US Services Marketing and Digital Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
shutterfly.com	28.58
vistaprint.com	16.57
moo.com	5.74
zazzle.com	3.81
gotprint.com	3.06
ads.google.com	3.03
360onlineprint.com	1.86
fiverr.com	1.77
design.com	1.37
uprinting.com	1.21
others	33

In the competitive landscape of Google’s PPC, Shutterfly leads with a 28.58% click share, closely followed by Vistaprint at 16.57%. Meanwhile, ‘others’ collectively hold a significant 33% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vistaprint.com	moo.com	zazzle.com	gotprint.com	shutterfly.com	360onlineprint.com	uprinting.com	ads.google.com	nextdayflyers.com	yelp.com
2025/01/01	11.73%	1.81%	4.37%	6.64%	6.57%	2.7%	1.9%	6.49%	1.5%	2.4%
2025/01/02	13.08%	3.19%	5.9%	5.63%	6.83%	3.33%	2.09%	7.41%	1.23%	2.25%
2025/01/03	11.97%	4.11%	4.31%	4.42%	2.77%	2.75%	2.55%	14.09%	1.72%	1.98%
2025/01/04	10.16%	6.13%	4.67%	5.9%	4.58%	3.11%	2.17%	9.7%	1.41%	1.9%
2025/01/05	10.01%	8.17%	4.05%	4.52%	3.78%	2.62%	1.71%	14.1%	1.02%	1.97%
2025/01/06	10.56%	6.26%	4.15%	4.44%	3.17%	2.86%	3.19%	5.91%	1.8%	1.8%
2025/01/07	10.87%	5.91%	6.29%	4.71%	5.73%	2.61%	2.99%	8.87%	1.68%	1.9%
2025/01/08	11.04%	7.07%	5.58%	4.19%	3.12%	2.43%	3.09%	9.39%	1.61%	2.41%
2025/01/09	10.7%	10.34%	4.97%	4%	3.25%	2.72%	3.04%	7.96%	1.95%	1.21%
2025/01/10	9.73%	8.8%	3.77%	4.25%	4.02%	2.17%	2.51%	8.43%	1.79%	1.66%
2025/01/11	12.26%	9.23%	4.29%	4.8%	3.83%	2.32%	1.67%	7.81%	1.25%	2.3%
2025/01/12	12.96%	9.45%	5.27%	5%	6.71%	2.26%	1.48%	7.17%	1.18%	1.85%
2025/01/13	15.76%	11.14%	3.93%	3.47%	5.92%	2.6%	2.23%	7.31%	1.14%	1.36%
2025/01/14	16.17%	9.65%	3.57%	2.9%	3.33%	2.27%	1.91%	12.35%	1.25%	1.33%
2025/01/15	11%	7.01%	5.54%	4.17%	3.13%	2.42%	3.08%	9.37%	1.59%	2.35%
2025/01/16	10.59%	10.2%	4.9%	3.95%	3.24%	2.7%	3.02%	7.9%	1.93%	1.22%
2025/01/21	13.13%	13.47%	3.89%	4.06%	2.67%	2.58%	3.21%	0.46%	1.78%	1.16%
2025/01/22	10.92%	10.87%	3.89%	4.01%	2.44%	2.78%	3.57%	0.22%	2.14%	1.24%
2025/01/23	11.33%	9.31%	4.78%	6.55%	2.69%	3.65%	3.32%	0.27%	2.18%	0.97%
2025/01/24	10.31%	11.06%	4.31%	4.96%	2.03%	2.92%	3.51%	0.44%	2.36%	1.17%
2025/01/25	10.28%	4.76%	4.52%	5.27%	1.29%	2.73%	2.12%	4.45%	1.77%	2.22%
2025/01/26	14.2%	4.22%	6.75%	5.89%	3.36%	3.81%	1.7%	3.63%	1.89%	1.6%
2025/01/27	12.54%	5.91%	4.71%	4.21%	5.21%	2.76%	2.77%	2.86%	1.99%	1.71%
2025/01/28	13.05%	8.7%	5.41%	4.16%	4.64%	2.71%	2.78%	3.6%	2.01%	0.92%
2025/01/29	12.08%	8.95%	4.63%	3.64%	4.01%	2.57%	2.71%	4.94%	2.37%	1.77%
2025/01/30	12.72%	7.55%	4.71%	3.63%	4.09%	3.2%	2.57%	4.49%	2.35%	0.99%
2025/01/31	14.06%	8.17%	5.83%	4.69%	4.13%	3.8%	2.4%	2.39%	1.81%	1.27%

In January 2025, Vistaprint led PPC spend, peaking mid-month. Moo.com surged early, while Zazzle and GotPrint showed steady fluctuations. Shutterfly’s spend dipped, then recovered. Ads.google.com saw a sharp decline post-mid-month. The month ended with Vistaprint maintaining dominance.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	4112
2025/01/02	3992
2025/01/03	4460
2025/01/04	3953
2025/01/05	4056
2025/01/06	4662
2025/01/07	4090
2025/01/08	4379
2025/01/09	4340
2025/01/10	4595
2025/01/11	4403
2025/01/12	4469
2025/01/13	4370
2025/01/14	4510
2025/01/15	4379
2025/01/16	4340
2025/01/21	4516
2025/01/22	4724
2025/01/23	4716
2025/01/24	4577
2025/01/25	4487
2025/01/26	4255
2025/01/27	4614
2025/01/28	4439
2025/01/29	4592
2025/01/30	4875
2025/01/31	4639

Advertisers fluctuated in January, peaking at 4,875 on the 30th, ending with 4,639.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
vistaprint.com	1.49%
moo.com	0.66%
360onlineprint.com	0.42%
zazzle.com	0.42%
gotprint.com	0.39%
microsoft.com	-0.18%
redditforbusiness.com	-0.19%
printplace.com	-0.22%
ads.google.com	-2.65%
shutterfly.com	-5.68%

