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US Telecommunications Internet of Things - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 18.19
amazon.com 14.11
spectrum.com 13.15
t-mobile.com 7.93
verizon.com 6.16
att.com 2.85
bestbuy.com 2.68
quantumfiber.com 2.25
hughesnet.com 2.19
optimum.com 2.01
others 28.48

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC ads, Starlink leads with 18.19% click share, followed by Amazon at 14.11%. Spectrum captures 13.15%, while T-Mobile and Verizon hold 7.93% and 6.16%, respectively. The ‘others’ category collectively commands a significant 28.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date spectrum.com t-mobile.com verizon.com starlink.com att.com amazon.com xfinity.com forbes.com nordvpn.com vpnpro.com
2025/03/01 20.73% 4.21% 9.87% 3.53% 4.64% 4.5% 4.37% 5.53% 5.64% 4.49%
2025/03/02 13.42% 3% 11.63% 3.73% 6.11% 4.59% 3.63% 4.83% 8.5% 8.52%
2025/03/03 25.97% 4.64% 7.37% 5.06% 5.14% 4.04% 1.48% 6.56% 4.47% 5.13%
2025/03/04 19.92% 7.15% 9.69% 6.29% 3.98% 2.84% 5.72% 2.37% 3.06% 3.09%
2025/03/05 18.86% 8.14% 11.15% 4.16% 7.59% 4.14% 3.77% 2.01% 1.39% 1.79%
2025/03/06 13.76% 5.97% 11.62% 3.35% 7.52% 3.18% 5.65% 1.93% 3.75% 3.24%
2025/03/07 10.96% 7.89% 7.2% 4.08% 7.51% 4.23% 5.88% 3.92% 3.41% 3.5%
2025/03/08 25.91% 6.53% 8.36% 5% 5.47% 3.84% 3.24% 1.96% 3.67% 2.95%
2025/03/09 14.89% 4.43% 8% 7.21% 6.2% 5.18% 3.45% 1.65% 9.03% 5.51%
2025/03/10 22.98% 5.83% 8.01% 3.57% 6.91% 2.57% 3.08% 3.39% 4.17% 2.74%
2025/03/11 24.58% 5.37% 6.9% 7.82% 5.13% 3.37% 1.79% 5.68% 4.7% 5.96%
2025/03/12 23.28% 7.97% 8.43% 5.05% 5.53% 4.06% 4.51% 2.72% 2.22% 2%
2025/03/13 15.66% 5.99% 7.76% 4.33% 7.32% 3.89% 3.18% 4.39% 4.84% 3.86%
2025/03/14 23.72% 6.37% 7.57% 4.2% 6.41% 3.33% 3.12% 3.45% 2.93% 2.82%
2025/03/15 14.41% 6.59% 10.31% 6.86% 7.04% 5.42% 4.53% 4.41% 4.27% 3.94%
2025/03/16 16.26% 6.95% 8.31% 0.3% 6.15% 5.26% 4.49% 5.29% 7.48% 4.66%
2025/03/17 20.68% 7.43% 7.14% 5.34% 8.29% 3.79% 2.12% 1.76% 2.69% 2.95%
2025/03/18 15.14% 4.41% 8.64% 5.99% 5.78% 3.68% 3.11% 4.63% 6.97% 4.27%
2025/03/19 13.41% 7.28% 10.36% 6.14% 10.95% 5.39% 4.14% 1.74% 0.61% 1.25%
2025/03/20 26.81% 3.6% 9.56% 4.76% 8.29% 2.79% 3.83% 1.78% 7.01% 5.62%
2025/03/21 16.07% 5.9% 9.58% 7.68% 3.73% 3.1% 2.13% 3.33% 6.21% 5.32%
2025/03/22 17.89% 7.23% 11.22% 5.19% 6.68% 2.64% 2.73% 2.55% 3.67% 3.37%
2025/03/23 19% 5.02% 8.19% 9.72% 3.99% 4.14% 2.94% 1.8% 4.33% 4.34%
2025/03/24 19.11% 3.73% 6.31% 5.53% 6.35% 3.68% 2.48% 4.16% 5.97% 5.29%
2025/03/25 22.58% 6.61% 9.44% 2.63% 4.42% 2.68% 2.29% 3.44% 3.1% 3.47%
2025/03/26 19.93% 4.62% 8.96% 4.52% 5.27% 3.42% 1.9% 8.15% 5.15% 4.97%
2025/03/27 25.45% 4.5% 10.45% 4.05% 6.93% 2.22% 3.46% 2.11% 5.83% 2.63%
2025/03/28 15.46% 5.47% 11.76% 5.03% 8.1% 2.41% 4.35% 4.37% 4.83% 2.9%
2025/03/29 17.53% 7.25% 10% 6.23% 8.87% 2.67% 3.39% 2.73% 2.84% 4.3%
2025/03/30 20.05% 7.5% 9.69% 4.99% 5.39% 5.05% 1.89% 4.44% 5.02% 4.14%
2025/03/31 27.96% 8.15% 5.69% 5.44% 4.54% 3.66% 3.24% 2.48% 2.36% 1.35%

