US Travel Destinations - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
go.com	22.58
expedia.com	7.4
cheapcaribbean.com	4.02
viator.com	3.43
amazon.com	3.35
vrbo.com	3.15
booking.com	2.81
rockefellercenter.com	2.74
airbnb.com	2.6
beaches.com	2.42
others	45.5

In the PPC landscape, ‘go.com’ leads with 22.58% click share, while ‘expedia.com’ follows at 7.4%. ‘Others’ dominate with 45.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	go.com	expedia.com	viator.com	vrbo.com	airbnb.com	booking.com	universalorlando.com	tripadvisor.com	cheapcaribbean.com	amazon.com
2025/03/01	18.33%	9.83%	3.83%	4.75%	3%	4.26%	2.16%	2.04%	2.52%	4.66%
2025/03/02	20.33%	9.4%	3.94%	5.83%	2.84%	2.19%	0.85%	1.93%	2.72%	2.27%
2025/03/03	16.96%	10.14%	4.21%	6.18%	2.59%	2.03%	3.08%	1.46%	2.8%	1.64%
2025/03/04	18.13%	7.33%	4.55%	5.13%	2.4%	1.33%	3.3%	1.71%	2.25%	1.14%
2025/03/05	10.34%	8.46%	3.99%	5.5%	3.34%	2.53%	1.78%	1.59%	2.25%	5.79%
2025/03/06	12.99%	11.17%	4.43%	4.16%	4.6%	3.73%	3.12%	2.06%	2.18%	2.51%
2025/03/07	11.72%	10.04%	3.87%	4.86%	4.65%	3.13%	2.76%	1.64%	1.98%	2.05%
2025/03/08	9.62%	11.95%	4.32%	5.91%	4.84%	2.92%	2.65%	1.85%	2.08%	1.32%
2025/03/09	11.28%	13.33%	5.06%	6.66%	5.89%	4.18%	1.47%	2.45%	1.76%	2.13%
2025/03/10	11.52%	12.36%	4.69%	4.85%	5.44%	4.23%	2.49%	2.23%	2.77%	0.8%
2025/03/11	13.99%	10.79%	5.02%	3.31%	5.66%	4.68%	1.37%	1.28%	2.3%	1.8%
2025/03/12	14.7%	9.48%	4.25%	3.26%	4%	4.39%	2.84%	1.52%	2.01%	3.48%
2025/03/13	15.63%	9.16%	4.05%	3.4%	4.2%	3.41%	1.32%	1.58%	2.79%	3.64%
2025/03/14	13.18%	11.09%	5.78%	4.39%	3.47%	5.15%	1.48%	1.67%	1.49%	0.37%
2025/03/15	15.72%	10.01%	5.6%	3.9%	2.82%	4.29%	2.4%	1.98%	2.16%	3.84%
2025/03/16	13.34%	10.42%	4.82%	4.7%	2.99%	3.65%	2.18%	2.42%	1.86%	6.52%
2025/03/17	14.29%	9.71%	4.76%	4.53%	2.89%	3.87%	1.35%	1.7%	2.05%	3.94%
2025/03/18	16.12%	11.11%	4.3%	3.68%	2.37%	3.16%	1.35%	1.87%	2.39%	2.2%
2025/03/19	15.92%	9.04%	5.18%	4.54%	2.65%	2.46%	2.73%	1.78%	2.3%	2.52%
2025/03/20	13.25%	13.57%	4.7%	4.79%	3.14%	4.02%	2.22%	1.41%	3.14%	1.52%
2025/03/21	15.25%	10.86%	6.29%	4.34%	2.71%	2.57%	0.61%	2.2%	3.02%	1.68%
2025/03/22	14.86%	11.38%	5.7%	4.48%	3.09%	3.72%	1.91%	2.99%	1.64%	1.04%
2025/03/23	15.5%	10.27%	5.95%	6.66%	3.14%	3.26%	2.27%	2.52%	2.25%	0.78%
2025/03/24	12.57%	9.56%	6.28%	5.18%	2.31%	3.46%	2.64%	2.95%	2.42%	1.13%
2025/03/25	17.8%	10.22%	5.53%	4.48%	2.58%	3.41%	2.19%	2.64%	2.27%	1.42%
2025/03/26	11.5%	10.21%	6.09%	4.7%	3.24%	4.2%	1.8%	2.4%	2.11%	0.68%
2025/03/27	13.4%	11.33%	5.2%	4.47%	2.24%	3.81%	3.37%	2.16%	1.97%	1.26%
2025/03/28	12.34%	7.99%	5.37%	5.52%	2.52%	3.9%	1.17%	2.04%	1.89%	0.9%
2025/03/29	13.69%	8.81%	5.87%	6.47%	2.78%	2.96%	2.06%	2.24%	2.39%	1.49%
2025/03/30	8.44%	11.09%	5.89%	6.93%	3.08%	4.09%	2.21%	2.8%	1.77%	1.08%
2025/03/31	15.26%	9.17%	5.53%	5.32%	2.78%	2.7%	2.54%	1.93%	1.68%	0.98%

