9 Aug 2024 – Adthena is shortlisted in three prestigious categories at The US Search Awards 2024:
- FINALIST – Best AI Search Software Solution – Adthena’s Brand Activator
- FINALIST – Best Search Software Tool – Adthena’s Brand Activator
- FINALIST – Best Use of AI for Data – Adthena’s Brand Activator
The US Search Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.
Adthena’s Brand Activator – saving brands $15k monthly on Google Ads
This resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Helping brands reduce waste on Lone Rangers
Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.
Brand Activator automatically detects Lone Rangers for a customer and pauses bidding on those terms. What if a competitor re-enters the auction for that term? Brand Activator automatically resumes bidding so the brand doesn’t lose clicks or market share. The entire cycle is logged in detail in Adthena reports so search marketers can track all activities and savings. Using Adthena’s patented Whole Market View technology, these savings can then be reinvested back into paid search on higher-performing search terms to further increase overall Return On Ad Spend (ROAS).
Unrivalled in the industry, Brand Activator has now been in the market for 18 months and has 69 enterprise customers in diverse verticals across the globe. Brand Activator customers are each saving $15k monthly on average and are forecast to save $12m in 2024 collectively.
Find out more about Adthena’s Brand Activator.
Check out Adthena’s win at the US Search Awards in 2023 for Best Search Software Tool!
