Log in Book a Demo

US Services Marketing and Digital Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
zazzle.com 15.57
vistaprint.com 15.01
facebook.com 5.91
360onlineprint.com 5.16
fiverr.com 4.98
design.com 3.64
constantcontact.com 3.02
ads.google.com 3.01
amazon.com 2.85
mailchimp.com 1.65
others 39.2

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 39.2% click share, while Zazzle and Vistaprint lead individual domains at 15.57% and 15.01%, respectively.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date zazzle.com vistaprint.com 360onlineprint.com ads.google.com facebook.com design.com amazon.com constantcontact.com yelp.com wix.com
2025/03/01 16.18% 11.92% 6.81% 4.09% 2.53% 2.65% 2.42% 1.75% 3.22% 1.89%
2025/03/02 14.79% 14.19% 6.07% 4.78% 3.09% 2.27% 2.16% 1.7% 4.39% 1.85%
2025/03/03 12.65% 11.62% 6.82% 4.32% 2.66% 2.49% 2.46% 2.45% 3.17% 1.96%
2025/03/04 11.74% 11.3% 6.04% 4.85% 3.04% 2.41% 1.78% 2.32% 3.61% 2.14%
2025/03/05 15.39% 7.75% 6.51% 3.98% 2.36% 2.37% 1.85% 2.15% 4.32% 1.66%
2025/03/06 11.72% 6.66% 4.81% 5.78% 2.49% 3.2% 2.6% 2.32% 5.67% 2.03%
2025/03/07 11.31% 10% 5.21% 4.44% 2.9% 3.11% 3.03% 2.19% 3.79% 1.69%
2025/03/08 17.34% 9.06% 6.53% 6.64% 3.06% 3.03% 2.45% 1.07% 3.52% 1.51%
2025/03/09 24.99% 8.49% 8.36% 2.88% 2.12% 3.51% 1.93% 1.74% 2.64% 1.41%
2025/03/10 13.4% 8.4% 6.71% 4.26% 2.89% 4.03% 2.4% 2.3% 4.18% 2.32%
2025/03/11 17.36% 8.45% 7.47% 3.11% 2.4% 3.41% 2.28% 2.09% 2.8% 1.48%
2025/03/12 15.18% 7.85% 6.11% 3.94% 2.49% 3.52% 2.03% 1.95% 4.25% 1.85%
2025/03/13 16.99% 8.02% 6.88% 4.08% 1.9% 3.4% 2.23% 2.22% 3.75% 1.42%
2025/03/14 12.84% 7.89% 5.87% 4.89% 2.04% 3.3% 2.14% 2.5% 3.64% 1.93%
2025/03/15 16.43% 10.37% 7.8% 3.71% 2.23% 3.83% 3.02% 2.02% 2.89% 2.35%
2025/03/16 18.57% 8.23% 8.08% 4.33% 2.95% 2.94% 2.19% 1.45% 2.5% 2.2%
2025/03/17 16.05% 7.41% 8.28% 4.17% 2.17% 2.29% 2.51% 2.25% 2.88% 1.75%
2025/03/18 15.12% 8.42% 7.27% 4.57% 2.74% 2.87% 2.38% 2.5% 2.26% 1.94%
2025/03/19 17.86% 8.19% 6.69% 3.69% 2.15% 2.56% 2.49% 2.19% 2.78% 1.4%
2025/03/20 17% 8.07% 6.49% 4.86% 2.43% 2.57% 2.22% 2.28% 2.25% 1.56%
2025/03/21 14.47% 8.23% 6.4% 4.63% 2.16% 2.8% 2.3% 2.27% 3.13% 2.13%
2025/03/22 15.06% 8.76% 6.35% 5.83% 2.29% 3.19% 2.6% 1.61% 4.17% 2.2%
2025/03/23 20.59% 10.07% 8.46% 4.31% 2% 2.75% 2.39% 1.47% 4.15% 1.8%
2025/03/24 19.48% 7.2% 6.97% 3.88% 2.33% 2.21% 2.17% 2.38% 2.88% 2.35%
2025/03/25 17.49% 7.43% 8.53% 4.29% 2.56% 2.75% 2.1% 2.53% 2.93% 2.45%
2025/03/26 15.21% 7.69% 6.91% 5.53% 1.86% 2.35% 2.26% 2.45% 4.06% 1.98%
2025/03/27 16.69% 8.23% 6.99% 6.03% 2.31% 2.85% 2.75% 2.64% 3.34% 1.98%
2025/03/28 16.43% 8.86% 6.44% 3.43% 2.56% 3.17% 2.72% 2.63% 3.3% 1.99%
2025/03/29 19.78% 9.43% 7.01% 5.3% 2.78% 2.96% 2.21% 1.45% 3.87% 2.18%
2025/03/30 19.99% 10.32% 7.57% 3.85% 2.19% 2.88% 2.73% 1.75% 4.38% 2%
2025/03/31 16.29% 8.35% 7.97% 4.5% 3.11% 3.1% 2.79% 2.73% 2.13% 2.12%

