US Telecommunications Managed Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
beenverified.com	27.85
telephonenumberlookups.com	15.79
att.com	12.95
spokeo.com	10.91
reversephonelookup.com	9.52
reversephone.com	6.08
verizon.com	3.09
ringcentral.com	3.05
spectrum.com	1.52
t-mobile.com	1.25
others	7.99

In the PPC landscape, beenverified.com leads with 27.85% click share, followed by telephonenumberlookups.com at 15.79%. Others collectively hold 7.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	att.com	beenverified.com	verizon.com	ringcentral.com	telephonenumberlookups.com	spokeo.com	vonage.com	reversephonelookup.com	reversephone.com	getvoip.com
2025/03/01	11.18%	11.53%	6.35%	9.58%	6%	7.43%	2.21%	9.27%	1.29%	0.91%
2025/03/02	12.24%	12.02%	6.8%	10.51%	6.26%	7.07%	2.41%	5.85%	0.02%	1.93%
2025/03/03	9.05%	10.11%	5.74%	7.77%	8.32%	4.53%	5.29%	4.89%	0.4%	5.16%
2025/03/04	11.52%	13.47%	2.92%	6.83%	9.78%	5.68%	4.22%	3.91%	2.67%	5.18%
2025/03/05	10.73%	11.61%	5.26%	7.88%	7.55%	4.13%	3.88%	4.48%	0.8%	5.34%
2025/03/06	9.31%	15.27%	2.57%	5.12%	12.85%	6.53%	2.78%	5.2%	2.93%	4.37%
2025/03/07	8.93%	13.76%	3.47%	5.57%	9.44%	5.46%	4.04%	4%	2.28%	3.11%
2025/03/08	10.85%	13.97%	4.62%	6.09%	12.34%	3.29%	2.05%	5.76%	1.76%	1.89%
2025/03/09	16.19%	10.96%	13.56%	6.48%	5.7%	3.9%	2.26%	6.46%	2.85%	0.75%
2025/03/10	10.6%	9.75%	9.1%	6.23%	5.8%	2.71%	3.44%	3.09%	2.04%	5.27%
2025/03/11	13.6%	9.94%	11.1%	6.65%	4.21%	2.8%	3.67%	2.61%	2.91%	4.3%
2025/03/12	11.08%	10.29%	9.07%	6.51%	5.01%	2.67%	3.43%	2.56%	1.91%	5.95%
2025/03/13	10.58%	12.48%	9.42%	6.68%	4.87%	4.88%	3.5%	3.52%	2.78%	4.98%
2025/03/14	13.23%	12.85%	6.78%	6.7%	6.17%	3.8%	3.55%	3.95%	4.76%	4.36%
2025/03/15	11.73%	14.72%	10.5%	7.42%	7.09%	4.75%	2.48%	4.1%	4.77%	1.38%
2025/03/16	11.39%	12.24%	11.31%	6.23%	6.22%	6.83%	1.92%	5.36%	2.81%	1.85%
2025/03/17	9.45%	10.43%	12.19%	5.83%	5.15%	3.27%	4.21%	2.43%	5.39%	4.71%
2025/03/18	8.69%	11.73%	10.08%	5.93%	5.88%	4.74%	4.16%	4.66%	2.05%	5.57%
2025/03/19	5.62%	12.2%	9.38%	7.04%	6.88%	4.13%	3.94%	4.35%	4.21%	5.42%
2025/03/20	12.13%	12.84%	7.99%	6.44%	5.9%	5.14%	4.18%	4.69%	3.08%	5.48%
2025/03/21	7.28%	15.32%	8.41%	6.38%	7.49%	4.69%	4.1%	4.67%	3.65%	3.39%
2025/03/22	7.52%	15.95%	8.27%	6.57%	8.47%	6.37%	2.36%	5.36%	3.51%	2.15%
2025/03/23	15.19%	13%	11.5%	7.95%	5.19%	5.58%	2.28%	5.25%	3.19%	1.27%
2025/03/24	7.68%	10.82%	9.41%	7.53%	4.94%	4.66%	4.73%	4.57%	3.98%	6.31%
2025/03/25	7.28%	17.49%	8.09%	7.07%	8.39%	6.2%	4.14%	4%	2.61%	4.74%
2025/03/26	6.67%	15.21%	7.66%	7.21%	9.64%	5.57%	4.44%	4.41%	3.52%	4.02%
2025/03/27	7.29%	15.38%	8.67%	7.03%	7.83%	6.03%	4.64%	5.09%	3.64%	3.54%
2025/03/28	10.24%	18.12%	7.72%	7.22%	7.5%	5.29%	4.79%	4.64%	5.52%	2.67%
2025/03/29	9.15%	18.39%	9.44%	7.56%	7.1%	6.75%	2.29%	4.96%	4.17%	1.07%
2025/03/30	15.11%	13.44%	10.74%	8.2%	7.55%	6.14%	2.04%	6.14%	1.68%	1.04%
2025/03/31	16.13%	14.81%	8.11%	7.4%	6.65%	5.94%	4.68%	3.34%	3.22%	1.11%

In March 2025, beenverified.com led with consistent high spend, peaking at 18.39. att.com showed fluctuations, ending strong at 16.13. verizon.com and ringcentral.com maintained moderate levels, while reversephone.com and getvoip.com had lower, stable spends.

Market Exposure

Competitor Count for US Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	386
2025/03/02	387
2025/03/03	412
2025/03/04	399
2025/03/05	387
2025/03/06	465
2025/03/07	473
2025/03/08	431
2025/03/09	365
2025/03/10	437
2025/03/11	407
2025/03/12	424
2025/03/13	418
2025/03/14	437
2025/03/15	384
2025/03/16	398
2025/03/17	392
2025/03/18	388
2025/03/19	401
2025/03/20	403
2025/03/21	411
2025/03/22	388
2025/03/23	382
2025/03/24	381
2025/03/25	393
2025/03/26	423
2025/03/27	410
2025/03/28	409
2025/03/29	397
2025/03/30	389
2025/03/31	415

March saw fluctuating advertiser numbers, peaking at 473 on March 7. The month concluded with 415 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
beenverified.com	2.89%
spokeo.com	1.75%
reversephone.com	0.93%
reversephonelookup.com	0.79%
ringcentral.com	0.46%
t-mobile.com	-0.3%
cox.com	-0.52%
numberguru.com	-0.52%
telephonenumberlookups.com	-2.02%
att.com	-2.74%

Spokeo and BeenVerified surged in click share, gaining 1.75% and 2.89% respectively, while AT&T and Telephonenumberlookups.com saw declines of 2.74% and 2.02%.

Campaign Efficiency

US Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	att.com	beenverified.com	spokeo.com	telephonenumberlookups.com	reversephonelookup.com	reversephone.com	att-promotions.com	ringcentral.com	verizon.com	spectrum.com
2025/03/01	18.06%	18.11%	15.14%	10.3%	14.4%	1.84%	2.33%	2.83%	1.22%	0.17%
2025/03/02	21.8%	19.59%	15.62%	10.77%	10.08%	0.07%	1.6%	2.86%	1.46%	1.28%
2025/03/03	14.97%	18.21%	10.28%	14.64%	9.02%	0.87%	4.88%	2.7%	1.45%	3.67%
2025/03/04	14.31%	22.76%	12.34%	16.17%	6.11%	4.99%	2.17%	2.02%	0.67%	2.76%
2025/03/05	20.22%	20.96%	8.54%	12.28%	7.53%	1.68%	2.5%	2.41%	2.46%	2.08%
2025/03/06	10.78%	23.6%	13.33%	19.36%	7.91%	4.79%	2.9%	1.29%	0.93%	1.51%
2025/03/07	10.68%	22.94%	11.71%	15.57%	6.24%	4.01%	2.33%	1.65%	1.15%	2.81%
2025/03/08	11.4%	23.73%	7.47%	19.68%	8.8%	3.03%	2.97%	1.74%	1.09%	2.22%
2025/03/09	22.75%	19.08%	8.52%	9.47%	10.64%	5.01%	2.05%	2.48%	3.2%	1.23%
2025/03/10	16.95%	20.72%	7.22%	11.54%	5.89%	4.99%	3.75%	2.37%	2.51%	0.33%
2025/03/11	25.62%	19.48%	6.72%	8.31%	5.15%	5.3%	3.34%	2.53%	2.88%	0.58%
2025/03/12	18.63%	21.76%	7.09%	11.06%	4.89%	4.31%	3.06%	2.73%	2.17%	2.01%
2025/03/13	13.62%	24.6%	11.27%	8.92%	6.27%	6.01%	1.46%	2.46%	1.95%	3.13%
2025/03/14	17.28%	22.78%	8.45%	9.9%	6.29%	7.84%	2.38%	2.16%	1.35%	0.13%
2025/03/15	8.58%	26.16%	12.14%	12.21%	6.04%	8.3%	4.17%	2.65%	2.67%	0.9%
2025/03/16	9.67%	22.39%	15.26%	10.49%	9.25%	5.2%	2.51%	2.19%	2.69%	2.65%
2025/03/17	13.96%	20.46%	8.54%	10.36%	4.77%	9.49%	2.54%	2.58%	3.71%	0.19%
2025/03/18	10.42%	24.59%	11.64%	11.83%	8.75%	4.36%	2.88%	2.11%	2.91%	1.46%
2025/03/19	6.22%	24.03%	11.42%	13.29%	8.31%	7.82%	1.91%	2.73%	2.14%	3.45%
2025/03/20	15.66%	24.7%	11.01%	10.74%	8.54%	5.76%	2.5%	2.24%	1.68%	1.78%
2025/03/21	7.13%	27.81%	10.83%	12.99%	7.87%	6.13%	4.09%	2.28%	2.17%	2.19%
2025/03/22	6.46%	26.73%	14.21%	14.6%	8.74%	5.48%	2.16%	2.01%	2.19%	2.49%
2025/03/23	23.71%	20.51%	10.62%	8.44%	8.59%	5.69%	1.12%	2.77%	3.07%	0.41%
2025/03/24	9.4%	21.79%	11.89%	10.26%	8.76%	7.35%	3.68%	2.99%	2.53%	1.98%
2025/03/25	8.54%	30.47%	13%	14.29%	6.34%	5.31%	2.52%	2.41%	1.66%	0.68%
2025/03/26	6.71%	27.65%	12.17%	16.87%	7.16%	6.24%	2.61%	2.35%	1.62%	0.63%
2025/03/27	5.58%	26.59%	13.6%	14.24%	8.78%	6.8%	2.05%	2.41%	1.88%	3.76%
2025/03/28	14.35%	28.8%	11.09%	12.51%	7.41%	8.19%	1.78%	2.3%	1.44%	0.44%
2025/03/29	9.16%	29.12%	12.92%	11.6%	8.09%	7.31%	3.45%	2.33%	1.84%	2.05%
2025/03/30	23.01%	21.01%	11.86%	11.76%	8.65%	2.38%	2.25%	2.67%	3.81%	1.81%
2025/03/31	23.65%	23.18%	11.72%	10.73%	5.12%	4.97%	2.69%	2.31%	1.58%	1.46%

In March 2025, beenverified.com consistently led in PPC impressions, peaking at 30.47%. att.com showed fluctuations, ending strong at 23.65%. Meanwhile, spokeo.com and telephonenumberlookups.com maintained moderate shares. Overall, beenverified.com dominated the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Reverse Phone Number Search https://www.beenverified.com
Enter A Phone Number & Search — Did You Get a Call from the 424 Area Code? Search it with BeenVerified to Avoid Scams! Search For...
2
Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone
1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
3
Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com
Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More
4
Search For Free https://www.telephonenumberlookups.com
Unlimited Searches — Enter a phone number to uncover current and previous owners. Click to start a free search. Find...
5
Reverse Phone Lookup https://www.whitepages.com › reverse-lookup
Who Called or Texted You — Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages.

In the competitive world of reverse phone lookup services, five top advertisers stand out. BeenVerified entices users with scam avoidance, while PeopleFinders offers detailed personal insights. ReversePhoneLookup emphasizes cost-effectiveness, and TelephoneNumberLookups highlights unlimited searches. Whitepages focuses on identifying callers, blending security with curiosity.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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US Telecommunications Managed Services - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Telecommunications Managed Services brands

Share of Spend for the top 10 US Telecommunications Managed Services brands

Competitor Count for US Telecommunications Managed Services

Market Loss & Market Gains for US Telecommunications Managed Services

US Telecommunications Managed Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance