US Software & Technology Data Analytics - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	5.36
beenverified.com	5.13
grammarly.com	3.74
peoplefinders.com	3.48
spokeo.com	3.06
adobe.com	2.31
telephonenumberlookups.com	2.21
snowflake.com	2.05
kentik.com	1.91
whitepages.com	1.85
others	68.9

In the PPC landscape, ‘others’ dominate with 68.9% click share, overshadowing Amazon’s 5.36% and BeenVerified’s 5.13%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	zoho.com	monday.com	netsuite.com	beenverified.com	zoominfo.com	similarweb.com	adobe.com	capterra.com	quickbooks.intuit.com	domo.com
2025/03/01	1.64%	1.77%	1.76%	0.54%	1.62%	2.13%	3.09%	1.74%	1.74%	1.89%
2025/03/02	3.12%	2.11%	3.24%	0.75%	1.86%	1.2%	3.34%	1.22%	2.33%	1.53%
2025/03/03	3.27%	2.02%	2.47%	1.2%	1.59%	1.81%	2.6%	0.94%	1.72%	1.76%
2025/03/04	4.66%	1.93%	3.31%	1.21%	1.54%	1.62%	3.1%	1.03%	1.74%	1.95%
2025/03/05	3.18%	2.23%	2.78%	1.23%	1.52%	1.35%	2.44%	1.7%	1.69%	1.43%
2025/03/06	3.36%	2.06%	2.59%	1.89%	1.4%	0.94%	2.43%	1.65%	1.64%	1.82%
2025/03/07	4.34%	2.13%	2.47%	1.8%	1.19%	1.2%	2.44%	1.2%	1.36%	1.94%
2025/03/08	3.66%	2.55%	0.01%	1.46%	1.32%	1.42%	2.97%	1.56%	1.55%	2.48%
2025/03/09	2.19%	2.21%	0.02%	1.7%	2.01%	2.18%	2.55%	1.9%	1.7%	2.06%
2025/03/10	4.28%	2.64%	1.68%	1.11%	1.02%	2.46%	2.69%	1.99%	1.86%	1.96%
2025/03/11	3%	3.29%	2.27%	0.8%	1.47%	1.52%	1.71%	1.7%	1.72%	1.29%
2025/03/12	3.16%	3.06%	3%	1.75%	1.45%	1.43%	1.61%	1.99%	2.12%	1.14%
2025/03/13	2.52%	2.66%	3.03%	1.2%	1.41%	1.66%	2.09%	1.21%	1.74%	1.86%
2025/03/14	2.82%	3.41%	2.5%	1.13%	1.12%	1.81%	2.03%	1.57%	1.75%	2.18%
2025/03/15	1.92%	3.24%	2.85%	2.19%	1.79%	2.14%	2.22%	1.68%	1.68%	2.13%
2025/03/16	2.8%	3.88%	2.65%	1.5%	1.66%	2.94%	2.12%	1.2%	1.68%	2.15%
2025/03/17	2.28%	3.25%	2.99%	1.21%	1.98%	2.3%	1.86%	0.94%	1.58%	2.38%
2025/03/18	4.23%	3.43%	3.61%	0.98%	1.64%	2.11%	1.72%	0.87%	1.79%	2.02%
2025/03/19	2.41%	2.97%	3.31%	1.21%	1.8%	1.97%	1.55%	1.19%	1.77%	2.14%
2025/03/20	2.94%	3.21%	3.33%	1.26%	1.83%	1.42%	1.42%	1.36%	1.71%	1.19%
2025/03/21	2.73%	3.03%	3.14%	2.13%	1.75%	2.13%	1.38%	1.03%	1.79%	1.81%
2025/03/22	3.83%	3.38%	3.23%	1.99%	1.23%	1.74%	1.47%	1.03%	1.58%	2.07%
2025/03/23	2.24%	2.19%	2.75%	1.32%	1.73%	2.62%	1.34%	1.2%	1.74%	1.4%
2025/03/24	4.35%	2.78%	2.96%	1.92%	0.93%	1.93%	1.56%	1.43%	1.02%	2.58%
2025/03/25	3.2%	3.1%	3.55%	1.62%	1.48%	1.49%	2.16%	1.52%	1.45%	1.53%
2025/03/26	3.48%	3.2%	3.12%	1.64%	1.57%	2.16%	1.5%	1.73%	1.31%	1.54%
2025/03/27	3.73%	3.66%	3.1%	2.68%	1.46%	2.21%	1.44%	1.72%	1.66%	0.73%
2025/03/28	3.58%	3.38%	3.34%	0.74%	1.88%	1.52%	2.03%	2.02%	1.41%	1.42%
2025/03/29	2.65%	2.78%	3.36%	1.94%	2.03%	1.91%	2.39%	2.13%	1.59%	1.94%
2025/03/30	2.71%	3.53%	3.05%	1.05%	1.8%	2.59%	2.44%	1.71%	1.5%	0.82%
2025/03/31	3.44%	3.14%	3.07%	2.18%	2.1%	1.66%	1.61%	1.57%	1.42%	1.33%

Zoho.com led March with fluctuating spend, peaking mid-month. Monday.com and Netsuite.com showed steady growth, while Beenverified.com and Zoominfo.com had varied trends. Adobe.com and Capterra.com maintained moderate levels.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	2634
2025/03/02	2594
2025/03/03	2708
2025/03/04	2663
2025/03/05	2608
2025/03/06	2811
2025/03/07	2960
2025/03/08	2775
2025/03/09	2536
2025/03/10	2739
2025/03/11	2667
2025/03/12	2715
2025/03/13	2691
2025/03/14	2741
2025/03/15	2450
2025/03/16	2479
2025/03/17	2428
2025/03/18	2580
2025/03/19	2519
2025/03/20	2488
2025/03/21	2480
2025/03/22	2471
2025/03/23	2351
2025/03/24	2483
2025/03/25	2469
2025/03/26	2564
2025/03/27	2496
2025/03/28	2480
2025/03/29	2378
2025/03/30	2357
2025/03/31	2479

March began with 2,634 advertisers, peaking at 2,960 on the 7th. A decline followed, reaching a low of 2,351 on the 23rd. The month concluded with 2,479 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
beenverified.com	0.76%
tracking.intelius.com	0.65%
peoplefinders.com	0.47%
ibm.com	0.38%
socialcatfish.com	0.35%
theideroom.net	-0.52%
grammarly.com	-0.71%
kentik.com	-0.79%
layuo.com	-0.83%
amazon.com	-1.52%

Amazon.com saw a significant drop of 1.52%, while beenverified.com experienced a notable rise of 0.76% in click share.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	beenverified.com	spokeo.com	peoplefinders.com	monday.com	domo.com	adobe.com	similarweb.com	layuo.com	grammarly.com
2025/03/01	8.01%	0.91%	1.11%	0.41%	1.2%	1.7%	2.62%	2.16%	3.55%	1.9%
2025/03/02	8.13%	1.36%	1.29%	0.78%	1.86%	1.53%	2.85%	1.31%	3.37%	2.39%
2025/03/03	6%	2.06%	2.66%	2.17%	1.47%	1.63%	2.28%	1.34%	2.2%	1.33%
2025/03/04	4.72%	2.17%	1.95%	1.53%	1.57%	1.82%	3.08%	1.28%	1.8%	1.82%
2025/03/05	4.99%	2.33%	2.43%	1.27%	1.63%	1.41%	2.36%	0.99%	1.72%	2.16%
2025/03/06	6.4%	3.09%	2.04%	1.6%	1.34%	1.55%	2.14%	0.66%	2.65%	0.86%
2025/03/07	5.1%	2.98%	1.54%	1.02%	1.41%	1.94%	2.09%	0.85%	1.73%	0.5%
2025/03/08	7.45%	2.61%	1.66%	1.6%	1.68%	2.37%	2.22%	0.99%	2.03%	2%
2025/03/09	7.75%	2.61%	1.21%	0.97%	1.84%	2.01%	1.92%	1.68%	1.44%	2.12%
2025/03/10	6.03%	2.08%	1.27%	1.19%	1.98%	1.82%	2.34%	2.17%	2.7%	1.95%
2025/03/11	7.6%	1.34%	1.14%	0.84%	2.36%	1.3%	1.47%	1.24%	2.51%	3.43%
2025/03/12	6.62%	3.08%	2.36%	2.68%	2.16%	1.07%	1.5%	1.13%	1.52%	2.6%
2025/03/13	5.65%	2.07%	2.08%	1.14%	2%	1.9%	1.7%	1.23%	4.05%	3.36%
2025/03/14	5.86%	1.8%	1.68%	1.15%	2.26%	1.73%	1.6%	1.63%	2.44%	1.91%
2025/03/15	7.15%	3.46%	2.81%	2.99%	2.4%	1.76%	1.82%	1.54%	2.09%	2.65%
2025/03/16	5.69%	2.41%	1.4%	1.69%	2.73%	2.04%	1.93%	2.36%	3.06%	3.68%
2025/03/17	9.17%	1.75%	1.46%	1.66%	2.43%	2.28%	1.63%	1.71%	2.4%	2.86%
2025/03/18	5.61%	1.93%	1.07%	0.91%	2.44%	1.97%	1.68%	1.61%	1.62%	2.03%
2025/03/19	7.32%	2.02%	1.58%	1.05%	2.52%	2.05%	1.31%	1.42%	2.93%	2.1%
2025/03/20	5.9%	2.3%	1.98%	1.35%	2.43%	1.12%	1.28%	1.04%	2.29%	1.35%
2025/03/21	5.83%	3.64%	1.87%	2.69%	2.12%	1.73%	1.25%	1.55%	2.22%	2.45%
2025/03/22	3.91%	3.69%	1.77%	1.49%	2.58%	2.12%	1.39%	1.31%	0.52%	1.48%
2025/03/23	7.22%	2.09%	1.43%	0.99%	1.48%	1.36%	1.23%	1.91%	0.67%	2.7%
2025/03/24	4.53%	3.64%	1.2%	1.92%	2%	2.43%	1.58%	1.59%	1.18%	2.48%
2025/03/25	4.33%	2.89%	1.63%	1.47%	2.23%	1.9%	2.23%	1.17%	1.31%	2.56%
2025/03/26	3.75%	2.68%	2%	1.86%	2.3%	1.57%	1.62%	1.67%	1.7%	2.11%
2025/03/27	4.43%	4.58%	2.86%	3.15%	2.34%	0.66%	1.44%	1.78%	0%	0.95%
2025/03/28	3.44%	1.62%	0.73%	0.35%	2.51%	2.23%	2.17%	1.25%	1.26%	2.18%
2025/03/29	4.16%	3.24%	2.67%	2.36%	2.29%	2.54%	2.2%	1.38%	0.59%	1.68%
2025/03/30	4.22%	2.12%	1.82%	0.55%	2.88%	1.48%	2.44%	1.99%	0%	2.24%
2025/03/31	4.63%	4.09%	3.23%	3.21%	2.29%	1.62%	1.59%	1.35%	0.83%	0.75%

Amazon’s impression share fluctuated in March, peaking at 9.17% on the 17th, but ended at 4.63%. BeenVerified saw a rise, closing at 4.09%. Spokeo’s share increased, finishing at 3.23%. PeopleFinders ended strong at 3.21%. Monday.com maintained stability, closing at 2.29%. Domo’s share varied, ending at 1.62%. Adobe’s share decreased, closing at 1.59%. Similarweb’s share remained steady, ending at 1.35%. Layuo’s share dropped, finishing at 0.83%. Grammarly’s share fluctuated, closing at 0.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Software & Technology Data Analytics - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Competitor Count for US Software & Technology Data Analytics

Market Loss & Market Gains for US Software & Technology Data Analytics

US Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance