4.95% 5% 2.2% 1.03%
2025/03/10 14.59% 10.68% 5.75% 3.92% 2.89% 5.92% 3.91% 6.95% 2.15% 1.22%
2025/03/11 12.99% 9.34% 6.79% 3.96% 2.03% 5.46% 4.34% 6.53% 2.97% 0.97%
2025/03/12 14.73% 9.3% 5.75% 3.39% 4.96% 6.14% 4.29% 4.05% 1.84% 1.32%
2025/03/13 16.28% 8.05% 7.35% 4.74% 1.9% 4.67% 4.82% 6.58% 1.92% 1.07%
2025/03/14 16.68% 9.81% 6.24% 2.96% 3.85% 3.51% 3.49% 5.11% 1.65% 1.29%
2025/03/15 18.11% 9.12% 5.47% 4.03% 3.3% 2.69% 3.44% 6.76% 2.17% 1.43%
2025/03/16 16.28% 10.08% 5.46% 4.28% 5.28% 2.11% 4.77% 3.83% 1.87% 1.31%
2025/03/17 14.74% 7.42% 5.38% 3.78% 2.94% 7.43% 4.9% 4.47% 2.2% 1.06%
2025/03/18 15.5% 7.82% 6.22% 3.42% 2.16% 5.74% 4.17% 5.92% 2.11% 0.97%
2025/03/19 15.86% 7.4% 6.95% 5.44% 2.84% 5.57% 5.15% 2.8% 2.11% 0.95%
2025/03/20 15.29% 7.62% 5.76% 5.41% 1.38% 5.59% 4.76% 2.84% 2.4% 0.98%
2025/03/21 18.63% 9.59% 6.98% 5.06% 2.29% 7.16% 2.97% 6.04% 1.78% 0.85%
2025/03/22 18.18% 11.21% 8.21% 6.77% 3.56% 3.74% 3.12% 5.78% 1.37% 2.23%
2025/03/23 18.24% 9.65% 7.59% 5.32% 2.9% 4.84% 4.93% 4.94% 1.49% 1.56%
2025/03/24 15.32% 7.88% 6.81% 4.02% 4.28% 5.63% 3.71% 4.08% 1.78% 1.39%
2025/03/25 18.28% 8.24% 8.08% 4.42% 4.21% 4.43% 4.16% 4.15% 1.57% 0.92%
2025/03/26 19.23% 7.63% 9.68% 4.86% 1.51% 6.5% 3.94% 3.93% 1.8% 0.99%
2025/03/27 17.19% 8.44% 7.7% 4.38% 3% 4% 4.4% 4.56% 1.88% 1.03%
2025/03/28 17.53% 7.19% 6.54% 4.03% 2.58% 4.31% 3.64% 3.2% 1.49% 1.46%
2025/03/29 21.8% 10.92% 9.96% 6.2% 2.15% 5.56% 3.18% 3.56% 1.65% 0.88%
2025/03/30 19.25% 10.3% 7.29% 4.9% 1.15% 4.45% 4.97% 4.54% 1.52% 0.92%
2025/03/31 16.11% 7.75% 6.88% 5.65% 5.54% 5.02% 4.12% 3.05% 1.37% 1.21%

Copyright © Adthena. All rights reserved.

In March 2025, beenverified.com led with fluctuating spend, peaking at 21.80% on March 29. Peoplefinders.com and telephonenumberlookups.com showed moderate activity, while tracking.intelius.com and ars.com had lower shares. The month ended with beenverified.com maintaining dominance.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 944
2025/03/02 944
2025/03/03 1109
2025/03/04 1099
2025/03/05 1080
2025/03/06 1332
2025/03/07 1316
2025/03/08 1216
2025/03/09 983
2025/03/10 1188
2025/03/11 1131
2025/03/12 1134
2025/03/13 1078
2025/03/14 1125
2025/03/15 941
2025/03/16 988
2025/03/17 1024
2025/03/18 1114
2025/03/19 1035
2025/03/20 1060
2025/03/21 1047
2025/03/22 1005
2025/03/23 886
2025/03/24 1076
2025/03/25 1061
2025/03/26 1108
2025/03/27 1059
2025/03/28 1039
2025/03/29 931
2025/03/30 921
2025/03/31 1038

Copyright © Adthena. All rights reserved.

March began with 944 advertisers, peaking at 1,332 on the 6th. Fluctuations followed, ending with 1,038 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
beenverified.com 3.8%
tracking.intelius.com 1.16%
esvm.pro 0.61%
socialcatfish.com 0.2%
publicdatacheck.com 0.13%
ipqualityscore.com -0.27%
ptaki.pro -0.31%
peoplefinders.com -0.36%
telephonenumberlookups.com -0.4%
whitepages.com -4.2%

Copyright © Adthena. All rights reserved.

