October 11 2024 – Adthena and customers are finalists in six prestigious categories at The UK Search Award ceremony:
- Best Integrated Campaign (Large) – Legal & General
- Best Use of Search – Retail / eCommerce (PPC) – VodafoneZiggo
- Best Use of Data (PPC) (Large) – VodafoneZiggo
- Best AI Search Software Solution – Adthena’s Brand Activator
- Best PPC Management Software Suite – Adthena’s Brand Activator
- Best Search Software Tool – Adthena’s Brand Activator
The UK Search Awards celebrate excellence in search across the UK, and these nominations are a testament to the powerful results Adthena delivers for its clients.
Shortlisted stories
Adthena & Legal & General: Taking the lead in annuities
Legal & General (L&G), a leading UK provider of life insurance and retirement products, aimed to surpass competitors in paid search for retirement products. They teamed up with Adthena to execute an integrated search strategy, coordinating paid and organic efforts.
By leveraging Adthena’s tools, L&G saw significant gains:
- +78% in combined paid and organic traffic
- +130% in PPC click share
- +31% in organic Share of Voice (SOV)
L&G successfully rose to the top, becoming the #1 provider for organic search in annuities.
“This campaign was highly strategic and used both PPC and SEO insights to support one another. Reporting via Adthena enabled us to treat search as one channel to improve Legal & General’s overall visibility and clicks for high search-volume annuity keywords. This powered highly successful, highly efficient optimisations that drew on the strengths of both channels.” Rebecca Shipston, Senior Direct Marketing Manager at Legal & General.
Adthena & VodafoneZiggo: Boosting orders 500%, saving time & money
VodafoneZiggo sought to optimize its paid search for cost and efficiency, while also protecting its brand from trademark infringements. By using Adthena’s search intelligence platform, they unlocked insights into market trends, Google’s Performance Max campaign performance, and competitor activity, driving impressive results:
- 70% boost in impression share
- 500% increase in orders
- Revenue 29% over target
- 60% savings on paid search spend
“The valuable insights we get from Adthena are simply unavailable elsewhere. Adthena shows us not only where we have opportunities to bring in more sales and revenue, but also where we can save money. It helps ensure that every hour and Euro we invest in paid search is spent wisely.” Jerry Jacobs, Paid Search Lead.
Adthena’s Brand Activator: saving brands £15k monthly on Google Ads
Adthena’s Brand Activator is a game-changer for reducing wasted spend on “Lone Ranger” terms – branded search terms where a brand ranks #1 in both paid and organic with no competitors bidding.
Brand Activator automatically pauses bids on these terms, reinvesting savings into higher-performing keywords. If a competitor re-enters, bidding resumes automatically, ensuring no loss of clicks or market share. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search on higher-performing search terms to further increase overall Return On Ad Spend (ROAS).
Currently, 70 enterprise brands are saving up to £15k monthly on average on brand search, with multiple brands already saving millions.
Adthena’s new platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Discover how Adthena’s Brand Activator can transform your search strategy.
