VodafoneZiggo faced the challenge of driving more revenue from its paid search campaigns while balancing time and cost efficiencies. With the help of Adthena’s insights, the company transformed their ppc strategy and campaign management, achieving a 500% increase in orders while reducing costs and manual efforts.
Main Challenges
VodafoneZiggo was navigating a fast-paced, competitive search environment and encountered these core issues in their ppc strategy:
- Competitive pressure: Competitors often dominated impression share in key categories, leaving VodafoneZiggo struggling to capitalize on their competitive pricing.
- Budget misallocation: The lack of precise visibility led to inefficiencies in how budgets were distributed across campaigns.
- Manual inefficiencies: Monitoring campaigns, identifying problem areas, and ensuring compliance were time-consuming, limiting the team’s ability to focus on strategic improvements.
- Campaign complexity: Managing diverse campaigns, including Google’s Performance Max, required insights that were difficult to obtain with traditional tools.