In March 2025, go.com led with fluctuating spend shares, peaking early and stabilizing mid-month. Expedia.com and viator.com showed consistent growth, while vrbo.com and airbnb.com had varied trends. By month’s end, go.com maintained dominance.

Market Exposure

Competitor Count for US Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	954
2025/03/02	957
2025/03/03	980
2025/03/04	920
2025/03/05	986
2025/03/06	1150
2025/03/07	1210
2025/03/08	1231
2025/03/09	952
2025/03/10	1058
2025/03/11	954
2025/03/12	1050
2025/03/13	1011
2025/03/14	1124
2025/03/15	1000
2025/03/16	962
2025/03/17	902
2025/03/18	910
2025/03/19	942
2025/03/20	929
2025/03/21	972
2025/03/22	1033
2025/03/23	920
2025/03/24	919
2025/03/25	859
2025/03/26	973
2025/03/27	1010
2025/03/28	997
2025/03/29	1013
2025/03/30	953
2025/03/31	950

March saw fluctuating advertiser numbers, peaking at 1,231 on March 8. The month concluded with 950 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
go.com	1.96%
viator.com	0.78%
tripadvisor.com	0.61%
esbnyc.com	0.28%
rockefellercenter.com	0.28%
booking.com	-0.31%
expedia.com	-0.35%
skiheavenly.com	-0.37%
airbnb.com	-1.01%
amazon.com	-2.17%

Amazon.com saw a significant drop of 2.17%, while go.com surged by 1.96%. Viator.com and tripadvisor.com also experienced positive growth, gaining 0.78% and 0.61% respectively.

Campaign Efficiency

US Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	go.com	expedia.com	vrbo.com	viator.com	airbnb.com	amazon.com	booking.com	universalorlando.com	cheapcaribbean.com	hotels.com
2025/03/01	7.68%	11.21%	5.99%	3.22%	4.64%	15.05%	3.68%	1.82%	2.32%	1.81%
2025/03/02	9.68%	11.83%	8.38%	3.82%	4.32%	6.6%	2.88%	0.97%	2.69%	1.97%
2025/03/03	11.75%	12.98%	7.71%	3.99%	3.46%	5.07%	2.6%	2.49%	2.43%	1.12%
2025/03/04	11.66%	9.8%	6.6%	4.37%	3.42%	4.07%	1.73%	2.7%	2.09%	1.71%
2025/03/05	6.87%	9.64%	5.93%	3.51%	4.36%	14.51%	2.78%	1.28%	1.89%	1.33%
2025/03/06	10.03%	12.99%	4.86%	3.81%	5.95%	5.95%	4.18%	3.18%	2.1%	3.11%
2025/03/07	7.62%	11.06%	5.65%	3.08%	5.91%	8.55%	3.14%	2.27%	1.85%	2.47%
2025/03/08	7.24%	13.83%	6.93%	3.74%	6.06%	5.08%	4.1%	2.3%	1.83%	2.61%
2025/03/09	9%	15.32%	7.4%	4.82%	7.18%	5.56%	5.25%	1.11%	1.35%	2.08%
2025/03/10	8.01%	15.23%	5.46%	3.91%	7.27%	4.1%	5.18%	1.98%	2.68%	2.3%
2025/03/11	10.1%	13.18%	3.79%	4.89%	7.56%	3.9%	5.8%	1.41%	1.94%	2.09%
2025/03/12	12.1%	11.06%	3.47%	3.61%	5.43%	10.12%	5.13%	2.29%	1.55%	2.1%
2025/03/13	10.2%	10%	4.02%	3.84%	5.48%	10.8%	4.59%	1.53%	2.51%	1.29%
2025/03/14	7.92%	12.29%	4.63%	5.77%	4.5%	1.74%	6.23%	1.2%	1.13%	4.19%
2025/03/15	10.88%	11.53%	4.59%	5.17%	3.76%	10.03%	5.14%	2.2%	1.95%	1.15%
2025/03/16	7.94%	11.21%	5.15%	4.22%	3.59%	17.56%	4.01%	1.59%	1.31%	1.91%
2025/03/17	11.01%	11.17%	5.38%	3.97%	3.56%	10.13%	4.53%	1.31%	1.91%	2.37%
2025/03/18	12.43%	12.99%	4.75%	4.1%	3.34%	4.9%	3.97%	0.95%	1.94%	2.19%
2025/03/19	11.67%	9.83%	5.13%	4.79%	3.66%	10.75%	2.78%	2.51%	1.64%	2.16%
2025/03/20	9.92%	16.05%	5.57%	4.17%	4.35%	5.32%	4.54%	1.55%	2.5%	2.49%
2025/03/21	11.64%	12.01%	5.08%	5.59%	3.8%	6.43%	3.12%	0.26%	2.46%	2.09%
2025/03/22	11%	12.66%	5.21%	5.48%	3.99%	3.29%	4.8%	1.95%	1.5%	1.67%
2025/03/23	10.22%	12.2%	8.04%	5.77%	4.36%	1.91%	4.34%	1.66%	1.73%	2.15%
2025/03/24	9.48%	11.77%	6.31%	5.68%	3.33%	3.2%	4.56%	2.35%	2.01%	1.57%
2025/03/25	13.08%	13.03%	5.64%	5.28%	3.73%	3.15%	3.4%	2.29%	1.96%	1.17%
2025/03/26	7.72%	11.91%	5.63%	5.74%	4.56%	2.22%	5.06%	2.66%	1.81%	1.64%
2025/03/27	11.09%	12.81%	5.14%	4.61%	2.9%	5.64%	4.72%	2.96%	1.6%	1.69%
2025/03/28	9.8%	8.77%	5.97%	4.67%	3.32%	3.13%	5.14%	1.78%	1.45%	0.96%
2025/03/29	10.34%	10.48%	7.29%	5.15%	3.8%	5.96%	3.16%	2.02%	1.67%	1.08%
2025/03/30	6.72%	12.68%	7.71%	5.56%	4.04%	2.6%	4.47%	1.93%	1.59%	1.21%
2025/03/31	12.32%	11.48%	6.35%	5.44%	3.67%	2.85%	2.85%	2.32%	1.23%	0.84%

In March 2025, Expedia.com led with a consistent impression share, peaking mid-month. Go.com showed fluctuations, ending strong. Vrbo.com and Viator.com had steady growth, while Amazon.com and Booking.com experienced varied trends. UniversalOrlando.com and CheapCaribbean.com maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
All-Inclusive Beach Vacations https://www.cheapcaribbean.com
Caribbean Beach Vacations — Shop Instaworthy Vacations On The Official CheapCaribbean® Site. Book Your Next Vacay Now!
2
Vacation Packages | Expedia Vacation Packages https://www.expedia.com/vacation/book_now
Looking for a Package Deal? We've Got You Covered Anytime, Anywhere. Vacation...
3
Walt Disney World® - Official Site https://disneyworld.disney.go.com
Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More. Visit...
4
Palo Alto Networks https://www.paloaltonetworks.com
Prevent Threats — Looking for network and cloud security services? We have the demo that's right for you! Explore PANW's...
5
Get Theme Park Tickets Now https://www.universalorlando.com
Universal Orlando Resort — Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Whether...

In the vibrant world of PPC, CheapCaribbean entices with “Instaworthy Vacations,” while Expedia offers comprehensive package deals. Disney and Universal Orlando captivate with magical experiences and thrilling rides. Palo Alto Networks stands out, focusing on network security, diverging from the travel theme.

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US Travel Destinations - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Travel Destinations brands

Share of Spend for the top 10 US Travel Destinations brands

Competitor Count for US Travel Destinations

Market Loss & Market Gains for US Travel Destinations

US Travel Destinations Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Destinations

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance