US Telecommunications Broadband Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
xfinity.com	19.74
spectrum.com	18.67
t-mobile.com	14.6
verizon.com	11.96
att.com	8.27
cox.com	4.68
highspeedinternet.com	3.35
comcast.com	3.23
frontier.com	2.98
optimum.com	1.81
others	10.71

In the competitive landscape of Google’s PPC, Xfinity leads with 19.74% click share, closely followed by Spectrum at 18.67%. T-Mobile and Verizon trail behind, while ‘others’ collectively hold 10.71%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	spectrum.com	xfinity.com	att.com	verizon.com	t-mobile.com	comcast.com	highspeedinternet.com	frontier.com	cox.com	spectrumspecial.com
2025/03/01	11.26%	25.27%	12.12%	13.64%	10.37%	4.37%	2.79%	2.06%	1.83%	2.2%
2025/03/02	12.34%	27.32%	12.59%	13.36%	9.64%	3.79%	2.99%	1.68%	1.7%	1.91%
2025/03/03	14.67%	21.26%	11.27%	13.82%	9.7%	4.15%	3.8%	2.59%	2.32%	2.74%
2025/03/04	13.1%	20.09%	11.62%	12.73%	9.39%	5.25%	3.43%	3.41%	2.98%	2.71%
2025/03/05	13.12%	18.91%	12.38%	12.96%	9.75%	4.84%	3.53%	3.28%	2.19%	2.98%
2025/03/06	10.2%	15.97%	11.65%	14.38%	8.2%	5%	4.85%	2.92%	2.57%	3.84%
2025/03/07	10.25%	17.44%	12.01%	13.33%	7.77%	5.45%	5.75%	2.88%	2.67%	3.97%
2025/03/08	12.02%	16.61%	12.15%	12.83%	7.67%	5.12%	7.1%	2.97%	2.9%	2.03%
2025/03/09	13.34%	18.35%	13.75%	13.39%	11.38%	4.16%	4.4%	3.32%	2.15%	1.5%
2025/03/10	12.79%	17.47%	12.56%	12.73%	9.1%	5.15%	6.03%	2.46%	2.66%	2.49%
2025/03/11	13.98%	16.48%	12.64%	12.16%	10.71%	5.55%	4.71%	3.83%	3.16%	2.2%
2025/03/12	14.37%	16.55%	11.55%	12.87%	9.88%	5.55%	5.35%	3.29%	2.92%	2.38%
2025/03/13	14.64%	16.04%	13.42%	12.77%	10.28%	5.12%	4.28%	2.81%	3.35%	2.22%
2025/03/14	14.97%	15.69%	13.39%	11.34%	9.76%	5.65%	4.52%	3.43%	3.55%	1.85%
2025/03/15	14.26%	18.2%	14.56%	12.89%	9.93%	4.87%	5.13%	3.53%	2.93%	1.41%
2025/03/16	15.92%	17.52%	13.53%	13.94%	10.37%	4.25%	5.11%	2.78%	2.87%	1.36%
2025/03/17	17.34%	17.13%	13.84%	13.7%	10.3%	4.83%	3.72%	1.91%	2.88%	1.59%
2025/03/18	14.14%	15.51%	13.43%	14.5%	9.98%	5.8%	4.2%	3.5%	3.05%	1.83%
2025/03/19	15.78%	14.56%	14.49%	15.12%	10.22%	5.07%	4.09%	2.45%	2.73%	2.07%
2025/03/20	15.17%	17.11%	12.66%	14.38%	10.22%	5.06%	4.39%	3.12%	2.9%	1.73%
2025/03/21	15.32%	14.35%	13.8%	13.52%	10.72%	4.77%	4.09%	3.7%	3.46%	1.92%
2025/03/22	15.11%	13.51%	14.57%	14.67%	9.12%	5.03%	5.13%	3.09%	3.64%	1.31%
2025/03/23	17.97%	14.05%	13.93%	15.46%	10.87%	4.26%	4.98%	2.44%	2.43%	1.16%
2025/03/24	16.15%	12.94%	14.03%	15.2%	9.77%	5.72%	4.19%	2.69%	2.64%	1.79%
2025/03/25	15.98%	12.61%	12.77%	15.63%	10.58%	5.95%	4.01%	2.52%	3.54%	1.69%
2025/03/26	15.68%	14.04%	11.17%	14.51%	10.23%	6.26%	3.68%	3.6%	2.85%	1.77%
2025/03/27	14.24%	15.49%	13.61%	14.67%	7.97%	6.19%	3.75%	2.98%	3.16%	2.33%
2025/03/28	13.69%	13.91%	13.72%	14.34%	10.11%	6.35%	3.53%	2.86%	3.58%	2.02%
2025/03/29	15.71%	14.13%	14.35%	14.47%	10.25%	5.51%	4.18%	2.77%	2.68%	1.17%
2025/03/30	15.92%	16.23%	13.96%	14.83%	10.8%	5.36%	3.88%	2.8%	2.34%	1.28%
2025/03/31	15.83%	15.14%	14.47%	10.1%	9.55%	5.09%	4.96%	3.37%	2.78%	1.75%

In March 2025, Spectrum’s PPC spend share fluctuated, peaking mid-month at 17.97%. Xfinity started strong but declined, ending at 15.14%. AT&T and Verizon showed steady growth, while T-Mobile and Comcast had minor variations. Highspeedinternet.com and Frontier saw modest increases, while Cox and Spectrumspecial.com remained stable.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	301
2025/03/02	297
2025/03/03	347
2025/03/04	349
2025/03/05	346
2025/03/06	392
2025/03/07	405
2025/03/08	367
2025/03/09	335
2025/03/10	373
2025/03/11	377
2025/03/12	378
2025/03/13	374
2025/03/14	404
2025/03/15	326
2025/03/16	321
2025/03/17	343
2025/03/18	356
2025/03/19	340
2025/03/20	336
2025/03/21	345
2025/03/22	328
2025/03/23	285
2025/03/24	345
2025/03/25	348
2025/03/26	347
2025/03/27	347
2025/03/28	354
2025/03/29	319
2025/03/30	325
2025/03/31	347

March saw fluctuating advertiser numbers, peaking at 405 on March 7. The month concluded with 347 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
spectrum.com	2.23%
t-mobile.com	1.13%
verizon.com	1.07%
att.com	0.59%
optimum.com	0.21%
internetservicecompanies.com	-0.16%
inmyarea.com	-0.21%
spectrumspecial.com	-0.39%
highspeedinternet.com	-0.94%
xfinity.com	-3.41%

Spectrum.com surged with a 2.23% click share increase, while Xfinity.com faced a significant drop of 3.41%.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xfinity.com	spectrum.com	verizon.com	att.com	t-mobile.com	highspeedinternet.com	comcast.com	cox.com	spectrumspecial.com	optimum.com
2025/03/01	19.64%	14.07%	13.33%	6.68%	8.7%	2.15%	4.17%	2.46%	2.06%	3.53%
2025/03/02	21.92%	14.13%	13.7%	8.26%	8.38%	2.33%	3.87%	2.49%	1.8%	4%
2025/03/03	18.85%	12.47%	15.57%	7.1%	7.65%	3.53%	4.96%	2.43%	3.55%	2.25%
2025/03/04	17.98%	10.21%	13.78%	7.26%	7.6%	2.75%	6.52%	2.77%	3.29%	1.6%
2025/03/05	16.14%	11%	13.49%	7.78%	7.63%	3.32%	5.86%	2.25%	3.97%	1.97%
2025/03/06	13.76%	7.62%	15.99%	7.15%	6.38%	4.59%	5.88%	2.2%	4.43%	2.46%
2025/03/07	15.04%	7.46%	13.47%	6.91%	6.04%	7.41%	6.52%	2.33%	4.54%	3.34%
2025/03/08	14.49%	9.2%	12.26%	7.45%	5.89%	10.36%	6.21%	2.37%	2.6%	2.45%
2025/03/09	17.04%	11.5%	13.96%	8.61%	8.7%	4.13%	3.98%	2.39%	1.68%	3.15%
2025/03/10	15.56%	10.91%	13.09%	7.42%	7.96%	6.2%	5.63%	2.28%	2.81%	2.83%
2025/03/11	14.39%	11.21%	12.71%	8.66%	8.29%	3.71%	5.45%	3.2%	2.63%	2.15%
2025/03/12	14.93%	11.76%	13.38%	7.49%	8.12%	5.12%	6.21%	2.68%	2.76%	2.24%
2025/03/13	14.88%	11.84%	13.2%	9.04%	8.01%	3.23%	5.04%	3.05%	2.74%	2.98%
2025/03/14	13.3%	12%	11.97%	8.05%	7.74%	3.79%	5.83%	3.23%	2.37%	1.85%
2025/03/15	16.8%	12.71%	12.77%	8.26%	7.92%	8.76%	4.86%	2.83%	1.73%	2.4%
2025/03/16	16.24%	14.49%	14.89%	8.68%	8.84%	4.48%	4.27%	2.79%	1.72%	2.4%
2025/03/17	14.85%	14.67%	14.69%	8.36%	8.11%	4.52%	4.34%	2.71%	1.92%	3.06%
2025/03/18	14.39%	12.24%	15.41%	8.67%	8.17%	3.27%	5.93%	3.01%	2.46%	1.9%
2025/03/19	13.07%	13.74%	16.69%	9.78%	8.03%	2.96%	4.68%	2.61%	2.41%	1.77%
2025/03/20	15.48%	12.98%	15.4%	7.9%	8.21%	3.74%	5%	2.72%	2.66%	2.71%
2025/03/21	12.44%	11.98%	13.56%	7.86%	7.66%	8.81%	4.48%	3.14%	2.4%	2.75%
2025/03/22	12.03%	13.88%	15.68%	8.9%	7.39%	4.18%	5.65%	3.44%	1.45%	3.03%
2025/03/23	13.44%	15.02%	15.97%	10.17%	9.1%	4.95%	3.91%	2.51%	1.25%	3.16%
2025/03/24	11.41%	13.76%	15.45%	8.48%	7.6%	4.31%	5.64%	2.53%	2.1%	2.39%
2025/03/25	11.28%	13.18%	15.68%	8.14%	8.45%	4.86%	6.02%	3.27%	1.97%	2.49%
2025/03/26	12.43%	13.73%	14.5%	7.56%	8.13%	3.24%	6.62%	2.53%	2.27%	2.49%
2025/03/27	13.76%	11.84%	15.67%	8%	5.78%	2.69%	7.38%	2.9%	2.67%	2.18%
2025/03/28	11.69%	10.84%	14.44%	9.07%	7.94%	3.81%	6.93%	3.2%	2.36%	2.7%
2025/03/29	12.92%	13.44%	14.49%	10.07%	8.12%	5.68%	5.42%	2.45%	1.26%	2.98%
2025/03/30	13.8%	12.72%	16.18%	8.7%	8.2%	4.05%	5.62%	2.43%	1.46%	1.54%
2025/03/31	13.07%	12.21%	9.75%	8.23%	7.29%	5.84%	4.81%	2.38%	2.31%	2.24%

In March 2025, Xfinity’s impression share started strong but declined, ending at 13.07%. Spectrum and Verizon showed fluctuations, with Verizon peaking mid-month. AT&T and T-Mobile maintained steady shares, while HighSpeedInternet.com and Comcast saw varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T Fiber® - Enjoy Fast Internet Today https://fiber.att.com
Enjoy Affordable Prices. Discover The Perfect Fiber Plan For Your Family. Ltd. Avail/Areas
2
Spectrum Official Site https://www.spectrum.com
Home Internet Solution — Fast, reliable Internet starting at $30/mo. No contracts and Advanced WiFi included. Internet with seamless connectivity. Learn more & save with Spectrum Internet®.
3
T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com › home-internet
Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...
4
Verizon Home Internet - Fast Internet for $35/mo https://www.verizon.com › home › internet
5G Home Internet plans in your area starts at $35/mo w/ AutoPay & select 5G mobile plans.
5
Xfinity® Official Site - xfinity.com https://www.xfinity.com › internet › deals
Xfinity Internet Service — Save 40% on your favorite streaming services when you add SteamSaver with Xfinity Internet. Choose...

In the competitive landscape of telecommunications, AT&T, Spectrum, T-Mobile, Verizon, and Xfinity dominate with compelling PPC ads. AT&T highlights affordability and family-friendly plans, while Spectrum emphasizes no contracts and advanced WiFi. T-Mobile and Verizon focus on locking in low rates for 5G home internet, and Xfinity offers savings on streaming services.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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US Telecommunications Broadband Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance