November 12 2024 – Adthena is excited to announce that we have been shortlisted for two Drum Awards Festival for our innovative solution, Brand Activator:
- FINALIST – B2B: A.I./Emerging Technologies
- FINALIST – Digital Experience: Game-Changing Technology
The Drum Awards Festival celebrates the very best work, companies, and people from the world of marketing and media. Ground-breaking creativity and strategic genius are rewarded across every sector, discipline and channel.
Adthena’s Brand Activator – saving marketers up to 20% on brand search ads
Adthena’s new platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Adthena’s team of Sarah Dutton, John Byrne, Duc Tran, Andrea Valencia, and Serra Hale celebrating finalist status for Brand Activator.
Helping brands reduce waste on Lone Rangers
While Brand Activator has helped enterprise brands achieve up to £15,000 in savings monthly, its true value lies in maximizing the efficiency of protecting your brand and while optimizing budget. Here’s how:
Brand protection: Shield your brand automatically with 24/7 SERP monitoring. Prevent competitors from stealing your traffic and stay in control of your brand presence.
Spend efficiency: stop overpaying for clicks-bid smarter, not harder. Achieve optimal balance between paid and organic for maximum impact at a lower cost.
Incremental growth: Reinvest saved budget into areas o f incremental growth. Capture new revenue while keeping brand campaigns optimized.
The solution’s patented Whole Market View technology monitors the search landscape in real-time, making proactive adjustments to campaign bids and ensuring that brands maintain their competitive edge without wasting resources.
Find out more about Adthena’s Brand Activator.
