US Software & Technology ERP - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
netsuite.com	17.86
squareup.com	13.76
sap.com	9.13
acumatica.com	3.8
oracle.com	3.22
zoho.com	2.68
odoo.com	2.49
business-software.com	2.15
capterra.com	2.13
buildium.com	2
others	40.78

In the PPC landscape, NetSuite leads with 17.86% click share, followed by Squareup at 13.76%. SAP captures 9.13%, while ‘others’ dominate with 40.78%.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	netsuite.com	oracle.com	acumatica.com	squareup.com	zoho.com	odoo.com	capterra.com	buildium.com	quickbooks.intuit.com	sage.com
2025/03/01	27.4%	0%	3.42%	8.41%	2.89%	0.08%	2.08%	2.22%	4.34%	4.77%
2025/03/02	30.79%	0%	3.71%	6.6%	4.45%	0.78%	2.05%	2.06%	3.58%	4.94%
2025/03/03	23.15%	2.45%	4.92%	8.75%	2.99%	1.9%	1.34%	2.49%	3.38%	4.86%
2025/03/04	25.27%	4.66%	3.43%	8.22%	4.97%	1.97%	1.55%	1.73%	3.11%	2.97%
2025/03/05	23.99%	2.19%	3.6%	6.39%	3.94%	2.84%	2.15%	2.26%	3.41%	4.34%
2025/03/06	20.56%	3.69%	3.9%	4.87%	3.94%	3.39%	2.86%	2.91%	3.18%	2.84%
2025/03/07	20.32%	2.53%	3.77%	4.21%	4.49%	3.2%	1.73%	2.64%	2.83%	3.1%
2025/03/08	11.53%	0.13%	4.51%	8%	5.81%	3.76%	3.1%	2.85%	3.73%	4.12%
2025/03/09	21.19%	0.13%	6.2%	5.29%	3.8%	5.51%	3.56%	1.44%	3.84%	3.45%
2025/03/10	22.3%	4.11%	4.36%	4.23%	3.9%	3.13%	2.42%	2.14%	3.91%	2.03%
2025/03/11	24.13%	1.92%	4.5%	6.5%	3.39%	2.98%	2.84%	2.9%	2.75%	2.56%
2025/03/12	28.04%	2.02%	4.8%	7.01%	3.93%	1.99%	2.15%	3.18%	3.76%	2.53%
2025/03/13	28.23%	2.53%	4.78%	6.42%	3.61%	1.74%	1.79%	3.39%	3.26%	2.65%
2025/03/14	25.4%	1.94%	4.09%	7.54%	3.56%	2.61%	2.39%	2.12%	3.35%	2.58%
2025/03/15	27.44%	0.08%	4.93%	9.27%	3.18%	3.82%	2.04%	2.58%	3.72%	1.82%
2025/03/16	28.18%	0.03%	4.78%	5.92%	4.53%	3.45%	2.4%	2.57%	3.79%	2.66%
2025/03/17	30.14%	5.07%	3.79%	5.24%	3.39%	2.48%	1.99%	2.39%	2.7%	2.49%
2025/03/18	26.13%	6.93%	2.76%	6.49%	4.52%	2.8%	1.82%	1.51%	3.11%	1.66%
2025/03/19	26.13%	2.7%	3.24%	8.63%	3.52%	2.67%	1.86%	1.83%	3.92%	1.74%
2025/03/20	28.66%	3.26%	3.15%	7.33%	2.87%	2.13%	2.15%	2.82%	2.88%	1.59%
2025/03/21	26.78%	1.09%	4.5%	8.38%	2.89%	2.31%	2.75%	3.04%	2.59%	1.16%
2025/03/22	25.89%	0.06%	4.48%	6.75%	3.9%	3.2%	2.58%	1.69%	3.3%	1.59%
2025/03/23	29.25%	0.09%	6.01%	8.14%	4.19%	2.66%	2.96%	1.35%	2.78%	2.24%
2025/03/24	23.67%	6.96%	2.84%	6.46%	5.2%	2.63%	2.4%	2.75%	2.71%	1.15%
2025/03/25	27.04%	5.62%	4.04%	8.47%	3.07%	2.81%	3.24%	1.7%	2.6%	1.95%
2025/03/26	23.99%	3.75%	3.63%	6.24%	4.09%	3.39%	2.48%	2.97%	2.93%	1.58%
2025/03/27	23.65%	3.08%	4.2%	8.29%	3.06%	2.73%	2.51%	3.26%	3.36%	1.94%
2025/03/28	28.11%	2.07%	4.69%	5.67%	4.38%	2.58%	2.8%	3.77%	2.36%	1.55%
2025/03/29	32.16%	0.03%	4.17%	5.55%	4.52%	3.73%	3.51%	2.06%	3.37%	1.15%
2025/03/30	32.04%	0.03%	4.23%	5.56%	3.56%	3.97%	2.98%	1.68%	3.47%	1.75%
2025/03/31	29.01%	6.27%	4.53%	3.9%	3.8%	2.88%	2.61%	2.48%	2.02%	1.24%

