As tech continues to infiltrate everything from our daily lives to our working routines, the Global Business Tech Awards seek to celebrate how emerging and existing tech is overcoming challenges, creating new opportunities, and achieving the strategy goals and ROI.

Adthena’s Brand Activator – saving brands $15k monthly on Google Ads

Adthena’s new platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.

Helping brands reduce waste on Lone Rangers

Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.

Brand Activator automatically detects Lone Rangers for a customer and pauses bidding on those terms. What if a competitor re-enters the auction for that term? Brand Activator automatically resumes bidding so the brand doesn’t lose clicks or market share. The entire cycle is logged in detail in Adthena reports so search marketers can track all activities and savings. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search on higher-performing search terms to further increase overall Return On Ad Spend (ROAS).

Unrivalled in the industry, Brand Activator is saving up to 20% of brand search spend for our enterprise customers in diverse verticals across the globe. Many brand’s savings are already into the millions.

Request a personalized demo today.