In the past month, beenverified.com surged by 3.8, while whitepages.com plummeted by 4.2. Tracking.intelius.com rose by 1.16, and esvm.pro increased by 0.61.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com peoplefinders.com telephonenumberlookups.com whitepages.com tracking.intelius.com thumbtack.com ars.com information.com geeksonsite.com puls.com
2025/03/01 18.41% 13% 13.21% 12.75% 7% 2.22% 2.11% 1.43% 0% 1.02%
2025/03/02 18.19% 12.79% 9.94% 14.51% 7.48% 4.45% 0.97% 1.46% 0% 1.96%
2025/03/03 19.5% 10.24% 9.53% 10.86% 7.94% 6.47% 0.81% 1.97% 1.06% 1.1%
2025/03/04 20.69% 9.88% 11.38% 11.23% 5.82% 4.56% 0.79% 1.53% 1.36% 1.08%
2025/03/05 18.58% 9.87% 11.26% 11.65% 6.06% 4.56% 1.18% 1.26% 1.63% 0.78%
2025/03/06 18.34% 11.09% 13.45% 15.99% 7.29% 4.36% 1.17% 1.36% 1.18% 0.88%
2025/03/07 20.52% 9.94% 12.2% 17.71% 4.8% 2.81% 0.68% 1.35% 0.48% 1.14%
2025/03/08 20.29% 13.75% 11.76% 15.61% 6.9% 2.65% 0.88% 1.08% 0.57% 0.89%
2025/03/09 17.96% 12.75% 8.86% 12.77% 6.12% 4.76% 4.01% 1.72% 2.12% 0.9%
2025/03/10 19.04% 13.64% 7.08% 15.42% 4.94% 3.99% 1.47% 1.84% 0.9% 1%
2025/03/11 17.45% 12.53% 8.47% 14.44% 4.8% 5.11% 0.87% 1.72% 2.13% 0.83%
2025/03/12 20.16% 12.97% 8.15% 10.13% 4.82% 5.31% 2.43% 1.64% 3.19% 1.18%
2025/03/13 21.18% 10.32% 8.93% 14.84% 6% 3.2% 1.02% 1.69% 1.7% 0.78%
2025/03/14 21.03% 12.7% 7.17% 11.89% 3.69% 3.62% 1.86% 2.17% 3.02% 1.15%
2025/03/15 22.33% 11.2% 6.69% 15.2% 4.8% 2.59% 1.67% 1.98% 2.4% 1.15%
2025/03/16 21.18% 13.46% 6.76% 10.96% 5.63% 1.93% 2.03% 3.2% 3.21% 1.11%
2025/03/17 20.22% 10.17% 6.88% 10.91% 4.65% 5.76% 1.54% 2.92% 2.62% 0.89%
2025/03/18 21.47% 11.17% 8.16% 13.27% 4.46% 4.95% 1.08% 1.22% 0.92% 0.91%
2025/03/19 21.99% 9.91% 9.33% 7.48% 7.51% 4.95% 1.53% 1.81% 0.88% 0.84%
2025/03/20 21.44% 10.77% 7.9% 8.49% 7.38% 4.83% 0.7% 1.74% 1.23% 0.81%
2025/03/21 24.29% 12.5% 8.91% 14.1% 6.71% 3.83% 1.03% 1.61% 0.43% 0.75%
2025/03/22 22.75% 14.08% 10.32% 12.58% 7.93% 2.67% 1.68% 1.53% 0.39% 2.16%
2025/03/23 23.47% 12.57% 9.4% 12.52% 6.68% 2.31% 1.31% 1.79% 0.45% 1.35%
2025/03/24 20.73% 11.09% 8.9% 10.4% 5.2% 4.14% 2.37% 1.96% 0.52% 1.23%
2025/03/25 23.2% 10.82% 10.08% 10.26% 5.51% 3.78% 2.04% 1.43% 1.82% 0.86%
2025/03/26 25.18% 10.22% 12.42% 9.2% 6.17% 4.54% 0.76% 1.67% 1.55% 0.87%
2025/03/27 22.15% 10.93% 10.03% 10.95% 5.49% 2.99% 1.2% 1.95% 1.68% 0.91%
2025/03/28 22.9% 9.07% 8.33% 8.14% 4.91% 4.45% 1.16% 1.77% 3.15% 1.36%
2025/03/29 26.07% 13.21% 11.3% 8.86% 7.63% 3.59% 0.95% 2.18% 1.46% 0.75%
2025/03/30 24.35% 13.7% 9.18% 10.95% 5.98% 2.93% 0.49% 2.22% 0.47% 0.85%
2025/03/31 21.71% 10.18% 9.38% 8.02% 7.72% 4.05% 2.31% 1.42% 1.07% 1.05%

Copyright © Adthena. All rights reserved.

In March 2025, beenverified.com led with a peak impression share of 26.07% on March 29. Meanwhile, peoplefinders.com fluctuated, peaking at 14.08% on March 22. telephonenumberlookups.com saw a high of 13.45% on March 6. whitepages.com had a notable 17.71% on March 7. tracking.intelius.com reached 7.94% on March 3. thumbtack.com varied, peaking at 6.47% on March 3. ars.com remained low, with a high of 4.01% on March 9. information.com peaked at 3.2% on March 16. geeksonsite.com saw a high of 3.21% on March 16. puls.com had a modest peak of 2.16% on March 22. The month ended with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Reverse Phone Number Lookup https://www.beenverified.com

    Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More

  2. 2
    Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone

    1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  3. 3
    Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com

    Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More

  4. 4
    Search For Free https://www.telephonenumberlookups.com

    Unlimited Searches — Enter a phone number to uncover current and previous owners. Click to start a free search. Find...

  5. 5
    Whitepages.com - Official Site https://www.whitepages.com

    Verify Identities, Validate Email Addresses, Avoid Phone Scams. All at Whitepages.com. Comprehensive & Accurate Identity Information.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, PeopleFinders, and Whitepages.com captivate users with promises of comprehensive identity insights. Themes of accessibility, accuracy, and free searches dominate, enticing users to uncover unknown numbers effortlessly.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.