As tech continues to infiltrate everything from our daily lives to our working routines, the Global Business Tech Awards seek to celebrate how emerging and existing tech is overcoming challenges, creating new opportunities, and achieving the strategy goals and ROI.

Adthena’s Brand Activator – saving brands $15k monthly on Google Ads

Adthena’s Brand Activator is a game-changer for reducing wasted spend on “Lone Ranger” terms – branded search terms where a brand ranks #1 in both paid and organic with no competitors bidding.

While Brand Activator has helped enterprise brands achieve up to £15,000 in savings monthly, its true value lies in maximizing the efficiency of protecting your brand and while optimizing budget. Here’s how:

Brand protection: Shield your brand automatically with 24/7 SERP monitoring. Prevent competitors from stealing your traffic and stay in control of your brand presence.

Spend efficiency: stop overpaying for clicks-bid smarter, not harder. Achieve optimal balance between paid and organic for maximum impact at a lower cost.

Incremental growth: Reinvest saved budget into areas o f incremental growth. Capture new revenue while keeping brand campaigns optimized.

The solution’s patented Whole Market View technology monitors the search landscape in real-time, making proactive adjustments to campaign bids and ensuring that brands maintain their competitive edge without wasting resources.

Request a personalized demo today.