US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis December 2024

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
bestbuy.com	0.52
motorola.com	0.53
target.com	0.7
apple.com	1.26
mintmobile.com	1.94
metrobyt-mobile.com	2.57
att.com	6.13
others	6.46
verizon.com	7.23
boostmobile.com	10.15
t-mobile.com	62.51

T-Mobile dominates with 62.51% click share, overshadowing others. Boost Mobile follows at 10.15%, while Verizon holds 7.23%. ‘Others’ collectively capture 6.46%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	t-mobile.com	verizon.com	att.com	boostmobile.com	mintmobile.com	metrobyt-mobile.com	visible.com	target.com	apple.com	ultramobile.com
2024/12/01	42.45%	17.01%	10.14%	8.63%	5.4%	1.9%	0.97%	0.95%	0.93%	1.11%
2024/12/02	35.31%	17.65%	11.28%	8.84%	6.17%	1.95%	1.6%	1.21%	1.69%	1.63%
2024/12/03	38.66%	15.45%	12.17%	9.11%	5.57%	1.72%	1.4%	1.8%	1.18%	1.28%
2024/12/04	42.17%	13.11%	11.58%	8.95%	5.47%	1.89%	1.73%	1.12%	0.79%	1.13%
2024/12/05	34.39%	17.09%	11.85%	9.57%	5.95%	2.64%	1.59%	1.56%	0.75%	1.29%
2024/12/06	43.42%	16.09%	10.08%	9.28%	4.68%	2.01%	1.01%	1.16%	0.73%	0.89%
2024/12/07	37.71%	19.09%	8.29%	9.87%	6.21%	3.01%	1.3%	1.52%	0.9%	1.05%
2024/12/08	40.76%	17.03%	7.31%	10.42%	5.27%	1.63%	1.97%	1.31%	1.04%	1.31%
2024/12/09	38.33%	18.56%	9.95%	11.31%	4.13%	2.46%	1.2%	1.4%	1.11%	0.92%
2024/12/10	41.56%	16.07%	10.22%	8.66%	4.64%	2.4%	1.62%	1%	1.16%	1.08%
2024/12/11	37.37%	13.8%	8.53%	10.62%	5.73%	3.69%	1.9%	0.96%	0.85%	1.54%
2024/12/12	35.32%	13.2%	12.4%	13.03%	5.08%	3.11%	1.5%	1.31%	0.79%	1.31%
2024/12/13	38%	14.15%	11.57%	11.93%	5.23%	3.04%	1.3%	1.01%	0.6%	1.27%
2024/12/14	32.96%	17.42%	9.33%	11.14%	5.54%	3.79%	2.02%	1.24%	0.96%	1.36%
2024/12/15	36.96%	16.72%	9.26%	12.23%	4.71%	2.63%	1.67%	1.3%	0.96%	1.35%
2024/12/16	38.86%	14.49%	10.11%	11.81%	4.71%	2.9%	1.46%	1.38%	1.91%	1.11%
2024/12/17	35.53%	14.89%	10.71%	12.87%	4.82%	2.66%	1.75%	1.04%	2.91%	1.41%
2024/12/18	32.46%	14.39%	10.83%	14.66%	5.17%	2.85%	1.15%	1.45%	3.85%	1.49%
2024/12/19	29.92%	15.78%	11.73%	13.98%	5.3%	2.65%	1.53%	1.89%	2.21%	1.18%
2024/12/20	29.23%	16.17%	9.19%	13.88%	6.07%	1.6%	2%	1.54%	3.88%	1.62%
2024/12/21	33.36%	16.21%	10.54%	12.97%	5.08%	1.19%	1.28%	1.78%	3.91%	1.56%
2024/12/22	36.48%	14.78%	9.51%	11.02%	5.42%	1.64%	1.37%	1.78%	3.34%	1.51%
2024/12/23	35.19%	16.24%	10.84%	11.39%	5.76%	1.51%	1.73%	1.55%	1.91%	1.4%
2024/12/24	32.7%	17.78%	12.46%	12.15%	5.56%	1.97%	1.62%	1.36%	1.12%	1.13%
2024/12/25	37.06%	16.51%	10.05%	12.31%	5.37%	2.69%	1.76%	1.17%	0.71%	1.12%
2024/12/26	40.24%	17.69%	8.35%	11.67%	3.87%	2.71%	1.48%	1.07%	1.29%	0.73%
2024/12/27	39.93%	14.32%	8.93%	8.42%	5.65%	4.47%	2%	1.61%	1.35%	1.15%
2024/12/28	37.34%	15.4%	8.3%	8.25%	6.67%	5.4%	2.25%	1.48%	0.95%	1.11%
2024/12/29	45.54%	13.63%	9.42%	6.74%	4.77%	3.61%	1.74%	1.45%	0.93%	0.91%
2024/12/30	47.57%	12.35%	8.51%	6.15%	5.09%	3.13%	1.98%	1.5%	1.16%	0.96%
2024/12/31	51.37%	13.14%	8.29%	7.05%	3.82%	2.78%	1.62%	1.03%	0.72%	0.45%

In December 2024, T-Mobile’s PPC spend share fluctuated, peaking at 51.37% on the 31st. Verizon’s share saw a decline, ending at 13.14%. AT&T maintained a steady presence, while Boost Mobile’s share decreased towards month-end. Mint Mobile and Metro by T-Mobile experienced minor fluctuations. Visible, Target, Apple, and Ultra Mobile had minimal impact, with Apple peaking mid-month. The month concluded with T-Mobile leading significantly.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2024/12/01	1088
2024/12/02	1142
2024/12/03	1079
2024/12/04	1203
2024/12/05	1216
2024/12/06	1172
2024/12/07	1105
2024/12/08	1112
2024/12/09	1127
2024/12/10	1145
2024/12/11	1119
2024/12/12	1129
2024/12/13	1101
2024/12/14	1036
2024/12/15	1012
2024/12/16	1048
2024/12/17	1024
2024/12/18	1074
2024/12/19	1198
2024/12/20	1163
2024/12/21	1072
2024/12/22	1047
2024/12/23	1106
2024/12/24	1056
2024/12/25	1118
2024/12/26	1041
2024/12/27	1069
2024/12/28	995
2024/12/29	1007
2024/12/30	1059
2024/12/31	1009

December saw fluctuating advertiser numbers, peaking at 1,216 on December 5th. A decline followed, ending the month at 1,009 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
verizon.com	1.21%
apple.com	0.76%
cricketwireless.com	0.25%
mintmobile.com	0.22%
target.com	0.18%
peoplefinders.com	-0.07%
motorola.com	-0.08%
bestbuy.com	-0.1%
boostmobile.com	-0.17%
t-mobile.com	-2.47%