Vistaprint.com surged with a 1.49% click share increase, while Shutterfly.com faced a significant 5.68% decline.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vistaprint.com	zazzle.com	shutterfly.com	moo.com	360onlineprint.com	gotprint.com	amazon.com	uprinting.com	design.com	ads.google.com
2025/01/01	11.04%	6.64%	11.42%	1.29%	3.73%	5.9%	1.82%	1.29%	2.26%	1.49%
2025/01/02	11.72%	8.45%	14.85%	2.21%	4.39%	4.71%	1.75%	1.67%	2.2%	1.54%
2025/01/03	12.04%	6.87%	6.03%	3.4%	4.06%	4.19%	1.92%	2.21%	2.38%	3.25%
2025/01/04	9.73%	7.04%	9.99%	5.06%	4.27%	5.1%	2.06%	1.67%	2.6%	2.19%
2025/01/05	10.5%	6.33%	7.84%	7.32%	4.05%	4.2%	1.55%	1.28%	2.25%	3.22%
2025/01/06	9.79%	6.09%	5.9%	5.11%	3.67%	3.84%	1.35%	2.42%	2.18%	1.43%
2025/01/07	9.91%	9.38%	13.53%	4.44%	3.54%	4.2%	1.38%	2.3%	1.84%	1.82%
2025/01/08	10.8%	9.13%	6.58%	5.9%	3.68%	3.85%	1.38%	2.58%	1.99%	2.15%
2025/01/09	9.63%	7.57%	7.42%	8.59%	3.69%	3.64%	1.06%	2.38%	2.21%	1.84%
2025/01/10	9%	5.38%	8.42%	7.16%	2.97%	4.01%	1.5%	2.2%	2.09%	1.79%
2025/01/11	12.1%	6.5%	8.7%	7.75%	3.18%	4.43%	1.26%	1.35%	2.15%	1.72%
2025/01/12	11.65%	7.73%	14.04%	7.68%	2.78%	4.41%	0.96%	1.06%	1.69%	1.38%
2025/01/13	13.77%	5.68%	12.53%	9.56%	3.37%	3.02%	1.31%	1.68%	1.52%	1.53%
2025/01/14	16.67%	6.13%	7.38%	9.26%	3.25%	2.67%	1.13%	1.6%	1.51%	3.07%
2025/01/15	10.89%	9.18%	6.65%	5.93%	3.71%	3.88%	1.42%	2.61%	2.01%	2.17%
2025/01/16	9.69%	7.56%	7.49%	8.62%	3.71%	3.65%	1.06%	2.41%	2.22%	1.85%
2025/01/21	12.14%	6.01%	5.1%	11.33%	3.64%	3.65%	1.38%	2.4%	1.83%	0.11%
2025/01/22	10.36%	6.02%	5.58%	9.15%	3.81%	3.45%	1.35%	2.65%	2.17%	0.06%
2025/01/23	10.24%	7.53%	4.76%	8.08%	4.78%	5.77%	1.34%	2.42%	1.84%	0.07%
2025/01/24	8.77%	5.98%	3.56%	9.36%	3.8%	4.23%	1.46%	2.5%	2.03%	0.11%
2025/01/25	8.95%	6.54%	1.83%	3.92%	3.41%	4.52%	1.48%	1.66%	2.37%	1.17%
2025/01/26	12.28%	9.89%	6.68%	3.22%	4.67%	5.03%	1.96%	1.12%	1.73%	0.96%
2025/01/27	11.49%	7%	10.63%	4.56%	3.5%	3.61%	2.01%	1.96%	1.79%	0.67%
2025/01/28	12.95%	8.52%	9.89%	7.13%	3.74%	3.86%	1.88%	2.16%	1.75%	0.89%
2025/01/29	12.07%	7%	8.26%	8.25%	3.55%	3.22%	1.8%	2.22%	1.67%	1.2%
2025/01/30	12.63%	6.76%	8.53%	6.21%	4.2%	3.07%	1.61%	1.88%	1.6%	1.1%
2025/01/31	12.48%	8.59%	8.53%	6.48%	5.02%	4.27%	1.91%	1.84%	1.6%	0.54%

Vistaprint’s impression share fluctuated, peaking mid-month at 16.67%. Zazzle and Shutterfly showed varied trends, while Moo.com saw a rise early on. By month’s end, Vistaprint led, with consistent gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Business Cards in Bulk https://business.amazon.com › wholesale › business-cards
Great Selection, Best Prices — Discover a vast selection of wholesale business cards for your business. Sign up now. Get the...
2
$7 for 100 Business Cards https://www.gotprint.com
Standard Business Cards $7 — Browse Free Popular & Modern Business Card Templates, Customize or Upload Your Own Design.
3
MOO Business Cards https://www.moo.com
Next Day Delivery Available — Quality templates. Industry awarded custom products. All you need to showcase your brand.
4
Advertise on Reddit - 57M+ daily unique users https://www.redditforbusiness.com
With Reddit ads you can reach an audience you can't find on other advertising platforms. Advertise with...
5
VistaPrint Business Cards https://www.vistaprint.com › business-cards
Shop Premium Shapes & Papers — Create a Business Card That Makes A Business Statement With VistaPrint's Design Templates

In the competitive world of PPC advertising, Amazon, GotPrint, MOO, Reddit, and VistaPrint stand out with unique propositions. Amazon entices with bulk deals, GotPrint offers affordability, MOO highlights quality and speed, Reddit targets niche audiences, and VistaPrint emphasizes premium customization. Each ad tells a distinct story, capturing diverse business needs.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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