Adthena’s Ask Arlo recognized for its AI-powered insights to optimize search campaigns
28 March 2025 – Adthena is thrilled to announce that its AI-powered data analyst, Ask Arlo, has been shortlisted in three categories at the European Search Awards 2025:
- Best AI Search Software Solution
- Best Software Innovation
- Best Search Software Tool
The European Search Awards, renowned for celebrating excellence in digital marketing, SEO, and PPC across Europe, have recognized Ask Arlo for its innovative approach to search marketing campaigns.
How Ask Arlo transforms complex data into actionable Insights
Ask Arlo is a conversational GenAI data analyst and AI-powered search intelligence companion. Purpose-built to analyze Adthena’s proprietary search data, Ask Arlo integrates seamlessly into Adthena’s platform, transforming raw data into strategic actions for marketers—no manual analysis required.
Adthena’s Ask Arlo instantly analyzes thousands of competitor ad copies, search trends, and campaign insights—all within the Adthena app.
Picture having a personal data analyst at your fingertips, always ready to answer any questions you have about your market. Say goodbye to sifting through complex data reports. With Ask Arlo, you can simply ask your questions in everyday language, just as if you were talking to a colleague.
Key features of Ask Arlo include:
- Industry-leading data: Powered by Adthena’s search intelligence for accurate, in-depth insights.
- Conversational AI: Understands natural language, answering queries on date ranges, topics, or formats – with summaries, detailed insights, and themed breakdowns.
- Instant data: Provides real-time search data on market share, competitor movements, keyword trends, and more.
- Visualizations: Turns raw data into clear graphs, trend lines, and tables.
- Time-saving: Reduces analysis from hours to seconds, allowing marketers to focus more on strategy.
About the European Search Awards
The European Search Awards honor the ingenuity, creativity, and technical innovation within the European digital marketing community. Open to entrants located in Europe, the awards celebrate outstanding search campaigns, software, AI applications, data utilization, and the individuals and teams behind these achievements.
Experience Ask Arlo in action
To see how Ask Arlo is revolutionizing competitive intelligence in search marketing, watch the demo here:
