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US Telecommunications Cloud Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
hostinger.com	27.25
ionos.com	10.96
godaddy.com	9.25
google.com	6.81
apple.com	6.34
top10.com	4.14
squarespace.com	3.47
forbes.com	3.37
wix.com	3.26
comparingwebhosting.com	3.04
others	22.11

Hostinger leads with 27.25% click share, followed by Ionos at 10.96%. Others collectively hold 22.11%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	squarespace.com	hostinger.com	ionos.com	top10.com	wix.com	forbes.com	comparingwebhosting.com	cybernews.com	google.com
2025/01/01	15.08%	6.31%	3.52%	4.91%	9.92%	3.73%	3.91%	5.73%	3.11%	10.7%
2025/01/02	14.89%	7.65%	4.63%	4.36%	7.9%	4.64%	4.76%	5.53%	3.3%	7.13%
2025/01/03	15.19%	6.54%	3.45%	5.58%	6.79%	5.83%	6.35%	5.01%	2.18%	10.15%
2025/01/04	15.88%	6.1%	4.21%	3.89%	7.49%	6.03%	4.72%	5.53%	2.87%	7.1%
2025/01/05	14.25%	6.28%	4.74%	4.61%	8.03%	4.07%	4.62%	5.87%	3.3%	8.79%
2025/01/06	15.62%	6.64%	3.15%	4.38%	8.05%	2.42%	7.06%	5.98%	3.05%	10.7%
2025/01/07	12.99%	7.11%	3.98%	4.45%	9.26%	3.87%	5.27%	6.26%	2.98%	5.66%
2025/01/08	16.85%	6.18%	3.57%	5.29%	8.1%	2.88%	5.66%	5.83%	3.04%	9.79%
2025/01/09	13%	6.62%	2.8%	5.37%	7.33%	3.69%	6.44%	6.42%	3.77%	10.92%
2025/01/10	15.42%	5.47%	5.57%	7.12%	5.4%	4.25%	5.26%	4.9%	3.03%	9.77%
2025/01/11	17.18%	5.04%	4.81%	5.66%	7.63%	4.45%	5.16%	5.76%	3.04%	11.43%
2025/01/12	15.92%	5.23%	4.53%	5.53%	8.25%	3.89%	5.85%	5.83%	2.56%	9.21%
2025/01/13	17.4%	7.15%	6.38%	5.94%	6%	1.85%	3.43%	4.14%	2.51%	6.96%
2025/01/14	13.76%	5.32%	5.58%	5.75%	7.16%	4.07%	5.09%	5.66%	2.91%	8.59%
2025/01/15	16.92%	6.15%	3.48%	5.2%	8.12%	2.89%	5.68%	5.88%	3.06%	9.64%
2025/01/16	13.02%	6.55%	2.78%	5.34%	7.3%	3.66%	6.48%	6.39%	3.76%	10.83%
2025/01/21	9.51%	6.49%	4.95%	6.16%	8.07%	5.64%	7.37%	6.8%	4.26%	6.71%
2025/01/22	11.9%	7.24%	3.91%	5.83%	7.29%	5.67%	6.41%	5.79%	3.82%	1.92%
2025/01/23	12.45%	7.23%	4.49%	7.86%	7.91%	5.22%	6.96%	5.66%	3.7%	5.48%
2025/01/24	9.78%	6.03%	4.68%	8.48%	7.17%	5.59%	6.98%	5.42%	3.83%	4.61%
2025/01/25	9.45%	6.28%	4.32%	7.74%	8.73%	7.04%	8.31%	6.77%	4.69%	4.55%
2025/01/26	8.37%	7.65%	4.94%	9.95%	7.02%	5.93%	6.89%	4.6%	4.25%	6.49%
2025/01/27	11.55%	6.4%	5.75%	9.99%	7.79%	6.58%	8.45%	5.91%	3.43%	0%
2025/01/28	9.62%	7.08%	4.69%	7.81%	8.15%	6.84%	7.01%	6.1%	4.34%	4.73%
2025/01/29	10.49%	7.43%	5.59%	9.05%	7.26%	6.73%	8.22%	4%	3.35%	5.74%
2025/01/30	12.85%	7.48%	7.63%	10.05%	6.06%	3.53%	5.82%	4.24%	3.09%	6.77%
2025/01/31	13.71%	8.83%	7.91%	7.85%	7.34%	6.68%	6.3%	6.11%	2.71%	0.9%

In January 2025, GoDaddy’s PPC spend fluctuated, peaking mid-month before declining. Squarespace showed a steady increase, ending strong. Hostinger and Ionos experienced growth, while Google saw a significant drop.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	187
2025/01/02	191
2025/01/03	215
2025/01/04	195
2025/01/05	201
2025/01/06	245
2025/01/07	192
2025/01/08	219
2025/01/09	220
2025/01/10	224
2025/01/11	196
2025/01/12	211
2025/01/13	205
2025/01/14	210
2025/01/15	219
2025/01/16	220
2025/01/21	208
2025/01/22	208
2025/01/23	203
2025/01/24	201
2025/01/25	198
2025/01/26	178
2025/01/27	199
2025/01/28	196
2025/01/29	201
2025/01/30	203
2025/01/31	209

Advertisers fluctuated in January, peaking at 245 on the 6th. The month concluded with 209 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ionos.com	2.14%
wix.com	2.12%
squarespace.com	1.08%
forbes.com	1.03%
cybernews.com	0.58%
domain.com	-0.78%
apple.com	-1.45%
godaddy.com	-2.14%
verizon.com	-2.3%
google.com	-4.35%

Ionos and Wix surged in click share, while Google and Verizon saw significant declines.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hostinger.com	ionos.com	godaddy.com	top10.com	squarespace.com	forbes.com	comparingwebhosting.com	wix.com	usatoday.com	cybernews.com
2025/01/01	7.27%	8.14%	9.84%	10.35%	4.32%	3.98%	6.25%	4%	3%	2.56%
2025/01/02	9.46%	7.21%	10.39%	7.96%	5.45%	4.29%	4.81%	4.83%	3.32%	2.76%
2025/01/03	7.82%	9.04%	9.21%	7.63%	5.5%	6.92%	5.92%	4.75%	4.35%	2.27%
2025/01/04	8.38%	6.2%	12.52%	8.38%	4.48%	4.54%	5.7%	5.56%	2.35%	2.59%
2025/01/05	9.28%	7.21%	8.05%	7.97%	3.83%	4.06%	6.49%	4.82%	2.34%	3.04%
2025/01/06	6.21%	6.99%	13.07%	8.77%	4.89%	6.82%	6.31%	2.03%	2.42%	2.61%
2025/01/07	8.96%	7.5%	7.7%	10.68%	5.25%	5.15%	7.01%	3.03%	2.77%	2.75%
2025/01/08	7.31%	8.36%	11.39%	8.53%	4.43%	5.36%	6.25%	2.93%	3.28%	2.64%
2025/01/09	5.72%	8.77%	11.97%	8.01%	4.9%	5.79%	6.36%	2.86%	3.7%	3.4%
2025/01/10	9.94%	10.12%	11.16%	5.98%	3.85%	5.22%	4.96%	3.84%	3.87%	2.36%
2025/01/11	9.39%	8.51%	12.37%	7.92%	3.38%	4.54%	5.54%	3.51%	2.59%	2.59%
2025/01/12	7.97%	8.63%	9.96%	9.62%	3.67%	5.86%	6.53%	3.61%	3.04%	2.29%
2025/01/13	11.21%	8.88%	8.43%	6.75%	5.02%	4.11%	4.42%	1.74%	3.02%	2.1%
2025/01/14	9.07%	8.43%	7.96%	7.5%	3.78%	5.34%	6.2%	3.71%	3.61%	3%
2025/01/15	7.21%	8.28%	11.44%	8.62%	4.45%	5.44%	6.34%	2.93%	3.37%	2.73%
2025/01/16	5.7%	8.73%	12.01%	8.03%	4.87%	5.88%	6.35%	2.84%	3.77%	3.43%
2025/01/21	8.82%	10.91%	5.88%	8.46%	4.8%	6.38%	6.65%	4.97%	3.35%	3.68%
2025/01/22	7.34%	8.73%	7.25%	7.27%	5.35%	5.59%	5.73%	4.58%	2.71%	3.28%
2025/01/23	8.02%	10.6%	6.75%	8.08%	5.62%	6.34%	5.22%	5.6%	3.14%	3.2%
2025/01/24	7.44%	12.15%	5.01%	7.58%	4.49%	6.25%	5.63%	4.61%	3.85%	3.59%
2025/01/25	6.14%	10.56%	5.53%	8.92%	4.44%	6.79%	6.56%	5.94%	3.87%	4.28%
2025/01/26	8.58%	15.18%	5.8%	6.32%	5.18%	5.68%	4.48%	4.79%	4.05%	3.51%
2025/01/27	8.61%	13.45%	5.91%	7.57%	4.7%	7.23%	5.85%	6.35%	4.38%	2.85%
2025/01/28	8.56%	11%	5.72%	8.61%	5.71%	6.51%	5.49%	6.44%	4.21%	3.74%
2025/01/29	8.22%	14.46%	6.61%	8.37%	5.84%	7.37%	3.99%	5.61%	3.49%	2.91%
2025/01/30	11.07%	14.31%	8.75%	6.15%	5.59%	5.37%	3.9%	3.36%	3.08%	2.69%
2025/01/31	12.52%	9.88%	8.85%	7.46%	6.92%	5.89%	5.51%	5.01%	3.2%	2.3%

In January 2025, Hostinger’s impression share fluctuated, peaking at 12.52% on the 31st. Ionos saw a significant rise, reaching 15.18% on the 26th. GoDaddy’s share declined mid-month but recovered to 8.85% by the end. Top10.com maintained stability, while Squarespace and Forbes showed modest gains. Comparingwebhosting.com and Wix experienced varied trends, with Wix ending at 5.01%. USAToday and Cybernews had lower shares, with Cybernews closing at 2.3%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
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2
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Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.
3
Hostinger – Web Hosting https://www.hostinger.com
Official Site — Get a website, domain, and hosting all-in-one for just $2.49/mo. No hidden fees or upsells. Launch your...
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Get a Domain for Your Business | It All Starts with a Domain https://www.northwestregisteredagent.com
10 minutes and 10 clicks to register your domain and start building your online presence. Domain, Website, Email, Phone, Address -- We keep it simple with everything in-house.
5
Search Domain Names https://domains.squarespace.com › website › domains
Find A Domain — Squarespace Is A Trusted Registrar With Hundreds Of Available TLDs And Domain Extensions.

In the competitive landscape of Google’s PPC, Apple, GoDaddy, Hostinger, Northwest Registered Agent, and Squarespace shine with unique propositions. Apple One offers an all-in-one subscription, while GoDaddy and Hostinger emphasize comprehensive online solutions. Northwest Registered Agent simplifies domain registration, and Squarespace highlights its trusted registrar status.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC Case Study: Brand Protection Success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.