October 30 2024 – Adthena brings home two trophies at the US Search Awards 2024:
- Best Use of AI for Data – Adthena’s Brand Activator
- Best AI Search Software Solution – Adthena’s Brand Activator
The US Search Awards stands as a leading celebration of outstanding achievements in digital marketing and search engine optimization. This highly respected event recognizes the creativity, ingenuity, and innovation that define the industry, spotlighting campaigns and strategies that have driven digital marketing forward across the United States.
Adthena’s team of Tom Larkin, Will Smithson, Lauren Hudesman, and Phillip Thune, celebrating a win for Brand Activator.
Winning story
Adthena’s Brand Activator – saving brands $15k monthly on Google Ads
Adthena’s platform feature resolves a longstanding source of inefficient spending in paid search advertising. It automatically pauses bidding on search terms where a brand is winning organically and when no other competitors are bidding.
Judges feedback: “This product is outstanding and showcases an impressive use of AI. It’s amazing to see the significant savings customers have achieved using it. The results are remarkable.”
Celebrating a win under the New York city skyline.
Helping brands reduce waste on Lone Rangers
Lone Ranger terms are those brand search terms that are ranked #1 for a term in both paid and organic search, with no other rival bidders. Previously, many brands wouldn’t have had the resources to engage in the time-intensive task of identifying Lone Rangers and manually adjusting bidding on them – resulting in thousands of dollars wasted. But with the invention of our 24/7 monitoring tool, this is no longer the case.
Unrivalled in the industry, Brand Activator is now saving brands $15k monthly on brand search ads for 30+ enterprise customers in diverse verticals across the globe.
Find out more about Adthena’s award-winning Brand Activator or request a personalized demo today.
