Many marketers struggle to navigate through complex data reports, spending countless hours trying to find the answers they need. This can lead to missed opportunities and inefficient decision-making. Additionally, relying solely on human analysts can be time-consuming and error-prone. These challenges are common in paid search and can significantly impact a team’s ability to be effective.
Inefficient data analysis
Marketers often struggle to extract and understand meaningful insights from their data, leading to delayed decision-making, missed opportunities and the inability to understand how the data has implications for their campaigns.
Internal capacity challenges
Teams rely heavily on customer success, account management or internal data teams for data analysis, which can be time-consuming and resource-intensive.
Staying updated on industry trends
Marketers need to stay informed about industry trends and best practices to remain competitive.