Summer Search Trends: Keep your cool with Ask Arlo

• temu.com seems to be the dominant player for this search term. They have consistently high visibility and might be a good benchmark for your own strategy.
• shein.co.uk and amazon.co.uk are also worth keeping an eye on. They show consistent presence, though not as strong as temu.com.
• It’s interesting to note that other fashion retailers, like asos.com, zara.com, and simplybe.co.uk show a much lower share of voice.

One explanation could be product price.

When analysing the shopping ads for temu.com to understand the average price point for keyword cowboy boots, we see that Temu are showing a range of products:

• Lower-priced options: Many items are priced very competitively, ranging from £3.99 to £19.99. This likely appeals to bargain hunters and those looking for trendy, affordable fashion.
• Higher-priced “cowboy boots”: There are a few ads specifically for “cowboy boots” with prices ranging from £13.15 to £42.97. This indicates Temu.com caters to various budgets and styles within the “cowboy boot” market.

It’s worth noting that the average position of many of these ads is around 10-15, which means they may not always be appearing at the very top of search results. To improve visibility and click-through rates, Temu.com might consider refining their bidding strategy or targeting more specific keywords for those higher-priced “cowboy boots.”

• regatta.com is leading the market with a significant share of clicks at 14.8%. This indicates strong visibility and engagement for their products in the “waterproof jacket” category.
• temu.com and amazon.co.uk follow closely, capturing 11.39% and 9.72% of the clicks, respectively. Their strong positions suggest effective marketing strategies and competitive pricing.
• thenorthface.co.uk holds the 8th position with a 3.43% share of clicks. While this is a respectable position, there is room for improvement to climb higher in the rankings.
• Competitors like revolutionrace.co.uk and decathlon.co.uk are also performing well, indicating a competitive market landscape.

• Brand Emphasis: Regatta consistently emphasizes its brand in the titles, similar to The North Face and Amazon.
• Product Details: Regatta includes detailed product types and additional features (e.g., Breathable, Water-repellent), appealing to customers looking for specific functionalities.
• Seasonal Context: Regatta’s inclusion of seasonal context (e.g., “Spring”) is unique and can attract customers looking for seasonal products.
• Target Audience: Regatta, like other competitors, specifies the target audience, ensuring the right customer segment is targeted.
• Color and Size: Detailed color and size information is consistently provided, helping customers find the exact variant they need.

This analysis highlights the diverse strategies Regatta uses to position its products through shopping ad titles.

• Top Performers: Regatta and Amazon had the highest overall presence, with occasional spikes likely due to promotions.
• Consistent Performers: Decathlon maintained a steady market share, while The North Face showed gradual growth.
• Early performer, needs follow-up: Temu started strong but needs consistent marketing to maintain momentum.
• Sporadic Performers: Macinasac, Revolutionrace, Craghoppers, Mountain Warehouse, and Passenger Clothing had lower overall presence with occasional spikes suggesting targeted marketing efforts.

The market for “waterproof jackets” is highly competitive with significant fluctuations in market share among key players. Regatta.com and Amazon.co.uk have shown strong performances with notable peaks, while TheNorthFace.co.uk has maintained a steady but lower presence. The trends suggest that tarn, consistent and strategic marketing efforts are essential.

Secret Escapes uses a balanced image strategy to appeal to a wider audience. They mix lifestyle shots (people enjoying the hotel) with product images (hotel rooms, amenities). This approach highlights both luxury and the overall travel experience.

Here are some recommendations for other travel brands based on Secret Escapes’ success:

• Use more lifestyle images to connect with potential customers emotionally.
• Balance lifestyle images with close-up product shots showcasing the hotel’s best features.
• Tell a story through the images, showing not just the hotel but the experiences guests can have.