Copyright © Adthena. All rights reserved.

In March 2025, Zazzle.com led with fluctuating spend, peaking at 24.99% on March 9. Vistaprint.com showed a steady decline, while 360onlineprint.com maintained moderate stability. Ads.google.com and Facebook.com had minor variations, with Facebook.com ending at 3.11%.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 2417
2025/03/02 2324
2025/03/03 2634
2025/03/04 2537
2025/03/05 2502
2025/03/06 2846
2025/03/07 2977
2025/03/08 2749
2025/03/09 2403
2025/03/10 2718
2025/03/11 2553
2025/03/12 2613
2025/03/13 2552
2025/03/14 2584
2025/03/15 2204
2025/03/16 2303
2025/03/17 2336
2025/03/18 2438
2025/03/19 2382
2025/03/20 2329
2025/03/21 2317
2025/03/22 2314
2025/03/23 2116
2025/03/24 2358
2025/03/25 2323
2025/03/26 2457
2025/03/27 2371
2025/03/28 2316
2025/03/29 2195
2025/03/30 2115
2025/03/31 2347

Copyright © Adthena. All rights reserved.

March began with 2,417 advertisers, peaking at 2,977 on the 7th. A decline followed, ending the month at 2,347.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
zazzle.com 1.41%
vistaprint.com 0.79%
canva.com 0.42%
360onlineprint.com 0.33%
fiverr.com 0.24%
shopify.com -0.2%
fedex.com -0.21%
yelp.com -0.24%
godaddy.com -0.35%
design.com -0.5%

Copyright © Adthena. All rights reserved.

