US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	53
boostmobile.com	13.43
verizon.com	12.06
att.com	5.97
metrobyt-mobile.com	1.94
mintmobile.com	1.9
apple.com	0.85
cricketwireless.com	0.64
target.com	0.63
beenverified.com	0.63
others	8.95

In the competitive landscape of Google’s PPC, T-Mobile dominates with a staggering 53% click share. Boost Mobile and Verizon follow, capturing 13.43% and 12.06% respectively. Meanwhile, ‘others’ collectively hold 8.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	t-mobile.com	verizon.com	boostmobile.com	att.com	mintmobile.com	metrobyt-mobile.com	visible.com	apple.com	tello.com	target.com
2025/01/01	24.65%	19.23%	13.91%	10.88%	6.23%	1.76%	3.19%	1.3%	1.22%	0.83%
2025/01/02	28.67%	18.72%	13.93%	8.55%	5.97%	1.94%	2.51%	1.75%	0.91%	0.94%
2025/01/03	28.82%	20.1%	13%	9.33%	5.5%	0.85%	2.94%	1.56%	1.1%	0.84%
2025/01/04	33.24%	20.55%	12.64%	9.21%	4.88%	1.17%	2.01%	1.33%	1.04%	0.82%
2025/01/05	33.21%	20.5%	10.88%	9.21%	5.95%	1.05%	2.51%	1.2%	1.2%	1.17%
2025/01/06	29.42%	21.23%	8.56%	10.48%	5.95%	1.93%	2.36%	1.47%	1.09%	1.28%
2025/01/07	32.68%	21.33%	10.4%	10.66%	4.89%	2.53%	1.77%	0.79%	0.72%	1.83%
2025/01/08	30.73%	20.24%	10.73%	9.09%	5.9%	2.4%	1.94%	0.95%	1.03%	2.01%
2025/01/09	32.8%	21.1%	9.9%	8.62%	5.26%	2.52%	1.65%	1.13%	0.97%	1.46%
2025/01/10	34.15%	21.02%	10.16%	7.93%	5.36%	2.14%	1.82%	0.91%	1.06%	1.45%
2025/01/11	31.43%	19.96%	9.36%	10.1%	5.51%	2.61%	1.86%	1.17%	0.93%	1.37%
2025/01/12	32.94%	19.74%	9.71%	9.71%	5.42%	2.38%	1.68%	1.03%	0.91%	1.41%
2025/01/13	29.51%	19.49%	11.05%	9.04%	5.71%	4.54%	1.6%	1.71%	0.84%	1.93%
2025/01/14	29.84%	19.92%	10.83%	9.22%	5.39%	3.17%	1.96%	1.65%	1.16%	1.44%
2025/01/15	30.81%	20.71%	10.59%	8.99%	5.83%	2.36%	1.91%	0.94%	1.01%	2%
2025/01/16	32.88%	21.62%	9.61%	8.53%	5.2%	2.48%	1.63%	1.13%	0.97%	1.45%
2025/01/21	30.25%	14.34%	14.72%	6.21%	6.45%	3.08%	1.18%	1.05%	1.39%	0.79%
2025/01/22	28.92%	14.03%	13.35%	5.06%	7%	2.89%	3.26%	1.24%	1.54%	0.65%
2025/01/23	27.17%	16.31%	13.77%	7.21%	6.08%	2.16%	1.88%	1.29%	2.13%	0.93%
2025/01/24	29.99%	11.78%	15.09%	5.5%	5.65%	2.67%	3.27%	1.46%	1.82%	0.56%
2025/01/25	26.01%	14.65%	14.69%	5.5%	6.28%	2.3%	3.88%	1.3%	1.86%	1.14%
2025/01/26	25.54%	17.92%	15.75%	7.84%	5.56%	2.84%	2.84%	0.95%	1.52%	1.53%
2025/01/27	34.65%	16.59%	10.14%	5.69%	5.63%	2.74%	3%	1.13%	1.15%	0.89%
2025/01/28	35.08%	17.89%	14.63%	6.94%	3.21%	1.91%	2.5%	0.89%	1%	0.87%
2025/01/29	38.83%	14.1%	11.48%	8.07%	3.98%	2.09%	2.62%	0.91%	1.08%	0.82%
2025/01/30	37.49%	15.53%	12.64%	7.93%	4.49%	1.67%	2.46%	1.23%	1.15%	0.68%
2025/01/31	33.71%	14.73%	12.9%	10.22%	5.54%	2.61%	2.41%	1.2%	0.91%	0.73%

