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US Services Real Estate Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zillow.com 33.49
realtor.com 11.34
apartments.com 9.06
apartmentlist.com 5.89
homes.com 5.59
redfin.com 3.72
loopnet.com 1.11
rentcafe.com 1.05
forrent.com 0.91
lennar.com 0.88
others 26.96

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In the real estate PPC landscape, Zillow.com dominates with 33.49% click share. Realtor.com follows at 11.34%, while Apartments.com holds 9.06%. Notably, ‘others’ collectively capture 26.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zillow.com apartments.com apartmentlist.com angi.com realtor.com homes.com redfin.com regus.com vrbo.com rentcafe.com
2025/03/01 7.34% 6.11% 8.26% 4.53% 5.9% 3.77% 2.27% 1.53% 0.81% 1.43%
2025/03/02 6.67% 7.9% 8.94% 5.33% 6.97% 4% 2.36% 1.21% 1.02% 1.68%
2025/03/03 7.6% 7.17% 8.3% 4.22% 5.94% 4.03% 2.07% 1.45% 1.08% 1.2%
2025/03/04 12.8% 6.49% 8.58% 3.09% 4.97% 3.5% 1.83% 1.58% 0.98% 1.13%
2025/03/05 12.63% 5.1% 7.63% 4.09% 4.78% 3.75% 1.63% 1.36% 0.95% 0.78%
2025/03/06 12.22% 4.27% 7.91% 4.17% 5.93% 4.39% 1.68% 0.95% 0.83% 1.11%
2025/03/07 12.74% 4.82% 6.42% 2.91% 5.41% 5.13% 1.71% 1.16% 0.9% 1.62%
2025/03/08 11.73% 6.75% 7.23% 3.91% 5.38% 4.52% 2.13% 1.2% 1.03% 1%
2025/03/09 12.95% 5.18% 7.11% 4.56% 5.52% 2.99% 1.71% 1.35% 0.58% 1.02%
2025/03/10 13.8% 6.07% 6.48% 5.44% 6.54% 4.08% 1.49% 1.37% 0.93% 1.17%
2025/03/11 12.1% 5.5% 6.12% 5.76% 5.33% 3.23% 1.52% 1.36% 0.54% 1.11%
2025/03/12 13.28% 7.13% 7.3% 2.98% 5.76% 3.93% 1.79% 1.42% 0.77% 1.59%
2025/03/13 13.83% 7.2% 6.32% 4.08% 6.47% 3.81% 1.4% 1.43% 0.69% 1.44%
2025/03/14 13.49% 5.83% 7.4% 4.61% 6.12% 3.4% 1.36% 1.31% 0.92% 0.76%
2025/03/15 14.43% 6.42% 7.29% 4.01% 6.65% 3.28% 2.1% 1.7% 0.8% 0.79%
2025/03/16 12.24% 5.46% 6.33% 4.9% 5.86% 3.23% 1.88% 1.79% 0.81% 0.49%
2025/03/17 15.22% 6.49% 6.2% 5.43% 5.94% 3.64% 1.58% 1.77% 0.81% 1.27%
2025/03/18 13.63% 6.49% 7.72% 4.12% 5.87% 3.63% 1.24% 1.5% 0.8% 1.28%
2025/03/19 13.93% 7.17% 7.73% 3.53% 5.56% 3% 1.3% 1.6% 0.85% 1.02%
2025/03/20 11.39% 9.15% 7.3% 5.26% 6.51% 3.64% 1.14% 1.62% 0.86% 0.87%
2025/03/21 12.58% 8.07% 7.36% 3.49% 6.97% 3.4% 1.39% 1.75% 0.87% 1.62%
2025/03/22 11.25% 7.81% 6.7% 4.38% 6.66% 3.42% 0.98% 1.46% 0.8% 1.4%
2025/03/23 12.1% 7.95% 7.05% 4.87% 6.08% 3.41% 1.63% 1.48% 0.8% 1.05%
2025/03/24 12.55% 7.93% 7.56% 3.62% 5.17% 3.65% 1.22% 1.44% 0.93% 0.68%
2025/03/25 12.73% 8.2% 6.49% 5.35% 5% 3.49% 1.4% 1.41% 0.63% 1.06%
2025/03/26 11.67% 7.57% 6.88% 5.17% 4.63% 3.89% 1.54% 1.4% 0.77% 1.2%
2025/03/27 11.17% 9.77% 7.96% 5.71% 4.45% 5.04% 1.71% 1.44% 1.03% 1.12%
2025/03/28 12.19% 8.35% 7.72% 3.49% 4.33% 4.37% 1.6% 1.6% 0.85% 1.02%
2025/03/29 12.4% 7.87% 6.9% 5.04% 4.86% 4.36% 2.21% 1.57% 1.01% 1.2%
2025/03/30 11.5% 8.46% 7% 6.47% 5.15% 4.54% 1.98% 1.69% 0.92% 1.22%
2025/03/31 9.18% 7.61% 7.29% 7.14% 5.8% 5% 2.27% 1.27% 0.88% 0.72%

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In March 2025, Zillow’s PPC spend share surged, peaking mid-month at 15.22%. Apartments.com and Apartmentlist.com showed steady growth, while Angi.com and Realtor.com fluctuated. By month’s end, Zillow led, with Angi.com rising.

Market Exposure

Competitor Count for US Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 5357
2025/03/02 5218
2025/03/03 5844
2025/03/04 5556
2025/03/05 5914
2025/03/06 7064
2025/03/07 7367
2025/03/08 7342
2025/03/09 5383
2025/03/10 6427
2025/03/11 5551
2025/03/12 6342
2025/03/13 6058
2025/03/14 6488
2025/03/15 5168
2025/03/16 5123
2025/03/17 4976
2025/03/18 5414
2025/03/19 5643
2025/03/20 5735
2025/03/21 5560
2025/03/22 6198
2025/03/23 5107
2025/03/24 5884
2025/03/25 5492
2025/03/26 6105
2025/03/27 6136
2025/03/28 5774
2025/03/29 5752
2025/03/30 5353
2025/03/31 5719

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, peaking at 7,367 on March 7. The month concluded with 5,719 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
apartments.com 2.63%
realtor.com 0.57%
apartmentfinder.com 0.32%
angi.com 0.11%
houseplans.net 0.09%
lennar.com -0.19%
realty.com -0.21%
redfin.com -0.25%
rent.com -0.28%
zillow.com -0.59%

Copyright © Adthena. All rights reserved.

Apartments.com surged with a 2.63% click share increase, while Zillow.com dropped by 0.59%. Realtor.com gained 0.57%, contrasting Rent.com’s 0.28% decline.

Campaign Efficiency

US Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zillow.com apartmentlist.com homes.com realtor.com apartments.com redfin.com angi.com forrent.com lennar.com rentcafe.com
2025/03/01 12.24% 10.63% 5.55% 7.01% 4.81% 3.16% 1.37% 0.56% 1.32% 1.83%
2025/03/02 11.75% 11.54% 6.51% 8.6% 5.85% 3.37% 1.53% 0.62% 1.16% 2.17%
2025/03/03 13.09% 10.47% 6.74% 7.82% 5.87% 3.04% 1.29% 0.75% 1.39% 1.41%
2025/03/04 15.82% 11.38% 5.96% 5.62% 5.08% 2.53% 1.03% 0.74% 1.43% 1.44%
2025/03/05 17.2% 10.08% 6.42% 6.6% 3.81% 2.32% 1.25% 1.21% 1.56% 1.05%
2025/03/06 15.48% 10.29% 7.2% 6.82% 3.42% 2.58% 1.33% 1.65% 1.43% 1.34%
2025/03/07 14.05% 7.84% 7.55% 6.2% 3.54% 2.42% 0.87% 1.9% 1.41% 1.63%
2025/03/08 13.7% 8.67% 6.92% 7.28% 4.76% 2.92% 1.01% 1.95% 1.3% 1.12%
2025/03/09 17% 8.92% 5.66% 7.18% 4.37% 2.47% 1.42% 0.91% 1.41% 1.29%
2025/03/10 17.24% 8.63% 6.93% 8.03% 4.99% 2.17% 1.58% 1.25% 1.28% 1.6%
2025/03/11 15.78% 8.24% 5.54% 7% 4.47% 1.99% 1.55% 1.38% 1.2% 1.4%
2025/03/12 16.57% 9.35% 6.56% 7.5% 5.62% 2.53% 0.92% 1% 1.34% 1.81%
2025/03/13 17.87% 8.15% 6.34% 7.45% 5.81% 1.86% 1.2% 0.7% 1.36% 1.74%
2025/03/14 16.47% 9.39% 5.66% 7.17% 4.55% 1.76% 1.42% 0.74% 1.51% 0.96%
2025/03/15 19.71% 9.61% 5.88% 8.93% 5.18% 2.63% 1.4% 0.73% 1.27% 1.1%
2025/03/16 19.07% 8.72% 5.68% 8.34% 4.4% 2.42% 1.58% 0.79% 1.58% 0.67%
2025/03/17 21.09% 8.38% 6.35% 9.19% 5.61% 2% 1.75% 0.82% 1.14% 1.55%
2025/03/18 18.98% 9.93% 6.26% 8.23% 5.36% 1.74% 1.32% 0.75% 1.13% 1.48%
2025/03/19 17.38% 10.3% 5.25% 7.49% 6.4% 1.73% 1.29% 0.74% 1.11% 1.39%
2025/03/20 15.66% 9.75% 6.08% 7.82% 7.32% 1.47% 1.54% 0.63% 1.27% 1.09%
2025/03/21 17.23% 9.5% 6.03% 8.76% 6.67% 2.04% 1.24% 0.77% 0.98% 2%
2025/03/22 15.39% 8.63% 5.81% 9% 6.34% 1.39% 1.48% 0.76% 1.04% 1.67%
2025/03/23 17.1% 8.73% 5.71% 9.45% 6.54% 2.08% 1.65% 1.01% 1.31% 1.29%
2025/03/24 16.79% 9.77% 6.43% 7.62% 6.34% 1.93% 1.25% 1.09% 1.33% 0.88%
2025/03/25 17.28% 8.8% 5.8% 7.4% 7.08% 1.81% 1.68% 1.11% 0.95% 1.44%
2025/03/26 16.41% 9.16% 6.53% 6.77% 6.32% 2.18% 1.62% 1.13% 1.3% 1.52%
2025/03/27 15.71% 9.88% 8.43% 6.49% 7.76% 2.34% 1.54% 1.02% 1.31% 1.35%
2025/03/28 16.5% 9.57% 7.16% 6.33% 6.49% 2.22% 1.2% 1.04% 1.17% 1.2%
2025/03/29 15.56% 8.69% 7.19% 7.12% 6.25% 2.96% 1.59% 1.14% 1.15% 1.55%
2025/03/30 16.29% 9.21% 7.49% 7.76% 6.18% 2.6% 1.92% 1.68% 1% 1.61%
2025/03/31 13.5% 9.33% 8.26% 7.88% 5.83% 3.13% 2.24% 1.95% 1.25% 0.89%

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Zillow’s impression share peaked mid-month at 21.09%, while Apartmentlist fluctuated, ending at 9.33%. Homes.com saw a late surge, closing at 8.26%. Realtor.com maintained stability, finishing at 7.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apartments.com Official Site https://www.apartments.com

    Start Your Apartment Search — Take a Virtual Tour. Get the Location, Price & More. Find Your Apartment Today. Search 1000s of...

  2. 2
    Homes for Rent https://www.homes.com › houses_for_rent › rent_a_house

    View Houses for Rent Nearby — View floor plans, features & amenities. Explore the neighborhood by watching real videos! Create search notifications to alert you when the perfect home rental goes on the market.

  3. 3
    Realtor.com® https://www.realtor.com

    Custom Home Search — Find your home with the #1 most trusted app by real estate professionals – Realtor.com®. #1 with real...

  4. 4
    Apartments for Rent Near Me - Availability Updated Daily https://www.rentcafe.com

    See Prices, Photos, Floor Plans, Amenities. Compare Units, Book Tours & Apply. Start Now!

  5. 5
    Zillow Real Estate - Zillow https://www.zillow.com › homes

    With Zillow, you can browse homes, take virtual tours, find a local agent and more. Ready for a new home? Zillow has the tools and resources to help...

Copyright © Adthena. All rights reserved.

In the competitive realm of real estate PPC ads, Apartments.com leads with virtual tours and extensive listings. Homes.com emphasizes neighborhood exploration through videos, while Realtor.com highlights its trusted app. RentCafe focuses on daily updates and easy comparisons, and Zillow offers comprehensive tools and virtual tours.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.