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In March 2025, Spectrum’s PPC spend fluctuated, peaking at 27.96% on the 31st. T-Mobile’s share rose steadily, ending at 8.15%. Verizon saw a decline, finishing at 5.69%. Starlink’s spend varied, closing at 5.44%. AT&T’s share decreased, ending at 4.54%. Amazon’s spend remained low, finishing at 3.66%. Xfinity’s share was inconsistent, closing at 3.24%. Forbes and NordVPN had fluctuating trends, ending at 2.48% and 2.36%, respectively. VPNPro’s share decreased, finishing at 1.35%.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 323
2025/03/02 343
2025/03/03 363
2025/03/04 367
2025/03/05 358
2025/03/06 415
2025/03/07 428
2025/03/08 395
2025/03/09 362
2025/03/10 399
2025/03/11 380
2025/03/12 398
2025/03/13 376
2025/03/14 387
2025/03/15 326
2025/03/16 333
2025/03/17 345
2025/03/18 345
2025/03/19 338
2025/03/20 335
2025/03/21 341
2025/03/22 349
2025/03/23 315
2025/03/24 360
2025/03/25 360
2025/03/26 374
2025/03/27 381
2025/03/28 372
2025/03/29 356
2025/03/30 358
2025/03/31 369

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in distinct advertisers, starting at 323 and peaking at 428. The month concluded with a stable 369, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 2.54%
hughesnet.com 0.68%
satellitephonestore.com 0.45%
verizon.com 0.4%
bestbuy.com 0.39%
viasat.com -0.32%
whitepages.com -0.34%
xfinity.com -0.78%
t-mobile.com -1.44%
amazon.com -2.41%

Copyright © Adthena. All rights reserved.

