US Travel Transportation - PPC Market Share Analysis March 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
southwest.com	15.68
expedia.com	9.82
united.com	9.29
aa.com	8.91
enterprise.com	5.36
kayak.com	4.85
priceline.com	4.21
jetblue.com	3.62
delta.com	2.7
cheapoair.com	2.51
others	33.05

In the travel PPC landscape, Southwest.com leads with 15.68% click share, followed by Expedia.com at 9.82%. ‘Others’ collectively hold a significant 33.05% share.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	expedia.com	priceline.com	kayak.com	enterprise.com	southwest.com	united.com	aa.com	booking.com	turo.com	cheapoair.com
2025/03/01	15.43%	8.95%	6.9%	3.35%	6.34%	5.68%	4.65%	3.1%	2.61%	5.25%
2025/03/02	16.62%	7.91%	7.8%	3.73%	8.45%	4.29%	4.56%	2.6%	2.45%	4.43%
2025/03/03	17.49%	7.93%	8.43%	3.82%	6.46%	5%	2.33%	2.89%	3.3%	4.22%
2025/03/04	17.12%	7.17%	7.92%	6.01%	6.15%	4.53%	3.21%	2.84%	3.01%	3.63%
2025/03/05	17.71%	7.8%	7.71%	3.55%	6.59%	3.38%	4.4%	2.91%	2.9%	3.65%
2025/03/06	16.51%	8.8%	8.09%	4.44%	5.31%	3.95%	3.25%	3.83%	3.24%	3.92%
2025/03/07	16.65%	7.57%	7.13%	4.82%	5.48%	5.34%	3.75%	3.22%	2.64%	4.24%
2025/03/08	16.47%	7.45%	7.14%	5.28%	5.34%	5.96%	4.55%	3%	2.99%	3.77%
2025/03/09	16.3%	7.84%	7.66%	3.13%	7.54%	5.66%	3.69%	3.03%	2.44%	4.86%
2025/03/10	17.93%	7.95%	9.55%	4.32%	5.64%	4.91%	2.75%	3.29%	2.67%	3.77%
2025/03/11	15.39%	7.7%	7.1%	4.43%	7.53%	6.25%	3.78%	2.84%	2.31%	3.99%
2025/03/12	16.2%	7.2%	8.74%	4.99%	6.27%	6.5%	2.91%	3.16%	3.11%	3.44%
2025/03/13	16.29%	7.86%	8.82%	4.49%	6.99%	5.41%	3.17%	2.72%	3.05%	3.83%
2025/03/14	16.35%	7.53%	9%	4.03%	7.33%	4.75%	3.68%	2.45%	3.23%	3.91%
2025/03/15	16.24%	7.57%	8.06%	3.88%	7.64%	4.17%	3.8%	2.17%	2.99%	4.93%
2025/03/16	16.02%	8.01%	8.87%	3.7%	6.75%	5.66%	4.08%	2.52%	3.18%	3.63%
2025/03/17	15.08%	8.53%	8.77%	3.96%	6.44%	5.41%	4.35%	3.15%	3.04%	3.32%
2025/03/18	16.84%	7.28%	8.84%	4.64%	5.89%	5.13%	3.76%	2.6%	3.33%	3.46%
2025/03/19	17.5%	8.31%	9.06%	4.5%	6.38%	5.54%	3.24%	3.18%	3.18%	3.79%
2025/03/20	18.83%	8.98%	8.68%	3.85%	6.03%	5.77%	3.3%	2.91%	2.89%	3.81%
2025/03/21	18.29%	8.82%	8.47%	4.24%	7.23%	4.55%	3.34%	2.89%	3.18%	3.69%
2025/03/22	17.64%	8.15%	8.04%	3.99%	6.82%	5.47%	4.15%	2.23%	3.1%	3.46%
2025/03/23	16.37%	8.33%	7.44%	3.56%	7.03%	5.64%	4.4%	2.4%	2.7%	3.61%
2025/03/24	17.4%	7.62%	7.85%	3.91%	5.82%	5.74%	4.04%	2.7%	3.02%	3.6%
2025/03/25	17.17%	7.97%	7.08%	5.58%	5.96%	5.26%	3.61%	2.01%	3.06%	4.2%
2025/03/26	17.85%	9.55%	7.97%	4.41%	5.7%	4.03%	4.14%	2.7%	3.05%	4.06%
2025/03/27	17.77%	8.25%	8.82%	4.07%	5.92%	4.51%	4.04%	2.49%	2.93%	3.5%
2025/03/28	17.8%	7.65%	7.55%	4.02%	5.73%	5.49%	4.01%	2.02%	2.44%	3.26%
2025/03/29	17.59%	8.48%	6.98%	3.31%	6.4%	6.1%	4.44%	2.04%	2.44%	4.03%
2025/03/30	17.73%	8.13%	7.66%	3.67%	6.11%	5.33%	4.39%	2.2%	2.36%	3.99%
2025/03/31	17.12%	9.56%	8.42%	5.49%	4.94%	4.66%	4.37%	2.99%	2.98%	2.41%

Expedia led March with a steady rise, peaking mid-month. Priceline and Kayak showed fluctuations, while Enterprise and Southwest had moderate gains. United and AA saw mixed trends. Booking and Turo remained stable. Cheapoair ended with a decline.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/03/01	1392
2025/03/02	1443
2025/03/03	1525
2025/03/04	1511
2025/03/05	1430
2025/03/06	1630
2025/03/07	1599
2025/03/08	1632
2025/03/09	1403
2025/03/10	1558
2025/03/11	1469
2025/03/12	1527
2025/03/13	1450
2025/03/14	1619
2025/03/15	1424
2025/03/16	1413
2025/03/17	1403
2025/03/18	1491
2025/03/19	1440
2025/03/20	1429
2025/03/21	1425
2025/03/22	1482
2025/03/23	1372
2025/03/24	1439
2025/03/25	1413
2025/03/26	1408
2025/03/27	1419
2025/03/28	1392
2025/03/29	1378
2025/03/30	1361
2025/03/31	1451

March saw fluctuating advertiser numbers, peaking at 1,632 on March 8. The month concluded with 1,451 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
expedia.com	0.7%
aa.com	0.63%
avis.com	0.47%
jetblue.com	0.37%
royalcaribbean.com	0.3%
united.com	-0.22%
spirit.com	-0.23%
booking.com	-0.26%
sixt.com	-0.28%
cheapoair.com	-0.4%

Expedia.com soared with a 0.70 increase, while cheapoair.com dropped by 0.40. Jetblue.com and avis.com also gained, contrasting sixt.com’s decline.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	expedia.com	priceline.com	southwest.com	aa.com	kayak.com	united.com	cheapoair.com	enterprise.com	booking.com	turo.com
2025/03/01	12.47%	9.79%	10.44%	5.72%	4.04%	5.31%	6.91%	2.38%	2.29%	1.91%
2025/03/02	13.23%	8.25%	14.23%	4.97%	4.99%	4.28%	5.92%	2.84%	2.14%	1.89%
2025/03/03	13.8%	8.66%	11.75%	3.57%	5.01%	4.38%	6.02%	2.42%	2.32%	2.43%
2025/03/04	13.92%	8.06%	11.24%	4.49%	4.97%	3.89%	5.44%	3.73%	2.45%	2.32%
2025/03/05	14.2%	8.38%	10.83%	6.17%	4.58%	2.93%	5.48%	2.2%	2.38%	2.1%
2025/03/06	12.95%	9.84%	9.01%	4.77%	4.7%	3.43%	6.28%	2.68%	3.24%	2.33%
2025/03/07	13.48%	8.23%	9.94%	5.43%	4.19%	4.53%	6.48%	3.21%	2.67%	1.87%
2025/03/08	12.71%	8.36%	9.73%	6.18%	4.52%	5.63%	5.71%	3.29%	2.65%	2.3%
2025/03/09	12.67%	7.99%	12.82%	5.02%	4.61%	5.23%	6.94%	2.03%	2.37%	1.8%
2025/03/10	14.04%	9.22%	10.11%	3.66%	5.88%	4.47%	5.76%	2.82%	2.93%	2.06%
2025/03/11	12%	8.53%	13.78%	4.99%	4.33%	5.14%	5.67%	3.01%	2.49%	1.7%
2025/03/12	12.5%	8.03%	11.6%	3.78%	5.31%	5.88%	5.33%	3.13%	2.92%	2.4%
2025/03/13	12.1%	8.64%	12.17%	4.5%	5.3%	5.33%	5.57%	2.88%	2.43%	2.22%
2025/03/14	11.38%	8.22%	11.64%	5.29%	5.3%	3.79%	5.38%	2.43%	2.12%	2.36%
2025/03/15	12.29%	8.38%	13.11%	5.17%	4.8%	3.61%	7.04%	2.71%	1.91%	2.22%
2025/03/16	11.83%	8.3%	12.39%	5.47%	5.22%	5.58%	5.48%	2.57%	2.09%	2.46%
2025/03/17	11.52%	8.99%	12.12%	4.64%	5.46%	4.92%	5.17%	2.49%	2.59%	2.33%
2025/03/18	13.18%	8.2%	11.24%	4.9%	5.37%	4.81%	5.41%	2.94%	2.22%	2.45%
2025/03/19	13.71%	9.47%	11.06%	4.41%	5.44%	5.27%	5.65%	3.12%	2.77%	2.46%
2025/03/20	15.24%	9.81%	10.22%	4.3%	5.24%	5.27%	5.49%	2.51%	2.51%	2.18%
2025/03/21	14.92%	10.06%	12.14%	4.68%	5.04%	3.71%	5.52%	2.73%	2.48%	2.42%
2025/03/22	14.02%	8.7%	12.11%	5.87%	4.69%	4.53%	5.28%	2.57%	1.91%	2.42%
2025/03/23	12.79%	8.83%	13.26%	5.37%	4.3%	4.8%	5.17%	2.57%	1.92%	2.01%
2025/03/24	14.12%	8.24%	10.74%	5.9%	4.83%	5.07%	5.13%	2.65%	2.27%	2.3%
2025/03/25	14.44%	8.81%	10.54%	5.04%	4.27%	4.1%	6.05%	3.48%	1.69%	2.41%
2025/03/26	14.4%	10.46%	10.16%	5.27%	4.78%	3.5%	5.82%	2.76%	2.09%	2.29%
2025/03/27	13.61%	8.91%	11.47%	5.85%	5.14%	3.86%	4.92%	2.6%	1.94%	2.13%
2025/03/28	14.56%	8.45%	10.39%	5.69%	4.64%	4.77%	4.94%	2.64%	1.63%	1.78%
2025/03/29	13.94%	9.67%	10.75%	5.95%	4.17%	5.31%	5.64%	2.16%	1.64%	1.79%
2025/03/30	14.72%	9.09%	10.35%	6.05%	4.68%	4.81%	5.95%	2.41%	1.69%	1.77%
2025/03/31	13.96%	10.49%	10.4%	5.35%	5.07%	4.57%	3.77%	3.73%	2.42%	2.27%

In March 2025, Expedia’s impression share fluctuated, peaking at 15.24% on March 20. Priceline and Southwest showed varied trends, with Priceline ending strong at 10.49% and Southwest steady at 10.4%. Cheapoair and United had mixed performances, while Enterprise and Booking saw minor shifts. Turo remained stable, closing at 2.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
American Airlines® https://www.aa.com
Book Your Flight Today — Enjoy Travel Made Simple With Flexible Booking Options & In-flight Comfort. More Direct Flights, More Reasons To Fly. Great Fares Await. Inflight Wifi. Low Fares.
2
Book Your Flight - Airline Tickets, Airfare Deals https://www.expedia.com/flights/book_now
Find & Compare Options and You Can Save Big! Great Deals on Flights. Get the Most Out...
3
JetBlue® Flights - Official Site https://www.jetblue.com
Our Interactive Route Map Shows You All The Places You Can Go From Anywhere You Are. Flights To 100+ Destinations In The U.S., Latin America, Caribbean And London. Earn TrueBlue® Points.
4
Southwest Airlines® - Official https://www.southwest.com › southwest › official
Book Your Flight Online Today — Need to Change Your Flight? Southwest® Has No Change Fees! Fare Difference May Apply. Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!
5
United Airlines - Book Now https://www.united.com
Book Your Flight Today. Find amazing deals on flights with United Airlines. Travel across the US and abroad. United flies to more Europen destinations than any other U.S.

In the competitive skies of Google PPC, American Airlines entices with flexible booking and inflight comfort. Expedia promises savings through comparison, while JetBlue highlights its extensive route map and rewards. Southwest offers no change fees, and United boasts European reach.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Travel Transportation - PPC Market Share Analysis March 2025

Share of Clicks for top 10 US Travel Transportation brands

Share of Spend for the top 10 US Travel Transportation brands

Competitor Count for US Travel Transportation

Market Loss & Market Gains for US Travel Transportation

US Travel Transportation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance