US Telecommunications Cloud Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
hostinger.com	43.18
ionos.com	15.94
godaddy.com	13.89
apple.com	6.65
forbes.com	3.23
google.com	2.29
verizon.com	1.95
cybernews.com	1.64
aws.amazon.com	1.51
liquidweb.com	1.36
others	8.36

Hostinger dominates with 43.18% click share, followed by Ionos at 15.94%. Others collectively hold 8.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	godaddy.com	hostinger.com	ionos.com	forbes.com	liquidweb.com	cybernews.com	aws.amazon.com	google.com	ringcentral.com	getvoip.com
2025/03/01	26.81%	13.28%	14.35%	4.43%	7.45%	3.07%	3.89%	3.67%	1.76%	0.47%
2025/03/02	19.38%	12.11%	13.68%	10.7%	4.9%	4.88%	6.14%	0.8%	2.89%	0.74%
2025/03/03	27.85%	10.75%	10.62%	10.49%	2.41%	7.06%	4.68%	2.9%	1.58%	2.58%
2025/03/04	28.94%	12.76%	9.05%	8.82%	2.9%	5.56%	3.81%	3.36%	1.98%	2.14%
2025/03/05	27.48%	11.95%	9.86%	9.88%	4.09%	6.24%	2.93%	0.92%	3.26%	2.09%
2025/03/06	24.63%	9.88%	12.99%	8.71%	2.95%	5.24%	2.54%	2.35%	2.47%	2.1%
2025/03/07	23.49%	13.32%	10.68%	7.44%	2.87%	3.97%	3.35%	3.43%	1.35%	1.66%
2025/03/08	26.55%	12.46%	11.58%	8.27%	3.31%	4.84%	2.39%	4.22%	3.06%	0.67%
2025/03/09	18.35%	14.64%	12.73%	7.74%	6.17%	5.05%	3.65%	2.69%	2.56%	0.31%
2025/03/10	27.44%	14.7%	9.6%	8.82%	3.42%	4.8%	2.84%	3.14%	2.79%	2.44%
2025/03/11	20.47%	16.98%	13.22%	5.86%	4.56%	2.24%	4.38%	4.72%	1.24%	2.41%
2025/03/12	28.25%	10.77%	10.44%	7.79%	3.75%	5.36%	3.33%	2.9%	1.62%	2.82%
2025/03/13	26.6%	15.44%	12.21%	5.05%	4.62%	5.04%	2.39%	3.05%	2.68%	2.77%
2025/03/14	25.46%	12.42%	11.24%	5.28%	2.97%	4.48%	2.95%	3.38%	1.79%	3.69%
2025/03/15	28.04%	11.97%	13.22%	6.64%	4.78%	2.85%	6.1%	3.76%	1.77%	0.22%
2025/03/16	30.56%	12.04%	10.21%	6.35%	5.68%	4.63%	3.13%	2.63%	1.13%	1.1%
2025/03/17	21.22%	13.85%	10.99%	6.3%	3.19%	3.88%	3.55%	3.91%	2%	2.83%
2025/03/18	25.03%	12.49%	12.23%	6.72%	4.59%	3.55%	3.37%	5.11%	1.81%	4.63%
2025/03/19	28.7%	11.9%	10.52%	6.67%	3.37%	3.2%	3.48%	3.84%	3.65%	3.53%
2025/03/20	25.71%	11.5%	12.5%	6.51%	3.98%	2.61%	3.27%	4.9%	2.86%	2.84%
2025/03/21	27.71%	11.61%	13.73%	6.08%	3.53%	2.55%	2.29%	3.1%	3.08%	1.83%
2025/03/22	24.23%	9.36%	13.32%	8.74%	4.4%	3.13%	3.74%	3.29%	4.33%	1.69%
2025/03/23	21.76%	10.4%	14.7%	12.98%	4.26%	3.39%	1.48%	7.23%	1.22%	1.14%
2025/03/24	25.27%	10.73%	10.14%	5.21%	4.67%	3.08%	4.24%	3.79%	4.55%	3.77%
2025/03/25	26.98%	12.32%	10.49%	8.25%	3.25%	4.54%	4.12%	4.03%	4.15%	2.63%
2025/03/26	17.47%	12.32%	11.45%	9.11%	4.41%	4.85%	4.82%	7.59%	2.81%	1.49%
2025/03/27	25.28%	14.47%	11.22%	9.07%	3.1%	4.57%	3.31%	3.54%	3.64%	1.58%
2025/03/28	24.22%	13.96%	9.27%	5.14%	3.65%	3.48%	1.38%	6.05%	5.75%	1.92%
2025/03/29	23.41%	11%	11.66%	9.45%	4.32%	4.29%	4.09%	5.26%	3.27%	0.42%
2025/03/30	21.89%	13.1%	10.4%	8.55%	5.55%	3.6%	5.66%	5.31%	3.04%	0.95%
2025/03/31	19.02%	12.63%	11.26%	8.2%	5.01%	4.5%	4.29%	4.17%	3.93%	0.96%

