May 17 2022 – Adthena and customers, GIMO have been shortlisted at the EGR Marketing and Innovation Awards 2022
- Adthena & GIMO – Supplier marketing campaign – SHORTLISTED
The EGR Marketing and Innovation Awards recognize the most innovative and creative companies in the online gaming industry.
Adthena & GIMO: saving €1 million by halting the brand bidding game
GIMO is a specialist digital marketing agency for the highly-competitive iGaming industry, and PPC is a vital tool they use to keep their clients at the top of their game.
But in gaming, you can’t take anything for granted. Competitors will always want to poach your clicks and players, and sometimes they do it by leveraging your brand terms. In fact, over the past few years, brand bidding was driving up CPCs significantly for GIMO’s clients.
GIMO knew that to get the best return on ad spend, they had to take action to protect brand terms in a consistent and scalable way. They couldn’t just hope to catch a few infringements with manual monitoring. They needed a much more rigorous strategy. So, GIMO deployed the Adthena search intelligence platform to automatically and continuously police the gaming landscape for brand infringements.
By identifying and halting those brand infringements and the resulting bidding wars from specific competitors, GIMO was able to dramatically lower CPC costs for its gaming clients.
The result was a massive saving on brand spend of €1 million+ over 2 years. By cutting brand CPCs nearly in half, GIMO clients captured more clicks for their money and were able to take full advantage of pandemic-driven increases in online gaming participation and revenue.
Read the full GIMO Case Study
