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US Telecommunications Fixed-Line Services - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fixed-Line Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Fixed-Line Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
whitepages.com 28.57
beenverified.com 18.64
reversephone.com 10.34
reversephonelookup.com 7.03
tracking.intelius.com 6.64
telephonenumberlookups.com 5.99
att.com 4.35
straighttalk.com 3.79
ooma.com 2.3
vonageforhome.com 1.31
others 11.04

Copyright © Adthena. All rights reserved.

Whitepages.com leads with 28.57% click share, followed by beenverified.com at 18.64%. Others collectively hold 11.04%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Fixed-Line Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vonage.com ooma.com beenverified.com whitepages.com reversephone.com top5voipproviders.com ringcentral.com verizon.com phone.com getvoip.com
2025/03/01 0.48% 5.93% 10.05% 7.61% 0.21% 4.6% 6.26% 5.3% 7.13% 0.8%
2025/03/02 0.27% 1.99% 7.75% 9.42% 0% 0.41% 5.76% 3.09% 4.56% 2.36%
2025/03/03 8.19% 4.93% 4.89% 5.57% 0.05% 8.7% 3.79% 1.96% 2.65% 8.29%
2025/03/04 7.08% 6.76% 6.27% 4.81% 1.71% 5.35% 4% 2.86% 4.76% 8.74%
2025/03/05 4.96% 6.35% 8.98% 6.37% 5.46% 6.34% 4.32% 2.67% 3.03% 6.23%
2025/03/06 4.9% 7.6% 7.59% 9.54% 3.6% 6.38% 3.44% 3.94% 2.3% 5.72%
2025/03/07 5.45% 6.66% 5.57% 5.72% 3.89% 6.51% 1.82% 2.74% 3.66% 3.97%
2025/03/08 0.71% 12.02% 7.5% 7.34% 4.9% 2.49% 5.32% 4.05% 4.57% 2.26%
2025/03/09 0.82% 3.87% 9.14% 7.21% 9.5% 2.17% 2.39% 4.97% 6.2% 1.55%
2025/03/10 5.59% 7.65% 4.86% 5.42% 2.28% 8.81% 4.16% 4.38% 5.21% 7.16%
2025/03/11 4.57% 4.45% 4.17% 4.34% 2.29% 8.07% 4.17% 3.65% 4.48% 6.21%
2025/03/12 4.83% 7.52% 5.07% 4.3% 2.87% 8.83% 5.52% 4.28% 2.82% 7.2%
2025/03/13 7.23% 8.91% 2.11% 1.9% 0.66% 9.68% 5.76% 4.48% 3.3% 7.5%
2025/03/14 5.3% 9.06% 8.48% 3.59% 5.3% 7.42% 4.07% 4.56% 3.32% 6.77%
2025/03/15 0.56% 7.04% 9.05% 10.04% 0.93% 1.1% 6.42% 8.96% 3.25% 2.55%
2025/03/16 0.63% 3.8% 8.43% 5.16% 4.66% 1.4% 3.89% 7.26% 6.77% 4.18%
2025/03/17 5.84% 6.05% 9.43% 6.8% 9.8% 6.44% 1.44% 3.87% 1.84% 7.29%
2025/03/18 5.44% 6.23% 7.13% 6.28% 4.07% 7.49% 3.4% 3.97% 3.02% 10.4%
2025/03/19 5.71% 7.52% 5.92% 0.86% 4.4% 5.93% 3.61% 3.35% 3.27% 10.08%
2025/03/20 7.37% 8.98% 2.62% 2.07% 2.53% 6.4% 4.21% 3.59% 4.29% 12.84%
2025/03/21 5.66% 5.03% 9.34% 9.23% 7.75% 5.11% 3.24% 2.01% 2.88% 6.9%
2025/03/22 0.59% 9.56% 4.44% 3.22% 2.52% 3.55% 6.17% 4.26% 6.3% 4.91%
2025/03/23 0.78% 4.39% 7.71% 6.45% 1.62% 0.38% 5.08% 6.55% 6.81% 3.57%
2025/03/24 8.55% 6.33% 8.29% 4.67% 7.46% 5.95% 2.67% 2.48% 4.39% 9.77%
2025/03/25 5.95% 5.54% 11.71% 7.65% 8.97% 3.68% 2.57% 2.64% 2.57% 6.13%
2025/03/26 8.74% 7.08% 8.69% 2.61% 5.06% 5.12% 6.22% 3.88% 3.13% 6.62%
2025/03/27 8.5% 5.23% 8.95% 7.88% 4.28% 5.88% 4.91% 4.05% 2.33% 5.56%
2025/03/28 9.19% 6.46% 11.83% 5.74% 7.23% 4.97% 4.75% 3.14% 2.76% 5.06%
2025/03/29 1.06% 7.32% 7.05% 6.07% 6.92% 1.19% 5.39% 4.13% 4.1% 2.5%
2025/03/30 1.16% 5.22% 6.1% 4.43% 5.49% 1.5% 5.94% 4.46% 4.19% 2.96%
2025/03/31 9.52% 9.12% 8.28% 6.46% 5.5% 4.06% 3.79% 3.13% 2.58% 1.86%

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March saw dynamic shifts in PPC spend share. Vonage surged mid-month, peaking at 9.52% on the 31st. Ooma and BeenVerified maintained steady growth, while GetVoIP spiked to 12.84% on the 20th. The month concluded with diverse spend strategies.

Market Exposure

Competitor Count for US Telecommunications Fixed-Line Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 121
2025/03/02 123
2025/03/03 127
2025/03/04 125
2025/03/05 118
2025/03/06 150
2025/03/07 152
2025/03/08 161
2025/03/09 134
2025/03/10 142
2025/03/11 138
2025/03/12 139
2025/03/13 129
2025/03/14 145
2025/03/15 125
2025/03/16 134
2025/03/17 125
2025/03/18 135
2025/03/19 133
2025/03/20 123
2025/03/21 127
2025/03/22 134
2025/03/23 125
2025/03/24 133
2025/03/25 121
2025/03/26 137
2025/03/27 130
2025/03/28 127
2025/03/29 127
2025/03/30 127
2025/03/31 138

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 161 on March 8. The month concluded with 138 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Fixed-Line Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
reversephone.com 3.49%
reversephonelookup.com 2.93%
beenverified.com 2.9%
att.com 1.75%
tracking.intelius.com 0.44%
numberguru.com -0.5%
reversephonedatabase.com -0.51%
telephonenumberlookups.com -1.9%
straighttalk.com -3.42%
whitepages.com -4.08%

Copyright © Adthena. All rights reserved.

Reversephone.com surged with a 3.49% click share increase, while whitepages.com dropped by 4.08%. Other notable gains include reversephonelookup.com at 2.93% and beenverified.com at 2.9%.

Campaign Efficiency

US Telecommunications Fixed-Line Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date whitepages.com beenverified.com reversephone.com reversephonelookup.com att.com ooma.com telephonenumberlookups.com tracking.intelius.com vonageforhome.com straighttalk.com
2025/03/01 23.64% 18.01% 0.44% 15.96% 1.56% 3.58% 14.8% 5.65% 1.46% 0.04%
2025/03/02 24.35% 12.28% 0.01% 18.22% 2.04% 2.11% 4.16% 5.79% 1.39% 17.81%
2025/03/03 19.6% 11.39% 0.16% 6.83% 1.13% 4.79% 3.67% 3.38% 2.32% 21.46%
2025/03/04 17.18% 15.59% 4.54% 4.49% 1.59% 4.81% 2.28% 5.44% 2.28% 16.12%
2025/03/05 17.42% 18.64% 9.91% 5.21% 3.08% 5.14% 9.37% 5.66% 3.64% 0%
2025/03/06 24.52% 15.41% 6.43% 4.68% 2.35% 4.61% 9.42% 6.1% 4.08% 0.08%
2025/03/07 17.12% 10.98% 6.74% 5.9% 4.06% 4.89% 9.46% 6.34% 3.82% 0.07%
2025/03/08 22.19% 13.93% 8.89% 1.34% 6.26% 7.31% 6.97% 8% 2.02% 0.11%
2025/03/09 18.47% 15.73% 15.15% 3.02% 9.3% 5.7% 4.75% 3.56% 1.41% 3.48%
2025/03/10 22.35% 13.59% 5.92% 0.41% 3.53% 7.18% 3.21% 5.16% 3.07% 1.34%
2025/03/11 17.41% 10.21% 5.8% 0.43% 5.53% 5.21% 6.49% 4.18% 2.24% 10.26%
2025/03/12 18.24% 12.99% 7.28% 3.52% 2.33% 6.8% 1.34% 3.52% 2.98% 0%
2025/03/13 14.72% 6.52% 2.91% 1.88% 3.7% 12% 2.49% 1.65% 3.85% 0.02%
2025/03/14 16.63% 22.26% 11.69% 1.47% 2.17% 6.18% 1.83% 3.59% 3.26% 0%
2025/03/15 29.62% 20.69% 1.98% 1.07% 5.15% 6.5% 2.4% 5.91% 3.14% 0.02%
2025/03/16 17% 18.13% 9.25% 4.35% 4.31% 5.15% 1.7% 12.01% 2.44% 0.09%
2025/03/17 20.15% 19.13% 18.34% 6.21% 3.72% 5.76% 0.96% 3.68% 2.01% 0%
2025/03/18 20.98% 16.99% 8.56% 8.4% 3.64% 5.72% 1.3% 5.99% 2.23% 0.01%
2025/03/19 6.26% 16.42% 10.63% 10.49% 5.51% 6.42% 4.93% 4.11% 1.78% 0.06%
2025/03/20 12.18% 9.45% 9.78% 1.01% 5.54% 8.87% 7.64% 2.35% 3.26% 0%
2025/03/21 23.39% 17.71% 12.25% 8.17% 2.32% 3.63% 6.4% 8.24% 1.53% 0%
2025/03/22 15.27% 11.42% 5.88% 4.56% 8.14% 9.27% 4.51% 5.53% 3.79% 0%
2025/03/23 21.42% 16.79% 3.77% 5.45% 9.8% 7.28% 1.4% 4.49% 3.13% 0%
2025/03/24 16.44% 18.31% 15.89% 5.25% 4.12% 4.58% 5.18% 5.61% 2.23% 0%
2025/03/25 19.65% 22.51% 15.55% 7.4% 3.72% 2.59% 3.68% 5.22% 2.22% 0%
2025/03/26 11.51% 21.48% 10.68% 5.57% 6.66% 5.67% 3.44% 6.12% 2.93% 0%
2025/03/27 21.91% 18% 8.5% 2.72% 6.19% 4.09% 6.37% 7.76% 2.7% 0.02%
2025/03/28 16.76% 23.96% 13.08% 5.24% 4.57% 4.94% 1.19% 5.48% 2.33% 0%
2025/03/29 18.92% 12.99% 11.14% 4.42% 7.07% 6.29% 5.56% 8.5% 3.48% 0.09%
2025/03/30 14.2% 11.36% 9.41% 4.88% 7.98% 6.65% 2.83% 4.32% 3.67% 0.07%
2025/03/31 20.06% 15.41% 8.58% 7.87% 7.61% 7.48% 5.05% 4.08% 3.51% 0.03%

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Whitepages.com led March with fluctuating impressions, peaking mid-month. Beenverified.com showed consistent growth, while reversephone.com had a mid-month surge. Straighttalk.com started strong but declined. The month ended with whitepages.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Fixed-Line Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Reverse Phone Number Search https://www.beenverified.com

    Find A Person By Phone Number — Did You Get a Call from the 424 Area Code? Search it with BeenVerified to Avoid Scams!

  2. 2
    Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone

    Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s. Search any phone number. Get name, address, age, public records and more. Instant Results.

  3. 3
    Just Enter a Name or Number https://www.reversephone.com

    Trace a Phone Number — Access to Phone Number Information Can Be Confusing and Expensive. We Want to Reverse That. Did You Get a Call from An Unrecognizable Phone...

  4. 4
    Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com

    Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More

  5. 5
    Reverse Phone Lookup https://www.whitepages.com › reverse-lookup

    Who Called or Texted You — Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, PeopleFinders, and Whitepages captivate users with promises of instant results and scam avoidance. Their ads emphasize ease of use, affordability, and comprehensive data access, appealing to those seeking quick, reliable information.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.