In March 2025, Netsuite.com led with fluctuating spend, peaking at 32.16% on March 29. Oracle.com showed minimal activity, while Acumatica.com maintained steady growth. Squareup.com and Zoho.com had consistent mid-range shares. Odoo.com and Capterra.com experienced modest increases. Buildium.com and Quickbooks.intuit.com had stable trends, while Sage.com saw a decline, ending at 1.24%.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	762
2025/03/02	762
2025/03/03	809
2025/03/04	827
2025/03/05	803
2025/03/06	868
2025/03/07	895
2025/03/08	836
2025/03/09	754
2025/03/10	807
2025/03/11	798
2025/03/12	797
2025/03/13	764
2025/03/14	765
2025/03/15	688
2025/03/16	710
2025/03/17	691
2025/03/18	754
2025/03/19	716
2025/03/20	719
2025/03/21	700
2025/03/22	699
2025/03/23	687
2025/03/24	721
2025/03/25	738
2025/03/26	762
2025/03/27	718
2025/03/28	715
2025/03/29	671
2025/03/30	638
2025/03/31	712

March began with 762 advertisers, peaking at 895 on the 7th. A decline followed, ending the month at 712.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
netsuite.com	1.79%
squareup.com	0.89%
oracle.com	0.77%
priority-software.com	0.65%
salesforce.com	0.51%
nextw.com	-0.37%
ukg.com	-0.37%
rocketlane.com	-0.67%
kerridgecs.com	-0.71%
sage.com	-1.13%

Netsuite.com surged with a 1.79 increase, while sage.com dropped by 1.13. Squareup.com, oracle.com, and priority-software.com also gained, contrasting declines from kerridgecs.com and rocketlane.com.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	netsuite.com	acumatica.com	rocketlane.com	zoho.com	business-software.com	capterra.com	sap.com	odoo.com	squareup.com	sage.com
2025/03/01	13.96%	4.27%	0.02%	3.04%	5.29%	2.08%	4.48%	0.07%	5.44%	7.35%
2025/03/02	15.62%	5.92%	0.01%	4.14%	4.9%	2.44%	4.18%	0.94%	3.91%	7.54%
2025/03/03	13.1%	6.79%	1.5%	2.55%	3.8%	1.54%	2.04%	2.12%	4.34%	6.69%
2025/03/04	15.79%	4.23%	5.53%	3.95%	1.85%	2.06%	2.89%	4.22%	4.15%	3.87%
2025/03/05	14.31%	5.14%	3.43%	3.2%	2.88%	2.48%	2.42%	4.48%	3.22%	6.09%
2025/03/06	13.06%	5.35%	2.81%	2.89%	4.6%	2.81%	2.07%	4.49%	2.48%	4.12%
2025/03/07	10.85%	4.43%	4.06%	3.07%	2.55%	1.49%	2.13%	5.58%	1.81%	3.86%
2025/03/08	2.76%	6.4%	0.01%	4.03%	6.7%	3.62%	2.64%	3.67%	4.08%	5.07%
2025/03/09	5.08%	9.54%	0.01%	2.81%	5.42%	4.97%	4.08%	6.99%	2.69%	5.62%
2025/03/10	12.46%	6.1%	4.73%	2.44%	4.17%	2.51%	2.38%	4.98%	2.18%	2.83%
2025/03/11	12.51%	6.32%	4.13%	3.16%	4.02%	3.05%	3.48%	5.17%	2.95%	2.7%
2025/03/12	17.82%	7.36%	4.98%	4.21%	4.62%	2.87%	2.6%	1.85%	3.5%	2.78%
2025/03/13	18.25%	7.55%	4.69%	4.14%	4.18%	2.52%	2.52%	1.44%	2.86%	2.98%
2025/03/14	15.16%	5.07%	3.32%	2.91%	3.4%	2.66%	2.93%	3.46%	3.44%	2.87%
2025/03/15	15.78%	6.9%	0.01%	3.62%	5.05%	3%	3.35%	4.03%	4.33%	2.02%
2025/03/16	17.29%	8.01%	0.01%	3.44%	3.49%	2.97%	3.23%	5.22%	3.45%	3.16%
2025/03/17	16.93%	5.28%	3.66%	3.03%	2.45%	3.77%	2.84%	3.31%	2.78%	2.71%
2025/03/18	17.87%	3.38%	4.91%	4.3%	2.42%	2.42%	2.43%	5.24%	3.08%	1.56%
2025/03/19	15.77%	4.91%	2.84%	3.64%	2.91%	2.84%	2.29%	5.06%	4.37%	1.7%
2025/03/20	18.01%	4.71%	3.25%	2.7%	2.5%	3.23%	2.94%	3.43%	3.56%	1.55%
2025/03/21	15.34%	6.18%	2.33%	3.81%	3.37%	3.64%	3.95%	3.07%	4.06%	0.88%
2025/03/22	16.03%	6.55%	0%	3.73%	5.29%	3.68%	2.83%	4.67%	3.09%	1.15%
2025/03/23	17.21%	8.76%	0.01%	4.52%	3.39%	4.13%	3.06%	2.54%	4.4%	2.4%
2025/03/24	16.41%	4.04%	0.24%	4.12%	3.43%	3.14%	2.13%	2.43%	3.29%	1.14%
2025/03/25	16.94%	5.4%	0.24%	3.44%	2.9%	4.36%	2.56%	4.08%	4.15%	1.99%
2025/03/26	15.27%	4.95%	0.05%	3.84%	3.93%	3.57%	2.4%	4.92%	3.02%	1.28%
2025/03/27	14.19%	5.53%	3.32%	2.88%	4.13%	2.78%	2.32%	3.78%	4.13%	2.11%
2025/03/28	18.8%	7.23%	3.09%	3.81%	4.42%	3.81%	2.9%	3.36%	2.82%	1.55%
2025/03/29	19.41%	5.85%	0.01%	3.15%	5.19%	4.62%	4.91%	4.93%	3.2%	1.29%
2025/03/30	15.94%	5.4%	0.01%	2.89%	3.72%	4.47%	4.64%	6.85%	3.08%	1.68%
2025/03/31	17.35%	6.23%	4.79%	3.77%	3.39%	3.28%	3.11%	2.79%	2.03%	1.3%

In March 2025, NetSuite’s impression share fluctuated, peaking at 19.41% on March 29. Acumatica saw a steady rise, reaching 9.54% on March 9. Rocketlane’s share was volatile, with a notable 5.53% on March 4. Zoho maintained stability, while Business Software and Capterra experienced moderate fluctuations. SAP and Odoo showed varied trends, with Odoo peaking at 6.99% on March 9. Squareup and Sage had lower shares, with Sage declining towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Inventory management software - Enjoy a free 30-day trial https://www.manageengine.com › servicedeskplus › inventorymgmt
Get ServiceDesk Plus and create an efficient IT inventory to manage all your assets. Better...
2
NetSuite® Official Site | The #1 Cloud ERP Solution https://www.netsuite.com
61% of tech IPOs are NetSuite customers since 2011. Join the 41,000+ companies who trust NetSuite®.
3
Oracle Cloud ERP Platform | See Oracle ERP in Action https://www.oracle.com › erp › request-demo
Gain the agility to adopt new business models and processes quickly with Oracle Cloud ERP.
4
Sage Intacct® Cloud Accounting | Ideal For 20+ Employees https://www.sage.com
Automate Your Most Important Processes & Get Greater Visibility Into Real-Time Performance
5
Top Rated CRM Software https://www.zoho.com
Best CRM Software — Automate processes to eliminate task repetition and to streamline lead process. Try now. Set up ...

In the competitive landscape of Google PPC, five standout text ads capture attention. ManageEngine entices with a free 30-day trial for efficient IT inventory management. NetSuite boasts trust from 41,000+ companies, highlighting its dominance in tech IPOs. Oracle emphasizes agility with its Cloud ERP platform. Sage Intacct targets businesses with 20+ employees, promising automation and real-time insights. Zoho offers top-rated CRM software, focusing on process automation and lead streamlining. Each ad uniquely positions its brand, showcasing distinct advantages in the ERP and CRM sectors.

Frequently Asked Questions

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Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Software & Technology ERP - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Software & Technology ERP brands

Share of Spend for the top 10 US Software & Technology ERP brands

Competitor Count for US Software & Technology ERP

Market Loss & Market Gains for US Software & Technology ERP

US Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance