US Telecommunications Wireless Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
verizon.com	83.18
att.com	5.5
cricketwireless.com	3.23
totalwireless.com	1.22
amazon.com	0.68
mintmobile.com	0.58
t-mobile.com	0.58
beenverified.com	0.4
bestbuy.com	0.32
spokeo.com	0.3
others	4.01

Verizon dominates with 83.18% click share, overshadowing AT&T’s 5.5%. Others collectively hold 4.01%, while Cricket Wireless captures 3.23%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	verizon.com	cricketwireless.com	att.com	mintmobile.com	boostmobile.com	t-mobile.com	visible.com	totalwireless.com	amazon.com	consumercellular.com
2025/01/01	66.08%	5.63%	7.29%	2.95%	1.45%	1.09%	1.86%	2.85%	1.1%	0.7%
2025/01/02	67.52%	5.53%	8.2%	2.69%	1.39%	1.16%	1.47%	1.82%	0.87%	0.6%
2025/01/03	63.41%	3.41%	13.89%	2.13%	1.5%	1.2%	1.24%	2.23%	0.92%	0.64%
2025/01/04	68.32%	5.26%	9.77%	2.4%	1.51%	1.11%	1.29%	1.21%	0.71%	0.58%
2025/01/05	67.13%	5.58%	8.39%	2.95%	1.46%	1.07%	1.51%	2.25%	0.73%	0.61%
2025/01/06	63.24%	4.79%	8.51%	3.25%	1.18%	1.4%	1.37%	2.43%	0.91%	0.96%
2025/01/07	68.07%	5.99%	8%	2.72%	0.86%	1.32%	1%	2.16%	0.68%	0.18%
2025/01/08	64.57%	3.51%	12.18%	2.6%	0.98%	1.27%	1.15%	1.9%	0.82%	0.57%
2025/01/09	65.08%	6.28%	9.14%	3.13%	1.08%	1.11%	1.04%	1.8%	0.87%	0.41%
2025/01/10	61.65%	5.24%	13.64%	2.85%	0.95%	1.47%	0.98%	1.01%	0.85%	0.69%
2025/01/11	62.83%	5.29%	9.3%	3.2%	1.26%	1.46%	1.12%	1.79%	1.06%	1.2%
2025/01/12	62.18%	6.79%	9.15%	3.75%	1.2%	1.19%	1.17%	0.99%	0.99%	0.57%
2025/01/13	63.16%	5.27%	11.33%	2.88%	1.05%	1.19%	0.9%	1.53%	1.06%	0.96%
2025/01/14	62.12%	6.23%	10.06%	3.3%	1.32%	1.5%	1.17%	1.29%	1.36%	0.58%
2025/01/15	64.39%	3.49%	12.23%	2.58%	0.97%	1.25%	1.13%	1.9%	0.82%	0.57%
2025/01/16	65.03%	6.26%	9.18%	3.11%	1.07%	1.09%	1.03%	1.79%	0.87%	0.41%
2025/01/21	59.88%	6.58%	10.58%	3.42%	2.41%	1.1%	0.67%	1.34%	0.9%	0.54%
2025/01/22	58.76%	4.93%	7.77%	3.82%	2.79%	1.26%	2.02%	1.7%	0.87%	1.05%
2025/01/23	61.66%	7.47%	7.27%	3.26%	2.42%	1.3%	1.06%	0.99%	0.8%	0.62%
2025/01/24	53.8%	5.67%	8.81%	4.1%	3.46%	1.3%	1.88%	1.99%	1.01%	0.98%
2025/01/25	48.85%	6.1%	8.93%	4.53%	4.24%	1.82%	2.43%	1.08%	0.99%	1.2%
2025/01/26	54.43%	5.54%	11.88%	3.68%	3.02%	1.29%	1.6%	2.16%	1.32%	0.96%
2025/01/27	59.86%	9.7%	5.68%	2.92%	2.4%	1.14%	1.53%	1.89%	0.95%	0.83%
2025/01/28	60.63%	8.94%	7.3%	2.42%	2.2%	1.33%	1.52%	1.53%	1.32%	0.72%
2025/01/29	58.24%	10.37%	7.03%	2.74%	2.6%	1.53%	1.54%	1.34%	1.47%	0.66%
2025/01/30	58.59%	5.49%	5.26%	3.54%	2.97%	1.92%	1.76%	1.41%	1.52%	2.25%
2025/01/31	59.35%	6.23%	6.04%	4.62%	3.17%	2.07%	1.93%	1.59%	1.47%	0.81%

Verizon’s spend share fluctuated, peaking early, then declining. Cricket Wireless and AT&T saw mid-month spikes. Mint Mobile and Boost Mobile gained momentum towards month’s end. T-Mobile and Visible showed steady growth. January concluded with diverse trends.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/01/01	691
2025/01/02	634
2025/01/03	672
2025/01/04	577
2025/01/05	606
2025/01/06	756
2025/01/07	639
2025/01/08	683
2025/01/09	688
2025/01/10	691
2025/01/11	648
2025/01/12	706
2025/01/13	690
2025/01/14	714
2025/01/15	683
2025/01/16	688
2025/01/21	663
2025/01/22	687
2025/01/23	667
2025/01/24	612
2025/01/25	623
2025/01/26	591
2025/01/27	647
2025/01/28	653
2025/01/29	699
2025/01/30	734
2025/01/31	683

January saw fluctuating advertiser numbers, peaking at 756 on January 6th. The month concluded with 683 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cricketwireless.com	1.16%
assurancewireless.com	0.45%
boostmobile.com	0.33%
peoplefinders.com	0.21%
amazon.com	0.19%
intelius.com	-0.06%
target.com	-0.1%
totalwireless.com	-0.13%
att.com	-0.97%
verizon.com	-2.49%

Cricket Wireless surged with a 1.16% click share increase, while Verizon faced a significant 2.49% decline.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	verizon.com	mintmobile.com	boostmobile.com	amazon.com	att.com	cricketwireless.com	bestbuy.com	walmart.com	totalwireless.com	target.com
2025/01/01	72.74%	3.81%	1.48%	2.82%	3.67%	2.3%	1%	0.52%	1.93%	0.61%
2025/01/02	74.16%	3.52%	1.52%	2.12%	4.46%	2.3%	0.66%	0.45%	1.21%	0.45%
2025/01/03	70.6%	3.06%	1.57%	2.26%	7.73%	1.39%	0.63%	0.72%	1.62%	0.43%
2025/01/04	74.25%	3.54%	1.94%	1.85%	4.91%	2.36%	0.78%	0.46%	1.01%	0.43%
2025/01/05	73.01%	4.23%	1.31%	1.98%	4.07%	2.74%	1.13%	0.65%	1.54%	0.96%
2025/01/06	68.32%	4.4%	1.54%	2.31%	4.08%	2.19%	1.16%	1.01%	1.78%	1.45%
2025/01/07	74.54%	3.91%	0.97%	1.66%	3.93%	2.47%	0.68%	0.63%	1.47%	1.47%
2025/01/08	71.42%	3.49%	0.99%	2.1%	5.83%	1.66%	0.75%	0.75%	1.41%	1.52%
2025/01/09	70.62%	5.19%	1.25%	2.23%	4.52%	2.82%	0.8%	0.56%	1.22%	1.81%
2025/01/10	68.95%	4.12%	0.89%	2.1%	7.14%	2.47%	0.98%	0.69%	0.74%	1.1%
2025/01/11	68.34%	4.68%	1.4%	2.53%	4.35%	2.11%	1.15%	0.93%	1.33%	1.29%
2025/01/12	66.65%	5.24%	1.63%	2.44%	4.53%	3.42%	1%	0.9%	0.82%	1.31%
2025/01/13	69.04%	3.91%	1.69%	2.57%	5.68%	2.42%	0.79%	0.76%	1.2%	1.3%
2025/01/14	67.99%	5.07%	1.46%	2.84%	5.38%	2.74%	0.83%	0.67%	1.1%	1.3%
2025/01/15	71.31%	3.48%	0.98%	2.11%	5.88%	1.65%	0.76%	0.77%	1.41%	1.53%
2025/01/16	70.55%	5.18%	1.24%	2.24%	4.55%	2.81%	0.83%	0.56%	1.22%	1.81%
2025/01/21	65.75%	5.09%	3.78%	2.32%	5.04%	2.61%	0.97%	1.31%	1.36%	0.7%
2025/01/22	67.34%	4.73%	3.29%	2.03%	3.43%	2.12%	0.96%	1.34%	1.51%	0.41%
2025/01/23	67.21%	4.35%	3.48%	1.92%	3.5%	3.34%	0.74%	0.68%	1.16%	0.48%
2025/01/24	58.84%	5.37%	4.49%	2.6%	4.46%	2.7%	1.16%	1.04%	1.93%	0.81%
2025/01/25	54.34%	5.38%	5.22%	2.47%	4.44%	3.03%	1.18%	0.6%	1.42%	0.8%
2025/01/26	58.05%	5.06%	4.4%	3.15%	6.32%	2.79%	1.36%	1.07%	1.91%	0.97%
2025/01/27	66.73%	3.67%	2.97%	2.28%	2.76%	4.6%	1.2%	0.95%	1.36%	1.15%
2025/01/28	67.4%	2.79%	2.41%	3.17%	3.74%	4.46%	1.96%	1.25%	1.22%	0.74%
2025/01/29	66.37%	3.49%	2.63%	3.36%	3.39%	5.06%	1.37%	1.44%	1%	0.77%
2025/01/30	65.97%	4.16%	3.34%	3.16%	2.5%	2.27%	1.37%	1.12%	0.96%	0.66%
2025/01/31	64.53%	5.23%	3.72%	3.1%	2.99%	2.84%	1.42%	1.32%	1.2%	0.57%

Verizon’s impression share fluctuated, peaking early, then declining to 64.53% by month’s end. Mint Mobile saw a rise, ending at 5.23%. Boost Mobile surged mid-month, closing at 3.72%. Amazon and AT&T showed varied trends, finishing at 3.10% and 2.99%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Unlimited For Just $12.50 | No Activation Fees https://promo.boostmobile.com
Get Unlimited Talk, Text, & Data For Just $12.50 Your First Month - Hurry, Deal Ends Soon.
2
Cricket Wireless® https://www.cricketwireless.com
Great Deals On Smartphones — Choose From Great Cell Phone Plans To Get the Most Out Of Your Phone. Learn More Today! Great...
3
Mint Mobile Sale - All 3-Month Plans are $15/mo. https://www.mintmobile.com
New customer offer—get our 3-month unlimited plan for $15/mo. ($45 upfront). Slows 40GB+.
4
Total Wireless - One Line For $20/mo. https://www.totalwireless.com
Bring Your Own Phone & Get One Line For $20/mo On Our Base 5G Unlimited Plan. See Terms.
5
Verizon official site | Stay Connected With Verizon https://www.verizon.com
Shop the latest devices and unlimited plans on the network you deserve at Verizon. Get access to coveted perks at discounted rates with myPlan.

In the competitive world of telecommunications, Boost Mobile’s enticing $12.50 unlimited offer stands out, urging urgency. Cricket Wireless highlights smartphone deals, while Mint Mobile tempts with a $15/month plan. Total Wireless offers affordability at $20/month, and Verizon emphasizes premium connectivity and perks.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC Case Study: Brand Protection Success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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