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US Software & Technology AI / Machine Learning - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
google.com 12.44
microsoft.com 11.34
chatgpt.com 5.23
amazon.com 4.43
adobe.com 3.88
apple.com 3.65
iask.ai 2.49
design.com 2.36
sap.com 2.28
ibm.com 2.2
others 49.7

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In the PPC landscape, Google leads with 12.44% click share, closely followed by Microsoft at 11.34%. ChatGPT and Amazon trail behind, while ‘others’ dominate with 49.7%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ibm.com google.com salesforce.com adobe.com chatgpt.com microsoft.com sierra.ai sendbird.com intercom.com five9.com
2025/03/01 2.02% 6.61% 7.8% 2.17% 5.14% 3.64% 2.79% 3.84% 1.58% 1.74%
2025/03/02 4.62% 6.39% 5.91% 2.46% 4.5% 3.12% 2.65% 2.88% 1.43% 2.09%
2025/03/03 2.26% 5.88% 5.44% 1.93% 3.73% 2.76% 2.6% 1.43% 2.43% 1.46%
2025/03/04 1.84% 5.34% 5.96% 1.72% 3.77% 3.46% 2.54% 2.16% 3.01% 1.07%
2025/03/05 2.3% 5.26% 6.24% 1.82% 3.78% 2.68% 2.54% 3.33% 2% 2.05%
2025/03/06 2.57% 5.26% 5.1% 1.68% 2.82% 3.67% 2.73% 1.9% 2.37% 2.23%
2025/03/07 2.73% 4.5% 5.1% 1.34% 3.19% 3.5% 2.86% 2.29% 2.48% 1.71%
2025/03/08 6.15% 4.37% 5.18% 2.39% 3.51% 3.92% 3.27% 4.06% 1.8% 1.41%
2025/03/09 6.6% 4.96% 4.89% 2.02% 4.22% 4.37% 2.55% 2.48% 1.59% 2.49%
2025/03/10 6.05% 4.95% 5.4% 2.52% 3.48% 3.04% 3.36% 1.96% 2.29% 1.66%
2025/03/11 4.54% 6.13% 6.21% 2.22% 4.45% 4.06% 2.36% 2.13% 2.35% 1.97%
2025/03/12 3.49% 7% 5.5% 2.67% 3.53% 4.17% 2.83% 2.73% 2.87% 2.63%
2025/03/13 3.42% 5.6% 5.3% 2.63% 3.22% 4.22% 2.77% 0.02% 2.72% 3.21%
2025/03/14 3.87% 7.39% 5.51% 2.94% 3.42% 5.46% 2.37% 0.01% 3.01% 2.98%
2025/03/15 4.1% 7.48% 5.21% 2.6% 4.34% 5.81% 1.93% 0.14% 2.64% 2.41%
2025/03/16 5.07% 6.85% 5.89% 2.22% 2.75% 5.07% 2.93% 0.43% 2.72% 3.13%
2025/03/17 6.64% 6.22% 5.52% 1.92% 3.71% 4.73% 2.69% 0.81% 2.02% 3.39%
2025/03/18 8.65% 6.7% 5.35% 1.72% 2.82% 4.33% 2.84% 1.84% 2.76% 3.42%
2025/03/19 8.61% 7.57% 5.24% 1.93% 3.38% 4.4% 2.53% 2.97% 1.59% 3.16%
2025/03/20 8% 9.91% 4.77% 1.14% 2.69% 2.91% 2.79% 3.43% 3.02% 1.57%
2025/03/21 9.16% 6.42% 6.45% 1.22% 2.62% 4.53% 3.15% 2.19% 2.87% 2.05%
2025/03/22 9.31% 4.98% 8.2% 1.05% 2.68% 6.89% 2.76% 2.65% 1.81% 2.12%
2025/03/23 9.63% 5.36% 8.66% 1.53% 3.04% 7.05% 2.11% 2.3% 1.34% 0.97%
2025/03/24 9.18% 5.03% 6.29% 1.69% 3.41% 4.85% 2.6% 1.77% 2.23% 1.43%
2025/03/25 8.39% 5.41% 7.06% 2.66% 3.08% 4.67% 1.95% 1.93% 2.09% 2.03%
2025/03/26 8.51% 4.89% 5.22% 2.89% 2.15% 4.73% 1.89% 2.32% 2.5% 3.18%
2025/03/27 8.07% 5.59% 6.04% 2.74% 2.63% 4.41% 1.51% 1.97% 2.04% 3.14%
2025/03/28 9.28% 5.46% 7.7% 1.96% 2.12% 4.75% 1.94% 1.32% 2.51% 0.49%
2025/03/29 8.96% 5.74% 10.03% 2.37% 4.6% 6.5% 1.54% 1.39% 2.44% 0.03%
2025/03/30 9.99% 6.23% 7.98% 2.81% 3.14% 5.52% 2.25% 1.69% 1.8% 0.03%
2025/03/31 10.22% 6.74% 5.64% 3.24% 2.87% 1.65% 1.43% 1.21% 0.83% 0.01%

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In March 2025, IBM’s PPC spend share surged, peaking at 10.22% on the 31st. Google and Salesforce showed fluctuations, while Adobe and ChatGPT maintained moderate levels. Microsoft and Sendbird experienced declines, with Five9 ending at a low.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1733
2025/03/02 1701
2025/03/03 1770
2025/03/04 1686
2025/03/05 1679
2025/03/06 1753
2025/03/07 1809
2025/03/08 1686
2025/03/09 1581
2025/03/10 1735
2025/03/11 1666
2025/03/12 1722
2025/03/13 1668
2025/03/14 1647
2025/03/15 1528
2025/03/16 1600
2025/03/17 1556
2025/03/18 1609
2025/03/19 1580
2025/03/20 1532
2025/03/21 1567
2025/03/22 1567
2025/03/23 1487
2025/03/24 1552
2025/03/25 1498
2025/03/26 1574
2025/03/27 1536
2025/03/28 1557
2025/03/29 1520
2025/03/30 1504
2025/03/31 1586

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March saw fluctuating advertiser numbers, peaking at 1,809 on the 7th, then declining to 1,487 by the 23rd. The month concluded with a slight recovery to 1,586.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 1.55%
ibm.com 1.23%
google.com 1.05%
salesforce.com 0.83%
aws.amazon.com 0.76%
canva.com -0.54%
chatgpt.com -0.59%
venice.ai -0.81%
iask.ai -1.22%
amazon.com -1.73%

