Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
dropbox.com | 26.48 |
aws.amazon.com | 12.69 |
microsoft.com | 10.09 |
godaddy.com | 4.66 |
adobe.com | 3.27 |
amazon.com | 2.81 |
cloud.google.com | 2.63 |
azure.microsoft.com | 1.96 |
ionos.com | 1.54 |
squarespace.com | 1.35 |
others | 32.52 |
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Dropbox leads with 26.48% click share, followed by AWS at 12.69%. Microsoft holds 10.09%, while ‘others’ collectively capture 32.52%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
March saw AWS’s spend share rise from 5.21% to 8.86%, while Microsoft fluctuated, ending at 0.52%. Forbes and Top10.com maintained steady shares, with slight increases.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/03/01 | 1599 |
2025/03/02 | 1587 |
2025/03/03 | 1630 |
2025/03/04 | 1586 |
2025/03/05 | 1574 |
2025/03/06 | 1621 |
2025/03/07 | 1712 |
2025/03/08 | 1642 |
2025/03/09 | 1554 |
2025/03/10 | 1626 |
2025/03/11 | 1598 |
2025/03/12 | 1617 |
2025/03/13 | 1594 |
2025/03/14 | 1624 |
2025/03/15 | 1491 |
2025/03/16 | 1461 |
2025/03/17 | 1469 |
2025/03/18 | 1495 |
2025/03/19 | 1479 |
2025/03/20 | 1464 |
2025/03/21 | 1443 |
2025/03/22 | 1452 |
2025/03/23 | 1415 |
2025/03/24 | 1465 |
2025/03/25 | 1453 |
2025/03/26 | 1495 |
2025/03/27 | 1466 |
2025/03/28 | 1427 |
2025/03/29 | 1380 |
2025/03/30 | 1391 |
2025/03/31 | 1465 |
Copyright © Adthena. All rights reserved.
March began with 1,599 advertisers, peaking at 1,712 on the 7th. A decline followed, reaching 1,380 on the 29th, before closing at 1,465.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
aws.amazon.com | 3.24% |
dropbox.com | 0.9% |
office.com | 0.72% |
ionos.com | 0.5% |
savemyserver.com | 0.45% |
quisitive.com | -0.28% |
winandoffice.com | -0.39% |
azure.microsoft.com | -0.51% |
godaddy.com | -1.3% |
microsoft.com | -4.3% |
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Microsoft.com saw a significant drop of 4.3% in click share, while AWS.amazon.com surged by 3.24%. Dropbox.com and Office.com also experienced positive growth.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In March 2025, Dropbox’s impression share fluctuated, peaking early at 12.32% and ending at 9.57%. AWS saw a steady rise, closing at 7.75%. Ionos experienced a mid-month surge, finishing at 4.39%. Amazon’s share varied, ending at 3.91%. Forbes and Top10 showed minor fluctuations, closing at 3.64% and 3.33%, respectively. Squarespace and GoDaddy had modest changes, ending at 2.49% and 2.29%. ComparingWebHosting remained stable, finishing at 2.22%. Microsoft had a volatile month, peaking at 15.36% and closing at 1.26%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Cloud Computing with AWS — Build, Deploy, and Manage Websites, Apps or Processes on AWS Secure, Reliable Network. Sign Up for a Free Account & Experience AWS Secure, Reliable, Scalable Services.
Dropbox™ Official Site — No matter what job you're doing today, Dropbox is the place to get your work done. Dropbox...
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Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Family & Business Plans. Home & Business Plans.
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In the competitive landscape of Google PPC, Amazon Web Services leads with its promise of secure, scalable cloud solutions. Dropbox emphasizes productivity, while IDrive highlights affordability and extensive storage. Jotform captivates with customization, and Microsoft 365 offers versatile plans for diverse needs.
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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.