2021 Industry Trends Report: Signals from search in five key verticals

With the pandemic still raging and consumer confidence precarious, how can search marketers know what to expect heading into 2021? While uncertainty remains in every market, the search landscape offers important clues about the status of key industries and consumer mindsets going into the new year.

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Signals from search
Adthena analysts looked at search data in five key market sectors to identify dominant challenges and opportunities as we get ready to kick off 2021.

In this report, we share key trends in search and the insights you need to inform your strategy for next year:

Automotive: a stall then a start
Travel: no mood for risk
Gaming: it’s pay to play
Finance: strapped for cash
Retail: hunkering down, not dressing up

What’s certain is that data will remain a vital tool for search marketers who need a window into competitors’ behavior, market shifts, and emerging opportunities as we head into the future.

When it comes to knowing when to reenter your market, when to adjust bids and budgets, how competitor strategies are changing, and where opportunities are emerging – visibility into your search landscape is vital, especially in these unprecedented times.