December 4 2024 – Adthena are UK Search Awards 2024 winners again, picking up two trophies at ceremony in London:
- Best AI Search Software Solution – Adthena’s Brand Activator
- Best PPC Management Software Suite – Adthena’s Brand Activator
The UK Search Awards celebrate excellence in search across the UK, and these nominations are a testament to the powerful results Adthena delivers for its clients.
Winning story: saving brands £15k monthly on Google Ads
Adthena’s Brand Activator is a game-changer for reducing wasted spend on “Lone Ranger” terms – branded search terms where a brand ranks #1 in both paid and organic with no competitors bidding.
Brand Activator automatically pauses bids on these terms, reinvesting savings into higher-performing keywords. If a competitor re-enters, bidding resumes automatically, ensuring no loss of clicks or market share. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search on higher-performing search terms to further increase overall Return On Ad Spend (ROAS).
Currently, 70 enterprise brands are saving up to £15k monthly on average on brand search, with multiple brands already saving millions.
Adthena’s new platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
The awards judges said: “The platform’s core purpose is well-defined, offering a unique selling proposition that differentiates it in the market. Its focus on budget efficiency has empowered customers to achieve impressive success metrics, underscoring its value and effectiveness. It’s an outstanding product with the potential to save companies millions.”
Discover how Brand Activator can transform your search strategy.
Pictured: The Adthena team celebrating as UK Search Awards 2024 winners