Verizon.com surged with a 1.21% click share increase, while t-mobile.com faced a significant drop of 2.47%. Apple.com also saw a notable rise of 0.76%, contrasting with bestbuy.com’s slight decline of 0.1%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	t-mobile.com	verizon.com	boostmobile.com	att.com	mintmobile.com	metrobyt-mobile.com	target.com	bestbuy.com	walmart.com	apple.com
2024/12/01	45.2%	13.15%	10.2%	8.55%	3.76%	1.66%	1.76%	1.98%	1.69%	0.83%
2024/12/02	38.91%	14.76%	10.3%	8.8%	4.19%	1.72%	2.28%	1.9%	1.85%	1.29%
2024/12/03	42.4%	12.14%	10.97%	10.25%	3.66%	1.48%	2.99%	1.3%	1.78%	0.87%
2024/12/04	44.9%	10.59%	10.3%	9.36%	3.81%	1.73%	2.06%	2.07%	1.76%	0.67%
2024/12/05	39.2%	13.22%	10.34%	10.67%	3.98%	2.28%	2.23%	1.67%	1.5%	0.65%
2024/12/06	44.36%	12.09%	11.51%	9.18%	3.74%	2.01%	2.1%	1.38%	1.63%	0.62%
2024/12/07	40.47%	15.31%	10.6%	8.07%	4.13%	2.59%	2.6%	1.92%	1.48%	0.89%
2024/12/08	44.43%	13.7%	11.45%	6.5%	3.3%	1.45%	2.28%	1.63%	1.43%	0.86%
2024/12/09	40.05%	15.01%	13.46%	8.33%	2.89%	2.06%	2.45%	1.55%	1.44%	0.86%
2024/12/10	44.63%	13.28%	9.36%	8.66%	3.24%	2.21%	1.84%	2.38%	1.49%	0.87%
2024/12/11	40.44%	11.48%	12.45%	7.26%	3.37%	3.26%	1.97%	2.49%	1.33%	0.69%
2024/12/12	39.69%	10.25%	14.42%	10.19%	3.32%	2.7%	2.29%	2.84%	1.22%	0.66%
2024/12/13	42.68%	10.91%	13.85%	9.69%	3.03%	2.37%	1.83%	1.9%	1.22%	0.45%
2024/12/14	37.29%	14.09%	13.12%	7.88%	3.49%	3.24%	2.28%	1.89%	1.35%	0.8%
2024/12/15	40.46%	13.02%	14.71%	7.35%	2.92%	2.24%	2.62%	1.78%	1.17%	0.94%
2024/12/16	43.06%	11.07%	14.48%	8.59%	2.68%	2.39%	2.24%	1.65%	1.13%	1.43%
2024/12/17	40.83%	11.22%	13.78%	9.13%	2.94%	2.5%	1.96%	1.8%	1.39%	2.41%
2024/12/18	36.99%	11.2%	16.4%	9.17%	2.99%	2.7%	2.65%	1.7%	1.7%	2.85%
2024/12/19	33.97%	12.35%	15.68%	9.57%	3.43%	2.27%	3.48%	1.69%	1.82%	2.1%
2024/12/20	33.03%	12.66%	15.61%	8.24%	3.89%	1.14%	3.08%	1.98%	1.99%	3.36%
2024/12/21	34.94%	12.83%	14.84%	9.34%	3.4%	0.91%	3.42%	2.05%	2.15%	3.64%
2024/12/22	39.45%	11.48%	12.24%	8.32%	3.72%	1.31%	3.24%	2.17%	2.19%	2.86%
2024/12/23	38.88%	12.38%	13.47%	9.55%	3.59%	1.16%	3.28%	2.04%	1.67%	1.71%
2024/12/24	35.29%	14.26%	14.26%	11.01%	4.11%	1.67%	2.75%	1.91%	1.7%	0.96%
2024/12/25	39.82%	13.38%	14.4%	8.75%	3.62%	2.41%	2.41%	1.82%	1.05%	0.8%
2024/12/26	43.22%	13.71%	13.7%	6.39%	2.77%	2.47%	2.13%	1.26%	1.22%	1.22%
2024/12/27	42.94%	11.77%	9.61%	7.65%	4.29%	3.97%	2.87%	0.82%	1.41%	1.27%
2024/12/28	40.22%	12.78%	9.45%	7.66%	4.81%	5.03%	2.61%	1.04%	1.11%	0.87%
2024/12/29	48.37%	10.35%	8.22%	8.09%	3.52%	3.56%	2.65%	1.32%	1.03%	0.96%
2024/12/30	50.32%	10.26%	6.71%	7%	3.79%	3.11%	2.7%	1.2%	1.03%	1.16%
2024/12/31	53.07%	10.25%	9.18%	6.72%	2.86%	2.46%	1.89%	1.15%	0.87%	0.68%

In December 2024, T-Mobile’s impression share fluctuated, starting at 45.2% and ending at 53.07%, showing a strong finish. Verizon’s share remained relatively stable, while Boost Mobile saw a decline towards the month’s end. AT&T experienced a slight decrease, and Mint Mobile’s share varied. Metro by T-Mobile and Target had minor fluctuations. Best Buy and Walmart saw a gradual decline, while Apple had a mid-month peak before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Unlimited For Just $12.50 | No Activation Fees https://promo.boostmobile.com
Get Unlimited Talk, Text, & Data For Just $12.50 Your First Month - Hurry, Deal Ends Soon.
2
iPhone 12 & Apple Watch SE - Get Both for $99.99 https://www.metrobyt-mobile.com
Shop iPhone 12 & Apple Watch SE. Get both for $99.99 when you switch to Metro® Flex Plus.
3
Mint Mobile Sale https://www.mintmobile.com
3-Month Unlimited Plan $15/mo. New customer offer—get our 3-month unlimited plan for $15/mo. ($45 upfront). Slows 40GB+.
4
T-Mobile® Official Site https://www.t-mobile.com
Deals on Plans & Phones — Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today. Switch to...
5
Visible by Verizon https://www.visible.com › visible
Now just $20/mo for 25mos — Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

In the competitive world of telecommunications, top advertisers like AT&T, Boost Mobile, and T-Mobile captivate audiences with enticing offers. AT&T highlights speed and reliability, while Boost Mobile and Mint Mobile focus on affordability with low-cost unlimited plans. Metro by T-Mobile tempts with bundled deals on popular devices. Each ad showcases unique selling propositions, from no activation fees to holiday specials, creating a dynamic landscape of choices for consumers.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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