Paris, March 14, 2022
Performics, the performance agency of the Publicis group, signs a partnership with the Search Intelligence platform Adthena which helps enterprise brands and agencies dominate their competitive landscape through paid search.
Adthena, launched in France in June 2021, and was chosen for its proprietary artificial intelligence technology, strategic insights and access to a team of industry experts.
Performics, becomes the first agency in France to rely on the world leader in search intelligence powered by AI.
Performics customers will now have access to the Adthena suite, providing in-depth visibility not only into their performance, but also into the activity of their competitors. This tool will make it possible to dynamically adapt digital performance strategies and automatically capitalize on any new market opportunity.
Caroline Hajdukiewicz, Head of SEA & Tech/Analytics at Performics, testifies: “We are very enthusiastic about this partnership with Adthena, given their leadership and seniority in the ever-growing world of MarTech. From onboarding to insight sessions, our partnership has proven to be highly effective. Their business intelligence teams and deep artificial intelligence have helped fuel our offerings. Adthena’s proprietary technology has allowed us to gain deeper insights, which has allowed us to improve SEO and SEA performance. We look forward to continuing this adventure in the growing world of ad-tech/ martech.”
“We are very enthusiastic about this partnership with Adthena, given their leadership and seniority in the ever-growing world of MarTech. From onboarding to insight sessions, our partnership has proven to be highly effective. Their business intelligence teams and deep artificial intelligence have helped fuel our offerings.”
Elodie Vincenti, Head of Sales – France of Adthena, points out: “The Performics teams now have in-depth expertise in our technology as well as in the various associated use cases. Performics customers will now be able to access Adthena’s insights combined with Performics’ expertise to get a bird’s-eye view of every market shift and competitor move in their paid search environment. This will help optimize investment budgets, conduct strategic discussions, maximize the effectiveness of their PPC & SEO strategies and protect their brands from competitors.”
SMX Event March 15, 2022:
Performics will join Adthena on the SMX Paris stage on March 15, 2022 to talk about optimizing media budgets using AI and to discuss this partnership in more detail, at the largest Search marketing event in France.
Find out more here
**
About Performics
Performance Marketing Agency of the Publicis group, Performics supports its clients in their acquisition and performance strategies in France and abroad. With 70 talents in France, the agency optimizes the visibility and engagement capacity of brands throughout the customer journey and develops lead identification and transformation solutions. Relying on its international network established in 57 countries and on the data expertise of the Publicis Group, Performics deploys a complete offering in digital marketing performance, combining consulting, content production and the implementation of SEA / SEO strategies. Its main customers are UEFA, Air France, Renault, MMA, Engie, Samsung, Haier and Reckitt Benckiser… http://www.performics.com/fr – Twitter: @PerformicsFr
Press contact: Christelle Malochet P+ 33 (0)6 64 70 24 20 christelle.malochet@publicismedia.com
About Adthena
Adthena is the award-winning search intelligence platform with a unique combination of patented AI-driven technology and a supportive team of experts that helps brands, marketers, and agencies dominate their competitive landscapes. From increasing ROI to brand protection. Adthena works with over 300 brands and agencies, and among its clients worldwide are, Air France, Nespresso, EDF Energy, Eurostar, Volkswagen, L’Oréal and Marks & Spencer.
Contact France: Elodie Vincenti, Sales Manager France elodie.vincenti@adthena.com.
