Adthena wins Best AI Search Solution at APAC Search Awards

Adthena’s Brand Activator wins Best AI Search Software Solution 

Melbourne, AUS – January 30, 2025 – Adthena is proud to announce that its Brand Activator solution has won the prestigious Best AI Search Software Solution award at the APAC Search Awards 2025.

This win highlights the transformative power of Brand Activator, a cutting-edge AI-driven solution designed to help brands optimize their Google Ads performance. By automatically pausing bids on brand terms that already rank #1 organically and where no competition exists, Brand Activator ensures businesses can allocate their budgets more effectively, increase visibility, and protect their brand.

While Brand Activator has helped enterprise brands achieve up to AUD$15,000 in savings monthly, its true value lies in maximizing the efficiency of protecting your brand and while optimizing budget. Here’s how:

Brand protection: Shield your brand automatically with 24/7 SERP monitoring. Prevent competitors from stealing your traffic and stay in control of your brand presence.

Spend efficiency: stop overpaying for clicks-bid smarter, not harder. Achieve optimal balance between paid and organic for maximum impact at a lower cost.

Incremental growth: Reinvest saved budget into areas o f incremental growth. Capture new revenue while keeping brand campaigns optimized.

The solution’s patented Whole Market View technology monitors the search landscape in real-time, making proactive adjustments to campaign bids and ensuring that brands maintain their competitive edge without wasting resources.

The APAC Search Awards celebrate the most innovative and impactful technologies and strategies in the digital marketing industry across the Asia-Pacific region. Adthena’s win in this category underscores the significant contribution Brand Activator has made to the search marketing landscape.