US Software & Technology IT Consulting - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	10.17
dell.com	4.37
wix.com	4.23
squarespace.com	3.91
bestbuy.com	3.56
beenverified.com	3.29
microsoft.com	2.81
qr.io	2.28
docusign.com	2.23
peoplefinders.com	2.01
others	61.14

In the PPC landscape, GoDaddy leads with 10.17% click share, while ‘others’ dominate at 61.14%, overshadowing top contenders like Dell and Wix.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	wix.com	squarespace.com	top10.com	forbes.com	qr.io	ionos.com	zoho.com	monday.com	comparingwebhosting.com
2025/03/01	11.6%	6.79%	7.77%	4.49%	2.22%	1.06%	1.75%	1.54%	1.15%	1.74%
2025/03/02	12.46%	7.7%	8.57%	4.72%	2.54%	1.36%	1.95%	1.62%	1.14%	1.97%
2025/03/03	11.04%	7.26%	7.8%	4.14%	2.63%	1.87%	1.61%	1.6%	1.16%	1.95%
2025/03/04	11.65%	7.43%	8.48%	4.65%	2.72%	2.1%	1.29%	2.26%	1.28%	1.66%
2025/03/05	10.52%	7.2%	7.88%	4.81%	2.66%	1.83%	1.32%	1.7%	1.18%	1.72%
2025/03/06	11.26%	7.93%	7.42%	5.05%	2.57%	1.84%	1.78%	1.8%	1.32%	2.12%
2025/03/07	13.14%	6.19%	7.15%	4.03%	2.37%	1.82%	2.09%	2.33%	1.32%	1.51%
2025/03/08	14.08%	6.14%	8.24%	4.01%	2.71%	2.35%	1.85%	2.03%	1.29%	1.4%
2025/03/09	9.56%	6.54%	6.07%	4.46%	2.5%	1.08%	1.57%	1.35%	1.37%	1.98%
2025/03/10	12.04%	7.41%	8.13%	4.6%	2.69%	1.33%	1.66%	1.7%	1.42%	1.71%
2025/03/11	10.42%	7.14%	6.33%	4.63%	2.28%	1.37%	1.68%	2.05%	1.77%	1.55%
2025/03/12	12.88%	7.26%	8.62%	4.27%	2.05%	1.39%	2.32%	1.8%	1.49%	1.45%
2025/03/13	11.94%	7.05%	8.83%	4.19%	1.62%	1.67%	2.2%	1.92%	1.69%	1.36%
2025/03/14	12.88%	7.5%	9.99%	4.06%	1.91%	1.41%	1.96%	1.59%	1.72%	1.34%
2025/03/15	13.31%	7.43%	9.06%	3.9%	2.41%	1.38%	2.46%	1.42%	1.81%	1.41%
2025/03/16	13.01%	7.32%	10.11%	4.49%	2.29%	1.12%	2.83%	1.79%	1.97%	1.77%
2025/03/17	10.77%	7.35%	8.64%	4.24%	2.18%	1.47%	2.55%	1.81%	2.06%	1.76%
2025/03/18	11.89%	6.85%	9.91%	3.66%	2.31%	2.07%	2.22%	2.38%	2.09%	1.22%
2025/03/19	10.4%	6.18%	7.68%	4.05%	2.42%	1.38%	2.1%	2.06%	1.89%	1.6%
2025/03/20	10.76%	6.26%	7.21%	4.93%	2.37%	1.83%	1.91%	2.06%	2.11%	1.54%
2025/03/21	10.5%	6.71%	7.18%	4.88%	2.34%	2.07%	2.18%	1.7%	1.6%	1.44%
2025/03/22	11.64%	7.1%	7.99%	4.78%	2.89%	1.35%	2.74%	1.96%	1.85%	1.52%
2025/03/23	10.1%	7.29%	7.28%	4.53%	2.48%	1.21%	2.28%	1.46%	1.76%	1.54%
2025/03/24	10.46%	8.95%	8.42%	5.06%	2.33%	0.9%	1.69%	2.35%	1.93%	1.46%
2025/03/25	9.67%	7.7%	7.31%	4.93%	2.62%	1.5%	1.77%	1.98%	1.7%	1.55%
2025/03/26	8.96%	7.56%	6.94%	4.85%	2.97%	1.79%	1.71%	1.92%	1.63%	1.29%
2025/03/27	9.7%	8.14%	8.37%	4.5%	2.78%	1.69%	1.52%	2.12%	1.67%	0.9%
2025/03/28	9.8%	7.56%	7.61%	4.25%	2.59%	1.83%	1.87%	2.42%	2.04%	0.81%
2025/03/29	10.57%	8.17%	7.7%	4.69%	2.9%	1.92%	2.25%	1.77%	1.61%	1.09%
2025/03/30	10.13%	7.67%	7.5%	4.91%	3.22%	1.81%	2.12%	1.45%	1.34%	1.24%
2025/03/31	9.15%	7.89%	7.07%	4.88%	3.73%	2.29%	1.88%	1.75%	1.57%	1.21%

In March 2025, GoDaddy’s PPC spend fluctuated, peaking at 14.08% on March 8. Wix and Squarespace showed steady growth, while Forbes ended strong at 3.73%.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	3869
2025/03/02	3805
2025/03/03	4083
2025/03/04	4106
2025/03/05	4045
2025/03/06	4495
2025/03/07	4658
2025/03/08	4250
2025/03/09	3861
2025/03/10	4287
2025/03/11	4094
2025/03/12	4193
2025/03/13	4116
2025/03/14	4049
2025/03/15	3575
2025/03/16	3659
2025/03/17	3682
2025/03/18	3866
2025/03/19	3839
2025/03/20	3737
2025/03/21	3749
2025/03/22	3769
2025/03/23	3505
2025/03/24	3793
2025/03/25	3753
2025/03/26	3931
2025/03/27	3808
2025/03/28	3783
2025/03/29	3599
2025/03/30	3490
2025/03/31	3796

March began with 3,869 advertisers, peaking at 4,658 on March 7. A decline followed, ending the month at 3,796.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
microsoft.com	0.9%
dell.com	0.89%
docusign.com	0.41%
apple.com	0.36%
bestbuy.com	0.3%
telephonenumberlookups.com	-0.32%
squarespace.com	-0.34%
myqrcode.com	-0.52%
whitepages.com	-0.94%
godaddy.com	-1.95%

Microsoft.com and Dell.com surged in click share, while GoDaddy.com and Whitepages.com faced declines.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dell.com	wix.com	godaddy.com	bestbuy.com	qr.io	online-qr-generator.com	top10.com	squarespace.com	qr-code.io	myqrcode.com
2025/03/01	4.35%	3.99%	5.41%	5.06%	1.71%	2.5%	3.05%	3.8%	2.36%	1.97%
2025/03/02	2.45%	4.47%	5.98%	2.45%	2.38%	2.5%	3.35%	4.48%	2.45%	1.77%
2025/03/03	3.03%	3.93%	5.18%	3.28%	2.76%	2.69%	2.91%	3.65%	2.61%	1.91%
2025/03/04	3.29%	4.24%	5.66%	2.86%	2.99%	2.2%	3.46%	4.37%	2.15%	2.68%
2025/03/05	2.2%	4.23%	5.24%	3.07%	2.76%	2.12%	3.52%	3.92%	1.72%	2.7%
2025/03/06	2.55%	4.45%	5.51%	2.06%	2.72%	2.2%	3.66%	3.65%	2.05%	2.93%
2025/03/07	2.97%	3.27%	6.23%	2.55%	2.83%	1.92%	2.89%	3.43%	1.6%	4.76%
2025/03/08	3.1%	3.29%	6.8%	4.36%	3.31%	1.66%	2.87%	3.98%	1.56%	4.79%
2025/03/09	5.15%	3.76%	4.61%	6.26%	1.32%	2.3%	2.93%	2.72%	2.07%	3.31%
2025/03/10	3.92%	4.2%	5.7%	2.99%	1.97%	2.68%	3.36%	4%	2.1%	3.59%
2025/03/11	3.04%	4.04%	5.17%	4.09%	2.08%	2.31%	3.21%	3.07%	1.76%	3.47%
2025/03/12	2.96%	4.15%	6.37%	2.31%	2.09%	2.56%	3.17%	4.41%	1.96%	2.95%
2025/03/13	3.15%	3.86%	5.87%	4.1%	2.21%	2.4%	2.91%	4.3%	2.16%	2.17%
2025/03/14	3.4%	4.08%	5.93%	4.02%	2%	2.1%	2.81%	4.63%	1.83%	1.94%
2025/03/15	4%	4.33%	6.54%	4.03%	1.95%	2.54%	2.79%	4.45%	2.13%	2.35%
2025/03/16	4.15%	4.5%	6.6%	3.57%	1.63%	2.14%	3.33%	5.17%	2.18%	2.36%
2025/03/17	4.13%	4.01%	5.12%	4.27%	2.06%	2.33%	2.93%	4.27%	2.06%	2.35%
2025/03/18	2.77%	4.11%	5.54%	4.44%	2.91%	2.18%	2.66%	5.07%	1.83%	2.08%
2025/03/19	3.72%	3.57%	5.05%	6.26%	2.14%	2.53%	2.8%	3.77%	1.94%	2.17%
2025/03/20	3.45%	3.63%	5.32%	4.97%	2.67%	2.62%	3.52%	3.67%	1.91%	1.97%
2025/03/21	3.7%	3.94%	5.04%	4.19%	2.84%	3.01%	3.37%	3.41%	2.46%	2.39%
2025/03/22	3.26%	4.18%	5.58%	3.62%	2.05%	2.16%	3.49%	4.03%	1.78%	2.09%
2025/03/23	4.75%	4.16%	4.56%	4.89%	1.61%	2.53%	2.95%	3.31%	2.11%	2.1%
2025/03/24	3.94%	5.28%	4.98%	2.24%	1.29%	2.66%	3.61%	4.31%	2.65%	1.88%
2025/03/25	4.39%	4.55%	4.51%	2.84%	2.21%	2.65%	3.43%	3.63%	2.63%	2.58%
2025/03/26	4.1%	4.23%	4.11%	2.51%	2.51%	2.85%	3.4%	3.33%	2.39%	2.65%
2025/03/27	5.52%	4.43%	4.53%	4.06%	2.29%	2.65%	3.04%	3.97%	2.08%	2.23%
2025/03/28	5.23%	4.21%	4.51%	3.59%	2.71%	2.61%	2.89%	3.68%	1.88%	2.34%
2025/03/29	3.74%	4.54%	4.84%	5.04%	2.64%	2.61%	3.26%	3.62%	2.16%	2.43%
2025/03/30	3.5%	4.25%	4.64%	4.73%	2.42%	2.38%	3.28%	3.53%	2.06%	2.06%
2025/03/31	4.37%	4.06%	4.03%	3.58%	3.34%	3.33%	3.24%	3.22%	2.96%	2.65%

In March 2025, GoDaddy led with a peak impression share of 6.80% on March 8. Dell and Wix showed fluctuations, while BestBuy spiked to 6.26% on March 9 and 19. Squarespace and QR domains maintained moderate shares. The month ended with GoDaddy still strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Microsoft Bing Chat is Copilot | Official Site http://copilot.microsoft.com › copilot › search
Dive deeper into subjects by typing follow up questions to get better answers, faster. Chat...
2
Free QR Code Generator https://www.online-qr-generator.com
Best Free QR Code Generator — Creating a QR Code Has Never Been This Quick & Easy. Create & Design Your Free QR Code Now
3
QR Code Generator (100% Free) https://www.qr-code.io
Best Free QR Code Generator — Free QR Code Generator. Creating QR Codes With Colors, Frames & Logo Has Never Been Easier
4
Free QR Code Generator - Create QR Codes https://www.qr.io
Generate fully customized QR Codes, with color, shape and logo. And keep track of how many people scan your QR Codes, from where and on what date. QR Code for Website URL.
5
Free QR Code Generator https://www.qrfy.com
Free QR Code Maker — With QRFY you can update the content as many times as you want without printing it again. Manage your QR codes: analyze how many times they have been scanned, complete...

In the competitive landscape of Google’s SERP, Microsoft stands out with its “Bing Chat is Copilot” ad, emphasizing enhanced search experiences. Meanwhile, four QR code generators—online-qr-generator.com, qr-code.io, qr.io, and qrfy.com—vie for attention, highlighting ease, customization, and analytics in QR code creation.

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US Software & Technology IT Consulting - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Competitor Count for US Software & Technology IT Consulting

Market Loss & Market Gains for US Software & Technology IT Consulting

US Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance