Serotonin x Assos leveraged Adthena’s AI-driven insights to maximize paid search performance and safeguard brand integrity. By utilizing Brand Activator, the company generated six figures in additional revenue while Adthena’s Brand Protection suite flagged over 108,000 trademark infringements. As Google’s data transparency declined, Adthena provided crucial competitor intelligence, enabling smarter bidding strategies, improved ad performance, and stronger market positioning. This case study explores how Adthena became an indispensable tool for driving growth, optimizing spend, and ensuring brand security in an increasingly competitive search environment.
Main challenges
There were several key challenges and opportunities in the synergy between PPC and organic search for Assos of Switzerland. One major issue was the inability to pause brand terms in real-time when there was no competition, despite Assos already holding the top organic position. Additionally, Google Ads’ data limitations posed another challenge, as the removal of access to Auction Insights data via Looker restricted their ability to track competitor activity and market dynamics, making it difficult to understand high CPC trends.
To optimize performance, Adthena’s recommendations for ad copy and search term opportunities led to a 4% increase in clicks, highlighting the importance of continuous ad performance analysis, especially for market entry and growth strategies. Lastly, brand protection and PMAX visibility remained critical concerns. Assos and Serotonin previously had to track brand infringements manually, which allowed competitors to misuse brand terms. Moreover, Google’s PMAX campaigns restricted visibility into search term data, further complicating efforts to monitor and protect the brand effectively.
