Performance Max has been around for a few years now but are advertisers reaping the rewards they expected?
We surveyed 70 global agencies to understand how Google’s Performance Max has been adopted across the industry, the common frustrations and how ad spend is shifting across campaign types.
The results are in! Download the guide to find out if your pains align with your peers and reveal proven tactics to improve precision, visibility, and control across your campaigns.
What’s inside:
- PMax adoption, challenges and shifting ad spend
- How to curate negative keyword lists and enhance copy assets
- Ways to close gaps in keyword and channel coverage
- How to build audiences using search term and competitor data
