US Services Recruitment - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
indeed.com	14.42
ziprecruiter.com	12.14
jobs2careers.com	7.17
flexjobs.com	5.05
monster.com	3
target.com	2.97
doordash.com	2.68
snagajob.com	2.31
insightglobal.com	2.08
linkedin.com	1.99
others	46.19

In the recruitment PPC landscape, Indeed.com leads with 14.42% click share, followed by ZipRecruiter at 12.14%. Others dominate with 46.19%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ziprecruiter.com	indeed.com	myperfectresume.com	flexjobs.com	resume-now.com	resume.co	jobs2careers.com	monster.com	resume.io	resumegenius.com
2025/01/01	6.81%	10.85%	8.2%	2.07%	6.15%	7.16%	2.32%	1.9%	4.42%	3.18%
2025/01/02	7%	9.79%	7.71%	3.12%	5.87%	7.93%	3.91%	1.6%	5.3%	4.11%
2025/01/03	8.06%	12%	5.19%	4.29%	3.76%	5.53%	5.79%	1.37%	2.94%	2.81%
2025/01/04	8.63%	11.05%	4.73%	3.56%	3.68%	5.39%	6.14%	2.17%	3.64%	2.96%
2025/01/05	6.38%	9.71%	5.04%	3.66%	5.09%	5.51%	4.51%	2.1%	4.78%	3.68%
2025/01/06	8.28%	10.64%	6.35%	3.81%	4.94%	5.55%	4.24%	1.35%	2.99%	3.22%
2025/01/07	9.83%	8.88%	6.4%	3.84%	4.81%	6.01%	4.38%	2.1%	2.24%	4%
2025/01/08	8.79%	8.18%	5.86%	3.79%	4.17%	5.71%	6.61%	1.31%	3.77%	2.94%
2025/01/09	9.06%	9.31%	4.73%	4.23%	3.97%	5.39%	5.73%	1.74%	2.92%	4.33%
2025/01/10	9.12%	9.56%	4.82%	4.3%	4.02%	4.21%	4.82%	1.91%	2.4%	2.47%
2025/01/11	7.3%	7.4%	6.71%	3.51%	4.78%	5.34%	4.64%	2.1%	2.46%	2.78%
2025/01/12	7.75%	8.45%	5.41%	3.69%	4.07%	4.68%	4.2%	2.41%	1.67%	2.88%
2025/01/13	9.49%	8.97%	4.53%	4.74%	3.68%	5%	4.51%	2.15%	2.27%	2.2%
2025/01/14	8.32%	8.87%	3.03%	5.46%	2.82%	4.41%	5.66%	2.89%	3.01%	2%
2025/01/15	8.33%	7.97%	5.95%	3.75%	4.12%	5.95%	6.56%	1.29%	4.1%	2.89%
2025/01/16	8.55%	9.01%	4.68%	4.15%	3.89%	5.46%	5.64%	1.71%	2.99%	4.54%
2025/01/21	7.64%	9.81%	4.37%	4.52%	4.03%	2.78%	5.2%	3.25%	3.93%	5.34%
2025/01/22	7.88%	9.82%	4.99%	4.36%	3.98%	5.12%	6.51%	3.36%	3.88%	3.31%
2025/01/23	6.64%	8.41%	5.66%	3.69%	5.38%	4.86%	4.42%	2.87%	2.92%	5.13%
2025/01/24	7.17%	11.12%	5.14%	4.13%	3.97%	5.17%	5.34%	3.66%	3.05%	3.26%
2025/01/25	6.82%	9.69%	4.52%	5.16%	3.49%	3.83%	5.77%	4.89%	3.76%	3.05%
2025/01/26	7.65%	13.22%	5.64%	3.55%	5.46%	4.64%	4.22%	3.93%	4.57%	5.06%
2025/01/27	8.21%	7.94%	4.78%	3.4%	4.92%	5.65%	4.58%	1.87%	3.64%	3.34%
2025/01/28	7.46%	8.04%	5.81%	4.23%	5.17%	4.92%	4.86%	2.66%	5.21%	4.83%
2025/01/29	6.67%	9.1%	6.02%	4.13%	4.66%	4.39%	3.98%	2.73%	4.46%	3.9%
2025/01/30	7.14%	10.66%	6.69%	4.27%	5.1%	4.75%	4.06%	2.76%	3.79%	4.12%
2025/01/31	12.43%	9.71%	5.33%	4.76%	4.24%	4.11%	3.97%	3.71%	3.67%	3.14%

In January 2025, ZipRecruiter saw a notable surge, peaking at 12.43% on the 31st. Indeed maintained a strong presence, with a high of 13.22% on the 26th. MyPerfectResume experienced fluctuations, ending at 5.33%. FlexJobs and Resume-Now showed steady trends, while Monster and Resume.io had modest gains. ResumeGenius had a varied month, closing at 3.14%.

Market Exposure

Competitor Count for US Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	1296
2025/01/02	1271
2025/01/03	1475
2025/01/04	1255
2025/01/05	1309
2025/01/06	1462
2025/01/07	1277
2025/01/08	1345
2025/01/09	1371
2025/01/10	1523
2025/01/11	1484
2025/01/12	1485
2025/01/13	1388
2025/01/14	1571
2025/01/15	1345
2025/01/16	1371
2025/01/21	1496
2025/01/22	1597
2025/01/23	1469
2025/01/24	1512
2025/01/25	1584
2025/01/26	1400
2025/01/27	1528
2025/01/28	1548
2025/01/29	1567
2025/01/30	1641
2025/01/31	1619

January saw fluctuating advertiser numbers, peaking at 1,641 on the 30th. The month concluded with a slight dip to 1,619.

Campaign Efficiency

Market Loss & Market Gains for US Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
indeed.com	3.39%
monster.com	1.79%
linkedin.com	1.01%
joinhandshake.com	0.89%
upwork.com	0.47%
usajobs.gov	-0.68%
snagajob.com	-0.72%
resume.co	-0.78%
target.com	-0.81%
doordash.com	-2.34%

Indeed.com surged with a 3.39% click share increase, while doordash.com faced a 2.34% decline. Monster.com and linkedin.com also saw positive growth.

Campaign Efficiency

US Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ziprecruiter.com	indeed.com	jobs2careers.com	flexjobs.com	monster.com	doordash.com	resume-now.com	myperfectresume.com	snagajob.com	resume.co
2025/01/01	7.37%	9.63%	4.63%	3.32%	2.83%	4.86%	3.19%	3.14%	0.57%	2.62%
2025/01/02	7.69%	8.9%	8.56%	5.43%	1.72%	5.41%	3.18%	2.97%	1.01%	2.97%
2025/01/03	7.96%	9.59%	9.95%	6.11%	1.09%	4.81%	1.71%	2.84%	1.2%	2.9%
2025/01/04	9.11%	8.95%	10.34%	5.21%	3.16%	4.13%	1.72%	1.62%	3.7%	1.68%
2025/01/05	6.46%	8.09%	7.52%	5.11%	1.9%	4.74%	3.37%	1.65%	2.13%	3.11%
2025/01/06	8.72%	9.39%	8.41%	5.81%	0.92%	2.33%	2.41%	2.27%	1.92%	1.92%
2025/01/07	10.73%	7.19%	8.59%	5.92%	1.55%	2.43%	2.38%	3.99%	1.83%	2.04%
2025/01/08	8.61%	6.19%	11.42%	5.38%	1.53%	2.89%	1.9%	2.97%	3.34%	3.85%
2025/01/09	8.09%	7.84%	10.37%	6.24%	1.72%	4.65%	1.85%	1.63%	2.53%	2.86%
2025/01/10	9.22%	7.73%	8.67%	5.94%	2.02%	4.16%	1.78%	1.58%	3.07%	1.42%
2025/01/11	6.56%	5.37%	7.25%	4.49%	2.48%	5.3%	2.84%	5.4%	3.23%	3.76%
2025/01/12	7.48%	7.08%	6.7%	5.39%	2.53%	4.49%	1.77%	1.68%	2.62%	1.39%
2025/01/13	8.93%	6.54%	7.74%	6.61%	2.02%	5.08%	1.69%	1.57%	1.61%	1.54%
2025/01/14	7.78%	6.71%	8.85%	7.28%	2.82%	2.69%	1.22%	0.97%	2.21%	2.23%
2025/01/15	8.42%	6.08%	11.29%	5.3%	1.51%	2.86%	1.85%	3.19%	3.31%	4.34%
2025/01/16	7.98%	7.78%	10.34%	6.2%	1.71%	4.64%	1.84%	1.62%	2.54%	3.15%
2025/01/21	6.99%	7.14%	8.02%	6.08%	3.72%	1.28%	2.4%	1.25%	1.91%	0.83%
2025/01/22	7.71%	8.04%	11.12%	6.17%	4.27%	1.4%	1.69%	1.55%	1.78%	2.37%
2025/01/23	6.33%	6.95%	7.67%	5.28%	3.39%	1.81%	3.16%	1.74%	2.39%	1.46%
2025/01/24	6.88%	9.1%	8.83%	6.15%	4.31%	1.64%	1.72%	1.61%	3.04%	1.55%
2025/01/25	6.29%	7.55%	8.97%	6.73%	5.4%	1.11%	1.39%	1.31%	2.16%	1.09%
2025/01/26	7.15%	11.3%	7.38%	5.32%	4.3%	0.91%	3.51%	1.81%	0.96%	1.45%
2025/01/27	8.28%	6.28%	8.17%	4.79%	1.89%	1.31%	3.14%	1.61%	2.44%	2.98%
2025/01/28	7.52%	7.06%	8.8%	6.68%	3.41%	1.17%	3.56%	2.08%	1.04%	1.69%
2025/01/29	6.66%	7.82%	7.59%	6.35%	2.78%	0.77%	2.21%	2.1%	1.72%	1.5%
2025/01/30	6.4%	8.6%	7.07%	5.8%	3.14%	1.67%	2.19%	2.14%	1.76%	1.48%
2025/01/31	12.41%	8.43%	6.87%	6.83%	4.21%	2.08%	1.82%	1.67%	1.49%	1.31%

In January 2025, ZipRecruiter saw a fluctuating trend, peaking at 12.41% on the 31st. Indeed’s impressions varied, ending at 8.43%. Jobs2Careers maintained a strong presence, while FlexJobs and Monster showed moderate activity. DoorDash’s share declined, finishing at 2.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apply with Amazon Today https://logistics.amazon.com
Amazon Job Opportunity — It’s Literally the Keys to Your Own Business. Apply to Become a Delivery Service Partner. Become a...
2
Become A Dasher | Drive & Deliver with DoorDash® https://dasher.doordash.com › doordash › driver
Simple App Makes Earning Easy. Work When You Want, Where You Want. Start Delivering Today.
3
Fully Remote Companies Hiring - Make $25/Hr Or More From... https://www.flexjobs.com › find-jobs
FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.
4
The #1 Job Posting Site - Find a Job in Minutes https://www.monster.com
Start by Creating a Free Profile Today and Take the Next Step in Finding your Dream Job.
5
Target Careers | Now Hiring https://jobs.target.com
Explore the many opportunities Target has for you! Learn more and apply today. Target provides many opportunities to help grow & develop your skills.

In the competitive world of PPC advertising, Amazon, DoorDash, FlexJobs, Monster, and Target stand out with compelling narratives. Amazon entices with entrepreneurial opportunities, while DoorDash offers flexible work. FlexJobs highlights remote work benefits, Monster simplifies job searching, and Target emphasizes growth and development.

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In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

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