May 24 2024 – Adthena brings home a trophy at the Euro Search Awards:
- Best Software Innovation
Adthena’s Brand Activator: saving brands $15k monthly on Google Ads.
The European Search Awards recognise and honour the ingenuity, creativity, and innovation driving remarkable achievements within the ever-evolving landscape of online search.
Winning story
Adthena’s Brand Activator – saving brands $15k monthly on Google Ads
Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Judges feedback: “Adthena’s approach of pausing bids on brand terms already won organically, especially in the absence of competitors’ bids, it addresses a critical inefficiency in digital advertising. The ability to reinvest savings into higher-performing search terms for strategic growth underscores the tool’s comprehensive design to optimize advertising budgets effectively.”
While Brand Activator has helped enterprise brands achieve up to $15k in savings monthly, its true value lies in maximizing the efficiency of protecting your brand and while optimizing budget. Here’s how:
Brand protection: Shield your brand automatically with 24/7 SERP monitoring. Prevent competitors from stealing your traffic and stay in control of your brand presence.
Spend efficiency: stop overpaying for clicks-bid smarter, not harder. Achieve optimal balance between paid and organic for maximum impact at a lower cost.
Incremental growth: Reinvest saved budget into areas o f incremental growth. Capture new revenue while keeping brand campaigns optimized.
The solution’s patented Whole Market View technology monitors the search landscape in real-time, making proactive adjustments to campaign bids and ensuring that brands maintain their competitive edge without wasting resources.
