May 24 2024 – Adthena brings home a trophy at the Euro Search Awards:
- Best Software Innovation
Adthena’s Brand Activator: saving brands $15k monthly on Google Ads.
The European Search Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.
Winning story
Adthena’s Brand Activator – saving brands $15k monthly on Google Ads
Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Judges feedback: “Adthena’s approach of pausing bids on brand terms already won organically, especially in the absence of competitors’ bids, it addresses a critical inefficiency in digital advertising. The ability to reinvest savings into higher-performing search terms for strategic growth underscores the tool’s comprehensive design to optimize advertising budgets effectively.”
Helping brands reduce waste on Lone Rangers
Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.
Unrivalled in the industry, Brand Activator is now saving brands $15k monthly on brand search ads for 30+ enterprise customers in diverse verticals across the globe.
Find out more about Adthena’s Brand Activator or request a personalized demo today.