In January 2025, T-Mobile’s PPC spend share fluctuated, peaking at 38.83% on the 29th. Verizon’s share dipped mid-month, while Boost Mobile saw a rise towards the end. AT&T’s share was low, but Mint Mobile and Metro by T-Mobile experienced slight increases. The month concluded with T-Mobile leading, followed by Verizon and Boost Mobile.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/01/01	1047
2025/01/02	1074
2025/01/03	1081
2025/01/04	1014
2025/01/05	1051
2025/01/06	1137
2025/01/07	1024
2025/01/08	1097
2025/01/09	1100
2025/01/10	1150
2025/01/11	1109
2025/01/12	1134
2025/01/13	1106
2025/01/14	1141
2025/01/15	1097
2025/01/16	1100
2025/01/21	1055
2025/01/22	1057
2025/01/23	1047
2025/01/24	962
2025/01/25	1029
2025/01/26	1009
2025/01/27	1042
2025/01/28	1033
2025/01/29	1071
2025/01/30	1173
2025/01/31	1121

January saw fluctuating advertiser numbers, peaking at 1,173 on January 30. The month concluded with 1,121 advertisers, indicating a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
samsung.com	0.65%
t-mobile.com	0.52%
peoplefinders.com	0.4%
beenverified.com	0.35%
spokeo.com	0.28%
motorola.com	-0.2%
target.com	-0.28%
mintmobile.com	-0.3%
att.com	-1.11%
verizon.com	-2.25%