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In the past month, Microsoft.com led with a 1.55% click share increase, while Amazon.com saw a decline of 1.73%.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date google.com chatgpt.com adobe.com ibm.com freshworks.com sap.com microsoft.com apple.com amazon.com accenture.com
2025/03/01 8.64% 9.17% 3.02% 1.27% 1.13% 1.96% 6.65% 3.8% 2.96% 0.72%
2025/03/02 7.9% 7.91% 2.98% 2.79% 1.14% 3.57% 5.77% 2.21% 4.68% 0.94%
2025/03/03 8.99% 6.46% 2.66% 1.28% 1.8% 2.62% 5.27% 3.21% 3.28% 3.03%
2025/03/04 8.49% 6.56% 2.18% 1.11% 2.37% 2.46% 6.95% 2.84% 2.03% 2.44%
2025/03/05 9.49% 7.84% 2.6% 1.44% 1.81% 2.29% 5.76% 2.45% 2.09% 1.16%
2025/03/06 8.84% 5.39% 2.39% 1.24% 1.34% 3.07% 7.23% 4.22% 3.79% 1.84%
2025/03/07 7.23% 5.76% 1.78% 1.33% 2.18% 3.48% 7.49% 1.97% 2.45% 2.73%
2025/03/08 7.36% 6.47% 3.92% 3.02% 1.2% 3.39% 8.29% 1.53% 1.12% 3.64%
2025/03/09 8.91% 7.53% 2.78% 3.34% 0.8% 2.57% 8.49% 4.85% 3.51% 0.63%
2025/03/10 8.27% 6.33% 3.93% 2.89% 1.6% 3.17% 6.21% 3.13% 5.61% 2.02%
2025/03/11 10.67% 7.34% 3.77% 2.43% 1.24% 2.14% 8.28% 2.73% 5.19% 1.31%
2025/03/12 12.48% 5.7% 4.47% 1.32% 1.49% 2.19% 8.72% 2.71% 1.58% 1.7%
2025/03/13 9.05% 5.39% 3.73% 0.66% 1.66% 1.91% 7.91% 2.09% 2.54% 2.12%
2025/03/14 12.24% 5.57% 4.66% 0.96% 2.45% 2.1% 10.42% 2.05% 2.85% 0.94%
2025/03/15 12.26% 7.44% 3.58% 0.82% 2.1% 2.87% 10.91% 2.64% 2.86% 0.66%
2025/03/16 11.36% 5.13% 3.42% 1.02% 2.39% 3.55% 10.28% 2.12% 3.13% 0.78%
2025/03/17 10.87% 5.88% 2.88% 1.68% 2.74% 3.05% 9.45% 2.65% 2.23% 0.84%
2025/03/18 12.13% 5.4% 2.51% 2.72% 2.72% 2.81% 8.91% 3.77% 1.74% 2.34%
2025/03/19 13.82% 6.11% 3.54% 2.47% 2.45% 2.02% 8.83% 1.94% 3.2% 1.12%
2025/03/20 16.65% 5.44% 1.69% 2.36% 3.62% 2.52% 5.55% 1.9% 3.62% 1.35%
2025/03/21 10.82% 4.96% 1.83% 5.08% 2.57% 2.55% 9.09% 1.84% 3.63% 1.8%
2025/03/22 8.82% 4.92% 1.65% 3.41% 1.84% 2.82% 13.43% 3.25% 1.03% 3.03%
2025/03/23 8.66% 4.86% 2.1% 2.94% 1.34% 2.42% 12.26% 2.32% 2.58% 1.87%
2025/03/24 8.91% 5.81% 2.81% 4.43% 3.14% 2.13% 9.23% 3.1% 2.01% 0.89%
2025/03/25 9.98% 5.33% 4.58% 2.57% 3.87% 3.26% 9.12% 1.77% 1.23% 1.4%
2025/03/26 8.84% 4.03% 5.13% 2.74% 3.42% 1.95% 9.13% 3.23% 1.22% 1.6%
2025/03/27 9.43% 4.69% 4.71% 2.62% 3.75% 3.15% 8.43% 2.72% 2.39% 1.38%
2025/03/28 9.51% 4.39% 3.65% 2.72% 4.24% 2.67% 9.79% 2.04% 0.93% 1.16%
2025/03/29 9.72% 7.46% 4.13% 2.94% 2.43% 2.67% 12.82% 1.44% 1.72% 0.52%
2025/03/30 10.44% 5.94% 4.59% 3.47% 1.52% 2.79% 10.42% 1.98% 0.98% 0.44%
2025/03/31 12.2% 5.9% 5.36% 4.23% 2.85% 2.83% 2.63% 1.89% 1.77% 1.02%

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In March 2025, Google.com saw a significant rise in PPC impressions, peaking at 16.65% on March 20. ChatGPT.com experienced a decline, ending at 5.9%. Adobe.com and IBM.com showed moderate fluctuations, while Microsoft.com had a notable drop to 2.63% on March 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Text to Image Generator - Powered by Adobe Firefly https://www.adobe.com

    Tap Into the Power of AI Photo Editing with Adobe. You Have to Try It to Believe It. You Can Now Add Reference Images to Get the Style...

  2. 2
    ChatGPT: AI made simple https://www.chatgpt.com

    Ask ChatGPT anything for free — Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Discover a...

  3. 3
    AI image generator by Google https://gemini.google.com

    Google Gemini — Create captivating images for work, play, and anything in between with Gemini. Google Gemini gives you a new way to bring your imagination to life.

  4. 4
    AI Image Creation - With Copilot® Designer http://copilot.microsoft.com › copilot › search

    Whatever you type, upload or describe, AI-powered Microsoft Copilot® can create an image. Find inspiration as you search, chat, and...

  5. 5
    Vonage® AI Studio https://www.vonage.com

    Natural Conversation Flows — Use Vonage® AI Studio To Effortlessly Build Natural Language Customer Engagement Solutions

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In the competitive landscape of AI-driven tools, Adobe, ChatGPT, Google, Microsoft, and Vonage captivate audiences with innovative offerings. Adobe and Google focus on AI image generation, while ChatGPT simplifies AI interaction. Microsoft enhances creativity with Copilot®, and Vonage excels in customer engagement solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.