Zazzle.com surged with a 1.41 increase, while design.com dropped by 0.5. Vistaprint.com and Canva.com also saw positive gains, contrasting with declines for godaddy.com and yelp.com.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date zazzle.com 360onlineprint.com vistaprint.com design.com amazon.com fiverr.com facebook.com bizay.com wix.com yelp.com
2025/03/01 23.47% 9.08% 11.13% 3.73% 2.84% 2.28% 1.8% 1.74% 1.53% 2.12%
2025/03/02 21.18% 8.34% 14.32% 3.06% 2.72% 1.75% 2.33% 1.78% 1.96% 2.86%
2025/03/03 18.22% 8.64% 11.97% 3.23% 3.14% 1.83% 2.13% 1.49% 1.6% 2.16%
2025/03/04 18.28% 7.91% 10.85% 3.38% 2.21% 2.09% 2.26% 1.35% 1.76% 2.61%
2025/03/05 23.12% 7.97% 7.16% 3.23% 2.21% 1.47% 2.19% 1.33% 1.28% 2.66%
2025/03/06 16.2% 6.13% 6.39% 4.49% 3.1% 2.05% 2.05% 1.54% 1.66% 3.95%
2025/03/07 15.79% 6.21% 9.56% 3.98% 3.48% 1.46% 2.1% 1.19% 1.58% 2.46%
2025/03/08 25.16% 7.49% 8.39% 3.84% 2.72% 1.55% 1.92% 1.61% 1.33% 2.35%
2025/03/09 34.51% 9.03% 6.91% 3.54% 2.21% 1.98% 1.19% 1.74% 1.08% 2%
2025/03/10 18.93% 8.17% 7.85% 4.96% 2.79% 2.08% 2.37% 1.24% 2.11% 2.76%
2025/03/11 24.02% 8.89% 8.02% 4.08% 2.95% 1.67% 1.75% 1.51% 1.36% 1.67%
2025/03/12 21.55% 7.68% 7.13% 4.43% 2.34% 1.68% 2% 1.35% 1.73% 2.58%
2025/03/13 25.4% 8.23% 7.28% 3.99% 2.37% 1.7% 1.52% 2.07% 1.27% 2.17%
2025/03/14 18.43% 7.52% 7.42% 4.33% 2.82% 2.16% 1.6% 1.82% 1.7% 2.57%
2025/03/15 23.82% 9.35% 9.45% 4.82% 3.75% 2.23% 1.85% 3% 1.99% 1.93%
2025/03/16 26.99% 9.74% 7.32% 3.63% 2.7% 2.02% 2.06% 2.95% 1.98% 1.49%
2025/03/17 22.89% 10.03% 6.9% 2.85% 3.26% 1.97% 1.95% 2.65% 1.42% 1.66%
2025/03/18 22.18% 9.12% 8.54% 3.69% 2.87% 1.76% 2.27% 2.09% 1.68% 1.48%
2025/03/19 25.18% 7.84% 7.34% 3.36% 2.93% 1.87% 1.87% 1.8% 1.34% 1.78%
2025/03/20 25.63% 7.63% 7.54% 3.24% 2.56% 1.83% 1.86% 1.48% 1.48% 1.55%
2025/03/21 21.82% 8.03% 7.92% 3.76% 2.67% 2.37% 1.9% 1.69% 1.96% 1.9%
2025/03/22 21.81% 7.93% 8.55% 4.12% 3.2% 2.25% 2.02% 1.33% 2.06% 2.73%
2025/03/23 29.1% 9.66% 9.48% 3.25% 2.9% 2.14% 1.5% 2.23% 1.56% 2.4%
2025/03/24 27.89% 8.53% 6.81% 2.84% 2.45% 2.01% 1.84% 1.93% 2.06% 1.72%
2025/03/25 24.59% 10.45% 6.96% 3.49% 2.67% 2.08% 2.09% 2.09% 2.38% 1.76%
2025/03/26 22.49% 8.7% 7.15% 3.04% 2.59% 2.19% 1.63% 1.74% 1.8% 2.72%
2025/03/27 23.92% 8.78% 7.44% 3.51% 3.33% 1.64% 1.97% 2.14% 1.8% 2.17%
2025/03/28 23.88% 7.86% 8.36% 3.8% 3.28% 2.07% 2.09% 1.38% 1.63% 1.94%
2025/03/29 27.53% 8.38% 9% 3.56% 2.63% 2.22% 2.25% 2.81% 1.94% 2.22%
2025/03/30 27.53% 8.63% 9.99% 3.38% 3.36% 1.91% 1.73% 2.24% 1.68% 2.4%
2025/03/31 22.19% 9.45% 8.1% 3.64% 3.44% 2.26% 2.15% 2.1% 1.67% 1.48%

Copyright © Adthena. All rights reserved.

Zazzle.com led March with fluctuating impressions, peaking at 34.51% on the 9th. 360onlineprint.com and Vistaprint.com followed, showing steady growth. By month’s end, Zazzle.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Business Cards for Business https://business.amazon.com

    Amazon Business - Free Account — 55 of the Fortune 100 Companies Purchase Supplies on Amazon Business. Create Free Account.

  2. 2
    Meta Business Suite: Manage Facebook and Instagram In One... https://www.facebook.com

    Use different Facebook ad formats to help tell your business story. See our options. You can reach more people on Facebook using a...

  3. 3
    $7 for 100 Business Cards - Standard Business Cards $7 https://www.gotprint.com

    Browse Free Popular & Modern Business Card Templates, Customize or Upload Your Own Design.

  4. 4
    MOO Business Cards https://www.moo.com

    Next Day Delivery Available — Quality templates. Industry awarded custom products. All you need to showcase your brand.

  5. 5
    VistaPrint Business Cards https://www.vistaprint.com › business-cards

    Shop Premium Shapes & Papers — Top-quality cards for just $10 with code VP10. Bet you 10 bucks you’ll be back for more.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Amazon, Facebook, GotPrint, MOO, and VistaPrint shine with distinct narratives. Amazon emphasizes trust with Fortune 100 endorsements, while Facebook offers storytelling through diverse ad formats. GotPrint and VistaPrint entice with affordability, and MOO highlights quality and customization. Each ad tells a unique story, capturing diverse business needs.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.