Stop guessing with Performance Max: Get control and maximize results
Feeling lost in the Performance Max maze? Get all the tips and tricks to help you:
Balance automation and control for maximum ROI.
Gain deep search term visibility to optimize your campaigns.
Use data-driven insights to make smarter decisions for growth.
Maximize your PMax ROI
Data-driven strategies for PMax campaign success
Performance Max campaigns offer automation, but often at the cost of visibility and control. The “black box” nature of the platform makes it difficult to understand which search terms are triggering ads, how budget is being allocated across different assets and channels, and whether ads are resonating with the target audience.
So, how do you gain the visibility and control that Performance Max lacks gain so that you can confidently optimize your campaigns?
Ready to get more from your Performance Max campaigns?
This guide provides actionable strategies you can implement immediately to improve campaign performance, reduce wasted ad spend, and drive higher ROI.
You'll discover how to:
Gain transparency into your search term performance
Analyze competitor messaging to optimize your ad copy
Identify gaps in your search term coverage
Refine audience segmentation for higher conversion rates
AI-powered Search Intelligence success
Adthena’s AI-powered technology helps brands and agencies across the globe to sustained paid search success.
Vodafone Ziggo
Increasing orders by 500%
Adthena provided vital visibility into Vodafone’s Google Performance Max test.
$54k saved in just 6 months UNTUCKit used Brand Activator to get insights into competitor activity, enabling them to display ads only when necessary. This adjustment reduced unnecessary ad spend significantly.