The Challenge
When the pandemic hit and global travel came to a halt, Staysure saw their market shrink by 90%. Competitors dropped out, calls from panicked customers skyrocketed, and the company curtailed much of its marketing spend.
In this unprecedented and rapidly changing situation, what the company’s leadership needed most was moment-to-moment insight. Which players are still in the market? What kind of opportunities are left? Should we turn off PPC or stay visible? How can we deliver what customers need right now? For answers, they turned to Adthena
The Solution
Adthena’s insights gave Staysure’s senior leadership team the facts and confidence they needed to not only stay in the travel insurance game, but also to innovate on behalf of travellers in need. And, every day, the digital marketing team met with C-level leaders to monitor the landscape.
Our data revealed what travellers were searching for and where the competitive exodus had left gaps in the market. Using that intelligence, Staysure was able to launch 3 new product offers in the market to meet changing consumer needs.
Watch the Staying afloat with search story in 90 seconds with this video:
“I relied heavily on automation and toolsets during the darkest days of lockdown. The price of getting our decisions wrong would have seen us hit the rocks like many of our competitors, who have dropped out of the market during the pandemic.
Adthena enabled us to navigate choppy waters as a business, and helped me to forge stronger relationships with senior leaders by having reliable data to act upon.”
