US Services Real Estate Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
zillow.com	19.21
realtor.com	10.08
apartments.com	8.96
homes.com	6.61
apartmentlist.com	5.03
redfin.com	2.81
rent.com	1.98
apartmentguide.com	1.12
vrbo.com	0.93
rentcafe.com	0.9
others	42.37

Zillow leads with 19.21% click share, followed by Realtor at 10.08%. Apartments.com holds 8.96%, while ‘others’ dominate with 42.37%.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	realtor.com	apartmentlist.com	zillow.com	homes.com	angi.com	apartments.com	rent.com	thumbtack.com	redfin.com	opendoor.com
2025/01/01	5.19%	3.71%	4.23%	3.69%	1.22%	4%	1.14%	2%	1.15%	1.06%
2025/01/02	6.18%	4.02%	5.85%	3.96%	1.47%	6.45%	1.3%	1.71%	1.21%	1.22%
2025/01/03	4.97%	3.76%	4.5%	3.69%	2.13%	6.13%	1.11%	1.63%	1.17%	0.83%
2025/01/04	5.66%	4.37%	4.19%	4.84%	1.56%	6.23%	1.52%	1.77%	1.74%	0.85%
2025/01/05	5.44%	3.25%	3.95%	4.02%	2.05%	5.35%	0.94%	1.41%	1.49%	1%
2025/01/06	5.06%	3.55%	3.61%	4.36%	1.43%	5.91%	0.9%	3.04%	0.94%	0.88%
2025/01/07	4.94%	2.95%	3.78%	3.55%	2.07%	4.85%	0.65%	2.8%	0.72%	0.87%
2025/01/08	4.85%	3.21%	3.54%	3.96%	1.75%	4.87%	0.89%	2.57%	0.75%	0.83%
2025/01/09	3.49%	3.35%	3.7%	4.94%	1.73%	4.21%	1.02%	2.31%	0.94%	0.87%
2025/01/10	4.11%	3.72%	3.2%	4.68%	1.81%	5.39%	1.23%	1.99%	0.8%	0.75%
2025/01/11	4.45%	3.83%	3.53%	5.06%	1.49%	5.32%	1.09%	1.47%	0.87%	0.79%
2025/01/12	5.12%	4.13%	3.7%	4.94%	1.89%	5.15%	1.02%	1.57%	0.86%	0.9%
2025/01/13	4.93%	3.62%	3.71%	4.01%	1.92%	5.37%	1.02%	2.69%	0.91%	0.94%
2025/01/14	4.35%	3.7%	3.66%	4.15%	2.51%	5.06%	1.03%	2.79%	0.84%	0.87%
2025/01/15	4.39%	2.92%	3.22%	3.59%	1.57%	4.52%	0.8%	2.37%	0.75%	0.76%
2025/01/16	3.14%	3.03%	3.32%	4.46%	1.54%	3.88%	0.91%	2.07%	0.87%	0.77%
2025/01/21	4.79%	3.86%	3.34%	3.49%	2.28%	4.46%	1.12%	3.1%	1.11%	0.8%
2025/01/22	4.86%	4.9%	3.08%	3.32%	2.37%	5.12%	1.48%	2.45%	0.96%	0.84%
2025/01/23	4.16%	4.68%	3.78%	3.5%	1.58%	5.23%	1.24%	1.47%	0.89%	0.78%
2025/01/24	5.12%	4.58%	3.62%	3.23%	2.41%	4.74%	1.42%	1.57%	0.92%	0.75%
2025/01/25	5.6%	5.43%	3.71%	3.05%	2.84%	5.14%	1.49%	1.81%	1.22%	0.76%
2025/01/26	6.21%	5.16%	4.92%	3.45%	1.41%	5.85%	1.28%	1.1%	1.43%	0.7%
2025/01/27	5.42%	4.16%	4.23%	2.56%	1.43%	5.3%	1.22%	1.81%	1.1%	0.84%
2025/01/28	5.49%	4.52%	3.1%	2.33%	1.81%	4.44%	1.9%	1.57%	0.9%	0.74%
2025/01/29	5.3%	4.32%	3.68%	3%	1.62%	4.87%	1.57%	1.46%	1.07%	0.73%
2025/01/30	6.34%	4.38%	4.57%	3.67%	2.2%	4.74%	1.58%	1.08%	0.7%	1.01%
2025/01/31	6.5%	5.61%	4.59%	4.19%	2.31%	2.13%	1.69%	1.31%	0.95%	0.9%

In January 2025, realtor.com led PPC spend, peaking at 6.50% on the 31st. Apartments.com fluctuated, ending at 2.13%. Zillow and homes.com showed steady growth, while redfin.com and opendoor.com remained stable.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	10697
2025/01/02	9705
2025/01/03	10744
2025/01/04	9071
2025/01/05	9178
2025/01/06	12326
2025/01/07	9730
2025/01/08	10899
2025/01/09	11366
2025/01/10	12662
2025/01/11	11905
2025/01/12	11303
2025/01/13	10587
2025/01/14	11975
2025/01/15	10899
2025/01/16	11366
2025/01/21	11276
2025/01/22	12919
2025/01/23	12356
2025/01/24	12560
2025/01/25	12723
2025/01/26	10964
2025/01/27	12351
2025/01/28	11386
2025/01/29	12786
2025/01/30	14191
2025/01/31	12468

January saw fluctuating advertiser numbers, peaking at 14,191 on the 30th. The month concluded with 12,468 advertisers, indicating a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
apartmentlist.com	1.39%
realtor.com	1.05%
rent.com	0.68%
apartmentguide.com	0.65%
forrent.com	0.37%
amazon.com	-0.18%
airbnb.com	-0.19%
zillow.com	-0.25%
homes.com	-1.11%
apartments.com	-1.3%

Apartmentlist.com and Realtor.com surged in click share, while Apartments.com and Homes.com faced declines.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	realtor.com	apartmentlist.com	homes.com	zillow.com	rent.com	apartmentguide.com	apartments.com	redfin.com	lennar.com	thumbtack.com
2025/01/01	5.12%	5.95%	6.91%	6.8%	1.68%	1.31%	3.47%	1.8%	1.11%	1.2%
2025/01/02	5.96%	6.48%	7.26%	8.7%	1.79%	1.25%	5.12%	1.54%	1.25%	1.06%
2025/01/03	5.04%	6.27%	6.77%	7.2%	1.62%	1.17%	4.81%	1.59%	1.06%	0.94%
2025/01/04	6.27%	6.75%	8.43%	6.88%	2.03%	1.07%	4.98%	2.7%	1.2%	1%
2025/01/05	6.02%	5.56%	7.8%	7.15%	1.54%	0.68%	4.79%	2.56%	1.33%	0.92%
2025/01/06	5.42%	5.55%	8.1%	5.93%	1.31%	0.91%	4.72%	1.42%	1.07%	1.64%
2025/01/07	5.4%	5.09%	7.27%	7.2%	1.13%	0.95%	4.53%	1.26%	0.81%	1.71%
2025/01/08	5.44%	5.58%	8.1%	6.28%	1.42%	1.13%	4.47%	1.33%	1.11%	1.66%
2025/01/09	3.66%	5.58%	8.96%	6.22%	1.47%	1.13%	3.43%	1.43%	1.21%	1.39%
2025/01/10	4.77%	5.73%	8.62%	5.4%	1.69%	0.93%	4.6%	1.31%	0.87%	1.2%
2025/01/11	5.31%	5.87%	9.05%	5.56%	1.53%	1.12%	4.38%	1.21%	1.01%	0.87%
2025/01/12	5.51%	6.17%	8.24%	6.01%	1.45%	0.98%	4.26%	1.35%	1.33%	0.93%
2025/01/13	5.71%	6.25%	7.6%	6.34%	1.56%	0.98%	4.6%	1.48%	0.99%	1.67%
2025/01/14	5.15%	5.94%	7.46%	5.86%	1.53%	1.15%	3.98%	1.37%	1.07%	1.52%
2025/01/15	5.46%	5.61%	8.11%	6.32%	1.42%	1.13%	4.53%	1.34%	1.11%	1.65%
2025/01/16	3.68%	5.63%	9%	6.25%	1.47%	1.12%	3.49%	1.43%	1.21%	1.38%
2025/01/21	4.73%	6.77%	7.19%	5.9%	1.83%	1.58%	3.46%	1.87%	0.94%	1.88%
2025/01/22	5.31%	7.83%	5.86%	4.93%	2.13%	1.92%	3.94%	1.41%	0.99%	1.45%
2025/01/23	4.35%	7.31%	6.16%	6.07%	1.72%	1.22%	3.76%	1.29%	1.23%	0.82%
2025/01/24	5.62%	7.29%	5.46%	5.54%	2.04%	1.65%	3.53%	1.42%	1.14%	0.88%
2025/01/25	5.89%	8.29%	4.95%	5.22%	2.05%	1.72%	3.54%	1.79%	1.2%	0.95%
2025/01/26	6.39%	7.46%	5.52%	6.7%	1.7%	1.49%	3.85%	2.02%	1.37%	0.59%
2025/01/27	6.05%	6.38%	4.42%	6.4%	1.64%	1.35%	3.83%	1.73%	1.37%	1.06%
2025/01/28	7.3%	8.66%	4.69%	5.87%	3%	2.83%	3.9%	1.58%	0.93%	1.05%
2025/01/29	7.05%	7.79%	5.82%	6.67%	2.56%	2.56%	3.96%	1.74%	0.9%	0.94%
2025/01/30	7.5%	6.8%	6.19%	7.32%	2.19%	1.61%	3.47%	1.31%	1%	0.61%
2025/01/31	8.98%	8.4%	7.3%	7.09%	2.31%	2.17%	1.77%	1.59%	1.07%	0.74%

In January 2025, “realtor.com” saw a steady rise, peaking at 8.98%. “apartmentlist.com” fluctuated, ending at 8.4%. “homes.com” started strong, dipped mid-month, and closed at 7.3%. “zillow.com” maintained stability, finishing at 7.09%. “rent.com” and “apartmentguide.com” showed modest gains, while “apartments.com” declined to 1.77%. “redfin.com” and “lennar.com” remained consistent, and “thumbtack.com” experienced a decline, ending at 0.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Homes for Rent | View Houses for Rent Nearby https://www.homes.com › houses_for_rent › rent_a_house
View floor plans, features & amenities. Explore the neighborhood by watching real videos!
2
Sell Your Home Fast & Easy - Get Top Dollar for Your House https://sell.realtor.com
Say goodbye to the frustration. Our expert negotiators will get you the best deal possible
3
Apartments for Rent Near Me https://www.rentcafe.com
Availability Updated Daily — See Prices, Photos, Floor Plans, Amenities. Compare Units, Book Tours & Apply. Start Now!
4
VA Home Loans | Check My 2025 Eligibility https://www.veteransunited.com › eligibility
Veterans United: Trusted VA Loan Lender of 400,000+ Veterans Nationwide. Check Official Requirements & See If You Qualify for a $0 Down VA Loan.
5
Zillow Real Estate | Zillow https://www.zillow.com › homes
With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

In the competitive real estate PPC landscape, “homes.com” entices with immersive neighborhood videos, while “realtor.com” promises stress-free, lucrative home sales. “rentcafe.com” offers daily updates and easy comparisons for renters. “veteransunited.com” supports veterans with $0 down loans, and “zillow.com” provides comprehensive home-buying tools.

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