Starlink.com soared with a 2.54% click share increase, while amazon.com dropped by 2.41%. Hughesnet.com and satellitephonestore.com also gained, contrasting t-mobile.com’s decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com bestbuy.com starlink.com spectrum.com t-mobile.com verizon.com truecable.com att.com xfinity.com vpnpro.com
2025/03/01 22.8% 6.2% 5.17% 6.34% 1.75% 4.37% 4.29% 3.12% 4.57% 3.26%
2025/03/02 24.24% 1.98% 6.25% 4.74% 1.46% 7.24% 3.52% 3.81% 2.88% 4.39%
2025/03/03 23.25% 4.04% 6.8% 6.16% 2.72% 4.48% 3.05% 3.16% 0.94% 3.89%
2025/03/04 17.77% 4.23% 8.2% 5.03% 4.52% 5.85% 1.9% 2.17% 5% 2.06%
2025/03/05 20.71% 6.38% 5.45% 4.7% 4.88% 6.14% 3.16% 4.04% 2.58% 1.89%
2025/03/06 16.92% 1.73% 3.94% 3.61% 4% 7.22% 1.73% 5.83% 5.29% 2.58%
2025/03/07 18.17% 3.22% 4.72% 2.79% 5.82% 3.62% 1.6% 5.86% 6.39% 2.06%
2025/03/08 19.54% 3.81% 5.72% 6.61% 5.14% 5.76% 2.15% 3.58% 3.69% 2.41%
2025/03/09 25.98% 6.5% 6.83% 3.17% 1.85% 4.09% 2.8% 3.73% 2.3% 4.12%
2025/03/10 16% 5.31% 5.06% 6.85% 4.82% 5.97% 1.67% 3.93% 2.98% 2.34%
2025/03/11 19.88% 5.34% 9.46% 6.24% 3.12% 4.05% 4.27% 2.84% 0.97% 4.22%
2025/03/12 20.93% 4.64% 5.92% 5.96% 5.5% 5.44% 2.22% 4.69% 3.62% 2.15%
2025/03/13 18.99% 5.4% 6.57% 4.36% 3.74% 4.56% 2.41% 3.5% 1.65% 3.21%
2025/03/14 18.1% 5.81% 5.61% 6.28% 4.8% 4.77% 2% 4.57% 2.97% 2.46%
2025/03/15 26.69% 3.1% 8.25% 3.48% 3.3% 5.67% 3.4% 2.79% 3.19% 2.94%
2025/03/16 27.15% 5.71% 0.87% 4.17% 3.85% 4.61% 2.75% 2.65% 2.6% 3.31%
2025/03/17 20.87% 3.96% 6.64% 5.62% 4.54% 3.92% 2.19% 4.28% 1.38% 2.21%
2025/03/18 20.52% 3.57% 6.89% 4.07% 2.48% 5.51% 2.65% 5.21% 2.86% 3.41%
2025/03/19 23.77% 4.01% 7.41% 2.92% 3.67% 5.3% 3.49% 8.4% 2.78% 1.17%
2025/03/20 16.72% 3.69% 7.51% 8.01% 3.4% 6.98% 2.88% 6.55% 3.66% 4.84%
2025/03/21 16.16% 7.66% 10.57% 3.35% 2.88% 5.13% 2.38% 2.45% 1.22% 4.21%
2025/03/22 14.69% 5% 7.16% 5.19% 4.52% 7.54% 1.68% 4.66% 1.82% 3.43%
2025/03/23 20.92% 9.54% 9.88% 4.79% 2.71% 4.82% 1.99% 1.95% 1.76% 3.53%
2025/03/24 19.44% 4.53% 5.58% 5.35% 2.33% 3.91% 3.31% 4.59% 1.5% 3.7%
2025/03/25 14.59% 3.85% 4% 6.24% 3.9% 6.54% 2.77% 3.45% 1.54% 3.11%
2025/03/26 17.83% 6.09% 5.51% 5.12% 2.74% 5.89% 2.71% 3.16% 1.72% 3.32%
2025/03/27 12.18% 4.85% 5.43% 6.98% 2.67% 8.13% 4.01% 5.22% 3.87% 2.24%
2025/03/28 12.23% 5.13% 7.07% 4.21% 4.17% 8.17% 2.13% 6.6% 3.66% 2.17%
2025/03/29 14.57% 5.94% 7% 4.61% 5.77% 5.91% 2.98% 6.76% 3% 3.91%
2025/03/30 21.67% 8.66% 6.2% 4.88% 3.91% 5.14% 4.12% 2.95% 1.22% 3.18%
2025/03/31 15.98% 7.14% 6.33% 6.33% 4.32% 3.2% 3.17% 1.84% 1.64% 1.59%

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Amazon’s impression share fluctuated, peaking mid-month at 27.15%. Best Buy saw a late surge, ending at 7.14%. Starlink’s share rose steadily, closing at 6.33%. Spectrum and T-Mobile experienced moderate fluctuations, finishing at 6.33% and 4.32%, respectively. Verizon’s share peaked late, ending at 3.20%. Truecable and AT&T had minor variations, closing at 3.17% and 1.84%. Xfinity and VPNPro showed minimal changes, ending at 1.64% and 1.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    The Best VPNs of 2025 https://www.forbes.com

    Recommended (January 2025) Get Paid VPN From Forbes™ Most Trusted VPN Services. Super-Fast Connections At Best Offers

  2. 2
    Check Your Speed in Seconds https://www.highspeedinternet.com › speed-test

    Internet Speed Test — Easily Search Top Internet Providers in Your Area. Enter Zip, Compare, Pick The Best. Do You Have The Best In Your Area? Check Your Speed...

  3. 3
    High-Speed Internet | $349 For A New Starlink Kit | Starlink https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to...

  4. 4
    T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com › home-internet

    Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate.

  5. 5
    Fast Internet - $30.00/mo/1yr https://www.xfinity.com › internet › deals

    Xfinity Internet Service — Save 40% on your favorite streaming services when you add SteamSaver with Xfinity Internet

Copyright © Adthena. All rights reserved.

In the competitive world of internet services, Forbes leads with trusted VPN recommendations, while HighSpeedInternet.com simplifies speed checks. Starlink offers cutting-edge satellite tech, T-Mobile locks in affordable 5G rates, and Xfinity entices with streaming savings. Each ad highlights unique value propositions, capturing diverse consumer needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.