March saw GoDaddy’s PPC spend fluctuate, peaking mid-month. Hostinger and Ionos maintained steady shares, while Forbes surged late. LiquidWeb and Cybernews showed minor variations. AWS and Google had consistent activity, with RingCentral and GetVoIP trailing.

Market Exposure

Competitor Count for US Telecommunications Cloud Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	87
2025/03/02	86
2025/03/03	89
2025/03/04	87
2025/03/05	80
2025/03/06	101
2025/03/07	106
2025/03/08	104
2025/03/09	82
2025/03/10	96
2025/03/11	83
2025/03/12	91
2025/03/13	91
2025/03/14	90
2025/03/15	71
2025/03/16	72
2025/03/17	71
2025/03/18	88
2025/03/19	76
2025/03/20	71
2025/03/21	72
2025/03/22	80
2025/03/23	72
2025/03/24	74
2025/03/25	78
2025/03/26	86
2025/03/27	80
2025/03/28	82
2025/03/29	77
2025/03/30	71
2025/03/31	85

March saw fluctuating advertiser numbers, peaking at 106 on March 7. The month concluded with 85 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Cloud Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
google.com	0.99%
ionos.com	0.91%
forbes.com	0.32%
linode.com	0.28%
apple.com	0.26%
box.com	-0.2%
cybernews.com	-0.3%
northwestregisteredagent.com	-0.33%
shopify.com	-0.49%
godaddy.com	-1.78%

Google.com and Ionos.com lead with click share gains, while GoDaddy.com sees the largest decline.

Campaign Efficiency

US Telecommunications Cloud Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	hostinger.com	ionos.com	godaddy.com	forbes.com	liquidweb.com	cybernews.com	aws.amazon.com	apple.com	northwestregisteredagent.com	bluehost.com
2025/03/01	24.86%	20.5%	11.96%	4.12%	6.95%	2.93%	1.88%	5.05%	3.74%	3.35%
2025/03/02	21.6%	18.09%	9.37%	8.76%	4.6%	4.16%	4.1%	5.81%	5.49%	2.28%
2025/03/03	16.39%	19.19%	15.21%	10.18%	2.46%	6.03%	3.71%	5.78%	3.12%	0.24%
2025/03/04	21.57%	12.63%	15.99%	7.46%	3.02%	4.46%	3.56%	4.09%	7.69%	0.57%
2025/03/05	20.46%	13.02%	14.85%	9%	4.56%	6.1%	2.77%	3.83%	4.86%	2.05%
2025/03/06	15.97%	18.78%	14.11%	7.38%	2.67%	4.99%	2.39%	2.97%	6.8%	2.42%
2025/03/07	21.72%	14.58%	13.4%	6.88%	3.17%	3.9%	2.96%	3.2%	1.81%	1.14%
2025/03/08	18.19%	16.61%	16.69%	7.8%	3.29%	4.3%	2.1%	2.83%	5.23%	2.47%
2025/03/09	23.45%	14.78%	9.19%	7.01%	5.96%	4.79%	2.77%	5.67%	6.34%	3.71%
2025/03/10	24.4%	13.87%	15.49%	8.05%	3.95%	4.62%	2.36%	3.85%	3.97%	0.74%
2025/03/11	25.8%	18.01%	10.86%	5.26%	4.09%	2.08%	2.46%	3.49%	5.38%	3.94%
2025/03/12	19.02%	15.17%	14.71%	7.35%	4.17%	4.46%	2.5%	3.94%	6.29%	3.93%
2025/03/13	25%	17%	14.24%	4.13%	5%	3.91%	2%	3.28%	6.34%	3.2%
2025/03/14	19.94%	16.39%	14.21%	4.43%	3.22%	3.45%	2.71%	5.15%	4.26%	3.35%
2025/03/15	21.62%	18.84%	14.43%	5.93%	3.99%	2.29%	4.66%	4.61%	6.26%	0.28%
2025/03/16	20.28%	11.42%	17.29%	5.44%	5.52%	3.5%	2.33%	4.05%	8.39%	4.9%
2025/03/17	23.36%	16.22%	9.85%	5.51%	3.36%	3.06%	2.96%	4.78%	4.52%	5.39%
2025/03/18	21.63%	18.37%	11.96%	6.79%	4.59%	4.12%	2.56%	6.13%	3.23%	1.68%
2025/03/19	23.39%	15.12%	13.56%	6.93%	3.77%	3.13%	2.32%	4.93%	6.69%	0.44%
2025/03/20	20.62%	18.48%	11.96%	6.56%	4.26%	2.39%	2.86%	4.38%	5.71%	2%
2025/03/21	20.16%	19.02%	14.02%	5.36%	4.54%	2.57%	1.74%	6.18%	1.93%	1.81%
2025/03/22	16.79%	18.61%	12.22%	9.19%	5.38%	3.37%	3.37%	3.28%	3.57%	2%
2025/03/23	20.6%	18.74%	9.19%	11.91%	5.03%	3.43%	0.99%	3.93%	5.48%	2.32%
2025/03/24	22.7%	16.28%	12.01%	5.75%	6.21%	3.4%	3.63%	3.6%	1.82%	2.93%
2025/03/25	24.64%	14.97%	11.96%	7.43%	4.56%	3.7%	4.02%	3.57%	0.89%	4.58%
2025/03/26	20.19%	14.71%	8.97%	9.72%	4.9%	5.01%	4.4%	3.81%	2.41%	2.56%
2025/03/27	24.02%	16.12%	13.09%	8.99%	4.34%	4.19%	3.51%	3.86%	2.26%	2.27%
2025/03/28	25.77%	13.41%	13.34%	5.29%	3.59%	3.1%	1.66%	5.76%	4.07%	1.09%
2025/03/29	16.26%	16.05%	11.57%	8.81%	5.18%	4.37%	4.27%	4.11%	6.51%	3.33%
2025/03/30	24.23%	14.98%	9.81%	7.61%	5.57%	3.09%	4.51%	5.07%	7.61%	1.82%
2025/03/31	23.7%	14.57%	9.23%	8.61%	5.08%	5.02%	4.02%	3.67%	3.61%	2.03%

In March 2025, Hostinger led with fluctuating impressions, peaking at 25.8% on March 11. Ionos and GoDaddy followed, showing varied trends. Forbes and LiquidWeb had moderate shares, while AWS and Apple saw minor fluctuations. The month ended with Hostinger maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Apple One https://one.apple.com
The All-in-One Subscription — Try Apple One free. Get iCloud+, Apple TV+, Apple Music, & more. All in one subscription. The...
2
Hostinger – Web Hosting https://www.hostinger.com
Official Site — Get a website, domain, and hosting all-in-one for just $2.99/mo. No hidden fees or upsells. Launch your website in minutes – no design or technical skills required. Get online today.
3
IONOS https://www.ionos.com
Websites, Domains and more — Find business and online success with hosting, domains, websites & eCommerce – shop now! Get found and grow your business online with tools and support. Check out IONOS...
4
Get a Domain for Your Business | It All Starts with a Domain https://www.northwestregisteredagent.com
10 minutes and 10 clicks to register your domain and start building your online presence.
5
Website Design and Hosting | Complete Web Service https://www.wix.com
Wix Hosting is Reliable and Scalable so Your Website Can Grow Along with You. Create a...

In the competitive landscape of Google’s PPC, Apple, Hostinger, IONOS, Northwest Registered Agent, and Wix stand out with compelling narratives. Apple One emphasizes an all-in-one subscription, while Hostinger and IONOS focus on seamless web hosting solutions. Northwest Registered Agent highlights quick domain registration, and Wix offers scalable website design and hosting.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Telecommunications Cloud Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Telecommunications Cloud Services brands

Share of Spend for the top 10 US Telecommunications Cloud Services brands

Competitor Count for US Telecommunications Cloud Services

Market Loss & Market Gains for US Telecommunications Cloud Services

US Telecommunications Cloud Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Cloud Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance