Whether you’re gearing up for Black Friday or entering a slower trading period, you might always have a few questions on your mind:
- How are my competitors pricing their products? Are any of them running sales?
- Which categories should I be investing less or more into?
- Is my product feed well optimized? How does it compare to my competitors?
- Why has my performance dropped?
- How can I get all this data quickly and stay ahead of the competition?
Our new shopping insights aim to answer these questions quickly, saving you valuable time, and enabling you to optimize your campaigns, as well as the most valuable asset you own – your product feed. Goodbye wasted time and spend, hello maximized ROI and making decisions on pricing and budgets with confidence.
Let’s take a closer look:
Google Shopping enhancements shown in the Adthena app
The Expanded Data
We’ve added 7 new data points to our Google Shopping page:
- Estimated impressions: See the estimated impressions attributed to an ad and the distribution of impressions for the top terms an ad has shown for
- Product price before sale: View original price and promotions before discounts
- Rating: Gain customer sentiment insights
- Tag: Identify products with specific tags such as ‘SALE’
- Badge: Spot standout products with badges like “Free Shipping”.
- Policy: Identify policy information such as ’30 day returns’
- Comparison Shopping Services (CSS): Track products listed by different Comparison Shopping Service providers
You can filter this page to look at specific competitors, categories, or even a single search term or product title text, to get key insights in seconds.
Get visibility on terms triggering your shopping ads and quickly identify high-volume search terms missing from your product titles:
When you click on data in the Search Term column, you can see what search terms are associated with the ad without having to leave the page
And don’t worry, our transparency policy means you can still see every single term grouped under “others” by simply clicking through to see all terms.
You can also get these new insights through our API or our Looker Studio connector, to overlay key market insights with your campaign performance data and create the ultimate retail performance dashboard.
Get ahead this Black Friday
With Black Friday on the horizon, you need to ensure your campaigns are fully optimized. Now, with our enhanced features, you’ll benefit from a deeper understanding into your competitors and the market landscape.
Real-time insights into rival search campaigns, including keyword usage, ad copy, and performance metrics, are crucial for gaining a competitive edge.
Why not take an interactive platform tour to see how we can provide you with the insights to get planning now.
What’s in it for you?
These Google Shopping enhancements aim to provide a more robust solution for you to access your insights. By providing richer data and greater flexibility, you can now:
- Identify trends, spot opportunities, and optimize your campaigns with greater precision
- Uncover hidden patterns and insights to boost your ROI and improve campaign performance
- Gain a competitive edge by understanding your market better than ever before
Whether you’re a paid search analyst, marketing manager, or C-suite executive, these enhancements are designed to meet your specific needs.
Our Whole Market View combined with these new Google Shopping features gives you an unparalleled advantage in the competitive market.
Ready to dominate your Google Shopping campaigns?
To learn more about how Adthena can help you achieve your goals, get in touch with a Search Consultant today.
