US Software & Technology Mobile App Dev - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
play.google.com	52.2
amazon.com	4.12
apple.com	3.65
capcut.com	3.6
betterme.world	2.11
insta360.com	1.64
oneplus.com	1.15
uber.com	1.15
tile.com	0.96
adobe.com	0.92
others	28.5

In the PPC landscape, play.google.com dominates with 52.2% click share, overshadowing others at 28.5%. Amazon.com and apple.com trail with 4.12% and 3.65%, respectively.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	forbes.com	amazon.com	apple.com	play.google.com	adobe.com	squareup.com	match.com	rocketmoney.com	capcut.com	betterme.world
2025/03/01	3.98%	3.98%	4.2%	12.15%	1.68%	1.12%	0.81%	1.55%	2.35%	4.85%
2025/03/02	4.01%	2.58%	2.63%	11.28%	2.05%	1.28%	1.77%	1.55%	2.69%	2.54%
2025/03/03	3.59%	5.29%	4.09%	8.99%	1.73%	1.27%	0.8%	1.6%	1.82%	4.86%
2025/03/04	2.31%	2.5%	4.06%	11.93%	1.68%	1.58%	1.27%	1.2%	1.31%	8.81%
2025/03/05	2.23%	2.66%	3.67%	8.3%	1.82%	1.61%	0.65%	1.58%	1.33%	5.52%
2025/03/06	3.27%	3.46%	3.21%	9.9%	1.61%	1.51%	1%	1.83%	1.11%	1.38%
2025/03/07	2.91%	3.86%	2.53%	12.47%	1.33%	1.28%	0.75%	1.4%	1.14%	1.57%
2025/03/08	2.8%	3.28%	4.42%	15.15%	1.67%	1.25%	0.95%	1.22%	1.42%	2.41%
2025/03/09	3.02%	2.89%	4.84%	11.25%	1.23%	1.22%	1.23%	1.46%	1.56%	2.89%
2025/03/10	4%	2.68%	3.96%	11.96%	1.6%	1.14%	1.29%	1.52%	1.48%	2.78%
2025/03/11	3.18%	3.35%	5.7%	11.8%	1.27%	1.43%	1.06%	1.24%	1.35%	2.58%
2025/03/12	4.22%	2.92%	5.08%	10.86%	1.84%	1.64%	1.13%	1.5%	1.62%	2.33%
2025/03/13	3.17%	3.21%	4.77%	8.48%	2%	1.38%	0.54%	1.51%	1.81%	2.63%
2025/03/14	2.74%	2.53%	4.62%	11%	1.85%	1.2%	1.13%	1.32%	1.81%	3.31%
2025/03/15	2.9%	3.28%	6.01%	10.52%	1.43%	1.74%	0.97%	1.55%	1.58%	4.12%
2025/03/16	3.28%	2.87%	3.6%	9.98%	1.57%	1.36%	1.68%	1.56%	1.59%	5.36%
2025/03/17	3.26%	4.12%	3.9%	9.45%	1.43%	1.27%	0.68%	1.29%	1.94%	4.25%
2025/03/18	3.34%	3.36%	2.81%	11.45%	1.46%	1.53%	1%	1.36%	1.27%	4.12%
2025/03/19	3.42%	3.64%	3.86%	8.72%	1.19%	1.63%	1.25%	1.38%	1.46%	3.35%
2025/03/20	2.94%	3.68%	4.48%	10.75%	1.11%	1.98%	1.26%	1.71%	1.91%	3.51%
2025/03/21	2.6%	2.93%	3.62%	9.57%	1.26%	1.57%	0.86%	1.41%	2.05%	2.07%
2025/03/22	3.65%	2.33%	4.58%	11.96%	1.58%	1.67%	1.97%	1.48%	1.56%	2.04%
2025/03/23	3.4%	2.96%	5.03%	9.62%	1.03%	1.41%	2.18%	1.32%	1.74%	1.98%
2025/03/24	2.67%	2.7%	3.97%	9.48%	1.72%	1.78%	1.52%	1.5%	1.44%	2.25%
2025/03/25	3.21%	2.34%	4.85%	10.01%	2.04%	1.8%	1.57%	1.4%	1.85%	1.26%
2025/03/26	3.29%	3.06%	5.23%	10.04%	1.6%	1.51%	2.27%	1.52%	1.38%	2.25%
2025/03/27	2.98%	2.51%	3.96%	7.96%	1.71%	1.68%	1.04%	1.39%	1.24%	1.41%
2025/03/28	3.43%	2.65%	5.61%	6.77%	2.16%	1.54%	1.23%	1.65%	1.57%	2.44%
2025/03/29	3.22%	2.35%	5.67%	7.63%	2.49%	1.27%	1.57%	1.29%	2%	2.16%
2025/03/30	3.65%	3.1%	4.65%	7.26%	2.46%	1.14%	2.82%	1.3%	2.03%	2%
2025/03/31	3.91%	3.59%	3.42%	3.21%	2.13%	2%	1.74%	1.68%	1.32%	0.91%

In March 2025, play.google.com led PPC spend, peaking at 15.15 on March 8. Apple.com surged mid-month, reaching 6.01 on March 15. Betterme.world spiked early, hitting 8.81 on March 4, but ended at 0.91.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1383
2025/03/02	1396
2025/03/03	1477
2025/03/04	1403
2025/03/05	1435
2025/03/06	1575
2025/03/07	1620
2025/03/08	1532
2025/03/09	1340
2025/03/10	1513
2025/03/11	1404
2025/03/12	1445
2025/03/13	1425
2025/03/14	1468
2025/03/15	1324
2025/03/16	1323
2025/03/17	1305
2025/03/18	1333
2025/03/19	1357
2025/03/20	1324
2025/03/21	1299
2025/03/22	1330
2025/03/23	1264
2025/03/24	1370
2025/03/25	1333
2025/03/26	1365
2025/03/27	1316
2025/03/28	1312
2025/03/29	1309
2025/03/30	1264
2025/03/31	1358

March began with 1,383 advertisers, peaking at 1,620 on the 7th. A decline followed, ending the month at 1,358.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
apple.com	0.93%
insta360.com	0.81%
capcut.com	0.46%
justgoodapp.com	0.46%
life360.com	0.26%
tracelo.com	-0.11%
callrail.com	-0.12%
myfitnesspal.com	-0.36%
betterme.world	-0.68%
play.google.com	-6.59%

Apple.com leads with a 0.93% click share rise, while play.google.com drops by 6.59%. Insta360.com gains 0.81%, contrasting betterme.world’s 0.68% decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	play.google.com	apple.com	forbes.com	adobe.com	capcut.com	match.com	rocketmoney.com	lenovo.com	softonic.com
2025/03/01	10.35%	23.53%	5.19%	2.86%	1.4%	2.23%	0.65%	1.13%	0.79%	0.59%
2025/03/02	6.7%	23.84%	3.05%	3.19%	2.06%	2.72%	1.93%	1.24%	0.87%	0.12%
2025/03/03	12.73%	20.19%	5.04%	2.85%	1.75%	2.85%	0.76%	1.24%	0.81%	0.56%
2025/03/04	7.46%	26.22%	4.39%	1.85%	2.07%	2.2%	1.18%	1.07%	1%	0.1%
2025/03/05	6.73%	20.4%	4.95%	1.85%	2.01%	2.22%	0.59%	1.33%	0.97%	2.4%
2025/03/06	8.2%	21.5%	3.68%	2.72%	1.77%	1.86%	0.96%	1.55%	1.58%	1.31%
2025/03/07	8.59%	27.06%	2.76%	2.36%	1.39%	1.78%	0.78%	1.04%	0.74%	0.58%
2025/03/08	6.67%	31.45%	3.89%	2.05%	1.75%	2.07%	0.8%	0.87%	2.42%	1.31%
2025/03/09	7.05%	23.24%	5.85%	2.59%	1.25%	2.31%	1.22%	1.18%	2.26%	2.35%
2025/03/10	7.85%	24.77%	4.6%	3.34%	1.77%	2.52%	1.28%	1.24%	1.38%	1.69%
2025/03/11	7.43%	25.69%	5.8%	2.78%	1.32%	2.15%	1%	1.03%	1.2%	4.17%
2025/03/12	6.97%	24.93%	5.83%	3.69%	2.19%	2.71%	1.11%	1.24%	1.16%	0.43%
2025/03/13	8.09%	21.37%	5.61%	2.88%	2.3%	3.04%	0.64%	1.29%	1.34%	0.96%
2025/03/14	5.11%	19.85%	4.16%	1.91%	1.64%	2.42%	0.86%	0.85%	0.63%	2.53%
2025/03/15	7.73%	24.55%	6.19%	2.61%	1.54%	2.62%	1.08%	1.33%	0.84%	1.47%
2025/03/16	8.01%	21.98%	3.93%	2.65%	1.83%	2.62%	1.49%	1.26%	1.07%	3.51%
2025/03/17	9.9%	20.32%	4.69%	2.55%	1.61%	3.22%	0.69%	1.01%	1.43%	2.22%
2025/03/18	7.88%	24.98%	3.1%	2.79%	1.67%	2.05%	1.03%	1.15%	1.6%	2.22%
2025/03/19	8.77%	19.9%	4.08%	2.63%	1.32%	2.3%	1.11%	1.14%	1.7%	2.21%
2025/03/20	8.51%	21.69%	4.58%	2.49%	1.2%	3.21%	1.25%	1.33%	1.5%	1.51%
2025/03/21	7.56%	19.45%	3.82%	2.09%	1.38%	3.45%	0.77%	1.09%	1.23%	1.99%
2025/03/22	5.41%	25.94%	4.82%	2.84%	1.72%	2.43%	1.66%	1.11%	0.78%	1.21%
2025/03/23	6.88%	20.55%	5.73%	2.73%	1.16%	2.72%	2.27%	1.03%	1.34%	2.59%
2025/03/24	6.15%	20.19%	4.56%	2.52%	2.04%	2.34%	1.46%	1.25%	1.44%	2.24%
2025/03/25	5.15%	21.34%	5.51%	2.42%	2.27%	3.01%	1.53%	1.12%	1.2%	3.49%
2025/03/26	7.43%	22.55%	6.21%	2.53%	1.74%	2.17%	2.21%	1.19%	0.76%	0.77%
2025/03/27	5.62%	18.06%	3.94%	2.57%	1.96%	2.06%	1.19%	1.17%	0.91%	2.3%
2025/03/28	6.85%	16.03%	6.75%	2.99%	2.44%	2.57%	1.27%	1.3%	1.28%	1.17%
2025/03/29	5.03%	17.1%	6.69%	2.47%	2.71%	3.12%	1.5%	1%	0.87%	0.94%
2025/03/30	7.37%	15.13%	5.93%	3.04%	2.65%	3.18%	2.86%	1.05%	0.97%	0.36%
2025/03/31	8.95%	7.94%	4.48%	3.26%	2.28%	2.17%	1.62%	1.35%	1.2%	0.76%

March saw Amazon’s PPC share fluctuate, peaking at 12.73% on the 3rd, ending at 8.95%. Play Store’s share declined from 23.53% to 7.94%. Apple maintained a steady presence, closing at 4.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
CapCut Desktop Video Editor https://www.capcut.com
CapCut desktop version — Create great videos for free to record the most wonderful time of the year. provides various professional-level features and effects.
2
Install Google Play Store Free | Fast Download. No Sign-up https://google-play-store.justgoodapp.com
Install Free Google Play Store App on Android & iOS Now!
3
Google Play Apps - Download apps on Google Play https://play.google.com › google-play › apps
Discover top apps for entertainment, productivity, lifestyle, and more on Google Play. Find the apps...
4
Budget Tracking & Planning https://onboarding.rocketmoney.com
Say Bye to Spreadsheet Budgets — Rocket Money helps 3.4+ million members save hundreds. Get the app and start saving today.
5
Download Google Play for Android - free - latest version https://google-play-store.en.softonic.com/
Softonic free software for Windows, Mac, iOS and Android devices across all categories.

In the competitive world of PPC advertising, CapCut shines with its free desktop video editor, promising professional features for memorable creations. Meanwhile, Google Play Store ads dominate, emphasizing easy access and diverse app offerings. Rocket Money stands out by simplifying budgeting for millions, highlighting its user-friendly approach to financial management.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
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The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Software & Technology Mobile App Dev - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Competitor Count for US Software & Technology Mobile App Dev

Market Loss & Market Gains for US Software & Technology Mobile App Dev

US Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance