January 31st 2024 – Adthena bags another two trophies at the APAC Search Awards:

  • Best Software Innovation
  • Best Search Software Tool

The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value through SEO, PPC and Content.

Winning story: Adthena’s Brand Activator – saving marketers up to 20% on brand search ads

 

Judges feedback: “The insight function of this tool plays a pivotal role in addressing a tangible problem within the search industry, leading to substantial savings in investments and delivering outstanding results. Overall this is a very impressive tool and a deserving winner.”

Helping brands reduce waste on Lone Rangers

Adthena’s Brand Activator is a game-changer for reducing wasted spend on “Lone Ranger” terms – branded search terms where a brand ranks #1 in both paid and organic with no competitors bidding.

While Brand Activator has helped enterprise brands achieve up to £15,000 in savings monthly, its true value lies in maximizing the efficiency of protecting your brand and while optimizing budget. Here’s how:

Brand protection: Shield your brand automatically with 24/7 SERP monitoring. Prevent competitors from stealing your traffic and stay in control of your brand presence.

Spend efficiency: stop overpaying for clicks-bid smarter, not harder. Achieve optimal balance between paid and organic for maximum impact at a lower cost.

Incremental growth: Reinvest saved budget into areas o f incremental growth. Capture new revenue while keeping brand campaigns optimized.

The solution’s patented Whole Market View technology monitors the search landscape in real-time, making proactive adjustments to campaign bids and ensuring that brands maintain their competitive edge without wasting resources.

Find out more about Adthena’s Brand Activator or request a personalized demo today.