Verizon and AT&T saw significant declines in click share, while Samsung and T-Mobile experienced notable gains, highlighting shifting dynamics in the mobile market.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	t-mobile.com	boostmobile.com	verizon.com	att.com	mintmobile.com	metrobyt-mobile.com	walmart.com	visible.com	target.com	bestbuy.com
2025/01/01	27.31%	16.93%	16.06%	9.44%	4.36%	1.44%	0.98%	1.88%	1.64%	2%
2025/01/02	34.06%	15.4%	14.53%	6.78%	4.25%	1.47%	1.41%	1.48%	1.77%	1.76%
2025/01/03	32.73%	15.54%	17%	7.74%	3.88%	0.67%	1.31%	1.67%	1.6%	1.62%
2025/01/04	36.57%	14.63%	17.37%	7.48%	3.53%	0.88%	1.06%	1.32%	1.5%	1.72%
2025/01/05	37.87%	12.2%	16.47%	8.01%	4.46%	0.81%	0.97%	1.75%	1.92%	1.51%
2025/01/06	33.88%	10.14%	17.58%	8.67%	4.28%	1.6%	1.23%	1.56%	2.39%	1.5%
2025/01/07	36.94%	12.59%	16.81%	8.27%	3.55%	2.31%	1.05%	1.1%	3.04%	1.23%
2025/01/08	33.09%	12.88%	16.72%	8.29%	4.55%	2.14%	1.25%	1.02%	3.45%	1.29%
2025/01/09	38.26%	11.21%	16.21%	7.72%	4.01%	2%	1.1%	0.96%	2.48%	1.44%
2025/01/10	39.39%	10.9%	16.72%	6.81%	3.72%	1.98%	1.31%	1.23%	2.42%	1.45%
2025/01/11	36.01%	10.94%	15.79%	8.19%	3.98%	2.18%	1.3%	1.24%	2.51%	1.44%
2025/01/12	36.12%	11.39%	15.15%	8.77%	4.07%	1.88%	1.33%	1.45%	2.27%	1.44%
2025/01/13	32.56%	13.9%	15.62%	7.27%	4.67%	3.32%	1.46%	1.19%	2.93%	1.45%
2025/01/14	33.27%	12.78%	16.19%	8.03%	4.45%	2.47%	1.27%	1.37%	2.55%	1.03%
2025/01/15	33.11%	12.77%	17.08%	8.24%	4.53%	2.11%	1.24%	1.01%	3.43%	1.28%
2025/01/16	38.28%	11.11%	16.58%	7.67%	3.99%	1.96%	1.09%	0.96%	2.46%	1.42%
2025/01/21	34.86%	17.17%	11.19%	5.54%	5.15%	2.05%	1.71%	0.89%	1.45%	1.09%
2025/01/22	32.41%	17.3%	11.75%	4.27%	4.86%	2.13%	1.49%	2.16%	1.22%	0.77%
2025/01/23	29.7%	15.2%	14.9%	6.09%	5.32%	1.79%	1.05%	1.58%	1.73%	0.74%
2025/01/24	33.16%	16.81%	10.35%	4.81%	4.64%	1.92%	1.03%	2.39%	1.09%	0.69%
2025/01/25	26.99%	17.06%	11.67%	5.06%	5.55%	1.8%	1.22%	2.78%	2.2%	0.81%
2025/01/26	25.56%	18.16%	14.82%	7.01%	5.49%	2.07%	1.68%	2.07%	2.67%	0.94%
2025/01/27	42.14%	10.18%	13.17%	5.01%	4.5%	1.9%	1.52%	1.88%	1.61%	0.96%
2025/01/28	39.17%	16.33%	14.42%	6.1%	2.37%	1.4%	1.52%	1.62%	1.5%	1.08%
2025/01/29	43.43%	11.83%	11.74%	7.44%	2.74%	1.5%	1.68%	1.63%	1.42%	0.81%
2025/01/30	43.48%	12.69%	12.35%	7.26%	3.34%	1.24%	1.4%	1.63%	1.34%	0.73%
2025/01/31	36.96%	14.67%	12.04%	9.81%	4.26%	1.79%	1.55%	1.53%	1.5%	0.64%

In January 2025, T-Mobile’s impression share fluctuated, peaking at 43.48% on January 30. Boost Mobile saw a decline, while Verizon maintained stability. AT&T’s share dipped mid-month but ended at 9.81%. Mint Mobile and Metro by T-Mobile showed minor variations. Walmart, Visible, Target, and Best Buy had consistent low shares, with Best Buy finishing at 0.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Unlimited For Just $12.50 | No Activation Fees https://promo.boostmobile.com
Get Unlimited Talk, Text, & Data For Just $12.50 Your First Month - Hurry, Deal Ends Soon.
2
Mint Mobile Sale - All 3-Month Plans are $15/mo. https://www.mintmobile.com
New customer offer—get our 3-month unlimited plan for $15/mo. ($45 upfront). Slows 40GB+.
3
Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone
Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
4
T-Mobile® Official Site https://www.t-mobile.com
Deals on Plans & Phones — Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to...
5
Visible by Verizon - Now just $20/mo for 25mos https://www.visible.com › visible
Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

In the competitive world of telecommunications, top advertisers like AT&T, Boost Mobile, and T-Mobile captivate audiences with enticing offers. AT&T highlights speed and reliability, while Boost Mobile and Mint Mobile focus on affordability with low-cost unlimited plans. Metro by T-Mobile tempts with bundled deals on popular devices. Each ad showcases unique selling propositions, from no activation fees to holiday specials, creating a dynamic landscape of choices for consumers.

Frequently Asked Questions

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Yes. The PPC Market Share Report 2024 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2024 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC Case Study: Brand Protection Success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.